Coca Cola is one of the leading beverage brands in the world today. It is also considered to be one of the world’s most valuable brands. It might be an iconic American brand, but its brand saturation is above 90% on a global perspective.
1.7 billion servings of Coke products are consumed every day.
Coca Cola Sales Statistics
What is remarkable about this fact is that Coca Cola has seen 3 different CEO’s guiding their ship in the last 15 years. With products that are sold in almost every country on the planet and subsidiary beverages that many people don’t realize are within the family of brands, there’s a good chance you’ve got something from Coca Cola in your refrigerator right now – including bottled water.
- Coca Cola has a 42.8% market share of the US carbonated beverages market.
- 3.1%. That’s the percentage of beverages that are consumed every day that fall within the Coca Cola brand.
- If you drank one different Coca Cola beverage every day, then it would take you 9 years to try every single beverage that the company makes. There are more than 3,500 in total under 500 different brand names.
- Coca Cola’s average revenues of $35.1 billion places it as the world’s 84th largest economy, having more value than the entire nation of Costa Rica.
- $74 billion. That’s the estimated brand worth of Coca Cola. In comparison, combining PepsiCo, Starbucks, Red Bull, and Budweiser would bring a combined brand worth of $50 billion.
- PepsiCo had 38% more revenue than Coca Cola, but Coca Cola generated $16 billion more in carbonated drink revenues.
- The number of Coca Cola vending machines that are estimated to be on the planet today: 2.8 million.
Coca Cola is a popular brand for a variety of reasons. They can enter markets where other drink manufacturers are unable to be. Their drinks are considered to be a substitute for the water in some areas that is very unsafe. If you travel to Mexico, for example, you’ll likely be drinking Coke products instead of the local water. They have brand saturation because they have created local, regional, and national relationships through sponsorships, scholarships, and other charitable giving. The only thing that more people understand better than Coca Cola is the work “okay.”
How Much Influence Does Coca Cola Have?
- There are 33 brands of non-alcoholic beverages in the world today that generate at least $1 billion in annual revenues. Coca Cola owns 15 of them.
- With 7.3 billion humans on the planet, each one of them will consume at least 1 Coca Cola product every 4 days.
- $2.9 billion. That’s the amount of money every year that Coca Cola spends on advertising. That’s more than Apple and Microsoft combined [$2.2 billion].
- The amount of sugar that the average American consumes thanks to the Coke products they consume: 10.8 pounds.
- Americans drink an average of 399 servings of Coke products per year, with 63% of those servings being Coca Cola Classic.
- Mexicans drink 665 servings of Coca Cola products every year.
- Coca Cola accounts for 17% of the total aluminum industry sales each year just to make soda cans.
- There are more than 1,000 different juice drinks in the Coca Cola brand.
Even for people who actively avoid Coca Cola products, it is virtually impossible to do. Popular juice drink brands like Minute Maid and Fruitopia fall under the corporate umbrella of Coca Cola. So do healthy juice options like Odwalla and Fuze. With more than 60% of people actively avoiding soft drinks and sodas because of the sugar and calories that they contain, Coke has needed to relaunch its image to be able to keep up with drink demands. The healthier waters and juices have helped them do this, even has soft drink sales have remained remarkable static.
What Does the Future Hold for Coca Cola?
- The Coca Cola Facebook page has more than 17 million fans and 42 million likes, the most of any other brand in the world today.
- Net operating revenues for the last reported year alone topped $46 billion.
- The share a Coke campaign with personalized names on bottles helped to increase sales for Coca Cola for the first time in nearly a decade.
- 38% of Coke’s brands are either juices or juice drinks.
- Coca Cola donates an average of $28 million annually to local community initiatives.
Maybe the biggest criticism of Coca Cola is that they don’t do enough philanthropic work with the amount of revenues and profit they receive. Even so, and even with the difficulties of the soft drink market where people are drink soda at 1986 levels, this brand looks to be here to stay. That’s because people love Coca Cola.