Acceptable Web Page Load Times by Country and Industry

Acceptable Web Page Load Times by Country and Industry

Website Bench Marks 2012

This provides a basis for comparing your website against average values.

Page Load Time For Desktops And Mobile Devices.

For Desktops, the mean time it takes a page to load is 6.9 seconds, while the median time it takes a page to load is 3 seconds. For Mobile devices, the mean time is over 10 seconds while the median time is approximately 4.5 seconds.

Average Page Load Time For Specific Countries.

Japan - mean page load time is less than 5 seconds, while the median load time is approximately 3 seconds.
Sweden - mean load time is under 5 seconds while median load time is approximately 3 seconds.
Canada - mean page load time is 5 seconds while the median page load time is 3 seconds.
United Kingdom - the average page load time us 5 seconds while the medial page load time is 3 seconds.
Germany - page load time is above 5 seconds while median page load time is about 3 seconds.
United States - average page load time is about six seconds while the median is approximately 3 seconds.
Russian Federation - approximate page load time of 7 seconds and a mean load time of 3.2 seconds
Vietnam - mean page load time of 6 seconds and a median page load time of 3.2 seconds.
China - mean page load time of 7 seconds and median page load time of 3 seconds
Poland - mean and a median page load time of 6.2 seconds and 4 seconds respectively.
Italy - mean average page load time of 7 seconds and a median page load time of 3 seconds.
Spain – average page load time of 7 seconds and a median page load time of 3.7 seconds.
Australia - mean page load time of 7 seconds and a median page load time of 3.7 seconds also.
Mexico - average page load time of 7.8 seconds and a median page load time of 3.6 seconds.
Chile - average page load time and median page load time of 10 seconds and 4 seconds respectively.
Morocco - average page load time of 11 seconds and a median page load time of less than 5 seconds.
Brazil and South Africa - average page load time of 12 seconds while Brazil median page load time is approximately 6 seconds while South Africa is 6.7 seconds.
Argentina - mean page load time of 12.5 seconds and a median page load time of 5 seconds.
Algeria - mean page load time is about 15 seconds while the median page load time is less than 5 seconds.
India - mean page load time of 15 seconds while the median is 7 seconds.
Egypt - 17 seconds for mean page load time and 7b seconds for median page load time.
Kenya - the highest page load time with 18.1 seconds for mean page load time and 7 seconds for median page load time.

Average Page Load Time For Specific Verticals.

Automotive and Beauty - mean page load time of 6 seconds and a median of 3 seconds.
Health - 4 seconds and 2.9 seconds for mean and median page load time respectively.
Shopping - mean load time of 6.2 seconds and a median page load time of 3 seconds.
Science - mean page load time of 6.2 seconds and a median page load time 3 seconds.
Local - average page load time of 6.3 seconds and median page load time is 2.3 seconds.
Business - mean page load time of 6.9 seconds and median page load time is below 3 seconds.
Finance - mean page load time of 7 seconds and a median page load time of 3 seconds.
Lifestyle - 7 seconds as average page load time and 3 seconds as median page load time.
Sports - average page load time of 7.2 seconds and a median page load time of 5.1 seconds.
Travel - average page load time above 7 seconds and a median page load time of 3.9 seconds.
Games - 8 seconds for average page load time and 3.7 for median page load time.
Entertainment - mean page load time of 8.9 seconds and a median page load time of 4.2 seconds.
Real Estate - median page load time of 3.9 seconds and a mean of 9.6 seconds. New has the highest with over 12 seconds as mean page load time and 6 seconds as median page load time.

Average Conversion Rate

General conversion rate is 2.4%. With respect to keywords, the conversion rate is 2.0%, for emails it is 2.4% and for affiliates, conversion rate is 2.0%

Site Metrics

The average web page is 1.59kb in size. Average page speed score is 74/100, while the average session length is 534 pages. The average session duration is 2.8 minutes while the average page display time is 2.6 seconds.

