How to Create, Promote and Optimize a Google Plus Business Page

How to Create, Promote and Optimize a Google Plus Business Page

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5 Simple Steps to Creating a Google+ Business Page

Google+ Profiles are designed for individuals to showcase who they are and what they do. It should come as no surprise that Google launched the Google+ Pages feature in their social network with businesses specifically in mind.

It is a great idea to set up your business page as soon as possible, since the process is quite simple and the benefits are many. With over 90 million members and growing, Google+ is a marketing opportunity that should not be missed. Any good social marketing campaign should include this fast growing social network in its plans. Here are 5 steps you should take to get the most from your business page.

1. Choose an Accessible Google Account

Before you can start your business page, you need to have a Google+ personal account. If you already use other Google services such as Gmail, you can use the same login details for Google+. If multiple people will need to manage the Google+ Page, create a dedicated account in your name that you can then share with the rest of your team.

2. Create a Business Page with the Desired Account

Go to http://plus.google.com/pages/create, and choose the option to create a Google+ Page. Follow the simple steps and select the most appropriate classification for your business. Fill in some basic information such as page name, website URL, industry category, and the age classification of the page (e.g. any user or 18 years or older).

3. Customize Your Public Profile

Now you need to customize your public profile. Some basic things to add are a tagline and image to personalize the page. The company logo is always a good option for the image. Also keep the tagline short and include the appropriate keywords for your business.

4. Promote Your Google+ Page

With the basics out of the way, you have the foundation of your page ready. It is time to begin promoting the page and letting the world know about your amazing business. A barebones page won’t impress anyone, so be sure to make some more customizations and share some updates on the page.

5. Optimize and Improve Further

You are off to a good start, but your business page will need a lot more work to become truly effective. Optimizing the page on an ongoing basis will allow you to engage more users and improve your long term SEO efforts. Remember this is a social network, so always respond to people, especially when they mention you. Share fresh content on a regular basis and use lots of different types of media like images, audio and video. Sharing links to interesting and entertaining pages both on your own sites and other people’s sites will help get you more engaged visitors to your page. Just like any other marketing activity, measure the results of your efforts and adjust your strategy to quickly reach your business goals.

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