12 Dos and Don’ts of Facebook Page Management


Connect with your Facebook fans but don’t tick them off with annoying material. It doesn’t matter how cool tour product is, who you have representing you that’s hop or what you’ve done right in the past. If you act in a way that annoys your fans the annoying stuff is all most of them will remember. Facebook is fun time for most viewers, so despite its name, it’s not a place for in-your-face strategies. They won’t work here.

Maintain Minimum Advertising

“Sell, sell, sell” doesn’t work here. In fact, you ought to keep your ads to only twenty percent of your Facebook page content. It’s also known as the “80-20” rule. A full eighty percent of your page content should indeed be social. If you’ve been working in sales but would prefer small talk and being friendly to ramming the sale down the client’s throat, then Facebook is your place to contribute to your company’s success. You want to keep in touch with social posts by customers and respond to them within an hour and in less than twenty four hours to be sure the customer knows you’re connected and that you care.

Make Posts Short

But always keep your company’s Facebook posts short! Short means 80 characters or less. Short posts received sixty-six percent more engagement than longer posts did, according to experts at Vertical Response Marketing. Experts from Lab 42 found that most people do like Facebook as a place to interact with brands they like, but also that half of all people were annoyed by Facebook ads for cluttering their newsfeeds. Keep it short. Always.

Keep the Information Accurate

Keeping it real is also very important, studies are showing. It’s quite easy, and cheap to buy likes for your brand’s Facebook page, but it’s thought to verify of these likes come from real or from active fans who are really connected. If you can’t uphold the reputation you create, you’re in trouble, not to mention that fake likes could be connected to scrapers. Fake comments don’t help you either, sine you can’t back them up with a source later. Your competition would love to trip you up here.

Grow Organic Connections

Plant organic connections that will really grow. Organics isn’t just for the food business. All an organic connection is is one that’s real. You link your Facebook page to websites that you share a legitimate connection with. The growth of traffic may be slower in this approach, but every connection is sincere and likely will bear real fruit.

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About Brandon Gaille

Mr. Gaille is the CEO of the internet marketing company ByReputation.com, which specializes in SEO, SEM/PPC, social media, and reputation management. Brandon is a serial entrepreneur that has founded five multi-million dollar companies. He is widely known as one of the top marketing minds in the United States.

17 thoughts on “12 Dos and Don’ts of Facebook Page Management

  1. Pingback: Facebook marketing weekly review (February 14th) - Agorapulse

  2. setthebarr

    Great graphic post! Question for you though…do you not think you should be posting everyday with the new way Facebook has changed our reach?

  3. Dee Dee

    This is all good, common sense advice, but with the algorithms Facebook implemented, it’s close to impossible to get people to even see your posts anymore, unless you’re posting all day long and receiving tons of likes and comments.

    • Brandon Gaille Post author

      The algorithm does make it harder than it used to be, but consistent posting can lead to an occasional viral post. Also, do not forget about the search engine benefits of even a small amount of likes per post. Even if you do not get a boat load of traffic from Facebook, a consistent posting strategy can lead to significant search engine traffic.

  4. nshields279

    Great pieces of advice. It seems so simple yet can be hard to execute sometimes.

  5. Cindy Battisti

    “Two facebook ad tricks”

    Re: 80/20
    I pay a small amount to have every post treated like an ad by Facebook BUT they are not ads. The content still uses the 80/20 rule but by paying, more eyes are seeing my 80/20 content. A lot more.

    Re: Paying for likes
    You don’t have to pay for “like’s themselves… as you say those are low quality likes… but advertising can go a long way towards getting you quality likes by increasing your exposure. You are still getting people who are actually interested in your product clicking like… no one is making them do it; they wouldn’t have known about your product however without the ad. Many more people will learn about your page than if you just waited for organic reach and I have found it to be very powerful (we get 90% of sales from Facebook interaction.)

  6. Symufa (@symufa1)

    Your articles are amazing and very very useful, is there any way we can get your latest post via email. I am unable to find subscribe option in your site. Thank you so much for helping us.

  7. Bryan DiCocco

    Thank you. My brother sent me this and I found it to be very insightful. We own and operate our own computer repair business locally, and these tips will go a long way.

  8. sneha

    Great infographic. These are very nice tips to engage users with your brand on social media channels. Limited character post certainly drives more attention that is one reason why twitter rocks.

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