The Relationship Between Real Estate Earnings, Social Media Activity, and Technological Prowess
On a survey preformed on 1,368 respondents, it was uncovered that technology has a big influence on the earnings of a real estate agent. Of the respondents, 26.2% were classified as being high income earners; of course based on the earnings from their work as real estate earners. Their annual income was estimated to be between $100,000 and over $200,000. Actually 7.8% of respondents make over $200,000. 21.3% of the respondents were estimated to be middle income earners as they made between $50,000 and $100,000. 21.5% of the respondents earned less than $30,000 whereas the remaining 12.2% made between $30,000 and $50,000.
The use of technology is an incredible contributory aspect to the earnings of the highest income earners in this sector. More than 50% of those making $100,000 and more used more than $2,500 on technology. 25% said they spent $5000 or even more on the same aspect. Middle income earners also accepted making use of technology in their work. 83.6% of those earning between $50,000 and $100,000 said they spent around $2,500 on technological aspects of real estate work.
More interesting to note is the fact that the activity levels in social media or other online platforms also contributed to the earnings of these people. Half of those who make $100,000 and more reported that they took the time to update their sites at least every week, for a few number of times. A quarter of those categorized as high income earners and 18% of middle income earners make use of Apple Mac computers showing how much they invest in technology as a means to be even more profitable. 39% of those making between $30,000 and $50,000 were less active online and only updated their blogs or websites once each month.
Social Media ROI
Since the social media platform is an important element of gaining clients, several agents report using them. It is worthy to note that one third of those people who are high income earners have more than 1,000 Facebook friends. Two thirds of middle income earners have 500 friends or less on the same platform. Up to 82% of high income earners and 67% of middle income earners were likely to have accounts on YouTube. This shows that sharing of videos is regarded as an important aspect of success in the work of estate agents. Twitter is also an important platform for estate agents. 74% and 84% of middle and high income earners respectively reported being active in the social networking site. Hence, for the real estate agent who wishes to find success in this competitive field, having an online presence is very important. The more you take the time to make updates and interact with fans and followers in social media sites, the more the likelihood of increased income.
The survey by Inman News clearly shows that the technologically savvy estate agent who is vibrant in social media is more likely to have a profitable venture.