10 Tactics to Triple Your Ecommerce Conversion Rate

Ecommerce-Conversion-Rate

Are you struggling with low conversion rates on your website? Then it’s time to make a change. These options are proven to begin improving your conversion rates almost immediately.

1) Include authentic customer reviews.
One of the top reasons for a low conversion rate is a lack of credibility. Include customer reviews, both video- and text-based, to counter this issue. Having your customers create video reviews of specific goods or services is extremely powerful.

2) Take another look at your product descriptions.
Be as detailed as possible in every product description. Try to answer questions consumers may have within the description. Include every feature that is available. Then try to fit all of that into 100 words or less.

3) Let people share their finds.
Consumers have the highest levels of satisfaction immediately after they’ve completed a purchase. Offer social sharing options after the checkout process is complete so they can share what they’ve found with their networks.

4) Use a real call-to-action.
You need to be specific, commanding, and promise value for a call-to-action to be effective. Tell people to act. Show them what they’ll gain by acting. Then fulfill that promise. A strong call-to-action can improve your conversion rates by nearly 600%.

5) Offer security.
If your checkout process feels insecure, then consumers are going to bail quickly on an anticipated purchase. Add a guarantee. Off security seals. Make sure your payment pages are https.


6) Improve your website speed.
These are not the days of dial-up when some consumers would wait 45 minutes to complete an online purchase. Your site will lose conversions on delays of 1 second or more. Optimize your content and site structure so that it will load as quickly as possible.

7) Use attention grabbers.
There is a lot of information on the average website today. Visitors can get lost, even when searching for something specific. Place high-quality attention-grabbers on your best-selling items to funnel people in the correct direction.

8) Offer easy contact methods.
Chat boxes, email contact boxes, and telephone-based customer service allow consumers to have their questions answered quickly. Easy contact methods can definitely improve conversion rates.

You don’t have to settle for a lousy conversion rate. With the right structure and support, your website and brand can dominate. These are the methods that will steer you toward success.