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21 Indonesian Aerospace Industry Statistics and Trends

The only way to efficiently travel throughout the archipelago of Indonesia is by air. There are more than 17,000 islands that are part of this nation. The Indonesian aerospace industry provides services over the 5,200 kilometers in width and 2,000 kilometers in length between the furthest island points.

The aerospace industry has its roots in a 1937 pre-independence effort by a group of youth who wanted to build an aircraft in their Bandung workshop. They built a PK.KKH aircraft that was able to fly as far as the Netherlands. It wouldn’t be until 1976, however, when the Indonesian aerospace industry would be officially licensed and certified to operate globally.

Certain sectors of the aerospace industry are currently closed to investment. Other sectors have foreign investment caps at 49% or 67% maximums, with a stipulation that the national investment levels in Indonesia must be bigger than foreign investment.

Interesting Indonesian Aerospace Industry Statistics

#1. As of 2015, there were a total of 269 airports operating in Indonesia. 26 of those airports were classified as commercial airports in large cities, operated by state-owned management services. (EU Indonesia Business Network)

#2. Growth forecasts for the Indonesian aerospace industry are up to 9% annually. This is because the growth of domestic and international passengers is forecast to increase by 72% for the 5-year period ending in 2020. (EU Indonesia Business Network)

#3. The Indonesian aerospace industry regularly serves over 80 million domestic passengers annually and 14 million international passengers. (EU Indonesia Business Network)

#4. The largest fleet within the Indonesian aerospace industry is owned by Lion Air, with about 190 aircraft in ownership as of January 2016. Garuda owns 179 aircraft at the time of this census, while Air Asia an Sriwijaya own a combined 70 aircraft. (EU Indonesia Business Network)

#5. The total market size for Indonesia’s aviation imports was $4.58 billion in 2012. In 2014, that dropped to just $536 million. That is due to a dramatic drop in imports coming from the United States. (EU Indonesia Business Network)

#6. Every year, there are more than 74,000 international arrivals and departures that are serviced by the Indonesian aerospace industry. These figures are about 20% below industry peak levels, achieved in 2014, when more than 100,000 international arrivals and departures were serviced by the industry. (EU Indonesia Business Network)

#7. The Indonesian aerospace industry also handles more than 400,000 domestic arrivals and departures each year. In 2014, more than 800,000 domestic departures and arrivals were serviced by the industry. (EU Indonesia Business Network)

#8. In 2016, there were 89.3 million passengers served by the Indonesian aerospace industry. That was a 16.6% increase over the number of passengers served from the year before. In comparison, maritime transportation increased by just 0.5% over the same period. (International Trade Administration)

#9. In 2016, there were 19 aircraft accidents reported by the industry, along with 26 serious incidents reported. (International Trade Administration)

#10. PT Air Navigation Indonesia, which is a state-owned enterprise, was given a budget of $59.3 million to improve flight security systems. (International Trade Administration)

#11. The potential MRO market (maintenance, repair, and overhaul) for the Indonesian aerospace industry is forecast to reach a total value of $65.3 million by the year 2020. (International Trade Administration)

#12. 20% of the design engineering team employees that work with the industry are women. Most are involved in system analysis, design, or structure analysis. (Jakarta Post)

#13. The Lion Group has a target to order as many as 1,000 aircraft that can be operated in and around the APAC region. (EU Indonesia Business Network)

#14. Garuda Group has a target to order up to 250 new aircraft to modernize their fleet and improve service qualities by 2025. (EU Indonesia Business Network)

#15. In the Q1 2016, the air cargo industry in Indonesia grew by a total volume of 7%. This resulted in over 185,000 tons of air cargo being shipped. At the same time, airports under state controls saw air cargo increases of 5% during the same period. Total volumes are expected to remain above 1.5 million tons annually. (EU Indonesia Business Network)

#16. Garuda Indonesia Cargo dominates the air cargo segment of the aerospace industry. In 2014, they held a 51% market share. By March 2016, they were able to increase their load factors by nearly 50%. (EU Indonesia Business Network)

#17. CardigAir is another major contributor to the air cargo segment. They manage 6,000 tons of cargo annually, producing an income of $20 million per year. (EU Indonesia Business Network)

#18. What keeps the Indonesian aerospace industry from achieving its full potential is a lack of qualified MRO organizations. Almost all MRO companies within the industry are not approved by U.S. or European aviation safety agencies. Only 5 are currently approved. (EU Indonesia Business Network)

#19. The national MROs in Indonesia are only able to control about 30% of all total available aircraft maintenance. About 80% of domestic MRO is performed by GMF AeroAsia. The remainder is handled by international companies. (EU Indonesia Business Network)

#20. The number of available qualified technicians in Indonesia is about 400 people per year. The current demand for qualified technicians within the industry is closer to 5,000 people per year. (EU Indonesia Business Network)

#21. The MRO segment can be divided into a value of $160 million for turboprop craft and $680 million for jet aircraft, based on 2015 figures. (EU Indonesia Business Network)

Indonesian Aerospace Industry Trends and Analysis

Because of the spacing of the islands and a need for reliable air travel, by 2034, Indonesia is forecast to become a Top 6 market for air travel. More than 270 million passengers may utilize the services of this industry over the course of the next generation.

There is the potential for the aerospace industry to grow at rates as high as 20% per year. That is due to the large market for maintenance services, replacement part manufacturing, and airport development and construction.

In 2017, the governing cabinet in Indonesia agreed to prioritize 5 sectors. Aviation was included within the infrastructure development program. New tourism-related airports are scheduled for construction. The Directorate of Civil Aviation received a total budget of $685 billion in 2017, to help with growth and modernization.

In the next 20 years, the Middle Class in Indonesia with disposable income levels that permit aircraft travel is expected to increase by more than 110 million people. When international passenger movement growth levels of 15% are factored into these figures as well, the Indonesian aerospace industry is poised to grow stronger and wealthier in 15 years or less.

35 Awesome Adventure Blog Names

Life can be an adventure. What better way to share it with the world than to get into blogging. These awesome adventure blog names from currently existing bloggers capture the challenges and fun that can enter our life at any time.

501 Places
A Little Adrift
Adventurous Kate
Almost Fearless
Bacon is Magic
Beers and Beans
Changes in Longitude
Finding The Universe
Go See Write
Hole in the Donut
Just Travelous
Legal Nomads
Life Cruiser
Mom’s Minivan
Mommy Poppins
Nerd’s Eye View
Never Ending Footsteps
Never Ending Voyage
Nomadic Chick
Notes from the Road
Off Track Planet
Out to Africa
Sharing Travel Experiences
Solo Friendly
Solo Traveler
The Cranky Flier
The Mother of All Trips
Time Travel Turtle
Travel Mamas
Uncornered Market
Velvet Escape
Wandering Earl
Wandering Educators
Wild Junket

If you want to avoid the 10 most costly blogging mistakes, you should watch one or both of the videos below. Two of the most successful bloggers in the world tell you what they wish they would have known when they started their blog.

17 Biggest Pros and Cons of Gene Therapy

Gene therapy is a medical technique which utilizes specific, normalized genes to replace the genes that are abnormal or not present in an affected individual. The goal of gene therapy is to correct a disorder caused by missing or abnormal genes. Although the processes of gene therapy are still at an experimental stage, the results achieved have been quite encouraging.

Since the 1980s, about 2,500 clinical trials involving gene therapy have conducted worldwide. The largest number of active gene therapy clinical trials occurred in 2015, with 163 being conducted. 95% of the clinical trials are classified as being at an early phase of development. About 7 out of every 10 clinical trials is listed as being ongoing.

Two-thirds of all gene therapy clinical trials are based in the United States, with most targeting specific cancers or diseases. The first gene therapy approved, however, was in the European Union in 2012.

Here are the biggest pros and cons of gene therapy to review.

Biggest Pros of Gene Therapy

1. Gene therapy does not rely on natural discoveries for advancement.

Many of today’s medications are based on discoveries from nature. Antibiotics were discovered in 1928 by Alexander Fleming when he noticed that bacteria in a petri dish were killed when penicillium molds were left in contact with them. Gene therapy is based on technology and our ability to identify, then modify, specific genes. That means we can advance these medical treatments at a faster pace. In return, we’ll be able to lower the costs of these therapies dramatically as our technology and best practices improve.

2. It can be used outside of humanity.

Gene therapy isn’t a technology that is reserved only for humans. We can apply gene therapy techniques to plants as animals as well. This allows us to treat their genetic conditions, extending lifespans and stabilizing health. Future applications of gene therapy could create a healthier food chain from start to finish. We could even reinforce the immune systems of plants and animals to naturally withstand disease to prevent species endangerment or extinction. In return, food producers could create more profits because they’d have greater yields.

3. Gene therapy allows us to treat what was once thought to be untreatable.

The modern approach to gene therapy does more than correct a disorder that occurs from birth. We can also use gene therapies to correct specific disorders or diseases that develop over time. Anything with a genetic foundation, from influenza to Parkinson’s disease, could be treated with medications and techniques that are developed from gene therapy research. Even if lifespans cannot be extended for some, the quality of life being experienced could be much higher.

4. It could be used for other applications beyond disease and genetic disorders.

Gene therapy has the potential to be helpful in a number of different ways. Imagine being able to visit a fertility doctor to be treated genetically for infertility to have it permanently reversed. Gene therapies could deal with issues like glaucoma to preserve eyesight. Clinical tests on animals have already shown that the benefits of treating non-life-threatening conditions can lead to a “normalized” life for those affected. Applied to humans, gene therapies could alleviate a lot of suffering.

5. Gene therapy would end the stigma of genetic disorders.

In the United States, about 1 in 10 people are affected by a rare disease at any given moment. That means about 33 million people are currently dealing with difficult signs and symptoms of a genetic disorder in some way. Some health issues may be minor, while others may be life threatening. About 4 out of every 5 diseases we have identified that are harmful to humans have a genetic foundation which causes the issue. By replacing faulty cells or introducing new genetics when they are missing, it becomes possible to treat some of these issues.

6. It gives parents new hope for their children.

About 3% of all children born in the United States each year are affected by a genetic condition. Many of these disorders and diseases will take the life of the children they affect. Birth defects, for example, are the leading cause of infant death in the U.S. right now. About 20% of all newborn fatalities are attributed to birth defects. The technologies that allow us to provide gene therapy could reduce these figures in the coming years.

7. Gene therapy could unlock many new potential discoveries.

There is the potential to save many lives with new gene therapies. More people means having more perspectives and diversity for future research. By saving lives today, we could set the stage for many more potential discoveries in the future by those who may not be here otherwise. Although there will always be ethical questions asked of gene therapy, as there should be, the scientific potential of this field of research cannot be ignored.

Gene Therapy Market Size Statistics

Biggest Cons of Gene Therapy

1. Gene therapy can delay the natural grieving process.

Some gene therapies have already proven to be successful. Childhood leukemia is one specific disease that responds well to gene therapy treatments. Not every child responds to gene therapy, however, and not every disorder or disease can be treated with current technology levels. There are long-term considerations which must be considered as well. What happens if the life of a child is saved, then that child lives in a persistent vegetative state for the remainder of their life? In some ways, gene therapies provide a disadvantage because it gives people the chance to embrace an alternate reality that may not exist.

2. It can lead us toward dangerous ethical concerns.

Gene therapies can be used to treat disease and genetic disorders. It could also be used to create “perfection” in children. Imagine a world where parents could genetically manipulate their children to be smarter or look a specific way. It would create a new social class of “created” people, where access is exclusive to those who have the financial means to complete such a procedure. It could even lead to a society where those “created” beings suppress those that they feel are “beneath” them.

3. Gene therapies could create new forms of sports doping.

Athletes are always looking for a new edge to take their skills to the next level. We’ve seen this with performance-enhancing drugs, human growth hormone, and blood doping. Gene therapies could take this concept to the next level. Imagine an athlete being able to have their genetic profile screened with the intention of perfecting certain components of speed or agility. Those with access to this technology could create more success for themselves, which would further depress the poorer classes. Gene doping wouldn’t need to be exclusive to athletics either.

4. It has shown to be an ineffective approach to medical science.

Only 5% of clinical trials that involve gene therapies have been successful. There is a lot of hope for this technology to work one day, and some have worked, but most do not. Researchers have discovered that the genetic conditions which cause bothersome signs and symptoms can improve for short periods with treatment. Most, however, reverse after a short time and the individual returns to their previous state.

5. Gene therapies are most successful when donated tissues are involved.

Most gene therapy treatments that are successful today still involve donated tissues, such as bone marrow, from people who are a direct match. Some donations can be extremely painful and create lifelong consequences for those involved. Although these costs are covered for donors through private insurance of the recipient or organizations like the Be the Match Registry, access to treatment may be limited for some. In rare instances, it could even cause job loss, disability, or life-threatening situations.

6. It may not be effective as a long-term medical solution.

Antibiotics were discovered less than a century ago and we’re already seeing the next evolution of bacteria. These so-called “super bugs” are extremely resistant to existing antibiotics. In the United States, more than 2 million people are infected with bacteria that have become resistant to antibiotics. More than 20,000 people die each year because of these infections. According to the CDC, one bacteria called CRE is resistant to nearly all, if not all, antibiotics that are available today. Gene therapies which are successful could see the same type of evolution occur.

7. Gene therapy is not cheap.

The first gene therapy approved by the European Union is called alipogene tiparvovec. It is currently listed at $1 million per treatment. Luxturna is a gene therapy option that can correct certain forms of blindness and comes with a cost of up to $1 million to treat both eyes. Even Yescarta, which has proven to be the most successful gene therapy treatment option at 7,500 patients, has entry-level pricing around $200,000 per treatment.

8. It has no reliable delivery method at this time.

The most common choice for a gene therapy delivery is through the use of virus vectors. The issue with using this type of enzyme for a treatment is that a person’s immune system may eliminate it before the therapy can be introduced. Even if the delivery system does its job, cell replication and division can occur at unpredictable rates. That genetic changes a person experiences may even trigger an immune response that could be more dangerous than the condition being treated in the first place.

9. Gene therapies can create unanticipated results.

If an error occurs during the gene introduction process, the patient receiving the gene therapy could experience a greater error in their genetics than what they had going into the procedure. Should that occur, an even more serious disorder could develop. That means most patients require multiple therapy sessions to complete their gene therapy. Then they must go through an extensive period of review to ensure the therapies are taking hold. Even with insurance, the out-of-pocket costs for a treatment serious could top 8 figures.

10. It has spiritual complications that must be discussed.

Some people believe that the genetic profile of an individual is set by God or their preferred supernatural being or process. Attempting to alter that process is seen as interfering with what was intended for that person. To some, an attempt to correct a genetic disorder amounts to a lack of faith or a desire to question God, fate, or nature. If these perspectives are not discussed, there will always be a natural resistance within the general population to gene therapy, even if it is successful.

Gene Therapy Pipeline by Trial Phase

The biggest pros and cons of gene therapy show us that it could be the future of medicine. Because it is such a new option and the costs of research and development must be recouped in some way, the costs of it are extremely high. We must find ways to manage these costs and encourage them to eventually fall through new innovations within this field. Otherwise, it will remain a treatment option only for those who can afford to have it administered.

33 Witty Blog Names

Whether you are intending on producing satire or just giving your readers a humorous experience, having a witty blog name is just one way to get attention. These great witty blog names from other existing bloggers can serve as a great source of inspiration for launching your own blog.

Avoid This Job
Awkward Family Photos
Budgets Are Sexy
Cake Wrecks
Careful Cents
Crabby Old Fart
Don’t Even Reply
Fail Blog
Generation Meh
Get Along Home
Hyperbole and a Half
I Can Has Cheez Burger
I Do Things So You Don’t Have To
Late Enough
Life Without Pants
Mama Natural
Multiple Momstrosity
Not Always Romantic
Olga, The Traveling Bra
Parental Parody
Passive Aggressive Notes
Pleated Jeans
Probably Bad News
Sad And Useless
Smockity Frocks
The Bloggess
The Simple Homemaker
The Think Tank
The Un Mom
There I Fixed It
This is Not that Blog
Unnecessary Quotes

If you want to avoid the 10 most costly blogging mistakes, you should watch one or both of the videos below. Two of the most successful bloggers in the world tell you what they wish they would have known when they started their blog.

23 Alberta Horse Industry Statistics, Trends & Analysis

In 1982, the Horse Industry Association of Alberta (HIAA) was established to act as an organized body for local breeders and owners. Before 1982, many of the activities were organized by the University of Calgary. Located in Red Deer, the association grew large enough by 1991 that it needed to be incorporated as a non-profit organization.

Since 2003, the HIAA has been directly involved in the development and growth of the horse industry in Alberta. Grants are received annually to help local breeders and owners manage their herds with greater efficiency. Events are held each year to promote the industry, provide sporting support, and offer networking opportunities.

