A website is first a visual experience and then informational. The text or the content, context, relevance, authenticity, originality and significance of the information come second. Very few websites will fare well without a pleasing visual experience. From the website design to the choice of images, every visual element will play a role in crafting the impression a website has on its audience. The pictures chosen for a website cannot be random. They can always be chosen based on the needs of the website and preference of the owner of the site but certain image trends must be borne in mind.
1) Candid Images Work Best.
Staged photographs were once the go-to trove for website designers. There are millions of such standard photos you can access courtesy the online stocks. These images certainly convey the basic message of a particular webpage or even a website. Industry specific images, business centric pictures, photographs conveying some principle or provoking a thought are very common. These can always be used but they would be more effective if the subjects in the images are at their candid best. People posing for the pictures or any setting that has been decked up way too neatly for them to be real will not have the most impact.
2) Real Images Are Always More Desirable.
But you can opt for real pictures coalescing with fantasy. State of the art editing tools can help you to manifest anything you can imagine. You can bring in surreal, utopian, science fictional and futuristic elements in a picture. The combination of real and fantasy has been working really well for some time now. You should think of exploring this realm.
3) Use the Highest Resolution Possible.
Images of high resolutions make an indelible impression on the audience. Do not try to enhance the image quality with basic edit tools. Auto corrects and cosmetic enhancements become obvious as they don’t really do anything to highlight subtle elements in the pictures. Once a photo is taken, there is not much you can do to enhance its innate quality. High resolution images offer depth, detail and splendor that enhancements will not offer.
4) Context is Important.
Context is everything when you are using an image. Everyday images, pictures of normal life, unfiltered images and in natural light would work best when use contextually. Regardless of what kind of pictures you choose, you must remain loyal to the context.