Local Search Statistics and Local Search Factors

Local Search Statistics and Local Search Factors

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The Growth of Local Search

Revenue
Thanks to the efforts of businesses like Google, search revenue has increased exponentially and it has been forecasted that by 2015, local search revenues will top $8 billion and 30% of all searches will contain local intent.

Local Search Ad Revenue in Billions
• 2010 – $5.12
• 2011 – $5.96
• 2012 – $6.80
• 2013 – $7.45
• 2014 – $8.07
• 2015 – $8.23

Growth

Local search is growing because of better targeting, the increased use of mobiles, and the improvement of product integration. In addition, over the past year, mobile searches with local intent have risen immensely and are becoming more popular thanks to more frequent users.

How Often Mobile Users Search
• 1-3 Times a Month – 43%
• At Least Once a Week – 37%
• Almost Every Day – 20%

Local Consumer Search

Where Potential Customers Look
• Portal – 74%
• Local Search – 9%
• Internet Yellow Pages – 7%
• Other – 10%

How Often People Search for a Local Business on Google
• Never – 24%
• A Few Times a Year – 17%
• Every Week – 17%
• 2-3 Times a Month – 16%
• Almost Every Day – 14%
• Once a Month – 12%

What People Think of Google’s Local Search Results
• I think they are useful and I use them regularly
• I find these results very convenient
• I use them when they list the type of business I am looking for
• I ignore their results
• I don’t believe they are relevant or useful – 15%

Listing Images

How Consumers React to Listing Images

Local Search Strategies Used by Most Businesses
• Phone number in a listing – 81%
• A listing description with carefully chosen keywords for optimization. – 60%
• Images in a listing – 48%
• Google Tags – 47%
• A listing in a specific business category – 43%
• Videos in a listing – 20%
• Mobile coupons in a listing – 5%
• Google Boost – 11%

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