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PowerPoint vs Prezi

When creating a presentation, there are two popular platforms that are used today: PowerPoint and Prezi. PowerPoint in the traditional, linear tool that comes with Microsoft Office products or subscriptions. Prezi is a non-linear software tool that is Flash-based, allowing for “pages” instead of “slides” to be designed.

In the PowerPoint vs Prezi debate, those who prefer structure will likely lean toward PowerPoint. Those who are looking for a creative approach and an unlimited canvas upon which to work will likely lean toward Prezi. Both offer the opportunity to integrate text, images, animation, sounds, and even video.

Then there are these key advantages and disadvantages of each platform that must also be considered when evaluating which one can best meet user needs.

What Are the Advantages of PowerPoint?

  • PowerPoint is a user-friendly platform that has a simple learning curve. Many Office programs integrate with it immediately, making it a lot easier to design slides. If users have any familiarity with Word or Excel, PowerPoint is that much easier to learn how to use. It is a simple, straight-forward solution for a presentation that creates results that look instantly professional.
  • Users have a lot of control over each slide, which means the customization options for a presentation are almost endless. There are many different fonts, backgrounds, colors, and graphics that can be added to individual slides. Users can also create one slide, turn it into a template, and then use that template throughout the presentation for a consistent look and feel. Users can also create individualized designs when needed for each slide.
  • Visual enhancements can be included with each slide. That includes animations, transitions, and other types of builds. This makes it easier for a presentation to emphasize specific key points because the entire slide doesn’t need to be displayed at once. Each bullet point can be added individually.
  • Hyperlinks can be included on PowerPoint, allowing web-based users who are reading the presentation to click on the link and be taken to that specific website. Internal links can be added as well, allowing users to access a different part of the presentation if needed.
  • PowerPoint easily integrates with SlideShare, making it a simple process to upload presentations to the internet so they can be viewed by anyone almost anywhere in the world. At the same time, users can also send the slides of a PowerPoint presentation to their printer so notes can be taken or hard copies can be distributed for future reference.
  • Various data sets, including tables and charts, can be included on each slide to provide deeper information access.

What Are the Advantages of Prezi?

  • The zoom function Prezi offers is its most unique advantage. Users or presenters can click on the background of the presentation to zoom outward to an overview. From there, another click allows for the zoom to come into any area of the presentation. That makes it easier to answer questions, explore ideas, or provide specific details without losing one’s place within the overall presentation path.
  • There is more flexibility in the build of the presentation, allowing it to form more of a “story” than an actual start-to-finish presentation. The presenter can choose their own path, based on the give-and-take they receive from the audience. For uploaded presentations, users can move in and out of the presentation at leisure, accessing the bits of data they need for use.
  • Sharing is a simple process on Prezi. You can share it online with up to 10 different audience members at a time. That makes it very easy to collaborate on a project in real time or gather ideas from trusted people to complete the project as desired.
  • If all that is required are the basics for a presentation, a limited version of Prezi is available for free. Unlimited presentations are available on the basic free plan. It does require an internet-enabled connection to design the presentation, but an account can be created without cost. New users can create their account through their Facebook profile if they desire.
  • The presentations that are created on Prezi are much easier to embed into a blog when compared to PowerPoint presentations. They can be embedded into most web pages as well because the size of the presentation file is usually much smaller than what PowerPoint requires users to save.
  • Prezi is compatible with virtually all browsers, allowing most users the chance to try this platform without cost to see if they like it better.

What Are the Disadvantages of PowerPoint?

  • The linear formatting of PowerPoint can be a disadvantage for those who need a creative presentation. Although animation and transitions are possible, users must follow an A-to-B format during their presentation. That means the presentation must go backward or forward to answer specific questions and that can be distracting to the audience.
  • The file sizes that are exported from PowerPoint are very large, even when audio or video isn’t added to the file. Most presentations are at least 10 MB in size as a basic presentation with only a handful of slides. Adding other forms of media can make the file exceed 1 GB, which makes it difficult to share with others without file syncing or flash drives available.
  • PowerPoint requires Windows 7 or later to be used, but the touch features require at least Windows 8. The download cost of the program on its own is $109.99. The full download requires 3 GB of space and a touch device is required to take advantage of its full multi-touch functionality. It is also available through the full Office suite subscription that is available from Microsoft, which begins at $6.99 per month for personal users.
  • Slide formats may have templates, but the layouts which are readily made are quite few. When the included clip art, graphics, and other inserts are included, PowerPoint can even look quite dated. Options for graphic inserts are limited as well. You can only add images with a vertical or a horizontal formatting, which can limit user design options when creating a presentation.

What Are the Disadvantages of Prezi?

  • There are limited design options available to users on this platform. There are fewer backgrounds when compared to PowerPoint and many of the fonts and colors in the presentations are not designed to be changed.
  • The cost of Prezi is something that must be considered as well. A 14-day free trial is available, but then the standard personal plan is $7 per month. At that price, users can create unlimited presentations, have privacy control, and controllable shared links. The standard personal plan is $19 per month and is required to create PDF exports, have offline access with the app, and be able to create presenter notes. The business plan cost begins at $59 per month and that is the only plan that offers analytics from Prezi. Discounts are available to students and teachers.
  • The zoom feature can be difficult for users who are used to the linear structure of PowerPoint. The function can be overused in the presentation, which can take away from the story that is being presented. Some complaints from Prezi even mention motion sickness because of the number of transitions that can be included with presentations on this platform.
  • The learning curve of Prezi isn’t difficult, but it does tend to take longer when compared to PowerPoint. It is a platform that requires presenters to think outside the box when completing the creative process and that can be difficult for some users to do.
  • The fact that it is web-based can also be a disadvantage to some users. Without internet access, building the presentation becomes an impossible task. You can export presentations to be viewable without a data connection, but that file is read-only.

Which is Better: PowerPoint vs Prezi?

In the PowerPoint vs Prezi debate, the preferred platform should be chosen because of needed functionality instead of a perception of creativity. Although Prezi has more flexibility in its structure, the core content of the presentation shines on both platforms.

Cost is a major consideration. Prezi may offer a free option, but it requires users to work online. To have offline capabilities with Prezi, the cost is actually higher than PowerPoint. At the same time, editing the templates that are available on Prezi is more difficult to do compared to the editing features that are available through PowerPoint.
Presenters who take many questions throughout a presentation may find the extra navigation features in Prezi to be beneficial. On the other hand, presenters can also go into the core slide design in PowerPoint within the file to create easier navigation options as well.

PowerPoint and Prezi will not be a magic solution for a boring presentation. They will, however, support designed slides in an effective, entertaining way with a little effort. Consider all the key advantages and disadvantages and it will be easier to decide which option will best meet your personal needs. That way you will know which platform will be the most convenient.


20 Incredible Jamshyd Godrej Quotes

Jamshyd Godrej is an Indian industrialist and businessman. With a multi billion dollar self worth, Godrej is the Chairman of the Godrej Group and President of several Indian Trde and Industrial Bodies and associations. Here is a look at some of the most notable Jamshyd Godrej quotes to know.

“As a group, we want to follow good and green strategy. Setting targets is one element of that. The second part is to design products which meet environmental goals.”

“Besides infrastructure, there is a huge opportunity in housing and urbanisation of cities – not only building new ones, but also renewing the infrastructure of old cities to make them more livable. This provides tremendous scope for large investments to fuel growth.”

“Clubbing energy efficiency with renewable energy will give us the much-needed window to incubate the renewable energy sector, particularly large solar, without having to increase the price of electricity.”

“Economic growth can enable development if it is supplemented by public policies that encourage circulation of wealth, especially into crucial areas such as public healthcare and education.”

“Every year, millions of vaccines get wasted due to inadequate storage facilities. India is a focus for us, as this is a very big challenge for the country as well as other countries across the globe.”

“Government should concentrate on building up infrastructure and skill development. Simplification of taxation is another important area.”


“How do you actually green the supply chain is a challenge. The easier part is to do what we do; the difficult part is to get all your clients to long process will take time.”

“I don’t think manufacturing should be looked at independently. It is part of the economy. So, when the economy does well, and when there is investment, the sector does well.”

“In a company, you buy thousands of things. Every item you buy has its own footprint.”

“Industry looks at research and development for energy efficiency, lowering material costs, so on and so forth.”

“Infrastructure projects create a lot of demand for material, services and manpower. It is a chain reaction; if the infrastructure growth slows down, it will hit overall demand. The supply side has to keep increasing to sustain growth.”

“Our experience is that most entrepreneurs are able to attract debt, even for risky and early stage investments. There are investors who provide debt, but very few who fund through equity.”

