26 Cosmetics Industry Statistics and Trends

Cosmetics Industry Statistics

The United States cosmetic industry is the largest in the world estimating a total revenue of $54.89 billion. Employing over 53,000 people, the leading company is Procter & Gamble. The following statistics outlines the cosmetic industry market outlook and trends.

Cosmetic Product Categories

Total global beauty sales have increased 14% in 2012 with the following revenue per category.

1. Makeup Sales – $932 million
2. Skincare Sales – $844 million
3. Fragrance Sales – $501 million

Total Market Share by Category

4. Facial Skin Care – 27%
5. Personal Care – 23%
6. Hair Care – 20%
7. Make-up – 20%
8. Fragrance – 10%

Behind the Scenes

A behind the scenes look at the beauty industry and trends.

Women Consumers

1. Women spend an average $144 a year on beauty.
2. By region, the west spends the most on beauty at $154.
3. 57% of women have purchased skincare products at Walmart of Target in the last 6 months.
4. 10% of customers generate 80% of revenue.
5. 45% of women cut back on skincare during the recession.
6. 20% of Americans have a household income of $100K plus, representing 70% of total consumer wealthier.

Distribution Segments

7. Drugstores (20,000 companies) – $220 billion
8. Spa Services (18,000 facilities) – $13 billion
9. Department Stores (3,500 stores) – $70 billion
10. Cosmetic Retail (13,000 stores) – $10 billion

Top 5 Largest Beauty Brands

1. Olay – $11.8 billion
2. Avon – $7.9 billion
3. L’Oreal – $7.7 billion
4. Neutrogena – $6.2 billion
5. Nivea – $5.6 billion

Emotional Attachment

1. Nearly half of women in the United States feel that wearing makeup makes them in control.
2. 82% of women believe wearing make-up makes them feel more self confidence.
3. 86% of women find that wearing makeup improves their self image.

Global Beauty Statistics

The following infographic outlines the statistics of the global beauty industry and top categories and brands for consumers. Make-up can cost the consumer anywhere between $150-$300.
Global Beauty Market Statistics

Here are the secret tactics I used to build my website traffic to over 2 million monthly visitors and grow my email list to over 100,000 subscribers:
9 Secrets to Increasing Website Visitors and Email Subscribers