Follow the 80-20 Rule
“Sell, sell, sell” doesn’t work here. In fact, you should keep your ads to only twenty percent of your Facebook page content. It’s also known as the “80-20” rule. A full eighty percent of your page content should indeed be social.
Respond to Customers within an Hour
You want to keep in touch with social posts by customers and respond to them within an hour to be sure the customer knows you’re connected and that you care.
Make Posts Short and to the Point
Short means 80 characters or less. Short posts received sixty-six percent more engagement than longer posts did, according to experts at Vertical Response Marketing.