“Sometimes, we use the term ‘growth’ as a number and sometimes as an abstraction, but the underlying implication is always that, if the country grows at a certain rate, at the end there will be a pot of gold for everyone.”

“The government is a very large constructor. They have schools, colleges, hospitals and courts, offices. We are trying to influence the public works department to adopt green buildings.”

“The government shouldn’t step in at the first stage and create land banks. Industry should buy the land as much as they can, and if they get stuck, then the government should step in.”

“The links have to be between universities, R&D institutes, and industry. If these linkages are in place, it will result in products that are useful for society. The government has to leverage the money it spends on R&D to help develop new products useful for industry.”

“Typically, market-driven growth spawns urbanisation and leads to migration. Urban centres expand into humongous entities that thrive on an unending supply of energy.”

“We have to develop the whole system of early stage investors and a tax system around it. For every Google that has come on the scene, there are hundred entrepreneurs who never did.”

“When there is a situation where one does not see demand for a year or two, then capex is suspended. It will reverse only when the situation improves.”

“While academic abilities remain integral, it is the work ethics that form the soul of the business.”

Here is a talk including Jamshyd Godrej at the India Economic Summit.

8 Ways to Overcome Crippling Self-Doubt

Overcome-Crippling-Self-Doubt

It can be difficult to stay confident every day. The mind can create high levels of self-doubt, especially if there is a risk that needs to be taken. Instead of listening to the chatter that can create hesitation, take advantage of these methods that can help to calm and quiet a worrisome brain.

1) Plan for the worst-case scenario.
If you have a plan in place for the worst possible outcome, then the worries quiet down because you have an idea of what to do. Once that plan is in place, create new plans for success.

2) Be self-aware.
Anxiety tends to appear when you find yourself in unknown circumstances. Evaluate the situation. What can you do to be better tomorrow than you were today? Do you need support? Training? Time? Recognize what you need and then find a way to get it so you can experience success.

3) Practice makes perfect.
One of the greatest sources of anxiety is third-party perception. People worry about what others will think of them. Try reaching out to others who are in the same situation as you. Practice compassion. Offer support. In doing so, you may find that others are more willing to do the same for you.

4) Seek productivity, not validation.
Focus your mind on the task at hand. Don’t waste your time seeking out validation for an idea. That will come when you create your own success. Worry about the deadlines that you face instead of the faith others may or may not have in you.

5) Keep a diary.
Does your mind stay active at night? Do you worry about what mistakes you made? Write down how you feel in a journal or diary before heading to bed. It will help you process the thoughts that will try to keep you up at night, filled with worry.


6) Follow your gut.
Many people find that their gut instinct is the correct decision. Your first reaction is usually your best reaction. Trust your intuition. It got your this far. It will take you even further.

7) Focus on the now.
The past cannot be changed. The future is not here yet. Stay focus on this moment, right now, and put all your energy into that task.

Overcoming anxiety can be difficult, but it is achievable. Include these methods with your daily routine and the chatter of worry may begin to fade away.

31 Sensational Alexis Ohanian Quotes

Alexis Ohanian is an American entrepreneur and co-founder of Reddit. Author of two books and activist for the Open Internet, there is much to note from Alexis Ohanian’s success at such a young age. Here is a look at some of the most notable Alexis Ohanian quotes to be familiar with.

“Being effective at social media, whether for business or personal use, means capturing people who have short attention spans.”

“Can we imagine the United States without electricity? No, that would be pretty hard. Likewise, we can’t really imagine being without an open Internet. The cost would be so grave, so serious.”

“Even if you have no interest in starting a company, having the experience of having ideas and doing them, that’s muscle to exercise because that’s what people are going to want to see. That’s what makes you different.”

“Everything is derivative. Everything is a remix, and we all stand on the shoulders of giants – a great phrase.”

“Having ideas and doing them – that’s what entrepreneurship comes down to. That’s something that makes you not just a great founder who I want to invest in, but also a great employee or someone I want to work with.”

“I actually haven’t even found a curriculum in America that is really preparing people for this 21st century world.”


“I can’t begrudge anyone who opts to get a job instead of creating one for themselves.”

“I think everyone should learn how to code.”

“I want to be in an industry where the upstarts can grow and displace the incumbents, because that’s why there’s so much innovation.”

“If I didn’t believe in rooting for founders and investing in founders, I’d be a bit of a hypocrite.”

“If you want to succeed, you’ve got to be okay to just lose control.”

“It takes discipline not to let social media steal your time.”

“It turns out the Internet is this amazing resource for everyone who has access to it.”

“It’s a lot easier to convince uninformed people than it is to convince politicians.”

“Let’s say you’re all worried about student-loan debt and you need to have steady income. That doesn’t have to be your everything.”

“Net neutrality is one where we the people are definitely on the ropes.”

“No, everyone has great ideas, but what makes a difference, especially online, or just in life, is actually doing it; getting that first version out there.”

“Not everyone is going to end up being a founder of a company, but the skill of being entrepreneurial, having ideas and going through with them – that skill is so important.”

“Nothing will replace good journalism.”

“Obviously solving the education problem is big and complex, and there’s already so many failings, but coding is the new fluency. This is the most valuable skill of this century. ”

“Reality, Stuff, Made save quote report ”

“The great thing about the Internet is, it’s the freest marketplace of ideas that there is.”

“The people who are going to be succeeding are not going to be waiting around for anyone’s permission.”

“The problem is these politicians have very, very big interests in being re-elected, and the money that gets them there is provided by people who don’t necessarily have the interest of the public in mind.”

“The reality is, there’s still so much we haven’t yet figured out. There’s still so much stuff that has not been made more, frankly, efficient.”

“The social-media landscape changes incredibly fast, so you have to be open-minded and nimble to keep up with it.”

“The weird thing about reddit is that, for a community its size – now I’m no longer at reddit, but the public traffic numbers that they put out are, I think with the site about eight million unique visitors a month, or every 30 days, which is a fairly big site.”

“There is a much bigger issue with student loan rates, the cost of tuition; those are some huge problems that need to be resolved.”

“We don’t even realize something is broken until someone else shows us a better way.”

“What one realizes there is that we are not in control of the [reddit] community, in any way, shape or form. We have no power over it and so we’ve lost this total control.”

“You can throw – and we’ve seen plenty of these kinds of companies – millions of dollars in advertising for a website or a service, and in the end if it’s not useful no one’s going to use it.”

Here is a full talk with question and answer session featuring Alexis Ohanian.

Dashlane vs LastPass

Long, complex passwords can make it more difficult for hackers to access personal information. The only problem is that difficult passwords can be hard to remember. That’s why a password management tool can be so useful. For many, that means debating the merits of Dashland vs LastPass.

Dashlane is priced at $40 per year and works on all major platforms. That includes Windows, iOS, Android, Linux, and watchOS operating systems. There is also a free version that is limited to a single device. Browser plugins include Chrome, Edge, Safari, and Firefox.

LastPass is priced at $24 per year and works on the same platforms as Dashlane. It does not include password sharing with its free version and has other limitations as well. LastPass includes the same browser plugins as well, but does offer the advantage of working with Opera.

Here are some of the other similarities and differences to look at when comparing Dashlane and LastPass for password protection.

What Are the Similarities of Dashlane and LastPass?

  • Both platforms offer two-factor authentication to protect personal information.
  • Both platforms provide form filling as an option on multiple websites.
  • Users have a mobile app pin unlock feature that can be utilized.
  • They both offer a fingerprint login for devices that offer this feature.
  • Users receive universal access to the platform thanks to the available browser management tools.
  • Improved productivity can be achieved because all passwords can be auto-filled, making it faster to log into accounts or websites.
  • Users have the option to save multiple types of data that go beyond passwords. Identification materials, financial documents, Wi-Fi access, and other items can be synced to multiple devices.
  • Helpful customer service options are available 24/7 with both Dashlane and LastPass.

What Are the Advantages of Dashlane?

The best feature that Dashlane offers when compared to LastPass is an option to reset every password at once. If you happen to experience a major data breach, you’ll save a lot of time resetting your accounts thanks to this exclusive design.

Here are the other advantages that are provided when Dashlane is the password manager of choice.