Although herd populations have been increasing globally in the horse industry, Alberta has seen a different trend. There have been slight declines in the overall population over the past decade. The province has just begun to recover from an economic recession and, since most horse owners have private ownership, they have sold their horses because they could not afford them.

Important Alberta Horse Industry Statistics

#1. In 2010, there were an estimated 963,500 horses in Canada living on 145,000 different properties. 33% of the herd was located in Alberta. (Equestrian Canada)

#2. The total number of horses in Canada has been slowly declining over time. In 2005, there were 1.092 million horses in the country, representing an 11.8% decline. Only one province, New Brunswick, reported a higher estimated herd size. (Horse Journals)

#3. 59% of the individuals involved in the horse industry are above the age of 18. Since 1998, this ratio has been shifting more toward adults than children. (Horse Journals)

#4. Most horses within the Alberta horse industry are between the ages of 6-8, accounting for 59.9% of the total herd. (Alberta Horse Industry Association)

#5. About 28% of the herd in Alberta is reported to be more than 21 years old. (Alberta Horse Industry Association)

#6. The most common breed of horse in Alberta is the Quarter Horse, with over 55% of owners having at least one member of the breed. They are followed by Arabians (22%), Thoroughbreds (20.5%), and Paints (16.8). (Alberta Horse Industry Association)

#7. About 1 in 5 horses in Alberta are a cross-breed of some type. About 25% of cross-bred horses involve a Quarter Horse. Another 25% involve a cross with an Arabian. (Alberta Horse Industry Association)

#8. In a survey of Alberta horse owners, 68% noted that their horses are primarily used for recreational riding. Breeding (42%) and trail rides (40.9%) were also top responses to a question that allowed for more than one answer to be selected. (Alberta Horse Industry Association)

#9. Over 64% of owners in the Alberta horse industry state that no one outside of their household rode or drove their horses within the past year. Of those that did have outside individuals working with their horses, 11.2% of them were business owners. (Alberta Horse Industry Association)

#10. 72% of the horses found within the Alberta horse industry are involved in some type of regular competition. 1 out 4 horses involved in competition is owned by an operational business. (Alberta Horse Industry Association)

#11. The most common area of competition for horses in Alberta is jumping and dressage. This is followed by racing, shows, and gymkhana. About 40% of horse owners pay $1,000 or less on annual competition expenses with their horses. (Alberta Horse Industry Association)

#12. 0.8% of horse owners in Alberta spend more than $100,000 on competitions annually with their horses. In a survey of owners, one stated that they averaged more than $400,000 in annual competition costs. (Alberta Horse Industry Association)

#13. 47% of horse owners in Alberta have between 11-80 acres of rangelands or pasturelands for their horses. Another 17.5% of owners stated having up to 160 acres of space to use. 16% of owners stated that they owned horses on 10 acres or less of land. (Alberta Horse Industry Association)

#14. Just 18% of horse owners in Alberta are involved in direct employment support for horse-related activities. Jobs include breeding, PMU operations, racing, coaching, stable work, and meat production. (Alberta Horse Industry Association)

#15. For horse owners that do hire employees, the average number of people employed at a facility is just 7. 38% of the workers employed by the Alberta horse industry are classified as “occasional.” (Alberta Horse Industry Association)

#16. 40% of horse owners in Alberta report that they breed their own horses. Owners rely on family and friends for purchasing horses more often than auctions, claiming, or private contracts. (Alberta Horse Industry Association)

#17. About 11% of horse owners in Alberta admit to not using veterinarian services within the past 12 months. (Alberta Horse Industry Association)

#18. For those that do regularly use veterinarian services, 60% of owners say that their most common need is for routine health care. Injury treatments (35%) and pregnancy testing (31%) are common services as well. (Alberta Horse Industry Association)

#19. The most challenging health issue facing the Alberta horse industry is the West Nile Virus. Additional concerns include horse cough, infectious anemia, and swamp fever. (Alberta Horse Industry Association)

#20. Over 78% of horse owners in Alberta report that they need to add supplements to their feed because of shortages, poor weather conditions, and poor food quality. (Alberta Horse Industry Association)

#21. About 11% of horse owns report that they use performance enhancers with their animals. (Alberta Horse Industry Association)

#22. 96% of owners report that they use minerals, vitamins, and proteins to supplement their feed. (Alberta Horse Industry Association)

#23. About 1 in 3 horse owners in Alberta report owning other livestock. Cattle is the most popular complementary option, but sheep, pigs, bison, and chickens were also quite common. (Alberta Horse Industry Association)

Alberta Horse Industry Trends and Analysis

Environmental conditions can have dramatic and immediate impacts on the horse industry in Alberta. Arid conditions create downward pressures on the values the industry can experience, while upward pressures on feed and supplements are also present at the same time.

When an economic recession is present at the same time as difficult environmental conditions, owners decide to cull their herds. That creates a large spread in pricing for the industry. The best values are for horses that are well-bred and well-broke.

The industry in Alberta is changing. Lessons and training don’t bring in the same revenues they once did. Participation in special events, such as reining or rodeo, is almost mandatory to generate revenues.

Over time, the Alberta horse industry may be able to experience high levels of growth once again. In the meantime, the goal is to stabilize the losses that have been occurring as of late.

35 Weird Blog Names

Blogging can become an experience where you can original and highlight some of your weirdest traits. These weird blog name from other existing bloggers will give you some great encouragement to embrace your own form of originality.

Align Yo
An Emergent Life
Cook Republic
Creating a Colourful Life
Daily Cup of Yoga
Eat Run Write
Essentially Being
Fit-Bottomed Girls
Gimme Some Oven
Local Milk
Move Nourish Believe
My Goodness Me
My New Roots
Oh She Glows
One Handed Cooks
Purely Twins
Reclaiming Strength
Seek Dare Love
Soul Sessions
Stilettos and Green Juice
The Inspired Table
The Little Sage
The Mindful Morning
The Picky Eater
The Whole Daily
The Whole Pantry
The Whole Truth
Tiny Buddha
To Her Core
Veggies and Me
Wellness Mama
Yoga Dork

If you want to avoid the 10 most costly blogging mistakes, you should watch one or both of the videos below. Two of the most successful bloggers in the world tell you what they wish they would have known when they started their blog.

37 Catchy Weight Loss Blog Names

Sharing your weight loss journey with others can potentially inspire another person to make a positive change in their own life. These catchy weight loss blog names from other existing bloggers serve as the perfect encouragement to make your own start today.

344 Pounds
A Journey to Thin
A Merry Life
Believing in Myself
Ben Does Life
Breakfast to Bed
Can You Stay for Dinner
Carrots ‘N’ Cake
Escape From Obesity
Fat Girl Dives In
Feed Me, I’m Cranky
Fit This, Girl!
Fit to the Finish
Fixing Myself Happy
Happy Bubble Gal
It Sux To Be Fat
Keeping Up With Katie
Learn Fitness
Losing Weight in the City
Love to Eat, Hate to Exercise
My Bizzy Kitchen
My Journey to Fit
No Thanks to Cake
One Man’s Trip to the Half
Prior Fat Girl
Reduced Fat Girl
Run Eat Repeat
Runs for Cookies
Skinnie Emmie
Skinny Jeans Dreams
Something Brilliant is Brewing
Sweating Until Happy
The Amazing Adventures of Diet Girl
The Fitnessista
The World According to Eggface
Who Ate My Blog?
Yum Yucky

If you want to avoid the 10 most costly blogging mistakes, you should watch one or both of the videos below. Two of the most successful bloggers in the world tell you what they wish they would have known when they started their blog.

31 Mattress Industry Statistics and Trends

The mattress industry is one of the oldest continuous industries in the world. The first mattresses are believed to have been manufactured around the 37th century BC in Persia. Those first mattresses were made of goatskins that were filled with water.

Over the next 2,000 years, not much would change for the mattress industry. Manufacturers would find something that felt comfortable, stuff it full of soft stuff, and then seal it shut. Hay, wool, vegetable shucks, and reeds were common. Wealthy individuals could afford a mattress stuffed with feathers.

It wouldn’t be until the middle of the 18th century when mattresses would be primarily stuffed with cotton and wool. The outside covers began being made with the same materials. The formal “box” shape of the mattress began to take shape as well.

In 1865, the first coil spring to be used for bedding was patented. By 1871, the innerspring mattress had been invented.

Since then, numerous innovations have occurred. Foam cores are available for some models. Air beds, waterbeds, and adjustable sleep sets are available. Materials even include latex, polyester, and recycled materials with the industry’s new designs.

Interesting Mattress Industry Statistics

#1. The total amount of annual revenue generated by the mattress sales industry in the United States is $7 billion. That is about 25% of the global revenues that the mattress industry is able to generate, across all categories, in any given year. (Statistic Brain)

#2. More than 35.9 million mattresses are shipped each year by the mattress industry. This includes international shipments and online purchase shipments. (Statistic Brain)

Mattress Industry Statistics in the United States

#3. The average household will keep their mattress for 7 years before seeking out a replacement for it. (Statistic Brain)

#4. Sealy is the leading mattress manufacturer in the United States. They average about $1.38 billion in sales every year and control about 19% of the overall market. Serta followed at 17%, while Simmons controls about 15% of the overall market. (Statistic Brain)

#5. In the U.S. bedding industry, there are currently 600 companies currently engaged in the design, manufacture, and sale of mattresses. They are responsible for the direct employment of about 20,500 people. (Statistic Brain)

#6. Twin-size mattresses are the most popular size sold in the United States, accounting for 31% of the market share for the industry. 29% of households purchase a Queen-size mattress. (Statistic Brain)

#7. Despite innovations in mattress technologies, including memory foam, air support, and adjustable features, 90% of the mattresses which are owned in the United States are traditional innerspring products. (Statistic Brain)

#8. Most of the mattresses that are purchased today occur through a specialty sleep retailer. 43% of all new mattresses are purchased from this type of business. Furniture retailers are responsible for another 38% of total industry sales. (Statistic Brain)

#9. Innerspring mattresses may be the most common type purchased from the industry, but they have the lowest levels of consumer satisfaction. Just 63% of owners say they are satisfied with their innerspring mattress purchase. In comparison, 81% of memory foam owners, 80% of latex owners and even 75% of futon owners say they are happy with their mattress. (Statistic Brain)

#10. The wholesale value of mattresses and foundations that were made and sold in the United States experienced a 3.4% increase in 2016, setting a record for the industry. (Bed Times Magazine)

#11. There are an estimated 15,000 businesses that are currently operating within the mattress industry in the United States from a retail perspective. About 85,000 people have direct employment because of these retail locations. (IBIS World)

#12. About $15 billion in revenues is generated from bed and mattress stores in the United States. From 2012-2017, the industry experienced an annual average rate of growth of 5.6%. (IBIS World)

#13. Mattress Firm and Select Comfort combine for over 42% of the industry revenues that are generated by bed and mattress retail outlets. (IBIS World)

#14. In 2017, the estimated value of the online mattress sales industry was $1.5 billion. The online share of mattress sales in 2014 was just 6%. By 2016, the industry share of online sales has risen to 10%. (USA Today)

#15. In 2012, Tuft and Needle was started with $6,000 and no outside investors. In 2016, it generated more than $100 million in revenues and has 150 employees. (USA Today)

#16. Casper is another internet mattress success story. Launched in 2014 in New York, sales in 2016 reached $200 million. (USA Today)

#17. One side effect of the growing online mattress industry is an increase in demand of compression equipment. C3, a manufacturing and engineering firm based in Appleton, WI, has sold more than 40 of their compression machines since 2015 at a cost of $300,000 each. (USA Today)

#18. Globally, the Asia-Pacific region represents the fastest growing market for the mattress industry. A forecast CAGR of 8.1% through 2022 is the foundation of potential revenues that could top $39.4 billion in that timeframe. (Global Industry Analysts, Inc.)

#19. Since 2007, all mattresses in the United States must meet flammability guidelines for sale to American customers. All beds must be able to withstand open flame exposure for up to 30 seconds. (Mattress Inquirer)

#20. The mattress industry may have product markups that are as high as 12 times their overall manufacturing costs, which has helped to drive the influx of 100+ online mattress brands available today. (Cornell University)

#21. The U.S. mattress landscape is highly competitive, creating a total net profit of $378 million annually on revenues of $9.2 billion. Total exports for the industry total $154.2 million. (Cornell University)

#22. Simmons generates 87% of its revenues domestically after emerging from bankruptcy in 2010. Its brands include Beauty Rest and Beauty Sleep, with mattresses priced between $200-$5,000. (Cornell University)

#23. In the United States, the average price per square inch for a twin bed is just over $0.40. Full beds have a similar average price. Queen and King beds are the next best value, priced at $0.80 per square inch. Twin XL beds are priced at $1.10 per square inch, while CA King beds are priced near $1.40 per square inch. (Cornell University)

#24. 73% of advertising expenses experienced by the U.S. part of the mattress industry are spent by Tempur-Pedic. Sealy has 2% of these expenses, while Serta has just 1% of advertising expenses. (Cornell University)

#25. Over 90% of people who consult with a sleep specialist ask for a mattress recommendation to improve the quality of rest they receive. (BBC News)

#26. Just 9% of Americans link the quality of sleep they receive to the quality of mattress that they own. (BBC News)

#27. The National Transportation Safety Board states that 1 out of every 5 crashes they investigate involves fatigue. (McKinsey)

#28. Individuals who consistently get 6 hours of sleep or less per night is 13% higher than those who routinely sleep for at least 7 hours each night. (McKinsey)

#29. In 2018, the ISPA forecasts a 4% increase in the number of units that will be shipped. At the same time, a 5.5% increase in the value of those shipments is anticipated. If this figure is achieved, it would reflect the largest number of mattresses shipped, exceeding records set in 2005. (Sleep Savvy Magazine)

#30. 60% of women and 55% of men in the United States say that they have never seen an advertisement for a direct-to-consumer mattress online retailer. (Statista)

#31. 26% of Americans say that they have seen a direct-to-consumer advertisement for a mattress retailer on TV. Another 14% say they have seen one on a website banner. Just 5% say that they’ve seen advertising on a billboard or poster. (Statista)

Mattress Industry Trends and Analysis

Since the beginning of modern humanity, people have wanted to sleep on something that felt comfortable. Although mattresses have evolved dramatically over the years, the industry has continued to thrive. As long as humans require sleep, they will want to own a mattress. That means there will always be a place for the mattress industry.

New innovations within the industry will continue to shape it and place pressure on the traditional innerspring market. An example of this is Purple, which creates a unique bed that stands in a design category of its own. It retails for around $1,000. Mattresses shipped in boxes will continue to be a trend that people enjoy as well.

There is no longer a need to try a mattress before buying it. There may continue to be shifts in who has the greatest influence in the mattress industry, but the industry itself will continue to exhibit strong levels of growth.

With a renewed focus on the quantity and quality of sleep people receive, the mattress industry will keep booming.

33 Good Wedding Blog Names

Planning a wedding can be one of the biggest events of your lifetime. Looking for the right arrangements, color theme, and more is made easier by checking out a specialized wedding blog. These good wedding blog names from other existing bloggers serve as the perfect inspiration and encouragement to start your own.

100 Layer Cake
Altar Bridal
Artfully Wed
At First Blush
Black Bride
Bridal Reflections
Bride’s Market
Dress for the Wedding
Every Last Detail
Fly Away Bride
Green Wedding Shoes
Hello May
Ivory and White Bridal
Kiss my Tulle
Love My Dress
Offbeat Bride
Pretty Pear Bride
Rock the Front Bridal
So You’re Getting Married
Solutions Bridal
Something Turquoise
Style Me Pretty
Styled Bridal Blog
Sweetheart Bridal
The Perfect Palette
Trendy Bride
Truly Engaging
Wed Me Good
Wedding Sparrow
What That Wedding

If you want to avoid the 10 most costly blogging mistakes, you should watch one or both of the videos below. Two of the most successful bloggers in the world tell you what they wish they would have known when they started their blog.

12 Correct Ways to Complain


No one is perfect. There are times that you will not receive an appropriate level of service. Offering a complaint can generate a resolution. It could also create a bigger headache than what you’ve already got.

That’s why it is so important to complain the right way. These ideas will help to get you started.

1. Offer Proof
Many complaints end up pitting your word against what the offending party is saying. Collect as much proof as you can about the situation before offering your complaint. Videos and photographic evidence can help to override a protest from the other side.

2. Know What You Want
Many complaints fizzle out because the resolution is either unreasonable or unclear. You’re not going to get $1 million because your fries are cold. A replacement or a full refund, so you can be made whole, is not an unreasonable expectation. Be clear about what it is that you want.

3. Contact the Right Person
When you must make a complaint, then make sure you file it with the correct person. Many assume that is a supervisor or manager in charge, though that is not always the case. You may need to go up the chain-of-command. If you’re not sure, file a complaint with a governing authority or an organization like the Better Business Bureau.

