When you are looking to market your brand or business, you need to focus on content marketing. Blog posts can be a form of content marketing that offer your audience or consumer something of value. This means that you can market your business effectively using a blog, but you need to know what to include in each blog post. Here are the key takeaways from this infographic to keep in mind when writing your next article.
It might seem important to focus on the content included in the blog, but it is just important to choose a good headline. Having just the right headline for each post can be the difference between having many readers or having no one looking at your content. It is your headline that has the most impact on how many people read each post. This means that if you want to make sure that people are reading your content, you need to take the time to create great headlines that get attention. When you are writing a headline for your blog content, it is best to focus on the first and last three words. This is what will have the biggest impression with readers. Remember that over 80% of blog readers don’t make it past the headline, so you need to try your best to use your headline to convince them to continue reading.
When it comes to creating the introduction for your blog post, you need to try using a storytelling formula. In blog posts, readers want to be able to feel a connection to the writer. This means that you need to use storytelling as a tool to help you keep the reader interested and allow them to connect with you on a deeper level. The introduction is when you need to enthrall the reader and leave them wanting more. If you simply use storytelling to introduce a blog post, you will increase the amount of readers that your post will have by over 300%. This means that storytelling is always the way that you should form the introduction to your blog.
3) Subheads Are Essential
You also need to create your blog with what your reader wants in mind. This means that you need to add subheadings for each different section of the blog, so that readers can easily scan. This will enable them to find the information that they are looking for in the shortest amount of time possible.