  • It is extremely easy to use and can have users managing their first passwords through the platform in just minutes.
  • It is very accurate when filling out the online forms that are necessary to create the passwords.
  • It offers an interactive web interface that makes the platform very easy to use and adjust in real-time so you can make changes to your vault when needed.
  • Group sharing is available for easy onboarding and effective privacy control. Employee permissions can be directly managed from an administrator’s console.
  • A password generator is available to create or update complex password to protect secure data. The password generator works for updates as well.
  • There are separate and secure spaces for business information and for personal information within the same account.
  • Multiple supports are offered for two-factor authentication, including mobile authenticators.
  • There is an automatic backup which occurs so data loss is minimized. Any changes made within Dashlane is automatic synced after saving so additions apply to all synced devices.
  • To recover data, just log into Dashlane from a new device and begin the process.
  • Dashlane does not store the master password on their servers, making it more difficult for hackers to access encrypted information that is stored in the user database. That includes any derivative or hash of the master password.
  • Users can choose to keep their data locally encrypted instead of having it be stored in the Cloud.


What Are the Advantages of LastPass?

If you’re looking to save money and manage your passwords effectively at the same time, LastPass may be your best option. It has a very feature-rich free version when compared to Dashlane, offering users a variety of different configurations so it can provide a specific level of help. Even the premium subscription is $16 less per year than what Dashlane offers.

Here are the other advantages you’ll find if LastPass becomes your password manager of choice.

  • The free version of LastPass syncs for users over an unlimited number of devices.
  • The platform software doesn’t need to be installed onto a primary computer.
  • It can be used entirely within browser extensions thanks to the features included within its web interface.
  • There is support available for all major platforms.
  • It offers an auto-change feature that allows for immediate password changes on approximately 80 websites.
  • Passwords can be organized into specific folders and searched easily.
  • The premium version of LastPass allows for folders to be shared with family and friends.
  • You can auto-fill specific data on websites, such as credit card information, by capturing details that you’ve manually entered on that website before.
  • It allows you to lock all your secure data, from credit cards to secure notes, contact information to software licenses, underneath one secure password.
  • Additional dedicated safety features are included, such as the ability to limit access to users who may be from a specific country.
  • 12+ multifactor authentication options are available to provide additional protections from common threats like keylogging.

What Are the Disadvantages of Dashlane and LastPass?

The primary disadvantage of Dashlane and LastPass is that they are natural targets. Because it is a hub of protected information, they are more likely than other sites to experience a data breach attempt. Because all your data is protected within this hub, a breach would expose all you protected information to put you at risk instead of one component of your personal information.

Here are the other disadvantages to consider.

  • Password managers are an added cost. Although LastPass is just $2 per month, that cost can be avoided by other management techniques, including file or paper password recording.
  • LastPass has already experienced a data breach, losing email addresses, encrypted passwords, and security reminders.
  • Both tools are online password managers to provide syncing, but offline password management can reduce the threat of a data breach.
  • Forgetting or losing the master password for the account, combined with losing or forgetting the answer to the security questions or other two-factor authentication methods, can make all personal data become inaccessible without further levels of customer support.

Which Is Better: Dashlane vs LastPass?

Both platforms offer password protection benefits. They provide effective information access behind a secure password, making it easier to manage multiple websites simultaneously to protect personal data.
Like any password manager, if a hacker should be able to gain access to this account data, it would put all your other data at risk.

That is why it is important to consider the specific advantages that each platform is able to bring. Compare those advantages to personal needs and you’ll be able to determine which password protection platform is the best one for you in the Dashlane vs LastPass debate.

10 Tools for Making Viral Social Media Graphics

Social-Media-Graphics

Social media is all about visual content. If something looks attractive, it has a chance to be shared. Here are the best tools that you can use to begin improving the quality of your graphics starting right now.

1) Canva
This tool can help you create everything from an invitation to an infographic. It works for most major social media platforms, is easy to use, and offers numerous pre-existing layouts with free backgrounds and elements.

2) GIFMaker.me
This tool allows you to upload pictures that you’d want to turn into a GIF. You get to customize the animation speed, the canvas size, and repetition. It requires no registration.

3) BeFunky
This tool allows you to improve the quality of your photographs with one click. It includes numerous filters, editing enhancements, and frames that improve the look of the image. You can even turn a series of photographs into a collage. The basic version doesn’t require a registration and is free.

4) Snappa
This is one of the more advanced tools that you can use without paying a lot. You select the image, add custom graphics and text, and backgrounds if you wish. You can create from scratch if you want too. There are an endless number of customization options available to you here.

5) Word Swag
This tool is a great option if you share inspirational quotes or sayings through social media. With nearly 600,000 backgrounds from which to choose and a variety of fonts to use, this affordable tool makes it easy to create customized images quickly.


6) Picovico
If you want to create a slideshow, consider this tool. You choose the style, add your images, and then add some music. The basic tool is free to use and you can create your first slideshow in just minutes.

7) Piktochart
For those who want an infographic on social media, this is the tool to choose. You select the template, then fill it in with your own charts, maps, and graphics. Customize your font, add icons, and you’re ready to go. You have several template options and numerous methods of customization available to you.

Attractive visuals on social media can be created at a low-cost, but still have a high degree of shareability. Use these tools to your advantage.

47 Superb T.S. Eliot Quotes

T. S. Eliot was a British essayist, publisher, and social critic. Regarded as one of the major poets of the twentieth century, there have been many publications written during his life. Here is a look at some of the most highly regard T. S. Eliot quotes to inspire you.

“April is the cruelest month, breeding lilacs out of the dead land, mixing memory and desire, stirring dull roots with spring rain.”

“Between the conception and the creation, between the emotion and the response, Falls the shadow.”

“Do I dare disturb the universe?”

“Everyone gets the experience. Some get the lesson.”

“Finding a way to live the simple life is one of life’s supreme complications.”

“For last year’s words belong to last year’s language and next year’s words await another voice.”


“For us, there is only the trying. The rest is not our business.”

“I have measured out my life with coffee spoons.”

“I learn a great deal by merely observing you, and letting you talk as long as you please, and taking note of what you do not say.”

“I said to my soul, be still, and wait without hope, For hope would be hope for the wrong thing.”

“I will show you fear in a handful of dust.”

“If we really want to pray we must first learn to listen, for in the silence of the heart God speaks.”

“If you aren’t in over your head, how do you know how tall you are?”

“If you do not push the boundaries, you will never know where they are.”

“If you haven’t the strength to impose your own terms upon life, then you must accept the terms it offers you.”

“In a mind charged with an eager purpose and an unfinished vindictiveness, there is no room for new feelings.”

“In a world of fugitives, the person taking the opposite direction will appear to run away.”

“In order to arrive at what you are not, you must go through the way in which you are not.”

“In the last few years everything I’d done up to sixty or so has seemed very childish.”

“In the mountains, there you feel free.”

“It seems just possible that a poem might happen to a very young man: but a poem is not poetry -That is a life.”

“It’s strange that words are so inadequate. Yet, like the asthmatic struggling for breath, so the lover must struggle for words.”

“Love is most nearly itself When here and now cease to matter.”

“Men live by forgetting and woman live on memories.”

“Most of the trouble in the world is caused by people wanting to be important.”

“One of the surest tests of the superiority or inferiority of a poet is the way in which a poet borrows. Immature poets imitate mature poets steal bad poets deface what they take and good poets make it into something better or at least something different.”

“Only those who will risk going too far can possibly find out how far one can go.”

“Poetry may make us from time to time a little more aware of the deeper, unnamed feelings which form the substratum of our being, to which
we rarely penetrate; for our lives are mostly a constant evasion of ourselves.”

“So the darkness shall be the light, and the stillness the dancing.”

“Success is relative. It is what we make of the mess we have made of things.”

“Survival is your strength not your shame.”

“The circle of our understanding is a very restricted area.”

“The end of all our exploring will be to arrive where we started.”

“The greatest proof of Christianity for others is not how far a man can logically analyze his reasons for believing, but how far in practice he will stake his life on his belief.”

“The tendency of liberals is to create bodies of men and women-of all classes-detached from tradition, alienated from religion, and susceptible to mass suggestion-mob rule. ”

“The very existence of libraries affords the best evidence that we may yet have hope for the future of man.”

“This is the way the world ends, not with a bang, but a whimper.”

“Those who arrive at the end of the journey are not those who began.”

“To do the useful thing, to say the courageous thing, to contemplate the beautiful thing: that is enough for one man’s life.”

“To make an end is to make a beginning.”

“We die to each other daily. What we know of other people is only our memory of the moments during which we knew them. And they have changed since then.”

“We had the experience, but we missed the meaning.”

“We shall not cease from exploration, and the end of all our exploring will be to arrive where we started and know the place for the first time.”

“What we call the beginning is often the end. And to make an end is to make a beginning. The end is where we start from.”

“Where is all the knowledge we lost with information?”

“Where is the Life we have lost in living? Where is the wisdom we have lost in knowledge? Where is the knowledge we have lost in information?”

“Where is the wisdom we have lost in knowledge? Where is the knowledge we have lost in information?”

Here is a short biography of the life and success of T. S. Eliot.