4. Keep Records
Complaints can take a long time to resolve. Never trust the company to keep full records of your contact with them. Keep your own records. List each person that you talk with and what you were instructed to do. Track any costs you have.

5. Neutralize Your Emotions
When poor service occurs, the natural response is to become indignant, frustrated, or downright angry. Complaints tend to be taken more seriously when the negative emotions are disconnected from the situation. Stay calm and respectful and you’ll have a better shot at getting noticed.

It is important to escalate your complaint if you feel like you’re not being helped. Just 5% of people with a valid complaint actually go up to a new layer of management. If you’re still not getting an answer, try talking about your situation on social media. Investigate any legal rights you may have. That way you have a good chance of being made whole.

19 Big Advantages and Disadvantages of Nuclear Energy

Nuclear energy occurs during the process of nuclear fusion or fission. It is an effective method of generating electricity. There are more than 400 nuclear energy facilities in the world currently in operation, with about 25% of them being in the United States.

Energy is created with the nucleus of an atom is split into smaller parts. The splitting process creates protons and neutrons through an energy release.

Nuclear energy creates around-the-clock base-load electricity without releasing potentially dangerous emissions into the atmosphere. On the other hand, nuclear energy creates radioactive wastes that must be carefully stored to prevent contamination.

Here are the big advantages and disadvantages of nuclear energy to think about and discuss.

Biggest Advantages of Nuclear Energy

1. Nuclear energy is an extremely reliable form of energy.

When they were first created, nuclear energy plants were designed to operate a maximum of 50 years. With proper maintenance and care, it is believed these power resources can perform for another 50 years at their current levels. At the same time, there is enough uranium stored around the world to handle current energy demands for more than 100 years. There is also the potential to extend that timeframe by using radioactive waste byproducts from the plants themselves.

2. It is one of the safest energy resources we have.

The fear of nuclear energy is a meltdown occurring, with events in Chernobyl and Fukushima leading the conversation. Statistically, however, nuclear energy has one of the lowest mortality rates in the world. Information is reported per every trillion-kilowatt hour generated. Nuclear averages about 90 deaths for this power generation. In comparison, coal-fired energy offers 170,000 deaths for that amount of energy generated. Even rooftop solar has a mortality rate that is nearly double that of nuclear energy.

3. Nuclear energy is incredibly affordable.

The costs of nuclear energy are directly comparable to wind and solar renewable resources. The largest cost of a nuclear energy installation is the capital cost. Cost estimates of new nuclear construction is up to $9 billion per unit. Once the facility is active, the production costs of energy are cheaper than natural gas or coal by more than 20%. Front-end cost comparisons are even more dramatic. Coal-fired energy has 78% of their expenses in front-end costs. Gas-fired plants are at 87%. Nuclear is at just 14%.

4. It is a proven resource.

Nuclear energy is currently being used in 30+ nations. It is responsible for more than 10% of the total electricity that is generated for consumption around the world every day. In the United States, nuclear energy is responsible for about 20% of the total electricity that is produced daily. Five countries use nuclear energy as their main source of power: Belgium, France, Hungary, Slovakia, and Ukraine.

5. Nuclear energy is an environmentally friendly power option.

Outside of the nuclear waste materials and the threat of a meltdown, nuclear energy is just as friendly to the environment as renewable power technologies. No carbon dioxide is released into the atmosphere during the nuclear fission or fusion process. Unlike coal or biomass power, there are no particulates released into the atmosphere with nuclear energy either. Because of its low emissions, nuclear energy can be placed virtually anywhere, as long as it can be safely managed.

6. It is one of the most efficient sources of power we know.

When a nuclear fission reaction is properly controlled, the process can generate power that can be used for up to 3 years. That means the efficiency rate of nuclear energy is more than 8000% better than traditional energy resources. Even clean-coal energy using modern technology is only 90% efficient when it is controlled well. Some biomass energy resources are only 60% efficient. And, unlike solar or wind, it can operate all day, every day, without the need for storage.

7. Nuclear energy is also one of the densest forms of energy we know.

The amount of fuel that is required for nuclear energy to be generated is incredibly small compared to other forms of energy production. According to Atomic Insights, uranium provides 16,000 times more electricity than coal does when compared in a pound-for-pound manner. When comparing new technologies to perform nuclear fission or fusion, the comparison rate may be more than 2 million to 1. The ratio of nuclear reactions to chemical reactions is closer to 10 million to 1.

8. It creates its own fuel for future production needs.

Many nuclear power plants are able to recycle their spent wastes as fuel to generate more energy. Thorium recycling creates fission in a manner that is similar to uranium. Although nuclear is far from being a true “renewable” power resource, we have made tremendous progress toward reducing the dangers of contamination that have been traditionally associated with nuclear energy.

9. Nuclear energy is suitable for multiple applications.

The electricity that is generated by nuclear energy is stable, allowing it to be used in a variety of ways. Power generated by nuclear energy can be distributed through networks that cover great distances as well because of this stability. With nuclear energy present, some of the most rural areas of our world have the ability to access affordable energy that can transform their lives. According to Inside Energy, power plant efficiency in the U.S. from 2003-2013 was 0.33755 for nuclear, which is competitive with petroleum-based electricity.

10. It has a negligible amount of loss.

In 2013, the United States lost an estimated 69 trillion BTU through transmission and distribution of all electricity. That is about the same as the amount of energy Americans spend each year to dry their clothing. Although that seems like a hefty number, it is important to remember that nuclear energy accounts for 20% of that number in the U.S., not the whole amount. From a global perspective, the losses are even lower, as nuclear energy is responsible for about 10% of total power production. It is only in the high-use nations where transmission loss issues from nuclear energy are a serious issue.

Nuclear Energy Survey Results

Biggest Disadvantages of Nuclear Energy

1. Nuclear energy offers potential dangers that are not associated with other power resources.

Although Chernobyl and Fukushima dominate the conversation when discussing nuclear incidents, there are many more serious accidents and incidents that have occurred. According to the Union of Concerned Scientists, there have been more than 100 serious incidents involving nuclear power as of 2014. More than half of those incidents have occurred since the Chernobyl incident. About 60% of the incidents which involve nuclear energy have happened in the United States.

2. It can be turned into dangerous weapons.

Nuclear energy can also be turned into explosive devices that can be used to create powerful yields. Based on reporting from Popular Mechanics, the weapons dropped on Japan are 3,000 times weaker compared to the modern nuclear weapons that are available today. Little Boy, the nickname of one of the bombs dropped on Japan, released about 15 kilotons of energy. The largest nuclear weapon ever detonated, called the “Tsar Bomba,” released 5.3 megatons of energy.

3. Nuclear energy creates harmful waste.

Nuclear energy burns cleanly, which is seen as an advantage. It also creates radioactive waste that is toxic to the environment and dangerous to humans. If this waste is not disposed of properly, then the damage it causes may last for hundreds, if not thousands, of years. In the United States, damages that are directly associated with the storage of nuclear waste materials is estimated to be at least $38 billion. Politico reports that the costs could be as high as $65 billion.

4. It creates health problems for people who are exposed.

Accidents at nuclear energy facilities create ionizing radiation. These waves and particles occur naturally, creating exposures that are dangerous if an accident occurs at a facility. Thyroid cancers can occur because of exposures to radioactive iodine. Exposure to the isotope Cs-137 can be internal or external. Additional health concerns, including birth defects, are also associated with radiation exposure.

5. Nuclear energy has costs that are not calculated into capital expenses.

The $9 billion in capital costs (or more) that is quoted is the price to build a facility from scratch. It does not include any of the associated costs that come with long-term waste storage and other measures of protection that are required to prevent radiation leakage. System costs, nuclear-specific taxes, and non-subsidized external costs must be incorporated into the total expense calculation. Once all of this happens, some communities may find that an investment into renewables is cheaper than an investment into nuclear.

6. It is not a renewable energy resource.

Nuclear energy is often treated as a renewable energy resource. It is not one. Most nuclear facilities consume uranium to generate electricity. New facilities are able to consume thorium as well. That means nuclear energy, though cleaner than coal or natural gas, is still consuming natural resources. Unless new reserves are located, or technologies developed, there is a possibility that the materials needed to create nuclear fusion or fission will be gone in future generations. Total uranium reserves in the U.S. are estimated to be 60 million pounds at current pricing.

7. Nuclear energy doesn’t have the same levels of stockpiled resources.

Even in our best-case scenarios, today’s children will be dealing with the reality of needing a new power resource within their lifetime. In comparison, the United States has more than 400 years of coal stockpiled for consumption at current power needs. Those facilities that were built 30-50 years ago are going to wear out in 30-50 years. The cost of replacing more than 400 facilities worldwide is a cost which could exceed $4 trillion. That’s a high price for future generations to pay.

8. It requires mining.

Mining uranium, then refining it to use it within a nuclear facility, is far from a clean process. The transportation of materials creates emissions that can affect the environment. In 2016, more than 1,100 holes were drilled for uranium mining, a decline of 14% from figures released by the U.S. government in 2015. In total, 2.5 million pounds of uranium was produced in the United States at a total expenditure of $170 million.

9. Nuclear energy, when not distributed efficiently, can experience high losses.

Losses in India can be as high as 30% from electricity sent through the distribution grid, though theft may be a contributing factor to that number. In the United States, electricity losses can be as high as 13%. To prevent electricity loss, high-voltage, low-loss transmission lines must be installed and those come at a higher cost compared to low-voltage transmission lines that experience higher levels of loss.

Nuclear Energy Opinions in United States

The biggest advantages and disadvantages of nuclear energy indicate this technology is safe and effective, though there are extreme risks which must be carefully managed. Even if everything is done correctly, a natural disaster and what happened afterward at Fukushima show us the dangers of nuclear energy technologies. Then there is the potential of creating weapons with this energy that can devastate entire nations. That is why it is so critical to implement this technology carefully and use it for the good of all humanity, instead of just a privileged few.

39 Vintage Blog Names

Embracing another era and bringing their style and culture into modern times is just one way to define a vintage blog. These vintage blog names from currently existing blogs serve as the perfect inspiration source to what a vintage blog encompasses.

Atomic Redhead
Backward Glances
Blondie Blu
Bobbins and Bombshells
Brag Vintage Blog
By Gum, By Golly
Candy Shop Vintage
Far Above Rubies
Fifty Dresses
Flashback Summer
Found Vintage Rentals
Furnish Green
Glitzy Secrets
Jewels & Finery
Junk in the Trunk
Just Vintage Home
Little Superheroes
Nook Vintage
Queens Of Vintage
Retro Rack
The Estate of Things
The Girl In The Jitterbug Dress
The House of Foxy
The Old Design Shop
The Vintage Map
The Vintage Pattern Files
The Vintage Post
The Voice of Vintage
Vintage Everyday
Vintage Fashion Guild
Vintage Frills
Vintage Gal
Vintage Interior
Vintage Pri
We Sew Retro

If you want to avoid the 10 most costly blogging mistakes, you should watch one or both of the videos below. Two of the most successful bloggers in the world tell you what they wish they would have known when they started their blog.

How to Turn Your Blog into a Successful Podcast

*Some of the links in this post are affiliate links that pay us some money to help support the show.

If you have been blogging for a while, then you probably already have enough blog posts to create over 100 podcast episodes. All you have to do is dictate your blog posts into a microphone. It is one of the easiest ways to repurpose the content you already have. And out of all the ways you can repurpose your content, it has the biggest upside, by far.

While the vast majority of podcasts are interview based, there are some, like mine, which are solo shows. Each week I break down a new tactic or growth hack, which comes from a 1200 to 1500-word blog post I created. The blog post acts as my transcript, which I use to record each one of my podcast episodes.

On top of being real easy to execute, there are a few other good reasons you should turn your posts into a podcast.

Reason One: The competition is low.

There are less than 500,000 podcasts in existence, and that includes the active and inactive podcasts. As far as active podcasts, there are less than 100,000.


If you look at the iTunes categories with the most active podcasts, then you can see that Christian, music, and comedy podcasts have the most competition.


To give you a couple of points of comparison… There are about 1 billion blogs and websites in the world, and there are right around 50 million YouTube channels. If you have been using YouTube, then you know how much easier it is to rank number one on YouTube search as opposed to doing the same for Google search. And that’s going from 1 billion competitors to 50 million.

Search and video are both dominated by one big player accounting for over 90% of the market share. The same holds true for the podcast market, with iTunes monopolizing the entire market.

Reason Two: Podcasting is the last marketing channel whose subscription guarantees 100% delivery.

As a blogger, you know the value of an email subscriber. However, even in the best-case scenario, you are looking at an open rate of 30%. Between spam filters and Gmail’s promotion tab, a big portion of emails never even get seen by our email subscribers. When someone subscribes to a podcast, every single episode is automatically downloaded to their mobile phone. On top of that, 86% of subscribers listen to most of or all of each episode.


Could you imagine if 100% of your emails were received and 86% of the subscribers clicked on and read most or all of your blog posts? It sounds unbelievable, but that is the power of podcasting.

Reason Three: There is no medium that builds a relationship with your audience like a podcast.

A weird thing happens after listening to hours and hours of someone speaking directly in your ear. You build a real emotional bond with them. I get excited each week when one of my favorite podcast hosts releases a new episode. It is the same excitement as meeting up with a friend or mentor in person.

Because of the intimate relationship built between the podcaster and their listeners, the engagement with recommendations and ads are off the chart. Almost every online course that I have bought in the last two years came from hearing about it in a podcast episode.

The average CPM advertisers pay for an ad on a blog is $2.80. That means for every 1000 page views that your blog gets you will get paid $2.80. The average CPM that advertisers are paying for ads on podcasts is $30. I do not run ads on my podcast, but I do recommend signing up for my one-hour masterclass. The signups to the masterclass from my podcast amount for over 50% of the revenue generated from my online course.

Just to be clear, I am not advocating spending more time podcasting than blogging. While blogging has more competition, there is also a bigger chunk of the pie available for everyone to eat. Depending upon the category, the most successful podcasts will have between 5000 and 20000 subscribers. You can be in the bottom ten percent of websites in your niche and still get 10 to 30 thousand visitors a month. With that being said, the podcast market size is growing at a dramatic pace.


The podcast is a way to take your relationship with your blog readers to the next level. There are three stages of a relationship in the ideal blogger engagement strategy.

Level One: The Blind Date
That is when the two of you come together through a Google search. The person visits your website for the first time.

Level Two: Getting into a Relationship
After they visit your blog, they either leave or seal the date with a kiss by subscribing to your email list. Once they are on your list, the two of you are officially in a relationship. You see each other 30% of the time, but the commitment is not that strong.

Level Three: Making a Vow of Marriage
The final stage is getting them to subscribe to your podcast. At that point, it is like a marriage, and every podcast episode is downloaded and listened to. They learn intimate details about your life, which include the good and the bad. With each passing episode, a unique trust builds between you and your audience. It is a trust that no other channel can get close to.

A podcast by itself is probably not going to create enough income to support your lifestyle. However, when paired with your blog and email list, it can produce amazing results.

What You Will Need to Start a Podcast

If you are just getting started, then I recommend getting a microphone, pop filter, and audio editing software.

For the microphone, I suggest that you go with the Audio-Technica AT2020USB+ Cardioid Condenser USB Microphone. It runs for $149 on Amazon, and it is dollar for dollar the best microphone on the market. It is a plug and play USB, so there is no extra setup required.


You do not want to cut corners with your microphone because a podcast with bad audio quality has no chance to succeed.

The pop filter is a little round circle that goes between the microphone and your mouth. It smooths out the sound by cutting down the emphasis of Ps and other letters that tend to pop. InnoGear has a nice pop filter on Amazon for $8.


For the editing software, Audacity is the best software to use for beginners. It is free and easy to figure out. If you have a Mac, then Garage Band is another great option for editing software.

Identifying Your First Ten Episodes from Blog Posts

Let’s move on to identifying your first ten episodes of your new podcast.

You will launch your podcast with at least five episodes. The reason for this is because you want new listeners to download more than one episode if they like what they hear. I will dive deeper into this strategy later on in this post.

The next five episodes of your first ten will give you five episodes in the hole. If you are running a weekly podcast, this gives you five weeks of cushion in case something comes up. Trust me, all kinds of things come up, so always keep a cushion.

For these ten episodes and beyond, I recommend using a Google spreadsheet to plan them out. I keep it simple. I have columns for the date to publish, the URL of the blog post for the transcript, the iTunes title, and the iTunes description of the episode.

You will start the process by going through all of your past blog posts. As you scan through the posts, look for ones that would be great for a podcast episode. Once you have your list of blog posts, then try to sort them into mini-themes. For example, I might go three episodes in a row on email list building and then four in a row on SEO. This will help immerse your listeners into a group of episodes on a related topic.

Optimizing Your Episode Titles for iTunes SEO

After you have identified your first ten episodes, then it is time to write titles that are SEO’d for iTunes search. Writing titles for iTunes SEO is a little different than writing titles for Google SEO.