Web Technologies

Here are the top 10 Content Management Systems

1. Word press - 16.5% content management system
2. Joomla - 2.8% content management system
3. Drupal - 2.1% content management system
4. Vbulletin - 1.1% content management system
5. Blogger - 1.0% content management system
6. Typ03 - 0.6% content management system
7. PHP Link Directory - 0.6% content management system
8. Discuz - 0.5% content management system
9. Data life Engine - 0.5% content management system
10. PHP BB - 0.4% content management system

Top Ten Web Servers

For web servers operating systems Unix controls 63.7% while windows controls 36.3%

1. Apache - 65.6%
2. Microsoft IIS - 18.0%
3. Nginx - 11.5%
4. Light Speed - 1.5%
5. Google Servers - 1.1%
6. Tomcat - 0.6%
7. LightTPD - 0.5%
8. IBM servers -t 0.3%
9. Yahoo Traffic Servers - 0.3%
10. Oracle Servers - 0.2%

Language on the server’s side

PHP is 77.9%, ASP.NET is 21.4%, JAVA is 3.9%, Cold Fusion is 1.2%, Perel is 0.9% and Ruby is at 0.5% while Python is at 0.2%

Client Side Languages

JavaScript is 91.7%, Flash is at 23.7% while Silverlight is at 0.3% and Java is at 0.2%

Java Libraries

• JQuery stands at 48.1%
• MooTools is at 5.1%
• Prototype is at 4.0%
• Script.Aculo.us is at 3.1%
• ASP.NET AJAX is at 2.9% YUI library is at 1.7%
• SPRY is at 0.6%
• DOJO is at 0.2%
• EXT JS is at 0.1%

Image File Format Dominance Levels

JPEG is at 72.2%
GID is at 65.9%
PNG is at 56.8%
BMP is at 0.7%
ICO is at 0.2%

Here are the Top 10 Social Widgets and Their Dominance Levels

1. Facebook stands at 16.5%
2. Google+1 stands at 12.8%
3. Twitter stands at 7.8%
4. Addthis is at 5.3%
5. Sharethis is at 1.6%
6. Digg stands at 1.3%
7. Dedicious is at 1.3%
8. Stumbleupon is at 1.2%
9. Linkedin stands at 1.2%
10. Baidu Share is at 0.9%

Here are the top ten traffic analytic tool

1. Google Analytics controls 55.8%
2. Liveinternet is at 3.7%
3. GNZZ stands at 2.9%
4. Statcounter is at 2.6%
5. Yandex Metrika is at 2.4%
6. WordPress stands at 2.2%
7. Quantcast is at 2.2%
8. Bidau Analytics is at 1.6%
9. Rambler 1.6%
10. Whos Amung.US is at 1.4

Here are the Top Ten Advertising Networks

1. Google Adsense dominates with 18.5%
2. Doubleclick is at 1.5%
3. Openx is at 1.0%
4. Infolinks is at 0.8%
5. Commission Junction is at 0.7%
6. Biadu Promote is at 0.6%
7. AOL Advertising stands at 0.3%
8. Buysellads is at 0.3%
9. Yahoo advertising and Adbrite stands at 0.3%

The Top 10 Top Level Domain are

1. .COM is 54.2%
2. .NET is 6.1%
3. .ORG is 4.2%
4. .RU is 3.9%
5. .DE is 3.8%
6. .JP is 2.2%
7. .UK is 2.0%
8. .INFO is 1.7%
9. .CN is 1.6%
10. .BR is 1.4%

Top Ten Content Language

1. English stands at 55.5% of total contents.
2. German stands at 6.4% of total contents.
3. Russian stands at 5.0% of total contents.
4. Japanese stands at 4.8% of total contents.
5. Spanish and Castilian stands at 4.7% of total contents.
6. Chinese stands at 4.6% of total contents.
7. French is at 4.2% of total contents.
8. Italian is at 2.1 of total contents.
9. Portuguese is at 2.1% of total contents.
10. Polish is least with 1.5% of total contents.

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About Brandon Gaille

CEO of the internet marketing company ByReputation.com, which specializes in SEO, social media, reputation management, video production, and web design. Brandon is a serial entrepreneur that has founded five multi-million dollar companies. He is widely known as one of the top marketing minds in the United States.

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