OneDrive vs DropBox

If you want to share large files with others, an email attachment just won’t do. You’ll want to have a file sharing platform that will allow others to access and download the large file. Two popular options in this category are OneDrive and Dropbox.

In the OneDrive vs Dropbox debate, it is important to note that both platforms offer free options for users. Both platforms make it easy to store files, including large video files, so they can be available whenever they are needed. Accessing the files is possible from virtually any location, as long as there is an internet or data access point that can be used.

Both platforms offer premium plans for users who have specific needs as well. Here are some of the key advantages and disadvantages of both platforms to consider.

What Are the Advantages of OneDrive?

OneDrive offers three premium personal plans. The basic plan, which allows for storage only, provides up to 50 GB of space for just $1.99 per month. Users can opt for Office 365 Personal with Premium OneDrive features for $69.99 or $99.99 per year, offering 1 TB or 5 TB of space in total. The lower-priced tier allows for 1 PC or Mac installation, 1 tablet, and 1 phone. The higher-priced tier allows for 5 PCs or Macs, 5 tablets, and 5 phones.

Both premium plans are available at a monthly price of $6.99 or $9.99 respectively.

Business plans begin at $60 per year for storage only, allowing for 1 TB of space in total. A 15 GB file upload limit is in place on all plans. Additional options are available at $120 or $150 per year with advanced security options and compliance features. The upper business tier includes Office apps for the PC or Mac.

Here are the advantages to consider when looking at OneDrive.


  • OneDrive offers users up to 5 GB of free storage space. There are opportunities to earn free storage space as well, thanks to the referral programs Microsoft offers. Users who link OneDrive to their mobile devices for data backup can increase their storage space as well.
  • Organizing OneDrive is super simple. You can store any type of file on this platform, including videos and documents and they are organized by file type. You can then access it from any Windows PC, your preferred mobile device, or through a browser and your Microsoft account on other devices.
  • It offers a friendly integration experience with Microsoft Office products and apps. You can launch Microsoft Word, for example, and then pull up a document that is saved on OneDrive. You then work on the file locally and save it back to the OneDrive for storage. With a MS365 subscription, you can even collaborate on files in real-time.
  • Social networks can be linked to OneDrive, allowing files to be shared with others with one-click convenience. Users can also set specific permissions for each user, from complete access to read-only access, for customized security.

What Are the Advantages of Dropbox?

Dropbox offers three premium plans for users who need services that go above and beyond the basic storage options. The actual cost of these premium plans depends on the country where the user resides. In the United states, Dropbox Plus is $9.99 per month or $8.25 per month if paid annually. This offers users 1 TB of space, offline folders that are accessible from mobile devices, and a remote device wipe.

The Dropbox Professional plan is $19.99 per month or $16.58 per month if paid annually. This plan includes advanced sharing controls, full text search, document image searches, and smart syncing. That frees up a lot of space on an HDD without compromising access.

Dropbox Professional is also an option, providing 3 user licenses and 2 TB of space starting at $12.50 per month. There are also customizable enterprise mobility management solutions which are available.

  • Dropbox offers users up to 2 GB of free storage space. Users also have the option of gaining additional storage space through certain referral activities or by upgrading to one of the premium plans.
  • Syncing happens automatically across every device when a file is saved to Dropbox. As long as you have logged into Dropbox from the device, you have access to the file. That means your work is always available to you, no matter where you are or what device you happen to be using. That includes mobile devices, thanks to the Dropbox app that is available.
  • The folders that are within Dropbox can be restored. Folders are stored for 30 days before they are completely removed. That makes it much easier to save information that may be inadvertently changed or removed from the folder. Users who subscribe to Dropbox Professional have access to a 120-day version history of their files.
  • Sharing files is super easy with Dropbox. Once users have uploaded the file, they can send a specific link to others so that the file can be downloaded. With the link, the file can be downloaded without a Dropbox account. For those who do have a Dropbox account, files can be shared to one profile, then saved in real-time so that the updated file is always available.

What Are the Disadvantages of OneDrive?

  • Document management is dependent upon user permissions that are set. Sharing files with the wrong permissions can allow others to make changes to a file that are not wanted. Collaboration is possible, but OneDrive is not designed to be a project management tool. It is designed more for information sharing and awareness, along with file storage.
  • There are privacy concerns with OneDrive that must be addressed as well. Microsoft requires users to agree that they will scan files that are saved onto this platform. Users are not permitted to upload “objectionable content.” That includes copyrighted material. If Microsoft deems the content to be in violation of their terms of service, they can remove the file or your access to OneDrive at any time.
  • OneDrive encrypts data that is in transit, but it does not encrypt data that is not in movement. A business account is required for per-file encryption that uses a unique key, which means an added cost for those who are looking to use this service.
  • Because others may be granted access for collaboration purposes and Microsoft may scan certain files, users have complained that some files are altered on them when they are uploaded or synced to other devices.

What Are the Disadvantages of Dropbox?

  • Dropbox requires accounts to be active for the files to remain in storage. As part of the terms of service, the administrators at Dropbox are permitted to delete files that are not touched in an account that is not accessed for several months.
  • Dropbox servers have been occasionally hacked from time to time, which has resulted in some users having their data stolen. The encryption used for Dropbox file movement has never been released and users are not allowed to encrypt their data before uploading it to Dropbox, which can make it difficult to lessen the risk of information theft on this platform.
  • It can be difficult to access files through Dropbox, especially when using the mobile app to do so. The navigation is intended to be similar to the file and folder trees that are used by most operating systems, but on mobile devices, there can be a lot of empty space that must be dealt with before finding the correct file. Depending upon the user’s organization, it may be difficult to find a specific piece of information that is needed.
  • Third-parties are highly involved with the Dropbox process. That includes reporting gaps in reporting and security information, as well as data loss prevention. Any information that is shared to Dropbox for syncing and later retrieval may be accessed by those third-parties, which could increase the risk of data loss in certain circumstances. That risk may be too high for some individuals or businesses that are dealing with highly sensitive information.

Which Is Better: OneDrive vs Dropbox?

In the OneDrive vs Dropbox comparison, there are good, free options available that make it easy to share and store data. Collaboration becomes easier, either in real-time or through file syncing, making the product very easy to use. OneDrive and Dropbox have excellent device support and customer service options for those who may need troubleshooting assistance.

There are some disadvantages to consider as well. OneDrive provides no encryption for files that are at-rest. Uploads can sometimes stall and OneDrive only supports NTFS. There are file-naming restrictions in place as well.

Dropbox has concerns about security and privacy that must be evaluated on an individualized basis as well. Files can be shared via links to non-members at Dropbox, but full access depends upon membership.

OneDrive and Dropbox are viable options to increase productivity. Compare these key points to your specific needs to determine which platform can provide the best possible solution today.

33 Breathtaking Nicki Minaj Quotes

Nicki Minaj is a professional rapper, singer, songwriter, and actress. With more than 20 million singles sold and 5 million albums worldwide, Minaj knows a thing or two about success. Here is a look at some of the most notable Nicki Minaj quotes ever recorded.

“But, by just being myself, I end up touching a lot more people who might never have paid much attention to a female rapper.”

“Everyone knows I’m a lash girl by now. When I don’t have my lashes, I feel naked.”

“I can’t see myself without pink lipstick. I can go without it for a couple days, but if there was no more pink lipstick in the world, I’d be useless. Seriously.”

“I do have a few personalities. When people started making a big deal out of it, I started making names for these people. ”

“I don’t agree that everyone should agree with everyone’s lifestyle. I think that some people aren’t going to agree, but I think that when you’re mean and when you ridicule people it’s a sign of your own insecurities.”

“I don’t mind being called a weirdo. There are a lot of people in hip-hop who are probably never going to get what I do. But, by just being myself, I end up touching a lot more people who might never have paid much attention to a female rapper. Nicki Minaj”


“I don’t want a wig that looks like a wig; I want one that could pass for a weave.”

“I don’t want children cursing. I’m very strict on my nieces and my little brother. They have to listen to clean versions of music. Even my music.”

“I happen to be a pessimist, and maybe that’s a good thing because I don’t stop to smell the roses – which is not a good personal thing. I don’t stop and enjoy those moments… Always on to the next and never in the moment.”

“I look at rap as an opportunity to act. My head is full of different characters – in each song I’m auditioning a character.”

“I think a child may be the only thing that could give me true happiness.”

“I think most artists will experience a lot of negative people on Twitter but, thank God, I’ve got so many followers that I’m not able to see them that much. I’ll see some from time to time but, for the most part, I always focus on something good.”

“I think sometimes the fashion world isn’t even about clothes anymore; it’s about this ‘in’ crowd, and I’m not into that.”