My Episode Title Formula for iTunes SEO

The best formula to use is what I call the click bait and SEO hybrid.

This is where you will create a very clickable title in the front end, while including your target keyword phrase in the tail end. In iTunes, you have around 108 characters to work with, so there is room for both a click-bait title and an SEO title.

For example, if the keyword phrase you are targeting is “best dog food for puppies” then you could lead with a clickbait title like:

Your Puppy Needs This to Be Healthy – The Best Dog Food for Puppies

The click-bait portion, Your Puppy Needs This to Be Healthy, will always be at the beginning of the episode title. It ropes them in to get them to click play. The second portion will be loaded with the keyword phrase or phrases you are targeting.

That title… Your Puppy Needs This to Be Healthy – The Best Dog Food for Puppies clocks in at 67 total characters. There is room to add another related keyword phrase to this title. Since the iTunes ranking algorithm is pretty basic, it makes sense to get as much out of your titles as you can. By using SEMRush to do deeper keyword research, I found a few more phrases to fit into this title.

Best wet dog food for puppies

Best dry dog food for puppies

Best brand of dog food for puppies

The revised title with the new keyword phrases added would be:

Your Puppy Needs This to Be Healthy – The Best Brand of Dry and Wet Dog Food for Puppies

That brings the character count of the title to 87 characters.

Whereas with Google SEO, you have to focus on long-tailed phrases with low competition. In iTunes SEO, you will focus your efforts on the phrases with the highest volume of monthly searches, regardless of competition.

So, you are better off creating an episode going after the keyword phrase, “internet marketing,” as opposed to going after “internet marketing tactics for real estate companies.”

A common mistake that many podcasters make is leading their episode titles with the episode number.

For example, Ep. 27: Your Puppy Needs This to Be Healthy

The number is taking up valuable real estate. You want your potential listeners to get right into the click bait portion of the title. This goes for both iTunes search results and your subscribers.

5 Ways to Design Show Art that Drives Downloads

The show art will be the first impression you convey to potential new listeners. The keywords used in your title and by line will determine which words your show will come up for in iTunes. When your podcast comes up, the show art is what is going to be seen and read. A mediocre show art image can destroy your click-through rate from iTunes search results.

Here are some ways to turn you podcast show art into an extremely clickable image that drives listens and subscribers.

#1 Make sure it follows the requirements of iTunes.

Here is the exact quote from the iTunes…

“Podcast feeds contain artwork that is a minimum size of 1400 x 1400 pixels and a maximum size of 3000 x 3000 pixels, 72 dpi, in JPEG or PNG format with appropriate file extensions (.jpg, .png), and in the RGB colorspace. To optimize images for mobile devices, Apple recommends compressing your image files.”

You can go to Canva to build your show art and use their CD cover templates. In the templates area of Canva, it is in the Blogging and eBooks section.

The CD cover templates are already sized to 1400 x 1400.

#2 Design your show art to be scalable.

A 1400 x 1400 image at 100% scale will always be legible. The reality is that the image is going to be scaled down for smartphones, which is where 98% of podcasts are listened to. Your show art should pass the sugar cube test. That means you should be able to read your cover art when it is the size of a sugar cube.

#3 Make the title of your show art short and memorable.

The show art of the most successful podcasts have two to four words within the image. Those two to four words will cover between 60 to 80 percent of the show art. This will make your title legible when scaled down to the smallest of image sizes.

You want your show title to state the topic of the show, so the searchers can quickly identify what your show is about. In addition, you want to include one high volume keyword in the title.

For example, the title of my show is The Blog Millionaire. That title takes up close to 80% of the show art.

When someone sees my show art in an iTunes search, they can quickly see that my podcast is about blogging. The Blog Millionaire is also a catchy three-word title, which is easy to remember. The high-volume keyword that I used was the phrase, “blog.”

Here are a few other examples of great show titles.

From the business category.
Side Hustle School
Social Media Marketing Show
Online Marketing Made Easy
Shopify Masters

From the health category.
Mental Illness Happy Hour
The Daily Meditation
Relationship Advice
The Keto Hacking MD

From the kids and family category.
Parenting Great Kids
Pregnancy Podcast
Stronger Marriages Podcast
Surviving Divorce

#4 Your cover art should not have your picture on it unless you are a widely recognized personal brand.

This is a common mistake that most podcasters make. Your cover art is precious real estate that will play a huge role in how successful your podcast will be. Over 1 million people read my blog every month. I am guessing that only 20 of those 1 million would recognize my face out of a row of ten other faces.

Unless you are the pastor of your church or have a television show, then you should not include your face in your show art.

#5 Make the colors of your cover art pop.

A solid color background jumps off the page in iTunes search and category ranking pages. Black, red, and blue are the big colors that stand out the most. Stay away from white because it blends into the white background in the search results. I used a black background with a primary text color of orange-yellow and a secondary text color of white.

If you incorporate these five tactics, then you will have a top-notch piece of cover art for your podcast.

Optimizing Your Show Title and By Line for iTunes SEO

Equally important as the show art are the show title and by line (which is also called “provider”). If you optimize these two lines the right way for iTunes SEO, then you can have a consistent flow of new subscribers to your podcast.

Before I get into the how, let me explain real quickly how iTunes search results work. Regarding podcasts, two types of search results will come up when someone searches for a particular phrase.

The first type is episode first results. This search result shows ten podcast episodes at the top of the search results, and it is followed by a row of podcast shows.

The episode first results are the type of search results that you will target with your episode titles. You will do this with strategicially placed keyword phrases at the tail end of your episode titles.

The second type of search result is the show first results. This is essentially the reverse of the episode first results. The row of podcast shows are listed first, and they are followed by the ten podcast episodes.

The keyword phrases with podcast show results are the ones you will target in your title and by line.

The words in your show title and by line are going to determine where you will come up in search results. The show title is weighted approximately 50% more than the by line in the iTunes search algorithm.

Another component of the ranking algorithm for search results is the number of total subscribers for a show. So, if two shows are equally optimized for the same keyword, then the one with more subscribers will be ranked higher. The good news is that the vast majority of podcast shows are not optimizing their shows for iTunes SEO. The first week after my podcast went live, I was already ranking in the top 5 podcast shows for most of the phrases I targeted.

The Show Title SEO Formula

Let’s start with the show title. The show title has the greatest impact on your search ranking. It is also more visible than the by line. Under your show art, the first 50 characters of the title can be seen. The by line shows up underneath the title, and only 17 characters of the by line are visible.

Your show title should be between 80 and 88 characters long. Since the first 50 characters of your title are visible to all, you will lead with the actual title of your show. After the actual title, you will include a list of super high traffic terms that your podcast covers.

For example, the show named The Couples Corner would have a title that reads:

The Couples Corner: Relationship and Marriage Advice for Men and Women

This title allows their show to come in iTunes search for couples, relationship, marriage, couples advice, relationship advice, marriage advice, relationship advice for men, and relationship advice for women.

When people are searching for shows they are typing in high volume broad words. That is why you target only high-volume broad phrases in your show title.

Here is another example title for The Health Food Nut podcast.

It reads:

The Health Food Nut: How to Lose Weight, Weight Train, and Advice on Nutrition

It leads with the actual title of the show, The Health Food Nut. It is four words long and easy to remember. It also incorporates a high-volume phrase in the title, Health Food. Then it includes three additional high-volume words in the deeper topical description, which are how to lose weight, weight train, and nutrition.

The takeaway here is you want your title to make sense and explain what your show covers with high-volume keyword phrases.

The By Line SEO Formula

The line that comes up right beneath your title in iTunes is called the by line. This is essentially used to state who the host is or the company that runs the podcast. Although this is weighted less than the title in the iTunes search algorithm, you can still easily rank for high-volume terms by mentioning them in your by line.

You have a maximum of 168 characters to work with in the by line. It should always start with your full name. After that, you can mention additional topics you cover in your show.

Let’s stay with The Health Food Nut example.

Once again, the title for that show was The Health Food Nut: How to Lose Weight, Weight Train, and Advice on Nutrition.

The optimized by line reads…
Stacey Johnson talks about ways to improve your health through meditation, pilates, yoga, keto, mindfulness, sleep, and low carb diets.

Once again, your by line needs to make sense, and it should only include topics that your podcast covers.

There is one other note that I want to make about your title and by line. Never include names of other people or shows. This is an iTunes violation.  For example, do not include Tim Ferris or NPR in your title or by line.

ITunes still has a basic search algorithm. Because of this, you can change your title and by line to test new keywords every day. If you are only ranking for 4 out of 13 of the words in your title and by line, then you can swap out the 9 you are not ranking for with new ones. It takes about four to twelve hours for your new words to be active in the iTunes index. You can repeat the process every day until you rank for every keyword in your title and by line.

After your podcast has grown in total subscribers, then you can come back and try to rank for some of the original terms you could not rank for. The iTunes search algorithm combines the frequency of the keyword in the title and by line along with the total number of subscribers a show has. As your subscribers go up, you can rank for more competitive phrases.

Your show description should convince browsers to listen to your podcast. Focus on how your podcast will help them in 500 words or less. I use the first two sentences as the hook, and the last sentence is used to list out the topics I cover.

Here’s my description.

The Blog Millionaire podcast teaches you the secret blogging strategies that pro bloggers use to grow their traffic and monetize their blogs. Our host, Brandon Gaille, built his blog to over 1 million monthly visitors in less than two years after his first blog post. He will guide you down the path to becoming a master of blogging, WordPress, SEO, search engine marketing, internet marketing, social media marketing, email marketing, email list building, content marketing, website engagement, conversion optimization and many many more to help you build your very own blogging empire.

The description has a weight of about 5% in the iTunes search algorithm. It is not going to impact your rankings too much, but it is still worth listing out your topics in the last sentence.

How to Record Top Notch Episodes Every Single Time

Here are the nine best practices for recording new episodes, that podcasters live by.

#1 Find a quiet room to record in.

Bedrooms are usually the first place to start. All bedrooms have a bed with a comforter. Many bedrooms will also have drapes. Both the bed and the sheets will absorb sound. This will contribute to a higher level of audio quality. It is also easy to close the door and allow other family members to carry on with their normal activities. Whether you have a baby, a child, or a dog, all three of these tend to occasionally scream out.

If you do not have drapes in your bedroom, then you can use your closet as your recording studio. A walk-in closet, with hanging clothes to absorb sound, will rival the audio quality of a professional study.

#2 Wear headphones when recording and turn up the sound.

The reason for wearing headphones is so you can hear what your microphone is picking up. By turning up the sound, it will all you to hear anything that gets through that you do not want showing up in your episode.

#3 Turn off your cell phone or use the do not disturb setting.

I have a special setting on my cell phone called “do not disturb.” This setting is on iPhones and most Android devices.


It allows you to only receive calls from the numbers you have marked as a favorite with a star. My starred numbers include my wife, the school my boys attend, and my highest paying clients. By using this feature, my phone rarely rings when I am recording.

#4 The only thing that should be running on your computer is your editing software.

Each additional open program pulls resources from your computer’s RAM and CPU. The more windows and programs you have open, the greater the chance that your audio editing software will crash. Nothing is more frustrating than losing 20 minutes of your best stuff from a software crash. I learned this the hard way.

#5 Print out your blog post that will be your transcript to read from.

When you print it out, choose the option to take out all pictures and ads. Another alternative is to copy and paste into a word doc, which will give you a text-only script tailored to the font size you need. After you print it out read through your post silently once or twice.

If you record the first time you read it, then it will sound like you are reading it off of a script for the first time. This always sounds awful. Another alternative to script prep is to read two paragraphs, then record, then pause, and repeat the process over and over again until finished. On days when I am a little sluggish, I use this technique.

#6 Print out a simple phrase to start off your episode to transition into your blog post transcript.

Most of your blog posts will need an extra intro to transition into the content of the post. It is best just to type this down and print it out also.

#7 Start by doing a test recording of ten seconds to make sure everything is working right.

About once every ten episodes, my test audio is all messed up. Usually, it is because a connection is loose. Other times it is because my computer chooses the wrong microphone. This ten-second test is a must for every episode.

#8 Channel your inner Tony Robbins to come across with energy.

The most successful podcast hosts have lots of energy. Most people consume podcasts while driving in their cars, walking, running, or at the gym.


No one doing these activities wants to listen to a monotone voice read words to them. If you record your first episode and it still sounds dull, then consider standing up when you record. My best energy comes after a workout or a brisk walk. You can also do some push-ups or jumping jacks to get your energy flowing.

#9 If you mess up, then do not worry.

Each time I stumble on a word I stop and delete the stumble. After that I read the paragraph one more time before hitting record again. By deleting your stumbles right away, it will cut down your editing time. The last thing you want to do is to start completely over every time you make a mistake.

These nine tips will allow you to record great episodes with minimal editing.

Regarding editing episodes, I will not spend too much time covering the ins and outs. I will start by saying it again, you must read your transcript once or twice before you record. This will cut down your editing time in half.

If you buy a quality microphone, then there will not be a whole lot of editing you need to do. After I record my episode, I listen to it from beginning to end to make sure I did not accidentally let something get recorded that I shouldn’t have. All of my edits are essentially deleting pauses between starts and stops of my raw recording.

Creating a Compelling Intro that Pulls Listeners In 

Your intro will be a 30 second bumper at the beginning of each of your episodes. This only has to be done once, and you can use the same intro for every single episode. Before you hire voice talent to record your intro, you must create a script that accomplishes four things.

Let’s look at my intro.

Welcome to The Blog Millionaire, where we break down the essential strategies of today’s most successful bloggers to take your blog to the next level with top-notch content, monumental traffic growth, and multiple revenue streams to go beyond your wildest goals. So, get ready to blog like a pro and make your traffic explode with your host, whose blog gets over 1 million visitors every single month, Brandon Gaille.

Now, I will break down the parts of my intro to show you what every good intro should accomplish.

#1 It welcomes them and states the name of the show.

My intro starts off by saying:

Welcome to The Blog Millionaire

#2 It tells them what they will learn by listening.

After welcoming my listeners, it continues on by saying:

Where we break down the essential strategies of today’s most successful bloggers to take your blog to the next level with top-notch content, monumental traffic growth, and multiple revenue streams to go beyond your wildest goals

#3 It lets them know how they will benefit.

The next part of my intro says:

So get ready to blog like a pro and make your traffic explode

#4 It introduces the host and tells them why they are qualified to be the host.

And the final part of my intro says:

With your host, whose blog gets over 1 million visitors every single month, Brandon Gaille.

I recommend against trying to do your intro yourself. Podcast listeners have been conditioned to associate professional intros with a top-notch podcast. Every time they hear a podcast without one, they tend to back out and not even given the podcast a chance.

Publishing Episodes to Your Host

As for publishing your episodes to a host, I recommend using Libsyn. I use the $20/month plan. They are the market leader in podcast hosting.

Once my episode has been editing, I upload it to Libsyn. After the upload, Libsyn prompts me to add my title and description for the episode.


I grab my optimized title from the Google spreadsheet and drop it in. Then I write a short description. Your description should be one to two sentences long, which teases what is in the episode. Besides the tease, you will want to include a link to the blog post you used as the transcript, which will serve as your show notes.

How to Get People to Subscribe to Your Podcast

When I look at my podcast stats, Apple makes up 70% of my downloads. The rest are scattered across 60 other insignificant podcast apps. Apple shows up in your download stats as AppleCoreMedia, iTunes, and tunesstored.


I say this because you want to focus all of your efforts on getting people to subscribe to your podcast through iTunes. In my perfect podcast landing page, I also have a link to Google play, but that is it.

The total number of subscribers your show has also plays a large role in where your podcast ranks in iTunes. This is why the Apple podcast app should be the primary focus of promoting your show to your audience.

The Perfect Podcast Landing Page

Now that you know a little bit more about podcast subscribers, let me break down my perfect podcast page for you.

There is a simple way I have been converting my website traffic to podcast subscribers, which anyone can duplicate. It is a result of many months of A/B testing. The big turning point, which 10x’ed my results, was being able to automatically tailor two different experiences for mobile and desktop traffic.

Here are the five components of my perfect podcast landing page.

#1 The first part of your page should lead with four sentences.

Sentence 1 = Why they should listen to your podcast.

Sentence 2 = Where to listen if they have an iPhone or iPad, with an iTunes link to your podcast.

Sentence 3 = Where to listen if they have another device with a link to Google Play.

Sentence 4 = How to find the podcast on their smartphone if they are currently looking at the page on a computer desktop or laptop.

Here are my first four sentences of my podcast landing page..

Find out exactly how Brandon built his blog from zero to over 1 million monthly visitors by listening to his free podcast, The Blog Millionaire. If you are using an Apple iPhone or iPad, then go here to listen to his podcast. If you are using another type of mobile device, then go to Google Play to listen to his podcast. Anyone using their computer can just go to iTunes or Apple Podcasts on their iPhone and search for “Blog Millionaire.”

