Generation Y And Facebook
Social network has today become one of the most effective and efficient platforms used by the society in communication. Among the various social networking sites, Facebook is one that has significantly won the hearts of many. In order for you to understand better the relationship of generation Y and Facebook, It would be important to consider the research that has been done so far.
Statistics of Users
According to a new study conducted by Millennial Branding and Identified, Incorporation, there are certain data points that can be used in realizing the relationship of generation Y and Facebook. The study reveals that the social site is mainly used by youths aged between 18 to 29 years old. Among them, it is found out that about 80% indicate at least one school on their profiles.
On the other hand, it is also established that 36% of this population list a job entry into their profiles. However, the average tenure that most of them usually spend at any given workplace is slightly above or below two years. Generation Y is also defines as an entrepreneurial class with most of them having the title, ‘owner’ on their profiles.
Generation Y and the Fortune 500
The study also reveals that about 10% of individuals who listed at least one job on their profiles have been able to work for a 500 Fortune company. On the other hand, approximately 7% of generation Y’s Facebook users are employed by a 500 Fortune company.
Top Ten Industries and Employers
The leading industries where generation Y is absorbed is Travel and Hospitality, Consumer products, Government and Military, Technology, Education, Retail and Fashion, Finance, Media, Medical and Health care and Non-profit organizations at 7.2, 6.8, 4.5, 4.4, 3.9, 3.6, 3.3, 2.3, 2.1 and 1.7 respectively. However, most of them are employed by the Armed forces, Walmart, Starbucks, Target, Best Buy, Abercrombie and Fitch, YMCA, CVS Caremark and UPS.
Top Ten Job Titles
According to the study, it is also established that most of the job titles that a number of people falling into the category of Generation Y include on their profiles range from server, manager, intern, sales associate, owner, cashier, teacher, supervisor, assistant to sales representative.
At least 82% of Generation Y has got a work friend with 53%having more than five friends at their places of work. However, over 40% are indicated to have more than ten friends at work. Besides, the study also reveals that their average work friend count is 16 while the total friend count stands at 696.
From the info graphics above, there is no doubt that Facebook is an ideal platform for analyzing the behaviors and activities of Generation Y. In fact, they share so much about themselves on the social site that can be used in various studies.
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