“I want to show little girls that the possibilities are endless. That’s my goal – to not only do it for myself, but to show them I can do whatever I put my mind to.”

“If I’m traveling, I’ll pack socks in my bag – really cute furry ones.”

“It’s not hard to get your way when it’s your way or the highway. People either follow suit or they’re not around. I don’t really like the sound of that, ’cause that sounds like a temper tantrum. I’m just very black and white when it comes to my business. There’s really no gray area.”

“I’ve always been intrigued by color and by interesting hair. I was one of those weird little girls doing my own hair at the age of 9. I was, like, getting weird gels and new brushes and cornrow holders. I would tweak and perm at the age of 13.”

“I’ve always been the type of person to make everybody happy and get things done. I want everything to be 100% perfect.”

“I’ve always had this female-empowerment thing in the back of my mind – because I wanted my mother to be stronger, and she couldn’t be.”

“I’ve constantly tried new things, even as a child, and have always been obsessed with pink. Now I’m just a little more ladylike and fearless. You should never feel afraid to become a piece of art. It’s exhilarating.”

“I’ve gotten tons of awards and I believe when it’s my time to get a Grammy, I’ll get a Grammy.”

“Maybe your weird is my normal. Who’s to say?”

“My advice to women in general: Even if you’re doing a nine-to-five job, treat yourself like a boss. Not arrogant, but be sure of what you want – and don’t allow people to run anything for you without your knowledge.”

“My happiness doesn’t come from money or fame. My happiness comes from seeing life without struggle.”

“People always want to talk about who I was, but I’ve always been singing, always been experimenting with pop music.”

“People face difficulties, no matter who you are. I faced difficulties with a lot of things. I face opposition every day, but I didn’t kill myself and now, thank God, I’m here.”

“So, my happiness doesn’t come from money or fame. My happiness comes from seeing life without struggle.”

“When I get up in the morning and put on a pink or a green wig, I see myself as a piece of animation. It lets me be the person I want to be, a person who’s not embarrassed to have fun.”

“When people see my makeup, they think all types of crazy things that I’m doing to my skin, but it’s makeup. It’s the weirdest thing. They’ll see contouring and think you had surgery on your nose. ”

“You have to know that as long as you love who you are – your morals, your values, that type of stuff – you’re OK.”

“You should never feel afraid to become a piece of art. It’s exhilarating.”

“You wanna know what scares people? Success. When you don’t make moves and when you don’t climb up the ladder, everybody loves you because you’re not competition.”

“Your victory is right around the corner. Never give up.”

Nicki Minaj sits down and talks about her entrepreneurial ventures and what it is like being a female rapper in a male dominated industry.

17 Origin Stories of Billionaire Entrepreneurs

Billionaire-Entrepreneurs

When it comes to achieving success, some people set age deadlines for themselves. They may want to be a millionaire by the age of 40, for example, or be able to collect a pension before the age of 50. Here are the ages of some of today’s most successful people and when they were able to achieve their vision of success.

1) Sir Richard Branson
Branson achieved his first million at the age of 23. He was a billionaire at the age of 41. He was just 22 years old when he opened Virgin Records. Today, he is worth $4.9 billion and has earned a reputation for himself of being an adventurous risk taker.

2) Steve Jobs
Jobs was also a millionaire at the age of 23. He achieved his first billion at the age of 40. He was just 21 when he formed Apple with his co-founders. At the time of his death, he was worth more than $10 billion.

3) Bill Gates
Gates achieved his first million at the age of 23. He was a billionaire by the age of 31, however, and is currently worth an estimated $75 billion. Gates was only 20 years old when he started Microsoft. He is often listed as one of the wealthiest people in the world.

4) Larry Page
Page was 25 years old when he helped to create Google. The search engine helped him to become a millionaire that same year and he was a billionaire just 5 years later at the age of 30. He is currently worth an estimated $35 billion.

5) Elon Musk
Musk was 27 years old when he achieved his first million. He was 41 years old when he achieved his first billion. His brother helped him to start Zip2 when he was 24, but since then, has become involved in numerous projects, including PayPal and SpaceX. His current net worth is just under $20 billion.


6) Jeff Bezos
Bezos didn’t achieve his first million until the age of 33. He became a billionaire just two years later. Thanks to the power of Amazon, he has risen quickly in terms of world wealth. After Amazon took about 50% of the Black Friday sales in 2017, he became the first person with modern wealth above $100 billion.

Many millionaires got started early and young, but Bezos and others provide proof that it is never too late to follow a good idea.

15 Mind-Blowing Victor Kiam Quotes

Victor Kiam is best known for his advertising campaign of the man who liked Remington Shaver so much, he bought the company. From leadership to innovation, Kiam was able to turn a revenue losing company into quadrupled sales and profits. Here is a look at some of the best Victor Kiam quotes to be familiar with.

“An entrepreneur assumes the risk and is dedicated and committed to the success of whatever he or she undertakes.”

“Entrepreneurs are risk takers, willing to roll the dice with their money or reputation on the line in support of an idea or enterprise. They willingly assume responsibility for the success or failure of a venture and are answerable for all its facets.”

“Even if you fall on your face, you’re still moving forward.”

“I believe one of the most important priorities is to do whatever we do as well as we can.”

“I liked the shaver so much, I bought the company.”

“In business, the competition will bite you if you keep running, if you stand still, they will swallow you.”


“Information is a negotiator’s greatest weapon.”

“Never be associated with someone you can’t be proud of, whether you work for him or he works for you.”

“Procrastination is opportunity’s assassin.”

“The closer you get to your ultimate customer, the more you learn about your business.”

“Though negotiations are a rough game, you should never allow them to become a dirty game. Once you’ve agreed to a deal, don’t back out of it unless the other party fails to deliver as promised. Your handshake is your bond. ”

“What’s really important in life? Sitting on a beach? Looking at television eight hours a day? I think we have to appreciate that we’re alive for only a limited period of time, and we’ll spend most of our lives working.”

“You can hype a questionable product for a little while, but you’ll never build an enduring business.”

“You can only govern men by serving them. The rule is without exception.”

“You should think of your customers as partners, or better still, family.”

Here is a look at a case study of Remington where his secret to success he shared.

1Password vs LastPass

How do you manage your passwords? Do you keep a computer file of them available? Are you keeping track of them on paper? Another solution is to use a password management platform from a third-party to protect your data. That allows you to instantly create and manage long, complex passwords that are more difficult to guess.

Two of the most useful password management platforms that are available today are 1Password and LastPass. In the 1Password vs LastPass debate, there are certain similarities and certain differences which must be evaluated.

1Password is priced at $36 per year. It works on most operating systems, including Windows, Mac, iOS, and Android. The free version is limited to a single mobile device. Unlike LastPass, two-factor authentication is not included with this management tool. It works with today’s most common browsers.

LastPass is competitively priced at just $24 per year. For that price, you receive access to today’s most common browsers, including watchOS. There is a free version that can be used as well, but password sharing is not included on the basic plan. LastPass can function with Opera, something that 1Password cannot do.

Here are some of the other key points to look at when comparing 1Password and LastPass for your password protection needs.

What Are the Similarities of 1Password and LastPass?

  • Users receiver form-filling options on multiple websites to increase personal productivity.
  • Both platforms use a master password system that locks login credentials within a digital vault.
  • Although 1Password used to store password data locally, they have begun migrating it to off-site locations like LastPass. Both uses 256-bit AES encryption.
  • 1Password and LastPass allow users to generate new passwords based on personal preferences with some customization available.
  • Users can storage secure documents up to a specified limit. Credit cards, addresses, and bank details can also be stored, in addition to the password storage features offered.

What Are the Advantages of 1Password?

  • A group subscription plan is available on this platform for $60 per year, allowing up to 5 users to share one synced account with individual logins.
  • Users have access to what is called an “emergency kit.” It is a PDF file that can be printed or stored locally. It contains the credentials needs to access account information in case some of it is forgotten.
  • Sharing passwords is easy thanks to a family URL that is provided, allowing people to gain access to the vault when they may need to access a specific website.
  • A feature called “Watchtower” pays more attention to websites that have already been hacked. If it detects an account on one of these sites, it will notify users that a password change is required.
  • A downloadable password vault is available to provide a higher level of mobile application availability.
  • An included travel mode removes select faults from mobile devices or computers for an added level of protection when traveling. The removal is temporary and the vaults return when the travel mode is removed.
  • Users are able to restore previous versions of items if something is accidentally changed or deleted.
  • Inviting people to a family or team account requires a single click and one subscription can cover everyone without the need to manage individual licenses.
  • The entire platform can be tried for free for up to 30 days without the need to enter a credit card.

