12 Dos and Don’ts of Facebook Page Management


Follow the 80-20 Rule

“Sell, sell, sell” doesn’t work here. In fact, you should keep your ads to only twenty percent of your Facebook page content. It’s also known as the “80-20” rule. A full eighty percent of your page content should indeed be social.

Respond to Customers within an Hour

You want to keep in touch with social posts by customers and respond to them within an hour to be sure the customer knows you’re connected and that you care.

Make Posts Short and to the Point

Short means 80 characters or less. Short posts received sixty-six percent more engagement than longer posts did, according to experts at Vertical Response Marketing.


About Brandon Gaille

Mr. Gaille is one of the top business bloggers in the world, and he has founded several multi-million dollar companies. Read Brandon's inspiring comeback story, "From Brain Tumor to 1 Million Monthly Visitors." Feel free to send Brandon a message here .

17 thoughts on “12 Dos and Don’ts of Facebook Page Management

  1. Pingback: Facebook marketing weekly review (February 14th) - Agorapulse

  2. setthebarr

    Great graphic post! Question for you though…do you not think you should be posting everyday with the new way Facebook has changed our reach?

  3. Dee Dee

    This is all good, common sense advice, but with the algorithms Facebook implemented, it’s close to impossible to get people to even see your posts anymore, unless you’re posting all day long and receiving tons of likes and comments.

    • Brandon Gaille Post author

      The algorithm does make it harder than it used to be, but consistent posting can lead to an occasional viral post. Also, do not forget about the search engine benefits of even a small amount of likes per post. Even if you do not get a boat load of traffic from Facebook, a consistent posting strategy can lead to significant search engine traffic.

  4. nshields279

    Great pieces of advice. It seems so simple yet can be hard to execute sometimes.

  5. Cindy Battisti

    “Two facebook ad tricks”

    Re: 80/20
    I pay a small amount to have every post treated like an ad by Facebook BUT they are not ads. The content still uses the 80/20 rule but by paying, more eyes are seeing my 80/20 content. A lot more.

    Re: Paying for likes
    You don’t have to pay for “like’s themselves… as you say those are low quality likes… but advertising can go a long way towards getting you quality likes by increasing your exposure. You are still getting people who are actually interested in your product clicking like… no one is making them do it; they wouldn’t have known about your product however without the ad. Many more people will learn about your page than if you just waited for organic reach and I have found it to be very powerful (we get 90% of sales from Facebook interaction.)

  6. Symufa (@symufa1)

    Your articles are amazing and very very useful, is there any way we can get your latest post via email. I am unable to find subscribe option in your site. Thank you so much for helping us.

  7. Bryan DiCocco

    Thank you. My brother sent me this and I found it to be very insightful. We own and operate our own computer repair business locally, and these tips will go a long way.

  8. sneha

    Great infographic. These are very nice tips to engage users with your brand on social media channels. Limited character post certainly drives more attention that is one reason why twitter rocks.

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