20 Fascinating Joe De Sena Quotes

Joe De Sena is the CEO of Spartan Race, a series of obstacle courses that has named him one of the most punishing man in fitness. As the author of ‘Spartan Up!’ Sena goes on to inspire others that wish to reach their peak performance and overcome obstacles. Here is a list to some of the best Joe De Sena quotes.

“Bite off more than you can chew, then keep chewing.”

“Death is the price we pay for life, so make it worth it.”

“Deep inside each human being is a spirit that hungers for movement and for growth.”

“In fact, living with the mindset “I’ll sleep when I’m dead” may get you there quite a bit faster!”

“It cannot be considered success unless you are smiling.”

“It’s not that we’re trying to avoid death; we’re trying to enjoy our lives fully, to wring every wonderful drop out of life that we possibly can.”

“No adversity has been confronted and handled because everything came fast and easy. When adversity does arrive, and it always does, someone who has never encountered it before will have no clue what to do in response.”

“Once you sign up for a Spartan Race, once you tell all of your friends about it, you, too, are committed.”

“Put one foot in front of the other, focus on the little goal right in front of you, and almost anything is possible.”

“The ability to compartmentalize pain into these small bite sizes is key.”


“The chains of habit are generally too small to be felt until they are too strong to be broken.” It was true in Spartan times. It was true in Johnson’s time, eighteenth-century England. It’s true today.”

“The easiest way to convince your body that sitting in traffic is not worthy of a stress-induced freakout is by showing your body what real stress feels like, in the controlled setting of your daily workout.”

“The embrace of consumerism and convenience tends to lead to emptiness of the spirit and sickness of the mind and body.”

“The phrase ‘I can’t’ doesn’t mean anything to me anymore, not because of my ego but because I know anything is possible.”

“The way to get through anything mentally painful is to take it a little at a time. The mind can’t handle dealing with a massive iceberg of pain in front of it, but it can deal with short nuggets that will come to an end.”

“These achievements ring hollow, because what matters is the journey, and there was no journey. Instant success imparts nothing of any real or lasting value.”

“To back out is to admit failure not only to yourself but also to others. This should motivate you to honor your commitment and show up at the starting line ready to race.”

“Too often we sacrifice the pursuit of knowledge, distracted instead by sparkling material things.”

“Whether you’re running twenty or one hundred and twenty miles at a time, the distance has to be tackled mentally and physically one mile at a time.”

“You can either go to bed satisfied with your efforts today or stressed with what you left for tomorrow. You can either work hard to take on the hill or never know what it is that people see at the top.”

Here is an up close and personal look at Joe De Sena as he discusses purposeful suffering. As the CEO and Co-Founder of Spartan Race, Sena knows a thing or two about achieving greatness and surpassing your goals.

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