What Are the Advantages of LastPass?

  • Users can sync their information to an unlimited number of devices, even on the free version of this platform.
  • It can be accessed through the browser being used, meaning it doesn’t need to be installed on one primary computer to work.
  • LastPass has provided support for all primary operating systems.
  • Compared to 1Password, users gain the advantage of two-factor authentication for their data protection.
  • Automatic changes to passwords can be applied with a single click for about 80 websites at once should a data breach occur.
  • Users are able to sort their passwords into specific folders for easy management.
  • Folders have a search function and a premium subscription allows for the information to be shared with trusted family members and friends.
  • Dedicated safety features are offered that allow for customized security, such as the ability to restrict user access from specific countries.
  • Auto-fill options are available on specific sites, making it faster to input specific data, such as credit card information.
  • Data for auto-fill can be captured directly from the screen when it is being entered by the user for the first time.
  • Users can protect secure notes, personal information, credit card information, and software licenses using this password management platform.
  • The platform reminds you of passwords that have already been used and will prompt changes if it detects a password that it thinks is too weak to use.

What Are the Disadvantages of 1Password and LastPass?

The primary disadvantage when using a product like 1Password or LastPass is that it creates a centralized hub of protected data. These hubs become a first target for those seeking personal information for nefarious purposes. Password management platforms have experienced data breaches in the past, including LastPass, that has put user data at-risk of being stolen.


Here are the other disadvantages which need to be considered in the 1Password vs LastPass debate.

  • 1Password may have Android compatibility, but the usefulness of this platform is minimal.
  • The group password plan for 1Password is best used if all 5 people are using Apple computer products.
  • In the data breach that LastPass experienced, encrypted passwords, email addresses, and account security measures were all compromised.
  • Losing or forgetting the master password and associated security reminders makes it difficult to access personal information when it is needed.

For some users, offline password management may still be a better option that online, browser-based, or Cloud-based password management.

Which is Better: 1Password vs LastPass?

Both 1Password and LastPass offer good password protection benefits. They are able to offer effective information access to users that occurs behind a secured and encrypted master password that is difficult for hackers to locate. That makes it easier for users to management multiple websites, multiple data points, and other forms of personal data.

Group accounts make it easier for multiple people within the same household or business to manage this data as well.

As with any third-party password manager, hackers that can gain access to this data could cause a lot of problems for individuals or groups because they’d have access to all data instead of just one component of it.

Because of the advantages and disadvantages which exist, it is important to consider every key point in the 1Password vs LastPass debate. By evaluating which key points best meet personal needs, it becomes possible to determine which of these platforms will offer the correct solution that protects your data.

The Greatest Blog Introduction Growth Hack of All-Time

I think you will agree with me when I tell you…

A blog post will rarely get read if it has a poorly written introduction.

The problem with this is that most bloggers struggle with their introduction and they feel a little like this…

blog-intro-meme

It took me six months of writing blog posts before I started to master the art of the introduction. I would like to tell you that it was 180 days of hard work that lead me to intro mastery, but I actually just copied the formulas that other pro bloggers were using. Once I had a couple of intro formulas, then everything fell right into place.

These formulas instantly had an impact on my average time on page. As you can see below, my average time on page of all of my posts is close to five minutes.

blog-introduction-average-time-on-page

Google’s RankBrain saw my increased dwell time, and it rewarded with me by pushing hundreds of my posts to the number one spot on Google.

In this post, I am going to teach you how to use the all-time greatest blog introduction formula.

Most pro bloggers call this formula the APP introduction growth hack. The APP stands for agree, promise, and preview.

The Three Elements of A Good Introduction

Before I get into the APP growth hack, let me quickly break down the three elements of a good introduction.

#1 The Hook

This is the first part of the intro. It is usually made up of one to three sentences, which is designed to pull the reader into the blog post. Your title gets them to click through to your post. The first part of your intro needs to hook them into reading your entire introductory paragraph. The most effective hooks are brief, specific, and interesting.

#2 The Transition

While the hook’s job is to grab the reader’s attention with something that is interesting, the transition conveys the association of the hook with the content of the post.

#3 The Thesis

This is the final element of the introduction. It has two purposes. The first purpose is to summarize the topic of the blog post, and the second is to fortify the reason why your readers should continue reading through your post.

I wanted to go over these elements because these three will help you turn a below average introduction into a good introduction. At the 90 day point of my new blog, this is where I was at. I had gone from writing second rate intros to pretty decent intros.

mediocrity-meme-2

However, I was still taking way too much time to create my post intros. I also knew that pretty decent was not going to cut it in the highly competitive niche of internet marketing.

That is what led me back down the path of researching the most successful blogs. Before I made my first blog post, I spent six months researching the most visited blogs out there. The research obtained from this six month journey laid the foundation of my blogging process, which took my blog from zero to 100,000 monthly visitors in a matter of three months.

blog-traffic-statistics

I already knew the best blogs that were in the top .01 percentile, so I went back to look at the structure of their blog post introductions. After a couple of weeks of reading posts I was able to identify several patterns in their intros. I took these patterns and turned them into simple formulas. These formulas led me to mastering the blog post introduction at the six month point of my blog.

Over the years, I have continued to be on the lookout for the next big intro formula. As a pro blogger, you always need to have your ear to the ground. With this being said, I am preaching to the choir. There are a total of three podcasts out there that share the latest and greatest blogging tactics, and mine is one of them. So, you should give yourself a big pat on the back for listening to my podcast and applying the tactics that I teach.

If you are not listening to my blog, then go here to subscribe to it on iTunes or listen to it directly from my blog.

The 3 Elements of the Blog Introduction Growth Hack: APP

Last year, I came across a new formula that I really love, and that brings us back to the APP growth hack. So, let’s go ahead and dissect each of the three parts.

Element One: Agree

Your introduction will begin with an idea or thought that your reader will agree with. You will want to put yourself in the shoes of the person that is performing a Google search. Think about what their problem is and create a statement that they will see and agree. By doing this with your first sentence, you will convey to them that you truly understand their problem.

The reader sees this and perceives that you are actively listening to them. If you have read any books on how to be great at selling, then you will recognize this principle. It is impossible to build rapport without knowing how to actively listen.

This principle has also helped me become a better husband and father. Every other week my wife will ask me to calm down my youngest son. When I walk into the room his face is red and covered with tears. He will literally scream out “you do not understand.”

Here is an early picture of my son having one of those moments.

crying-santa-pic-2

I start by sitting Indian style in front of him and gently holding both of his hands. I let him know that everything is alright, and that I am here for him. As he calms down, he sits down in front of me mirroring my Indian style sitting position. I ask him calmly to let me know what the problem is. After he tells me the problem, I restate the problem back to him and ask him if that is what is making him upset. At that point, my son has calmed down and is now completely engaged with me.

Not everyone is going to be screaming when they type in the Google search that leads to your blog post. The one thing they will all have in common is a problem that they were not able to solve on their own. They cry out to Google, and the first couple of sentences of your intro needs to restate their problem back to them.

I used the APP method for this post. The agreement portion of the intro was…

I think you will agree with me when I tell you…

A blog post will rarely get read if it has a poorly written introduction.

As you can see, it restates the problem in a simple and concise manner.

Element Two: The Promise

The promise will show them that there is a light at the end of the tunnel, and that they are not alone. This element is actually a combination of the hook and the transition. I like to start by mentioning how I dealt with the same problem, and what I did to overcome it. Then I end it by stating the results I achieved with the solution. These results act as the hook, and the solution serves as the transition.

Here is the promise portion of the introduction for this post.

The problem with this is that most bloggers struggle with their introduction. It took me six months of writing blog posts before I started to master the art of the introduction. I would like to tell you that it was six months of hard work that lead me to intro mastery, but it was actually as simple as copying the formulas of other pro bloggers. Once I had a couple of intro formulas, then everything fell into place in a matter of minutes.

The impact of these formulas instantly had an impact on my average time on page. Google’s RankBrain saw my increased dwell time, and it rewarded with me by pushing hundreds of my posts to the number one spot on Google.

When I am a looking to learn from someone, I like to know that they faced and overcame the same problem that I am trying to solve. If you did not overcome the problem yourself, then you can use someone else’s journey and results for this section of your introduction.

Element Three: The Preview

This is by far the easiest part of this growth hack. All you need to do is tell them exactly what you are going to give them. It should only take you one sentence to deliver the preview.

The preview portion of the introduction for this blog post was…

In this post, I am going to teach you how to use one of the all-time greatest blog introduction formulas.

Essentially, you are just giving them a preview of the solution to their problem, which you will be breaking down in your blog post.