Sentence 1 = Why they should listen to your podcast.

Find out exactly how Brandon built his blog from zero to over 1 million monthly visitors by listening to his free podcast, The Blog Millionaire.

Sentence 2 = Where to listen if they have an iPhone or iPad with a link to iTunes.

If you are using an Apple iPhone or iPad, then go here to listen to his podcast.

Sentence 3 = Where to listen if they have another device with a link to Google Play.

If you are using another type of mobile device, then go to Google Play to listen to his podcast.

Sentence 4 = How to find the podcast on their smartphone if they are currently looking at the page on a computer desktop or laptop.

Anyone using their computer can just go to iTunes or Apple Podcasts on their iPhone and search for “Blog Millionaire.”

These four sentences show up above the fold on a mobile device. Sentence two and three, about iTunes and Google Play, have links going to my podcast show on iTunes and Google Play. So when someone clicks on the call-to-action for iTunes on a mobile device, it opens up my show perfectly via the podcast app in an iPhone or an iPad.

#2 Use Trust Signals after Your First Four Sentences

I use three screenshots of Twitter tweets that say nice things about my podcast, but you can also use iTunes reviews or testimonials. This section will help sway people on the fence to click the link and listen to the podcast. It also strategically pushes my podcast player down the page on mobile.

Here is how it looks on a mobile phone above the fold.

I want to funnel my mobile traffic to iTunes or Google Play. If the podcast player shows up too soon, then they will end up listening to my podcast through the podcast player on my blog. This would essentially kill any chance I had of converting that traffic to an iTunes subscriber.

#3 Use a Podcast Player with Call-to-Actions to iTunes and Google Play Below the Player

The podcast player is there for people that are viewing the page with a computer. It sets below the trust signals, and it is only instantly visible to people using a computer. This gives them the ability to click play and listen directly from their laptop or desktop. If they like it, then the call-to-actions to iTunes and Google Play below the player will remind them to get out their phone to subscribe.

Here’s how it looks.

#4 I Also Place a Call-to-Action to My Webinar to the Right of the Podcast Player

As you are aware, my outro asks my listeners to watch my free masterclass webinar, “How I Built My Blog to 1 Million Monthly Visitors.” By placing a call-to-action for my webinar to the right of the podcast player, it makes it real easy for visitors listening through my podcast player to click and signup to the webinar.

And, here is what it looks like with the call-to-action.

#5 Use a Strong Call-to-Action in the Main Navigation

I use the call-to-action, “How I Got to 1 Million,” and I place it in the first slot on the left hand side of my main navigation. This drives my blog visitors to click, and it is aligned perfectly with the first sentence of my landing page which reads…

Find out exactly how Brandon built his blog from zero to over 1 million monthly visitors by listening to his free podcast, The Blog Millionaire.

If you want to take a look at my actual podcast landing page, then go here to see it in action. I recommend you visit my podcast page and just copy the same template for yourself. All you will need to do is swap out your four sentences, testimonials, and podcast player.

When you look at my podcast page on both a smart phone and computer, then you will see how it automatically tailors a different experience for each one. For smart phone users, the page pushes them to listen to the podcast on iTunes or Google Play. For desktop users, the page draws them into the podcast player and positions them to be converted into an email subscriber.

6 Ways I Drive Traffic to My Podcast Landing Page

Once you have your landing page set up, then you can start strategically directing traffic to it.

Here are six tactics I use to drive traffic to my show’s landing page.

#1 The top spot in my sidebar.

I have square image that is 320 x 320 pixels in my sidebar, which has a strong call-to-action for listening to my podcast.

#2 A call-to-action sentence at the end of each of my posts, which only shows up in mobile.

Since mobile traffic obviously has the highest conversion rate for podcast subscribers, I use Ad Inserter to program my blog to show my mobile call-to-action. This sentence is shown to anyone reading my blog with a mobile phone.

The call-to-action sentence reads…
Find out how I built my little blog from zero to over 1 million monthly visitors in less than 18 months. I reveal all my secrets for free right here.

#3 In the signature of my email.

In my signature right below my name, it says…


“The Blog Millionaire Podcast” is linked to my show’s landing page.

#4 In my Twitter header and pinned tweet.

On my Twitter profile, my header photo promotes my podcast. It has my podcast cover art with three quotes from five-star iTunes reviews. Right beneath it there is an image that says, “Available on iTunes.”

I also will do themed pinned tweets that promote my podcast at different times during the year. For example, from November 1st through December 25th, I had a Christmas themed pinned tweet.

#5 YouTube

My YouTube channel page has a call-to-action link to subscribe to the podcast. I also repurpose my podcast episodes into YouTube videos.

#6 Pinterest

My Pinterest pins get viewed over 12 million times a month and generate over 200,000 monthly visitors to my blog. It is by far my most successful social media channel. Pinterest functions more like a search engine than a social media channel. That is why I love it so much. If you have been on the fence about signing up to my course, then the video module showing you my exact formula for getting all this Pinterest traffic is easily worth ten times the cost of the course.

Since I generate a whole bunch of Pinterest engagement, my name of my Pinterest profile is actually, The Blog Millionaire Podcast. Every time a pin is viewed, The Blog Millionaire Podcast is being seen. My Pinterest profile page and bio promotes my podcast with a link to my show’s landing page.

Social media is great for promoting your podcast because 90% of social media users are logged in with their smart phone. There are plenty of other ways to promote your podcast, but these are the six that give me the best results.

How to Get Your Podcast to Rank in the iTunes Top Charts

While it is not always that easy to break into the top 150 in the big categories like business and health, there is a clear strategy that will boost your show towards the top of the charts.


Each major category in iTunes has a top chart, which lists out the top 200 podcasts. On mobile phones, which is where 99% of podcast listeners listen to podcasts, the top charts show only the top 150 shows per category. If you rank #151, then you are not going to get any extra subscribers from the chart listing. Most power podcast listeners are browsing the top charts looking for new podcasts to listen to. So, getting your podcast to rank in the top 150 can lead to a big boost in new subscribers.

The major categories on iTunes with top charts are…

Art, Business, Comedy, Education, Games & Hobbies, Government & Organizations, Health, Kids & Family, Music, News & Politics, Religion & Spirituality, Science & Medicine, Society & Culture, Sports & Recreation, Technology, and TV & Film

The algorithm for determining where your show will rank on the charts only focuses on the number of people that have subscribed to your show within the last seven days. This means every show, no matter how big they are, starts from zero as far as the iTunes charts algorithm is concerned.

The actual iTunes top charts algorithm is…

  • Number of new subscribers on day 1 multiplied by 4
  • Number of new subscribers on day 2 multiplied by 3
  • Number of new subscribers on day 3 multiplied by 2
  • Add number of new subscribers on day 4
  • Add number of new subscribers on day 5
  • Add number of new subscribers on day 6
  • Add number of new subscribers on day 7
  • Divide total number by 13

If you just got completely lost, then do not feel bad. The big takeaway here is that the ranking algorithm is a moving 7 day window, where day 1 subscribers have the biggest impact.

If you have a nice email list and social media following, then you will want to promote your podcast to them at the same exact time. This is because the algorithm multiplies day 1 subscribers by four.

Here is an example of how to strategically rank high in the iTunes charts.

A church decides that they are going to launch a new podcast to their audience. The church has the following ways to strongly promote their new podcast.

#1 Sunday Morning Services

They have two Sunday morning services, where they will ask everyone in attendance to subscribe. They will do this by showing a simple visual walk through on their big screens, so they get people to pull out their phones at that moment.

#2 Their Staff Members

They also ask their 100+ staff members to subscribe to the podcast. Many businesses forget about including their employees in their marketing mix. With podcast launches, this can make a huge difference.

#3 Their Email List

They send an email out to the 25,000 people on their list. The email asks for them to subscribe to the podcast, and it has a link to iTunes and Google Play.

If they did the service on Sunday, asked the staff on Tuesday, and sent the email on Friday, then they might rank #56 in the Religion category. However, if they did it all on Sunday, then they might crack the top 10. Being number #56 might add another 1000 daily subscribers, but a number #9 ranking would add close to 10,000 new daily subscribers.

Whenever you promote your podcast, do you your best to push it all out in the same four to eight-hour window.

Four Groups of People that Will All Subscribe to Your Podcast

Here are four groups of people, which will say yes to subscribing to your show.

Group One
Your employees and contract workers.

Group Two
Your clients or customers.

Group Three
Your family, which includes uncles, aunts, and cousins.

Group Four
Your friends.

Employees, customers, family and friends can all be sent a text message with a link to your show on iTunes and Google Play. Ask them to click the iTunes link if they have an iPhone and the Google Play link if they have an Android phone. If you really want to get great engagement, then send them an initial text messaging asking them what kind of phone they have. That will start a conversation and allow you to give them just one link.

You can also ask your Facebook friends to subscribe. However, do not take the easy route of posting an update because no one will subscribe. Send each friend a private message via Facebook messenger, and begin the message with their first name. Then ask them if they could help you out by taking a few seconds to click the subscribe button on your podcast page. Do not send more than 100 messages per day or Facebook will throttle your account.

Learn from a Podcaster that Makes $2,000,000+ a Year 

If you want to become a master blogging, then I am your guy. If you want to be a master of podcasting, then you should learn from the guy that makes 2 million dollars a year from monetizing his podcast. I took his course, and it helped my podcast have sustained success since my first episode. That is why I highly recommend it. His course reveals all of his secrets in easy to learn video modules. It also comes with a private Facebook group, which gives you access to him and over 2000 other successful podcasters. Go here right now to find out more about this remarkable online course.

21 Canadian Restaurant Industry Statistics, Trends & Analysis

Canada is a unique nation with regions and provinces that are fused with many different culinary traditions. For the Canadian restaurant industry, its survival depends upon the stories that are behind the food, not just having access to high-quality ingredients.

Yet, at the same time, Canadian cuisine has taken some unique twists and turns over the years. Canadians consume more boxed macaroni and cheese dinners per capita than any other country in the world. Poutine is often called one of the most successful ambassadors of what it means to be Canadian.

You can even find poutine served at international chain quick-service restaurants like Kentucky Fried Chicken.

The Canadian restaurant industry has a distinctive personality. It has a widespread presence in every province and territory. It is also poised to rebound from regional recessions that have kept more diners at home in recent years.

Informative Canadian Restaurant Industry Statistics

#1. In 2017, commercial foodservice sales are estimated to have grown by 4.9%. This is in comparison to the 2.6% GDP growth that Canada was able to achieve over the same period. (Restaurants Canada)

#2. When the Canadian restaurant industry combines commercial and non-commercial food services, it is expected to surpass $84 billion for the first time in 2017. (Restaurants Canada)

Canadian Restaurant Industry Statistics by Sales

#3. Full-service restaurants led all segments in terms of growth in overall sales, seeing a 5.5% increase in 2017 thanks to extensive growth in Ontario, Quebec, and British Columbia. (Restaurants Canada)

#4. Quick-service restaurant sales are also expected to see large increases, with a 5.3% growth rate achieved in 2017. The QSR segment has been one of the most consistent and robust areas of the Canadian restaurant industry for more than a decade. (Restaurants Canada)

#5. Revenues for caterers are one of the few bleak sports for the industry as remote camps are offering less spending for this segment. The final 2017 figures are forecast to show a contraction in revenues of 0.9%. (Restaurants Canada)

#6. High levels of household debt hold the Canadian restaurant industry back from achieving its full potential. In the next 5-year forecast period, debt is expected to increase sales by 3.9% and actual sales to just 1.2% annually, matching overall population movement. (Restaurants Canada)

#7. By 2021, the commercial sector of the restaurant industry in Canada is forecast to reach sales of $78 billion. Ontario, Quebec, and British Columbia are expected to continue leading with the strongest sales level in this category. (Restaurants Canada)

#8. Alberta is coming out of a recession and their segment of the industry is expected to see some recovery in 2017 and 2018. Growth rates of 2.9% are anticipated within the province. (Restaurants Canada)

#9. Menu prices for Canadian restaurants average an increase of 2.5% annually. In the past, this was due to unpredictable food prices. Beginning in 2017, the increases are now attributed to higher labor costs. (Restaurants Canada)

#10. In 2018, menu prices in Ontario are expected to rise by nearly 4% due to minimum wage requirements that may reach up to $15 per hour. (Restaurants Canada)

Canadian Restaurant Industry Statistics by Brand and Chain

#11. Newfoundland and Labrador are expected to continue struggling, with a total annual nominal change in sales of just 1.5%. (Restaurants Canada)

#12. Canadians cook about 80% of their meals at home. Mobile ordering could change this percentage in future years, but it is expected to remain steady through at least the end of 2018. (The NPD Group)

#13. Since 2008, the full-service restaurant industry has been able to achieve an operating profit margin above 3% consistently. For limited-service restaurants, the operating profit margin has been consistently above 5%. The special food services segment, however, has seen high levels of variation, ranging from 2.7% to 4.3%. (Statistics Canada)

#14. In December 2017, food services and drinking places saw a monthly contraction of 0.2%, bringing in $5.5 billion. This offset gains from November. Sales at limited-services establishments were down 1.1% the same month, while sales at drinking places were down 3.8%. (Statistics Canada)

#15. In 2016, annual sales of food services and drinking places experienced a confirmed increase of 6.3% when compared to 2015 figures. That was the largest rate of annual growth experienced by the Canadian restaurant industry since 2000. (Statistics Canada)

#16. The rate of sales in the food services industry typically increases at a much higher rate than the population. In the post-war boom for the industry, growth at restaurants rose by 245% while the population levels rose by 21.8%. From 2006-2016, total sales have increased within the industry by 50%, while population levels rose by 11.4%. (Statistics Canada)

#17. There are an estimated 94,415 establishments that were operating within the Canadian restaurant industry in 2016. 98.7% of those businesses employed 99 people or fewer over the course of the year. (Statistics Canada)

#18. Based on financial data submitted by industry professionals in 2015, the average revenue generated by each establishment in the Canadian restaurant industry was $626,000. More than two-thirds of active establishments are currently profitable. (Statistics Canada)

#19. Drinking places have a slightly higher average revenue in their segment, achieving $646,500 on average in 2015. Slightly fewer of these establishments, at 66.8%, were considered to be profitable. (Statistics Canada)

#20. Only 5,200 establishments are considered to be part of the drinking places segment of the Canadian restaurant industry. Just 0.5% of these establishments employ 100 people or more throughout the year. (Statistics Canada)

Canadian Restaurant Industry Statistics by Chain Number of Units

#21. The segment with the highest levels of business profitability is the special food services category. This includes caterers, mobile food services, and food service contractors. Nearly 80% of businesses are profitable in this category on an average revenue of $268,100 per establishment. There are currently 10,000 businesses operating within this specific segment in Canada right now. (Statistics Canada)

Canadian Restaurant Industry Trends and Analysis

The Canadian restaurant industry is responsible for many firsts that have taken the global industry by storm. Everything from the iconic California Roll to Yukon Gold potatoes have roots in Canada.

The industry must continue to adapt to changing consumer preferences to continue seeing consistent patterns of growth. That means offering classic staples like poutine, while offering new services, such as app ordering, to appeal to the stay-at-home market.

Record revenues are forecast in the next 5-year period. Although the restaurant industry in any country is somewhat unpredictable, the Canadian restaurant industry looks to be about as sure of a bet as one can find.

31 Clever Vegan Blog Names

Many vegans look to specialized blogs for meal ideas, recipes, and additional information that is suitable for their lifestyle. These clever vegan blog names from some of the best vegan blogs out there serve as the perfect source of inspiration you need to launch your own blog and participate in the many communities online.

Bitter Sweet
Blissful Basil
Bread without Butter
Chic Vegan
Choosing Raw
Dishes From my Kitchen
FatFree Vegan Kitchen
Fork and Beans
From A to Vegab
Get Sconed
Happy Cow
Healthy. Happy. Life.
Lazy Cat Kitchen
Manifest Vegas
Maple Spice
My Kind of Life
My Whole Food Life
Oh My Veggies
Plant Powered Kichen
Post Punk Kitchen
The First Mess
The Full Helping
The Kind Life
The Little Foxes
The Vegan Stoner
Vegan Cuts
Vegan Eats and Treats
Vegan in the Freezer
Vegan Outreach
Vegan Richa
Vegan Soul Power

If you want to avoid the 10 most costly blogging mistakes, you should watch one or both of the videos below. Two of the most successful bloggers in the world tell you what they wish they would have known when they started their blog.

35 Unique Blog Names

Having a blog means you can define and establish your own unique personality and theme. These unique blog names from other existing blogs serve as the perfect example to the type of originality you can incorporate on your own blog.

