Apple Revenue Breakdown By Segment

Apple-Revenue-Breakdown

Apple’s Earning in a Nutshell

The Holiday Quarter in 2012 was an outstanding record for Apple. Revenue was increased by 18% translating to $54.5 billion while profit stood at $13.1 billion. Over time, the growth of Apple has been so much that people felt that the company reached its peak and was about to fall. But here is what the discoveries into Apple showed instead.

Apple Accessories

For accessories, there was 3% of revenue equating to $1.83 billion of sales. For iPod, there was 4% of revenue bringing in $2.14 billion of sales. iTunes software and services brought in 7% of revenue, totaling $3.69 billion in sales
Mac showed a 10% revenue or $5.52 billion in sales with iPad bringing in an additional $10.67 billion in revenue equal to 20% of Apple sales. iPhone saw 56% of overall sales for a total of $30.66 billion.

The Last 5 Years

From 2007 to 2013, an increase in revenue was seen with the Apple iPhone and iPad. Although iPads were first introduced in the first quarter of 2010, its sale over shot that of iPhone all the way. Over time, Apple has shipped about 47.8 million iPhones and 22.9 million iPads in the last quarter. These two products accounted for 76% of Apple’s revenue.

Mac PCs
In 2011 and 2012, for Mac PCs, in the first quarter, there were less than 10 million units sold. In 2013, there were 4.1 million units sold in first quarter.

iPod
For iPod, there was about 20 million units sold in the first quarter of 2011, for 2012, there was about 15 million sales of iPod and in 2013, it dropped to 12.7 billion.

iPad
For iPad, in first quarter of 2011, there were less than 8 million units sold, for first quarter of 2012 about 15 million units sold while in 2013 it was 22.9 million units of iPad sold.

iPhone
For iPhones, there were 15 million units sold in the first quarter of 2011, for 2012, there was about 25 million units sold, while there were 47.8 million units sold in 2013.

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About Brandon Gaille

CEO of the internet marketing company ByReputation.com, which specializes in SEO, social media, reputation management, video production, and web design. Brandon is a serial entrepreneur that has founded five multi-million dollar companies. He is widely known as one of the top marketing minds in the United States.

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