The APP method is a simple growth hack that compels people to read your entire post after seeing just a handful of sentences. In a matter of 30 seconds, the APP method builds rapport and creates the excitement of a Star Wars trailer.

In case you are wondering, my family is a Star Wars family.

Let me summarize the APP growth hack one more time and share with you how Brain Dean uses it on one of his posts. Brian was the first one to write about how to use the APP method, so I want to give a big shout out to him.

#1 Start by agreeing…

You will state the problem back to them in a sentence or two, which gets their head to start nodding.

#2 Then show them the promise…

Let them know that there is a light at the end of the tunnel and how the solution has made a positive impact on you or someone else.

#3 And end it with the preview…

In a single sentence, tell them exactly what they are going to get from your blog post.

In Brian Dean’s example, his post title is:

How to Create a Squeeze Page that Converts at 21.7%

And here is his intro that uses the APP method.

I think you’ll agree with me when I say:

It’s REALLY hard to convert ice cold traffic into email subscribers.

Or is it?

Well, it turns out, you can dramatically increase your site’s email signups by adding one simple page to your site… …a page that’s converting 21.7% of my traffic into new email subscribers.

And in today’s post (and video) I’m going to show you what that page is…and exactly how you can easily add one to your site.

Between Brian’s and my examples, you should have a pretty good grip on the Agree, Promise, and Preview method.

If you want to get instant access to the growth hacks I used to take my blog from zero to one million monthly visitors, then go here to watch my masterclass webinar right now.

9 Ways to Get Into the Zone and Increase Productivity

Increase-Productivity

It feels good to be productive, especially if you’re an entrepreneur. Productivity means a chance to earn more. Here are ways you can add some intensity to your focus right now.

1) Know when to be working.
Every person has their own unique peak time of productivity. Think back through your last week of work. When did you feel like you got the most accomplished? Then organized your schedule so the most challenging items on your agenda happen during that highly productive period.

2) Visualize your goals.
Picture yourself being more productive. What are you doing in your vision that is different? What physical feelings do you experience while you are visualizing your goals? Now replicate that experience.

3) Set a specific goal.
If you can achieve success during your day, then it will spread like a contagious disease. Meeting productivity goals helps you become even more productive until the end of the day.

4) Listen to sounds that enhance your focus.
Music or sounds that do not include lyrics or spoken words can encourage creativity. It may even help some people work faster. Look for classical music, sounds from nature, or binaural beats to create the best possible atmosphere.

5) Add a touch of nature.
People who add a natural touch to their work environment tend to be more productive. Include a plant or two on your desk if you can. Use pictures of your favorite places in nature. Take a walk outside when you can. If nothing else, put a green background on your computer. It will help.


6) Meditate.
Just 15 minutes of meditation every day can help the mind stay focused so you can be productive. The best part is that the effects of meditation are cumulative. Three 5-minute meditation breaks during the day equal one 15-minute session. Even if you take 30-60 seconds to decompress, it will make a difference.

7) Adjust the schedule.
Create time periods where you respond to emails, check social media, and accomplish other tasks. Shut down these apps or programs outside of these periods. Consider using an app that can block specific sites, apps, or tasks if your struggle to do it on your own.

You can be more productive. It can start today. Incorporate these suggestions into your routine and see how much more you can accomplish.

21 Astonishing Arnold H. Glasow Quotes

Arnold H. Glasow was a famous businessman from the USA that dealt in humor magazines. With more than six decades of successful business, his first book was not published until he reached the age of 62. Here is a look at at some of the most notable Arnold H. Glasow quotes to be familiar with.

“A consultant is someone who saves his client almost enough to pay his fee.”

“A good leader takes a little more than his share of the blame, a little less than his share of the credit.”

“A true friend never gets in your way unless you happen to be going down.”

“All some folks want is their fair share and yours.”

“An idea not coupled with action will never get any bigger than the brain cell it occupied.”

“Expecting something for nothing is the most popular form of hope.”


“Fear is the lengthened shadow of ignorance.”

“Half a psychiatrist’s patients see him because they are married — the other half because they’re not.”

“Improvement begins with I.”

“In life, as in football, you won’t go far unless you know where the goalposts are.”

“It is harder to conceal ignorance than to acquire knowledge.”

“Laughter is a tranquilizer with no side effects.”

“Make your life a mission – not an intermission.”

“Nothing splendid was ever created in cold blood. Heat is required to forge anything. Every great accomplishment is the story of a flaming heart.”

“One of the tests of leadership is the ability to recognize a problem before it becomes an emergency.”

“Praise does wonders for our sense of hearing.”

“Success is simple. Do what’s right, the right way, at the right time.”

“Telling a teenager the facts of life is like giving a fish a bath.”

“The fewer the facts, the stronger the opinion.”

“The key to everything is patience. You get the chicken by hatching the egg, not by smashing it.”

“The trouble with the future is that is usually arrives before we’re ready for it.”

Daring to be great is just one of the first steps you can take to create yourself a successful business in present day.

Onenote vs Evernote

Two favorite tools for taking notes and storing information are OneNote and Evernote. Over the years, both of these platforms have made dramatic changes to what they can do and how they can do it. That’s why the OneNote vs Evernote comparison is so important to review. The key points in this debate can help to determine which platform meets the majority of your needs right now.

OneNote can work on its own, but its full functionality comes when it is paired with Office. You can shape notes with points that can be pulled from Outlook or embed tables that were created in Excel. That makes it easier to collaborate, organize, and distribute information. The app can be downloaded for free. For those who have Office or a Microsoft subscription, they already have this app.

Evernote offers a combination of free and premium productivity features. As of 2016, the free plan no longer allows for notes to be emailed to Evernote, which was one of its most popular features. The Plus plan is $34.99 per year and allows for 1 GB of new uploads per month. That will sync the information to all devices and provide the other advantages of Evernote. The Premium plan is $69.99 per year and allows for 10 GB of uploads per month, along with more one-click supports.

In the OneNote vs Evernote debate, which one could be the best option for your specific needs? Here are some of the additional key points to consider.

What to Expect with OneNote

OneNote has been improving its free app’s ability to be a cross-platform tool. It works best when using Windows as your operating system, but web-based versions of OneNote do work well with iOS, Android, and Mac systems. That has opened this tool to more users so that operating system or platform preference is no longer a deciding factor.

In the past, the full version of OneNote was only available with the purchase of a MS365 subscription or the Microsoft Office suite of products. Those restrictions have been completely removed as of 2016, allowing for the full features of this tool to be used for free today.

That means all users have access to these features that were once considered a premium option.


  • Password protection.
  • The ability to view previous versions of notes.
  • Audio and video recordings.
  • File attachments.
  • Notebook insertion.
  • Audio search.

There is a premium version of OneNote that provides the advantage of notebook storage outside of Microsoft’s OneDrive. Unless users prefer to avoid OneDrive for some reason, the free version of OneNote is suitable for everyone to use.

Improvements include better shapes insertion, better search options, audio notes, Force Touch, and one-tap note inclusion on some mobile devices.

Are There Problems with OneNote?

OneNote may have been thoroughly updated by Microsoft, but there is no getting around the fact that Windows users still see the greatest benefits. Nested notes, for example, cannot be collapsed in the Mac version of OneNote. The mobile apps have limited functionality compared to the desktop version that is used for the Windows operating system.

Getting into OneNote, however, is much easier than it used to be from a platform perspective. Emailing notes to yourself is possible, even on the free download, which is no longer available with Evernote. It works with Lens, found in Office, allowing photographs, documents, or whiteboard notes to be included in OneNote. The clipper function has been improved as well, eliminating the need to switch to a different window for notebook selection.

What to Expect with Evernote

Evernote has been pushing the functionality of their mobile apps over the past couple of years. While their Mac and Windows apps have stayed relatively the same, handwriting support has been given to iOS and Android users. The Android app has a customizable widget that allows for simple notes, taken in a double-tap, while the iOS received 3-D touch support, note peeking, and Spotlight notes searching.

Evernote has also included a feature called “Web Clipper.” This makes it easier for users to collect web articles for storage and reading later on. That makes the platform more suitable to information saving in addition to note taking, providing more options for use.

At the same time, however, the platform redesign that took place in 2016 has make the web app less functional than it was before. It is easier to use, but you have fewer options. On the web client, users cannot order notes by their tags or select multiple tags at once like on the desktop client.

The Windows app has seen relatively few changes, but the Mac app includes keyboard shortcuts and a split-screen view that some users may find to be useful.

Are There Problems with Evernote?