22 Words
A Brief Message
An Idea
Avoid Contact with Eyes
Click Hole
Daily Overview
Design You Trust
Friendship Bread Kitchen
Hazardous Ink
Hip Hop Quoted
Inky Collective
Marginal Revolution
Math with Bad Drawings
Nir and Far
Nothing Cooler
Outside the Line
Paws Buzz Go!
Pop Up City
Pumpkin King
Slow Struck
The Bold Italic
The Fox is Black
The Information
The Mid Heaven
To Work or Play
Tourist Meets Traveler
Travel Well
Untapped Cities

If you want to avoid the 10 most costly blogging mistakes, you should watch one or both of the videos below. Two of the most successful bloggers in the world tell you what they wish they would have known when they started their blog.

41 Creative Travel Blog Names

With so many places to travel to in the world, it is a great to get other perspectives on the locations. These creative travel blog names from existing bloggers give the perfect example of what it takes to be a successful blogger.

A Backpackers Tale
A Luxury Travel Blog
Alex in Wanderland
Camels & Chocolate
Captain and Clark
Everything Everywhere
Expert Vagabond
Goats On The Road
Hand Luggage Only
Hecktic Travels
Hey Nadine
Hippie In Heels
Johnny Jet
Journey Era
Legal Nomads
Local Adventurer
Miles To Memories
Nerd Nomads
Never Ending Footsteps
One Mile At A Time
Ordinary Traveler
Our Awesome Planet
Out Of Town Blog
Points With A Crew
Retire Early and Travel
Roads & Kingdoms
That Backpacker
The Blonde Abroad
The Everywhereist
The Points Guy
The Poor Traveler
The Travel Sisters
Traveling Canucks
Uncornered Market
Upgraded Points
View from the Wing
Wandering Earl
While Out Riding
Will Fly For Food

If you want to avoid the 10 most costly blogging mistakes, you should watch one or both of the videos below. Two of the most successful bloggers in the world tell you what they wish they would have known when they started their blog.

21 Esports Industry Statistics and Trends

Esports are multiplayer video games that are played competitively, just like a professional athletic event. The games are played in front of spectators, players are often formed into teams, and they compete against one another for massive prize pools, jackpots, and salaries.

Esports games can be computer-based or console-based. Games such as Rocket League and Overwatch have even formed professional leagues that compete for world championships.

Organized competitions have almost always been a part of video game culture. Until the late 2000s, however, the competitors in these events were usually amateurs. Since 2010, professionals have taken esports gaming to new levels and created structures where significant earnings are possible.

What makes the esports industry such an attractive option is that any gamer with the right skill set has the potential to be competitive and turn pro. As video game culture continues to rise in influence globally, the esports industry will be growing with it.

Important Esports Industry Statistics

#1. In 2017, the global esports market had an estimated value of $493 million. Global revenues from esports activities are forecast to reach at least $1.6 billion in 2020. (Statista)

#2. The annual growth rate of the esports industry is averaging 40% year-on-year growth. In 2015, the worldwide revenues generated by esports activities was $325 million. (Statista)

United States Esports Industry Statistics by Age and Gender

#3. About 80% of the revenues that are generated by the esports industry come through advertising or sponsorships, according to 2016 figures. (Statista)

#4. Asia and North America represent the two largest markets for the esports industry in the world today. The North American market generated $275 million, while Europe generated $270 million. Asia led the way, generated $328 million in 2016. (Statista)

#5. The payout for the sixth edition of The International, an esports event involving Dota 2, provided a purse of over $20.7 million to 80 gamers who qualified for the event. That’s about twice the payout available during the PGA’s The Masters event each april. The winning team split a grand prize of $9.1 million. (Sports Illustrated)

#6. There are an estimated 148 million esports enthusiasts that are active in the industry around the world. About 22% of American males in the Millennial age demographic watch esports, which puts the industry on the same level as baseball and hockey in the United States. (Sports Illustrated)

#7. Twitch, acquired by Amazon in 2014 for almost $1 billion, receives over 2 million unique esports streamers every month. It’s currently ranked in the Top 100 of the world’s most popular websites. (Sports Illustrated)

#8. Shows that feature esports have made it to cable television in the United States as well. TBS aired a show called ELeague and its first season ratings averaged 271,000 viewers per episode. (Sports Illustrated)

#9. There are an estimated 2.1 billion people who play mobile games in the world, but mobile esports is a small component of the industry. About $60 million in prize money was awarded in 2015 from mobile gaming. (Sports Illustrated)

#10. In 2016, there were 18 gamers who were able to earn more than $500,000 in esports prize money. Nearly 200 esports professionals were able to earn more than $100,000 in prize money. These figures do not include team salaries, sponsorship funds, or advertising revenues generated by livestreaming their gaming sessions. (Sports Illustrated)

Esports Industry Statistics

#11. Over 70 million people around the world are believed to watch esports events on a regular basis – and that is according to figures that were collected in 2013. (Red Bull)

#12. More than 32 million people tuned in to watch the League of Legends World Championship for season 3. (Red Bull)

#13. The average person who watches esports will stay engaged with the event for an average of 2.2 hours. In comparison, the average user watching videos or live TV on a platform like YouTube or PlayStation Vue will watch just 5 hours of online video per month. (Red Bull)

#14. Early estimates suggest that revenues in 2017 exceeded all expectations, with a potential final figure of $1.5 billion globally. If that figure is accurate, then the esports industry could generate revenues as high as $2.3 billion by 2022. (DOT Esports)

#15. In 2017, Dota 2 and League of Legends were the two largest games with active monthly players, with a combined total of 94 million active accounts. Players involved with these games watched over 4.2 billion hours of content on various platforms in 2017. (DOT Esports)

#16. For unique viewers that watch their favorite esports teams on livestreams, two-thirds watch them on both Twitch and YouTube. About 1 in 5 players watch Twitch exclusively, while 11% say that they prefer to watch YouTube exclusively. (DOT Esports)

#17. League of Nations leads the esports industry in total monthly viewers, with 286 million unique viewers in total on all platforms. PlayerUnknown’s Battlegrounds came in second, with 202 million viewers, even though the game doesn’t have a formal esports presence as of yet. (DOT Esports)

#18. The average age of a person who plays video games in 2016 was 35. 29% of gamers fit into the under-18 age demographic. 27% of gamers are in the 18-35 age demographic. 19% of gamers are between the ages of 36-49. The 50+ age demographic makes up the remaining 26% of the population. (Statista)

#19. On the gaming platform Raptr, League of Legends accounted for 22.92% of all playing time for gamers on a PC. This was followed by Counter-Strike: Global Offensive, Fallout 4, and DOTA 2 at 6.88%, 5.78%, and 5.09% respectively. (Statista)

#20. Most gamers prefer shooters than other gaming formats in the United States. 27.5% of all video games sold fit into the shooter category. Action games come in second, with 22.5% of the market. Sports games are 4th, with just 11.7% of all sales. (Statista)

Esports Industry Stats

#21. Although the esports industry is perceived to be dominated by men, that is far from true. Since 2008, at least 40% of all active gamers in the United States are women. (Statista)

Esports Industry Trends and Analysis

The massive levels of annual growth in esports is not likely sustainable over a 10-year forecast. From 2015 to 2016, the growth rate was over 50%. In the past 5 years, the industry has achieved year-over-year growth of over 40%.

That doesn’t mean the esports industry will no longer be successful. It will simply be maturing into an industry that has the potential to reach gamers around the world with exciting events for their favorite games.

Look for more gaming franchises to enter the esports industry in coming years. Fighting games have often resisted joining the esports movement in the past. The amount of revenues that are possible within this industry may change that in the future. New titles and evolving events will encourage industry growth as well.

17 Top Pros and Cons of Space Exploration

In 2017, the National Aeronautics and Space Administration, or NASA, celebrated the 40th anniversary of launching Voyager 1 and Voyager 2. These two, small spacecraft were designed to explore the outer regions of our solar system, visiting planets that had not been visited at the time. Today, they continue to voyage beyond the outer realms of our solar system to explore deep space.

The known universe is quite large and, as Carl Sagan once said, “The Earth is a very small stage in a cast cosmic arena.”

Our nature is to explore. We still have regions of our planet that are mysteries to us, but those places are becoming rare and fleeting. It is for that reason we often think of space exploration as being the final frontier.

Exploring space has its benefits and its challenges. Here are the top pros and cons to think about and discuss.

List of the Top Pros of Space Exploration

1. Exploration provides us knowledge about the universe.

Exploring our solar system has provided us with valuable information. As we explore space, we can discover new mysteries about the universe that can be applied to science and technology at home. Our exploration efforts may help us to discover life outside of our planet one day. We have already discovered new planets, like Kepler 22b, that may support life in other solar systems. By taking the next step forward into space, we can begin to see what the rest of the universe has waiting for us.

2. It allows us to access new mineral resources.

Our ability to explore space has led to the innovation of satellite technologies. These satellites have allowed us to locate mineral deposit and fuel sources. They have helped us to communicate with one another more effectively. In the coming days, Elon Musk plans to launch a network of satellites that could broadcast internet access to the entire world. Space exploration allows us to find these resources on other planets, asteroids, and celestial bodies that benefit us here at home.

3. We can locate potential dangers ahead of time.

Most of the asteroids in our solar system are located between Mars and Jupiter. Comets are relegated to the fringes of the solar system. As they encounter the pull of gravity, however, their orbits can change. That means an asteroid or comet could find its way toward our planet one day. Efforts at space exploration make it possible to locate potentially dangerous asteroids and comets before they would impact the planet, giving us an opportunity to stop a potentially catastrophic chain of events.

4. It has increased our understanding of ourselves.

Space exploration has allowed us to view our planet from a different perspective. The “pale blue dot” view, for example, shows us that from a universal perspective, we are just one speck. All our hopes, dreams, and wars take place on this one speck. By seeing ourselves as the rest of the universe sees us, we can begin to set aside our differences and work toward a greater good. We are important, but we are not the center of the universe.

5. We understand how our planet operates better due to space exploration.

Our different perspective of the planet has allowed us to observe it in unique ways as well. We can see changes in the environment, for example, on a macro-scale instead of a micro-scale. Scientists have been able to study ozone depletion concerns, global warming concerns, and weather patterns thanks to space exploration. This information allows us to assess our current living conditions and make changes that can keep our planet healthier for generations to come.

6. It creates opportunities.

The drive to explore space has created numerous highly-skilled employment opportunities here on Earth. There are more than 18,000 people who are currently employed because of NASA. SpaceX has an estimated 7,000 employees and the company was founded in 2002. We often think of space exploration as the job responsibility of an astronaut, but it is much more than that. We need engineers, spacecraft designers, scientists, trainers, nutritionists, astronomers, and many more people involved in this effort and their jobs bring economic benefits to each community.

7. We define ourselves based on our need for adventure.

According to figures released in 2017, there have been a total of 18 cosmonaut and astronaut fatalities that have occurred during space flight. Another 13 fatalities have occurred during training missions for space flight or test flights of new vehicles. There have also been 28 fatalities recorded for personnel with job duties that were associated with space exploration. Why have so many people given their lives for this cause? Because we have a need to continue exploring. We must keep pushing boundaries to see what lies beyond. It is the basic definition of accomplishment.

8. It drives innovation.

The need to explore the universe has driven numerous industries toward innovative new products. We have camera phones, CAT scans, LEDs, athletic shoes, water purification systems, wireless headsets, memory foam, portable computers, and even scratch-resistant lenses because of the need to innovate for the harsh environments for space. Those innovations make life better for everyone, which allows us all to pursue our goals a little more efficiently.

9. We see ourselves as humans first.

Space exploration is one of the few tasks that we have on our planet today that drives international cooperation. We see many different cultures and nations coming together in pursuit of a common goal. This allows us to share resources, offer new perspectives, and lessen the costs of research because we are working together instead of duplicating each other’s work. This level of cooperation can serve as a tool from which the world can take a lesson and emulate.

10. It is something that anyone can do.

With a telescope, anyone can begin to explore outer space. We have taken that concept to a new level with the Hubble Space Telescope, which has made over 1.3 million observations since its mission began in 1990. Scientists have published over 15,000 papers from the data it has collected since it became operational, making it one of the most successful and productive pieces of equipment humanity has ever built. We have learned more about the age of the universe, discovered new moons around Pluto, and understand more about planetary seasons outside of Earth because of the data it has collected.

Opinions on Space Exploration Statistics

List of the Top Cons of Space Exploration

1. Space exploration is a costly venture.

In 2016, the budget for NASA was $19.3 billion. Although that seems small when compared to the total U.S. budget of $3.95 trillion for that year, that figure does need to be put in perspective. According to figures released by the United Nations, it would only take $30 billion to end world hunger globally each year. If the money funneled to NASA were used to take care of Earth-based needs, the United States could eradicate about 60% of the world’s hunger on its own with a simple shift of monetary resources.

2. It is a venture that will always have risks.

Humans cannot survive the conditions of space without protection. Even if humans land on Mars or another distant planet, protection against the existing conditions will be required. There are health issues to consider when the human body is exposed to gravity that is less than what is normal on Earth, including bone loss. We know that the radiation in space can be deadly. We have mitigated these risks by exploring through machines and satellites so far, but eventually, we’ll need to send people out into space to see what is there.

3. We may not like what we find.

When the Voyagers were sent out into space in 1977, there were golden records placed on the spacecraft to communicate with other life about our own species. Carl Sagan compared the act to throwing a message in a bottle in the ocean. This information may reflect the hope of humanity about life in the universe in general, but these records also provide a map toward our own planet. It would be illogical to assume that every space-faring species is naturally peaceful. Some may wish to come to our planet and exploit our resources. In space, we may even find new microorganisms that are incredibly lethal.

4. It creates a huge amount of junk.

NASA is currently tracking more than 500,000 pieces of space junk that are orbiting our planet. These items will not go away unless we do something about it. From satellites that have ceased to operate to drops of coolant left behind by space vehicles, we have created a ring of debris around our planet that could be devastating to future space travelers. We also have the threat of falling space debris to consider. To deliver internet globally, SpaceX plans to send up 12,000 small satellites.

5. Nations could use space exploration to exploit one another.

There are currently 5 treaties which govern how countries operate in outer space. The goal was to make it so that no nation could claim territories in space that would give them an advantage over everyone else. That hasn’t stopped countries from exploiting space to give themselves an advantage. Satellites can spy on other nations. They can monitor communications. As we push further into the cosmos, these issues will only increase. A treaty is a good first step, but it cannot be the only solution. We must come together as a planet, not as a group of nations, if we are going to explore the depths of the final frontier one day.

6. We could be harming our planet to explore others.

To reach the stars, we must consume fossil fuels. More than 3.8 million pounds of fuel and propellants was used for the space shuttle program in the United States. The cost for a single load of fuel for the SpaceX Dragon is estimated to be as high as $300,000 per launch. The first Apollo missions used over 500,000 gallons of fuel just to get out of the atmosphere. We have come a long way in our goals to reduce reliance on fossil fuels, but we must still burn them to go exploring in space. That means we are potentially harming our planet in our quest to go see new planets.

7. We could bring harm to other species.

We know how devastating human diseases have been to isolated pockets of humanity. When European colonists came to North America, smallpox killed up to 90% of the local population because they lacked immunity to the disease. It may be exciting to visit new worlds or even meet new species like ourselves, but we must take the disease risk seriously. They could infect us or we could infect them, bring harm to one another.

Number of Rockets Launched into Space by Year

The top pros and cons of space exploration speak to the human spirit of exploration. They must also speak to the human spirit of common sense. We have a very big universe that offers numerous mysteries that likely defy anything in our current imagination. There is not a manifest destiny to control the stars. Instead, we must walk softly and leave no trace wherever possible to let the universe know we are ready to join its potentially extensive community.

33 Clever Tech Blog Names

Tech is a constantly changing world. To know what the best technologies and newest gadgets are, you need to get involved in tech based communities. These clever tech blog names from great existing bloggers are just some examples to the types of blogs you want to be create.

Boing Boing
Extreme Tech
Fast Company
Gadget Detected
Geek Insider
Geeks Are Sexy
How-To Get
Media Redef
Mobile Venue
Tech Meme
Tech Report
Tech Spy
Tech Zog
Tech Zonar
The Next Web
The Verge
Tough Gadget
Urban Geekz
Usability Geek

If you want to avoid the 10 most costly blogging mistakes, you should watch one or both of the videos below. Two of the most successful bloggers in the world tell you what they wish they would have known when they started their blog.

37 Creative Ideas for Teacher Blog Names

Sharing resources, materials, and creative teaching methods is a great way to help one another in educating the youth. These creative ideas for teacher blog names from other existing blogs will bring you the encouragement you need to be a successful teacher while inspiring you to launch your own blog someday.

