Your brand i what consumers associate with your business, but you want to be sure that you have a brand that is current. This means that you need to think about rebranding your business overtime. This means that if your business is older than seven years, it is time that you thought about giving your brand a makeover. rebranding is a lot simpler than you might think. You just need to know how to give your brand an update in the best way possible. Here are the key takeaways from this infographic.
One of the best things that you can do for your brand is think about going international. This is a great way that you can expand your brand and to open up a new consumer base. Going international is a lot more possible than ever before with the help of the internet and social media sites. This means that taking your rand international is well within your reach. However, when you are branding in other countries, you always need to think about language and how your brand will be interpreted in a new culture. Sometimes you need to switch up the brand if you want it to be seen in a positive light internationally.
2) New CEO
A quick way that you can rebrand just about any company is to hire a new CEO. This is a way that you can bring about real change and get consumers to see that you are moving in a new direction. There is nothing that says brand change quite like hiring a new CEO to take over. This shows that you are out with the old and in with the new. One way that Apple was rebranded so effectively was when Steve jobs took over as CEO. A new CEO can make all of the difference in the world.
Just because your company gets hit with a bad reputation does not mean that you are out of luck or destined for failure. You do have the ability to rebrand in a positive way. You just have to make some big and real changes that can be seen. When McDonalds was viewed as unhealthy and got a bad reputation, they made some real changes to their brand. This means that they added healthier items to their menu and looked to change their brand in a way that would allow them to be seen more favorably.