A Year of Reading
Campaign K-12
Cerebral Hacks
Cool Cat Teacher
Dangerously Irrelevant
Educational Advancement
Funny Monkey
Just a Substitute Teacher
Learning Is Messy
Life in Perpetual Beta
Next Step U
Omniac Education
Parents Countdown to College Coach
Regurgitated Alpha Bits
Speed of Creativity
Stories from School
Study Hacks
Successful Schools
Teach for Us
Teaching Blog Addict
Techno Tuesday
Thank you Brain
The Curriculum Corner
The Innovative Educator
The Ivy Coach
The Organized Classroom Blog
The Principals Page
The Teaching Palette
The Thinking Stick
Thesis Whisperer
Top Teaching
Youth Voices

If you want to avoid the 10 most costly blogging mistakes, you should watch one or both of the videos below. Two of the most successful bloggers in the world tell you what they wish they would have known when they started their blog.

33 Sea Urchin Farming Industry Statistics, Trends & Analysis

Sea urchins, sometimes called “sea hedgehogs,” are one of the most over-harvested creatures in our oceans. There are about 950 different species that inhabit all oceans at varying depths. Their hard shells, called “tests,” are spiny and round and come in a variety of colors. Some sea urchins can achieve a diameter of 4 inches.

They have been over-harvested because they are considered a culinary delicacy in much of the world. In Japan and the United States, they have even earned the nickname of being the “foie gras of the sea.”

To save the sea urchin from possible extinction, farming efforts are being developed in the aquaculture industry. The industry itself is new and still attempting to find a market for sustainability. Five recent efforts to establish sea urchin farming in Maine, for example, have all recently ended in failure.

Farming sea urchins is difficult because the animals need a certain amount of space and certain foods to stay healthy. That makes it difficult to farm sea urchins in a volume that is necessary for profitability.

Important Sea Urchin Farming Statistics

#1. The global sea urchin market was valued by the FAO at $200 million in 2007. (Seafood Source)

#2. Japan imports about 97% of the global sea urchin market. (Seafood Source)

Sea Urchin Farming Industry Statistics

#3. In 1995, the global market consumed over 115,000 metric tons of sea urchin. In 2007, that figure fell to 78,000 metric tons. Some markets, such as Ireland, fell dramatically. Irish imports in 1995 were about 1,000 metric tons. In 2007, it was less than 3 metric tons. (Seafood Source)

#4. Chile is the largest producer of sea urchins in the world, accounting for 45% of the global market in total volume measurements. (Seafood Source)

#5. About 9,000 tons of sea urchin are consumed in Japan every year. Uni is a popular dish, made up of the inner roe of the sea urchin, and often served in sushi restaurants. (University of Maine)

#6. In 1992, 100% of fished sea urchins in the United States were exported to Japan. Now 80% of fished sea urchins are shipped domestically in the U.S. (CNN)

#7. Prices for sea urchins in 1992 were about $0.25 per urchin. The price has recently gone as high as $7.60 per pound. (CNN)

#8. With pricing changes, there were 1,700 fishing licenses for sea urchins issued in 1994. Another 1,000 dragger licenses were issued in Maine. That divided harvest zones and limited the active seasons. (CNN)

#9. Most farming projects that involve sea urchins are able to produce fewer than 350 tons of product that can be introduced to the general market. Most farms take at least 12 months to begin being able to offer viable sea urchins for shipment. (Matis)

#10. Chilean sea urchins and Strongylocentrotus spp. are the most common species harvested, accounting for up to 68% of landings in their region. (Matis)

Sea Urchin Farming Industry Statistics by Export Price

#11. Sea urchins that are reared through aquaculture, from eggs to market, or through roe enhancement, account for less than 0.01% of the global market. (Matis)

#12. For fresh, frozen, or chilled sea urchin roe, Chile provided 51.7% of the global market for the industry. The United States supplied 21.5% of the market, while Canada supplied 8% of the market. (Matis)

#13. Almost 90% of the live sea urchins that are shipped to the global market come from Russia. The next largest supplier is North Korea, providing 6.1% of the market. The United States is third in this category, with a 3.6% market share. (Matis)

#14. Frozen sea urchin roe is often the best option for imported products in Japan. About 600 metric tons of frozen imports from Chile reach Japan each year. (Matis)

#15. Most species of sea urchin have the ability to live for up to 30 years. The Red sea urchin has the longest known lifespan on our planet, surviving for up to 200 years in its habitat. (Soft Schools)

#16. Commercial catches in Spain have been relatively consistent since 2010, averaging between 500 to 750 tons each year. (Urchin Project)

#17. The French market for sea urchins is estimated to be about 450 tons of whole urchins per year. (Urchin Project)

#18. In 2014, the harvest of sea urchins in Maine was about 900 metric tons. That provided a market value of about $5.4 million. (Urchin Project)

#19. California was able to harvest about 5.3 million tons in 2013, with an estimated value of $9.8 million. The difference between the west coast and east coast urchins in the U.S. is size. California has access to red urchins, while Maine has access to green urchins. (Urchin Project)

#20. About 70% of the total sea urchin harvest that occurs in Canada comes from the west coast, with British Columbia featuring red sea urchins. (Urchin Project)

#21. 70% of the Canadian harvest of sea urchins is actually green urchins, with 460 metric tons of them being supplied to Japan each year through exports. Canada is also the primary supplier of live sea urchins to the U.S., though this is due to the fact that few processing facilities exist in Canada. (Urchin Project)

#22. In one region of Russia, the Kuriles, an estimated 10,000 tons of sea urchin are harvested each year. Up to 80% of the annual catch is believed to be obtained illegally and may not be accurately reported. (Urchin Project)

#23. High roe content for European urchins is relatively low, with 37% of the potential fishery providing products suitable for market. In the Breidafjordur area, more than 60% of the fishery is either too small or contains roe content levels that are not viable for the market. (Urchin Project)

#24. Just 1 species of sea urchin is found in commercial quantities and size in Norway. The domestic market is quite limited, which means the estimated reserve of 56,000 tons is primary exported to Japan and the United States. (Urchin Project)

#25. Norway’s annual sea urchin harvest is often less than 10 tons and is primarily achieved by one long-term fishing organization. (Urchin Project)

#26. The output of juvenile sea urchin production for one species, P. lividus, has been in excess of 1.5 million saleable seed sea urchins. Just one company, Dunmanus Seafoods, drives this aquaculture effort. (Urchin Project)

#27. There are more than 100 different species of sea urchin found in Japan, but only 6 of them are actually harvest for human consumption. (Urchin Project)

#28. Until the 1980s, Japan was the leading global harvester of sea urchins. With declining wild stocks and no viable aquaculture environment, landings have decreased to less than 8,000 tons in recent years. (Urchin Project)

#29. The total volume of exports to Japan for sea urchin products from all suppliers is an estimated potential value of $300 million, according to 2015 figures. (Urchin Project)

#30. Live sea urchins are the most popular product for the industry in Japan. About 20,000 metric tons of live urchins were reported in 2013, with a value of about $175 million. Up to 70% of imports to Japan in any given year involve live urchins, which are then processed by domestic companies. (Urchin Project)

#31. Frozen roe sells for as little as 25% of the value of fresh roe because of drip loss and a change in product texture. (Urchin Project)

#32. Jobs growth in the aquaculture sector could grow in some areas by more than 23%. One organization in Australia believed it has closed the farming cycle to make sea urchin aquaculture viable. They anticipate the price of farmed urchins could rise by up to 10% per year. (ABC News – Coff Coast)

#33. The Japanese sushi market today, on its own, is equal to the value of the global sea urchin industry in 2007. (ABC News – Coff Coast)

Sea Urchin Farming Trends & Analysis

The Tsukiji Market in Japan may have the answer to the profitability issue for sea urchin farming. At the market, there are 5 sea urchin wholesalers represented and items are sold at auction. Instead of a bidding war, all 5 wholesalers are required to offer their best price simultaneously, with the largest amount taking the product.

At the same time, middlemen are allowed to inspect the available sea urchins from wholesalers. They also bid on products in a similar style of auction.

As of right now, the sea urchin farming industry is primarily located in Japan, China, and the Korean Peninsula. Most farming efforts are intended to cultivate the wild stocks that were commercially fished. Experimental farming efforts occur on land and involve feeding sea urchins different foods while stacking containers to maximize the use of space.

In time, with enough innovation, the sea urchin farming industry has the potential to thrive. There are about 50,000 metric tons estimated to be missing from the global market in terms of demand. That means there is a profit potential to be found for those who can innovate a successful method of aquaculture.

31 Clever Style Blog Names

Style is constantly changing with new trends happening everyday. To keep in touch with what is new and in style, get connected with a top style blog. These clever style blog names are from great existing blogs that will continually inspire you and encourage you participate in launching your own unique style blog.

5 Inch and Up
A Dash of Details
Advanced Style
Blonde Salad
Champagne Lifestyle
Classy Girls Wear Pearls
Extra Petite
Fashion Toast
Frugal Fashionista
Gal Meets Glam
Gary Pepper Girl
Life of Boheme
Looking Fly on a Dime
Lovely in LA
Man Repeller
Over the Rainbow
Penny Pincher Fashion
Run Style Run
Shine By Three
Song of Style
Stuff She Likes
Style Bubble
The Darling Detail
The Fashion Guitar
The Frugality
The Werk Place
Twenty Something Plus
We Wore That
Wearing It Today

If you want to avoid the 10 most costly blogging mistakes, you should watch one or both of the videos below. Two of the most successful bloggers in the world tell you what they wish they would have known when they started their blog.

Juhayna Market Share in Egypt

Juhayna Market Share Statistics

This chart shows Juhayna’s market share in the country of Egypt.

29 Best Study Abroad Blog Names

There is much to learn about the experience and life of living abroad. These best study abroad blog names highlight some of the troubles and experiences you can expect to face when you travel overseas. These are from currently existing blogs and may encourage you to launch your own blog to share your experience abroad.

Abroad 101
Accent Blogs
Discover Study Abroad
Edwise International
Frost Fairs
Global Crossroads
Go Abbey Road
Go Abroad
Map My Study
Nacel Open Door
Notes from Abroad
Online Macha
Reading Abroad Blog
Study Abroad
Study Abroad and Exchange Blog
Study and Go Abroad
Study Destinations
Study Smart
Tales From Around the Globe
The API Abroad
The Blonde Abroad
The Study Abroad Portal Blog
The Y-Axis Blog
Travel with Purpose
Valpo Voyager
Western ABROAD
Words From Abroad

If you want to avoid the 10 most costly blogging mistakes, you should watch one or both of the videos below. Two of the most successful bloggers in the world tell you what they wish they would have known when they started their blog.

39 Best Sports Blog Name Ideas

Sports can be exciting and lead to an adrenaline rush as you participate or follow the high and low plays of a game. These best sports blog name ideas from currently existing blogs will inspire you to jump start your own sports blog.

Activ8 Social
Any Old Iron Blog
Armoury Square
Bacon Sports
Big League Stew
Blog Maverick
Boxing Video
Buzz Manager
Dead Spin
Eye on College Basketball
Fan Speak
Five Thirty Eight
Fix Soccer Picks
Football Gate
Game Plans
Holdout Sports
Just Not Sports
NFL Girl Luk
Odds Portal
People for Bikes
Puck Daddy
River Ave Blues
Round by Round Boxing
Row Show
Sponsor Crunch
Sports and a Latte
Sports Rants
Sports Spyder
Sports Task
Take a Peck
The Adventure Junkies
The Big Lead
The Football Faithful
The Point Forward
The Wrestle Times
Voices of Wrestling
Wrestler Deaths

If you want to avoid the 10 most costly blogging mistakes, you should watch one or both of the videos below. Two of the most successful bloggers in the world tell you what they wish they would have known when they started their blog.

21 Biggest Pros and Cons of Direct Democracy

The structure of a direct democracy government is simple, and yet profound. The people have the final say in every decision that the government makes. That is because in this government structure, the people are the government.

It is a government structure that is viewed as the purest form of absolute freedom in the world today outside of the ability for each individual to self-govern themselves. In a direct democracy, every person is given a vote on every decision that must be made. After the votes are tabulated, the majority percentage of voters will have their recommendation implemented by those with the authority to do so.

The closest large-scale example in our world today of a direct democracy is Switzerland, which employs elements of this government structure. The cantons of Glarus and Appenzell Innerrhoden in Switzerland are the only known pure forms of direct democracy that exist.

Some communities in the United States, established during the colonial period, still carry on traditions of direct democracy with open town meetings.

Because this is such a unique government structure, there are certain pros and cons of a direct democracy that can be examined.

List of the Biggest Pros of a Direct Democracy

1. There is no need to register to vote in a direct democracy.

In the two cantons where a direct democracy is employed, every citizen receives a ballot whenever a decision must be made. That is because ballots are sent to every address automatically. That eliminates the need for a specific registry of authorized voters, like one would find in other democracies, because everyone is already qualified to vote. That saves time for all parties involved.

2. It demands participation from each person to be successful.

A direct democracy does not work unless everyone is involved in the voting process in some way. No voice is ignored. People can express their approval or their rejection of an idea without a threat of government interference. In theory, a direct democracy could enact compulsory voting laws that require citizens to vote in each election or face penalties for a failure to do so. As of 2013, 11 democracies in the world enforce compulsory voting laws, or 50% of the 22 countries that have such a system.

3. Citizens can propose political changes at any level.

In Switzerland, citizens can propose changes to the constitution through a popular initiative or ask for optional referendums to be held on any law that is voted on in any legislative body. This occurs on the federal, cantonal, and municipal levels. A simple majority is considered sufficient for changes at the municipal or the cantonal level. A double majority is required for votes that involve constitutional issues.

4. Governments at all levels must offer information transparency.

Voters cannot authentically decide a course of action to take if they are not presented with complete and accurate information. This structure of government requires that all citizens be given the same information and shared within an equal timeframe. That makes it possible for decisions to be made quickly and forward progress to be achieved. Votes can be requested in real-time or they can be limited to certain times throughout the year. In the two Swiss cantons, direct votes are held an average of 4 times per year.

5. Direct democracies encourage personal accountability.

Every citizen within a direct democracy is responsible for their own contribution to the governing process. Instead of political double-talk or communication semantics that try to downplay personal responsibility, each person has an established and clear voting record regarding each issue. It gives individuals a chance to learn from their mistakes. This structure also provides people the chance to discuss issues with others without the threat of political conflict that is often seen in other democracies.

6. There is a certain level of discipline that a direct democracy demands.

Within a direct democracy, each citizen is able to advocate for what they think the best course of action should be. They are also given the opportunity to convince others that their way is the best. No issue is restricted within this government structure. Even when someone finds themselves in the minority or a supermajority is not large enough to pass a specific amendment, the freedom to be able to live under such a structure provides a measure of satisfaction which voters in other democracies may not be able to experience. Through that satisfaction, the discipline to move forward, even if one does not get their way, is present.

7. A direct democracy encourages cooperation.

Achieving a supermajority for major changes to the government can be a difficult proposition. It can be difficult enough in the United States to achieve a 60% majority that is required for something like a tax increase. Within a direct democracy, cooperation and networking is encouraged because that is the only way to achieve a desired outcome. Different groups and affiliations come together to negotiate, so there is the possibility of achieving something that works for everyone.

8. It eliminates low voter turnout issues that govern as the majority.

In the United States, voter turnout rates of the voting age population rarely exceed 60%. Since 1932, it has happened only 4 times. In 1996, just 49% of the voting age population cast a ballot in the presidential election. Turnout rates have been declining in the U.S. since the 1850s, when nearly 80% of the voting age population cast a ballot. With low voter turnout, a minority of the population votes for the majority. In a direct democracy, this issue disappears. Everyone has an equal voice and clear majorities are required, based on the population, not the number of people who actually went to the polls.

9. A direct democracy allows for immediate replacement of government officials.

In most governments, an elected official serves a specific time in office. There may be options to recall if certain actions or behaviors from the official can be proven. In a direct democracy, a petition can be generated by the people to remove someone who is not performing in office immediately. This is another step toward honest government representation.

List of the Biggest Cons of a Direct Democracy

1. There is a deeper time investment required for decisions.

Between January 1995 and June 2005, citizens of Switzerland vote a total of 31 times, covering 103 questions of national governance. The number of votes on regional or cantonal issues is not even tracked because it happens so often. Because every citizen gets a say on every issue that faces the governing authority, there is a deeper time investment that must be planned for under this government structure. Not only must there be time scheduled for each vote, there must also be time for debate on each vote. In a true direct democracy, no one is authorized to make a unilateral decision.

2. A direct democracy isn’t a cheap form of government.

In Switzerland, the cost of the average election campaign is about $42 million. Additional money is spent to protect the validity of each election by installing quantum cryptography to stop data corruption and hacking. In the United States, more than $6.5 billion was spent on the 2016 elections. Even if each question posed in a direct democracy is 10% of these costs and elections are limited to once per quarter, these are direct expenses that come straight out of the taxpayer’s accounts.

3. Direct democracies have large indirect costs to consider as well.

Whenever there is a vote held, there are indirect costs that affect the economy. In the United States, every national vote creates a cost of over $500 million in lost employment productivity. Each vote costs about $50 million in the U.S. just to count, even with automated voting. Since every decision in a direct democracy is put up for a vote, these costs would be faced repetitively, in addition to the overall campaign costs that might be in play.

4. A lack of honesty throws the entire system away.

An election is usually a competition between people who want something and people who do not want something. Even in a direct democracy, the individuals who have greater wealth are going to be able to purchase more influence for their campaign compared to those who do not have access to assets. Then, since every decision is put to a vote, each ballot measure becomes another opportunity for corruption to influence the governing process. There must be a structure in place that requires honesty within a direct democracy for it to work as it should.

5. It requires all citizens to maintain an open perspective.

Everyone has moral absolutes that they are unwilling to compromise on. Within a direct democracy, this is a luxury that may not be possible. Even if someone has deeply held convictions about a certain subject, proposal, or amendment, a supermajority of the population would eliminate the objections of the individual. Without a perspective that is truly open at the individual level, a direct democracy struggles to succeed. Those who are defeated, but feel they are in the moral right, typically do not comply with the wishes of the supermajority.

6. There is a need to have educated voters.

For a direct democracy to be a beneficial form of governing, it requires its population to be well-informed on every subject matter. That means voters must educate themselves about each issue as it comes up. In a true direct democracy, that would even involve military decisions, international treaties, and local law enforcement guidelines. Voters would need to research regulatory pros and cons, taxation pros and cons, and every other role that government plays in their lives. Otherwise, a group of uneducated voters could lead a nation toward an unwanted path, especially if they were a large enough group to form a supermajority.

7. There is an absolute need for participation.

In a direct democracy, one cannot simply choose not to vote. Even if someone feels apathetic to a certain decision of amendment, their role is clearly defined. They must cast a ballot for or against the measure presented.

8. It can lead to population shifts.

Imagine living in a community where people who think like you are outnumbered 3-to-1. With every election, a supermajority is achieved that implements legislation with which you don’t agree. You still get to vote, but your perspective is dismissed because it is in a true minority. What are you going to do? If you’re like most people in this situation, you’ll move to a community that shares more of your views. This can lead to population shifts that can be burdensome, especially to smaller communities or regions.

9. The will of the majority is not always the correct action to take.

Here’s an extreme example. Let’s say you live in a direct democracy and an amendment is proposed that legalizes murder. You vehemently disagree with this amendment. You tell everyone to vote it down. You might even offer statistics or pros and cons to consider. When the vote comes, there are enough to have the amendment pass. Now suddenly, anyone can kill anyone else and it is legal. Just because the majority may vote for something doesn’t mean it is the correct action to take on behalf of the entire society.

10. Voting usually involves money.

When people vote, they do so with their own self-interests in mind. Those self-interests usually involve money, namely how much they can earn by voting a certain way. Because people usually vote with their own interests first, it can be difficult to establish a true direct democracy. There are some decisions that would require personal spending, like infrastructure repair or emergency medical care services. For a transition to a direct democracy to occur, many households would have to change how they vote and that could be very difficult for some to do.

11. The majority can create tyranny within a nation.

The United States’ founding fathers refused to adopt a direct democracy system because they saw that the majority could enforce a dangerous tyranny. This occurs because the majority of the electorate can, and often will, place its own best interests above and at the expense of the minority. As this issue progresses, it creates minority oppression that is comparable to what a tyrannical government would cause. This is why Switzerland introduced the concept of the double majority, which is patterned after the U.S. House of Representative and the Senate. The people may vote for a measure, but if the cantons do not agree, then the measure does not pass.

12. It creates a niche industry that can involve paying for votes.

Limited direct democracy initiatives have worked their way into a handful of states where initiative activities can direct elected representatives to vote on or create laws regarding certain ideas from the people. About 60% of all initiative activity in the U.S. occurs in just 6 states. Because signatures allow an initiative to be approved, a niche industry has developed in these states that will pay people to collect signatures. In extreme examples, some people may even be paid to contribute their signature to the provision. To stop abuses of this system, states like Oregon have made it against the law to pay signature gatherers a piece-rate that is based on each signature gathered.

The biggest pros and cons of a direct democracy allow people to have more freedom and a secure voice in their government. It could also allow a majority of people to oppress certain groups in a harmful manner. Because of the numerous challenges involved, most direct democracies only occur at the local level.

23 Australian Lamb Industry Statistics and Trends

The Australian lamb industry provides one of the best dining experiences that is in-demand around the world today. Lambs in Australia are grass-fed and kept active in pastures by most industry professionals. The result is a mild-flavored lamb that is lean, tender, and free of hormones, growth promotion substances, and artificial additives.

Australian lamb products are reported through the country’s sheepmeat industry. Many of the facts and figures that are reported included live lamb and sheep figures, along with mutton products.

One of the advantages that Australian lamb provides is a combination of maximum yield and minimum waste. Most of the lamb that is produced by the industry has a shelf life of 12 weeks. Each product is traceable to its point of origin as well, creating a superior eating-quality grade which offers a level of consistency that meets global standards of quality.

Important Australian Lamb Industry Statistics

#1. The approximate value of the sheepmeat industry in Australia in 2016-2017 was an estimated $5.23 billion. That is a 3% increase in value from the year before. (Meat and Livestock Australia)

#2. Australia features over 31,000 businesses that are involved in the sheepmeat industry, including lambs. (Meat and Livestock Australia)

Australian Lamb Industry Statistics by Total Meat Produced

#3. The total headcount for sheep in Australia as of June 2016 was 67.5 million head. NSW is the national leader in headcount, with a total population of 26 million. WA follows with 13.9 million, then Victoria with 13.1 million. (Meat and Livestock Australia)

#4. Lamb production in 2016-2017 for the sheepmeat industry was over 506,000 tons cwt. Victoria was responsible for most of the production, accounting for 45.4% of the Australian lamb industry. NSW followed with a 23.6% market share, then SA with a 16.3% market share. (Meat and Livestock Australia)

#5. Australia produces three times more lamb in the sheepmeat industry compared to mutton. In 2016-2017, about 160,000 tons cwt of mutton were produced. (Meat and Livestock Australia)

#6. Lamb and mutton production from the sheepmeat industry in Australia contributes about 6% to the overall farm value of A$62.8 billion that was registered in the 2016-2017 year. (Meat and Livestock Australia)

#7. In Australia, about A$2.3 billion was spent domestically on lamb in 2016-2017. Another A$88 million was spent domestically on mutton products. (Meat and Livestock Australia)

#8. Lamb had the third-highest share of meat-based retail sales in Australia in 2016-2017, accounting for 13% of all fresh meat sales. (Meat and Livestock Australia)

#9. Australia exported 57% of their total lamb production in 2016-2017, along with 92% of the total mutton production. More than 240,000 tons cwt were exported. (Meat and Livestock Australia)

#10. The Middle East received the greatest share of lamb exports from Australian in 2016-2017, accounting for 24.5% of total volume. The United States followed in second, with 22% of the total exports. China finished in third, with 19.3% of the market. (Meat and Livestock Australia)

Australian Lamb Industry Statistics by State

#11. The total value of the lamb exports in 2016-2017 was A$1.94 billion. Mutton added another A$720 million to the sheepmeat industry for Australia. (DAWR)

#12. Live sheep exports also contributed to revenues for the sheepmeat industry, with A$234 million generated in 2016-2017. (Meat and Livestock Australia)

#13. In total, Australia produces about 8% of the world’s total amount of lamb and mutton, according to 2014 figures. Australia is the largest exporter of sheepmeat in the world and the world’s third-largest live sheep exporter. (FAO)

#14. Only two other nations export more than 100,000 tons cwt of lamb and mutton products annually. New Zealand comes in second, with just under 400,000 tons cwt, while the United Kingdom is third at just over 100,000 tons cwt. (FAO)

#15. About 1.8 million head were exported from Australia’s sheepmeat industry in 2016-2017 as live sheep exports. Kuwait received the greatest share of these exports, accounting for 35.5% of the market. Qatar was second, with a 33.8% share of the exports. (DAWR)

#16. Just 3.6% of live sheep exports from Australia are destined to locations outside of the Middle East. (DAWR)

#17. The sheepmeat industry in Australia is the country’s third-largest agricultural industry by value. The gross value of production in 2012-2013 was about $1.5 billion. Two-thirds of the revenues come from meat production, while the other third comes from wool production. (Agriculture Victoria)

#18. Since the 1990s, sheepmeat production in Victoria has increased by nearly 60%. Victoria now produces over 40% of the total sheepmeat for Australia and is one of the world’s largest suppliers of lamb and mutton globally. In 2013-2014, the total value of production was nearly $900 million. (Agriculture Victoria)

#19. In 2018, the national sheep flock is expected to grow by 2.5% thanks to stock retention and improvements in marking rates. (Meat and Livestock Australia)

#20. Actual slaughter rates in the sheepmeat industry are forecast to decline in 2018 to 22.5 million head of lamb and 7.2 million head of sheep. Despite the slaughter declines, an increase in body weight is expected to keep the overall harvest at a static rate. (Meat and Livestock Australia)

Australian Lamb Industry Statistics by Exported Meat to Middle East

#21. About 241,000 tons swt of lamb exports are expected from the industry in 2018. (Meat and Livestock Australia)

#22. Consumer demand for sheepmeat from Australia is expected to increase, with mutton exports up 11% despite flat domestic consumption rates. (Meat and Livestock Australia)

#23. Increases in wool pricing, if it continues as it did in 2017, may cause a further reduction in available lamb meat in the next 5 years. Producers are retaining more of their lambs to have them available for wool production instead of red meat production. (Meat and Livestock Australia)

Australian Lamb Industry trends and Analysis

The Australian lamb industry does face some challenges. The industry accepts that there will be a 25% failure rate over each lambing season. That means about 1 in 4 lambs will die, usually from exposure, within a few days of being born. That means about 15 million lambs die every year without contributing to the industry.

Technologies introduced to the Australian lamb industry is encouraging mothers to have more multiple births as well. Up to 6 lambs can occur from each birth.

That combination may help the industry, or it may hurt it in future years. The stresses of multiple births may limit breeding stock and maintain current numbers instead of increasing them.

At the same time, however, the industry is the strongest of its type in the world. Even with certain challenges present, the Australian lamb industry is expected to dominate the global market for at least the next decade.

37 Simple Blog Names

Blogs can be filled with inspiration and a variety of topics or they can be directed towards a single and simple topic. These great simple blog names from currently existing blogs capture the essence of having a focused and simply blog that is effective and fun.

Be More With Less
Becoming Minimalist
Blonde On A Budget
Break the Twitch
Creative Countryside
Down to Earth
Exile Lifestyle
Hip Diggs
House of Humble
Loving Simple Living
Minimal Millennial
Minimalist Baker
My Life is Average
No Sidebar
Our New Life in the Country
Raising Simple
Simple Adventure
Simple… Not Plain
Simplicity Relished
Simplify & Pursue
Simplify Magazine
Simply Fiercely
Slow Your Home
Smallish Blog
The Art of Simple
The Classy Simple Life
The Life on Purpose Movement
The Mindfulness Project
The Minimalist Plate
The Ugly Volvo
Tiny House Talk
Zen Habits

If you want to avoid the 10 most costly blogging mistakes, you should watch one or both of the videos below. Two of the most successful bloggers in the world tell you what they wish they would have known when they started their blog.

23 LED Lighting Industry Statistics, Trends & Analysis

LED lighting is an industry that comes with numerous advantages compared to other lighting products, such as incandescent bulbs. LEDs are extremely energy efficient, for example, using up to 90% less power compared to incandescent lights. That allows homeowners to reduce their energy consumption costs, since each LED light uses a fraction of the power.

Even entry-level LED lights, when compared to high-efficiency incandescent, halogen, or fluorescent lights, can save up to 50% on energy costs.

There is also the lifetime advantage that must be considered with the LED lighting industry. A high-quality LED has an expected lifespan that can reach 100,000 hours. Even entry-level LED lights have an expected lifespan of 30,000 hours. In comparison, the average incandescent bulb lasts for about 1,000 hours. A compact fluorescent can last for up to 10,000 hours.

They work in the cold. They are highly-resistant to breakage. They turn on with full brightness almost immediately. There are no UV or IR emissions. That is why the LED lighting industry is evolving how we all think about energy consumption.

Interesting LED Lighting Industry Statistics

#1. By the year 2020, LED lights are expected to achieve a 61% penetration rate in the global lighting market. This can be achieved if global sapphire production increases, which would drop the pricing point for LED lamps. (Statista)

#2. The global LED lighting market outlook by 2020 is expected to reach as high as $78.8 billion. North America is expected to have about 25% of the total market share in terms of revenue. (Statista)

LED Lighting Industry Statistics in the United States

#3. China is one of the world’s leading producers of sapphire for LED lighting manufacturing. They currently hold one-third of the current global production capabilities. (Statista)

#4. Automotive lighting in the global LED lighting market accounts for 13% of the total sales the industry is able to achieve each year. (Statista)

#5. For A-type lamps in the United States, incandescent lights still hold a 26% market share of the lighting industry. This creates a large market segment that offers a place for LED lighting to expand into in future years. (Statista)

#6. By the year 2030, the U.S. Department of Energy estimates that LED lighting has the potential to save 190 terawatt hours of electricity each year, which equates to $15 billion in energy costs. (General Electric)

#7. In the United States, 58% of Americans say that they prefer using LED bulbs over other types of lighting. For total lamp inventory in the U.S., the residential share of the market is 71%. (Statista)

#8. General Electric is the leading light bulb brand in the United States. They generate over $540 million in revenues each year from this market. (Statista)

#9. 11.5% of the total sales that Osra Sylvania generates in the average year comes from the sale of light bulbs. (Statista)

#10. Nichia’s LED component revenue is more than $2.4 billion annually. (Statista)

LED Lighting Industry Statistics by Most Used Brand

#11. If the LED lighting industry is able to achieve a CAGR of 13% through 2022, then the expected industry market size could reach $54.28 billion. In 2016, the global value of the industry was $26.09 billion. (Zion Market Research)

#12. The residential application segment dominated the LED lighting market in 2016, accounting for over 40% of the total market share. This includes lighting products for indoor and outdoor applications, from exterior lighting to bathroom lighting. (Zion Market Research)

#13. Europe is expected to continue leading the LED lighting industry in total market share, accounting for 31% of total sales in 2016. (Zion Market Research)

#14. By 2027, the use of LED lighting could save up to 348 terawatts of energy compared to no LED use. That is the annual electrical output of 44 large electric power plants in the United States. If achievable, that would be an energy cost savings of more than $30 billion at current pricing levels. (U.S. Department of Energy)

#15. The LED lighting industry also has a heat production advantage compared to other forms of lighting. Incandescent bulbs release 90% of their energy as heat. Even CFLs release about 80% of their energy as heat. LED lights release just 12% of their energy as heat. (U.S. Department of Energy)

#16. There are currently an estimated 500 million recessed downlights installed in U.S. homes right now. More than 20 million are sold annually. By transitioning to LED technologies for this lighting option, downlight wattage can be decreased by 75%, if not more. (U.S. Department of Energy)

#17. The cost to light a 6-foot Christmas tree for 12 hours each day, over a 40-day period, with incandescent C-9 lights is about $10. If LED C-9 lights were used, the cost of electricity would be just $0.27. (U.S. Department of Energy)

#18. Over the course of 10 years, the transition to LED lighting from other lighting options could reduce carbon dioxide emissions in the United States by 100 million metric tons annually. (Think Progress)

#19. In 2009, there were fewer than 400,000 LED bulb installations in the United States. In 2012, there were 14 million installations. In 2014, there were 78 million installations. (Think Progress)

#20. In 2008, the LED A-type price per kilolumen was about $150. In 2014, the price per kilolumen was under $20. (Think Progress)

LED Lighting Industry Statistics by Type

#21. Since 2008, the prices for LED light bulbs at a retail store has dropped more than 90%. Since 2016, the average customer could purchase a 60-watt LED bulb for their home for $3 or less. (Think Progress)

#22. By 2020, the LED lighting industry is expected to be responsible for more than 60% of the global base and account for at least 69% of light bulbs that are sold. (Think Progress)

#23. An LED light bulb can operate for 5 years nonstop. If used for just a few hours per day, the potential lifespan of the light bulb could be several decades. (Think Progress)

LED Lighting Industry Trends and Analysis

The LED lighting industry is just getting started. Pricing for LED light bulbs have been steadily decreasing, which is a trend that is expected to continue. When combined with the energy cost-savings that business owners and homeowners can achieve with this product, these light bulbs can pay for themselves over time.

At the same time, the global lighting market is expected to increase as well. Electricity distribution continues to increase, reaching areas of the developing world every day for the first time. As these areas mature and grow with improved infrastructure, the need for affordable lighting will be present. The LED lighting industry is poised to fulfill this need.

The only question of uncertainty which lingers is the competitiveness of the global sapphire market. If production levels decrease, then pricing declines will be slower than anticipated and that could reduce the expansion potential of the industry.

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