In July 2015, the CEO of Evernote, Phil Libin, stepped down. In September 2015, the company experienced a major layoff. They even closed three of their global offices. Certain supports were ended as well. At the same time, prices have been exploding on the platform. In 2016, the Plus plan was priced at $25 per year and the Premium plan was priced at $50 per year. The benefits of each premium plan have remained the same.

With Evernote Premium, that means you can search your attachments, scan business card, annotate PDF files, and use the app’s presentation mode. On Evernote Plus, users have access to offline notebooks for the mobile apps, PIN protection for access, and the ability to clip web pages, images, or PDF files.

Users must subscribe to Evernote Plus to forward emails into the platform.

What Differentiates OneNote vs Evernote?

In the OneNote vs Evernote debate, there are major differences between these two platforms that must be considered. Despite the numerous updates that both platforms have received since their initial introduction, these differences have remained.

1. Interface
OneNote has the feel of using a digitized paper notebook. You have sections and tags that can be used.

Evernote feels more like a filing cabinet, requiring a simple notes interface, but better tagging options for long-term storage.

2. Formatting
OneNote offers users the ability to create page templates. You can place elements anywhere on the page, including images. Numerous menu items are included, creating a steeper learning curve when compared to Evernote, but higher levels of flexibility.
Evernote offers users rich-text notes that include checklists, highlighting, and other forms of formatting. It can even be used as a word processor in a pinch. The interface is streamlined and easy to use, especially for basic notes, which is why it is such an attractive option – even with its price increases.

3. Mobile Interface
OneNote has improved their mobile interface across all platforms, but anything mobile is still inferior to the Microsoft Desktop version. You can access your notebooks without a data connection for free and platform access includes Android, iOS, and Mac.

Evernote provides access to notebooks without a data connection, but only on a paid plan. You have access to more formatting tools for your notes when compared to OneNote, added reminders, and quick links for note sharing. It offers the same level of app access on different operating systems with more flexibility.

4. Integration
OneNote is a superior product for those who like to use Microsoft products. It integrates very well within the Office suite. Windows shortcuts can be used to create quick notes or send screenshots to the platform.

Evernote provides more of a “general” integration. It operates like a stand-alone platform, but users can create their own degree of shortcuts and flexibility over time.

5. Clipping
Storing information has improved on OneNote, making it easier for web pages to be captured and retrieved for data retention. This allows you to create your own personal database of information that can be referenced at your convenience.

Evernote provides the same clipping experience, but their tool is a lot easier to use. As an added advantage, user Google searches can include personal Evernote notes that have been saved.

Because of these key differences, the OneNote vs Evernote debates becomes an either/or discussion instead of a both/and scenario. The differences are strong enough that one option will be better than the other for most users.

Which Is Better: OneNote vs Evernote?

If price isn’t part of the decision, then Evernote offers more functionality and flexibility.

One cannot deny, however, the cost-effectiveness that OneNote provides in its free version. Many of the most popular features that were part of the free Evernote experience are now available on OneNote, while at the same time, Evernote transitioned those features into their paid plans.

At the same time, anyone not using Windows will find that the functionality and flexibility of OneNote is somewhat limited. Evernote does not face those same limitations.

The bottom line in the OneNote vs Evernote debate comes down to this: individual preference. Some users are more comfortable with OneNote’s interface and command functions. Others prefer the Evernote user experience. That will likely be the deciding factor between these two platforms.

41 Remarkable Robert Herjavec Quotes

Robert Herjavec is a Croatian-Canadian businessman, investor, and television personality. He is best known as being one of the active investors on Shark Tank. From the sale of his first company, BRAK Systems to the founding of the Herjavec Group, there are many lessons learned over the years. Here is a look at some of the most notable Robert Herjavec quotes ever recorded and documented.

“A goal without a deadline is just a dream.”

“An entrepreneur has to be able to adapt over time.”

“Be risky at work. Be safe with your investments.”

“Being overly sensitive to rejection can become a destructive virus.”

“Business is a sprint until you find an opportunity, then it’s the patience of a marathon runner.”

“Cash is the lifeblood of your business. There are very few things in business that will kill you, but running our of cash is one of those things. You can recover from almost any other mistake, but if you run out of cash you’re dead.”


“Don’t start a business. Find a problem, Solve a problem, The business comes second.”

“Don’t ever be enamored by what something sells for. It’s more important what you get to keep in your pocket.”

“Entrepreneurs create the tangible from the tangible.”

“I balance my meals. I have never been a big dessert guy.”

“I don’t look at failure as death, I don’t look at failure as finality. I just look at it and pick myself up and say ‘we shouldn’t have done that’ and move on.”

“I like to invest in people that I like to hang with.”

“I never dreamed I could build a $100 million company. I just happened to build a $1 million company that became a $5 million company, and so on.”

“I try to get in one, one-hour spinning class per week.”

“I was one of those guys who never wanted to start their own business. I never saw myself as a leader. I saw myself as a great No. 2.”

“I was raised by my grandmother on a farm, where we were really poor – we had dirt floors – but so did everybody else.”

“I’m a very nice guy, but don’t mistake my kindness for weakness.”

“I’m really inspired to build a billion-dollar company. The hardest part is building the vehicle to get you there.”

“If you’re hard on yourself, life will be easy on you.”

“If you’re emotional and you’re great at something, the money will follow.”

“I’m a very nice guy, but don’t mistake my kindness for weakness.”

“I’m intrigued that the same letters from the alphabet are used in the word silent and in the word listen. Perhaps it’s evidence that the most important part of listening involves remaining silent.”

“I’m really inspired to build a billion-dollar company. The hardest part is building the vehicle to get you there.”

“It is human nature, especially as we get older, to look for stability in our lives. But if you want to be a successful entrepreneur, you have to fight against that somewhat, as starting a business requires movement. You cannot stay still.”

“It’s the thousand little, non-sexy, non-exciting, mundane things that you have to do in order to be recognized, that make you succeed.”

“Just like any business is a living, breathing thing, an entrepreneur has to be able to adapt over time.”

“Long before I had money, my passion for cars was there.”

“People who succeed in life have a need for something greater than themselves.”

“Perhaps the most important part of listening involves remaining silent.”

“Some people will lie to you because they mean to. Others will do it to tell you what you want to hear.”

“Successful business people retain a quality most others not only lack but often fail to comprehend, and that’s the unrelenting drive to convert a vision into reality.”

“The best way to get past doubt and inexperience is simply action.”

“Tough times never last; tough people always do.”

“What is great about entrepreneurship is that entrepreneurs create the tangible from the intangible.”

“When I was a waiter, I wanted to be the best waiter I could be and worked to be better at it every day.”

“Without the ability to visualize a goal and believe it will be reached, nothing of substance will be achieved. Not by anybody. Not at any time. Not in any place.”

“Work-life balance is one of the biggest misconceptions people have.”

“You can never be satisfied as an entrepreneur, and the basis of any successful, growing business is new clients.”

“You can’t rush the miles. No matter how fast I run, the five miles isn’t going to be done in the first five minutes.”

“You have to have something bigger than you. You have to have a goal that is greater than you.”

“You have to understand the language of business.”

Robert Herjavec shares his story of how he escaped poverty to go on and become a millionaire.

40 Most Powerful Visual Symbols in Business

Visual-Symbols-in-Business

To convey a specific message, the best communicators use symbolism to make their point. The correct symbols can help readers or viewers trigger an association which allows the communicator to take everyone on a journey toward an intended conclusion. These are the most common symbols used.

1) Doves
Doves are a sign of peace and tranquility. They also have certain spiritual connotations to them.

2) Ravens
The raven is often used to speak of disaster or death in the future. They are often used to communicate bad luck or a bad omen.

3) Butterflies
A butterfly can represent transformation. It may also be a symbol of freedom, beauty, or independence, depending upon the contest of the piece.

4) Owls
Owls represent intelligence. Their presence can serve as a cue for the reader or viewer to pay closer attention so the correct lesson can be learned.

5) Fire
Fire is often used to represent fire, but it can also represent renewal. To an overgrown forest, fire is life. To the phoenix, fire is a chance at rebirth. Fire may destroy, but it can also refine.


6) Roses
These flowers are often associated with love. A rose can also represent a single character, community, or nation.

7) Hearts
A heart is usually representative of an individual soul or a specific emotion, such as love. It can also represent loyalty, kindness, or courage.

8) Darkness
Darkness is often used when evil is being foretold. The dark can also be a reflection of an unknown future. It often conveys a negative image.

9) Light
Light is often associated with “good.” It can also represent innocence, clarity, or enlightenment. It is often used to contrast itself from darkness, creating “good vs evil.”

10) Wolves
The wolf is a sign of strength. It is a symbol of loyalty. Wolves have freedom and independence, but only because they are fiercely self-sufficient.

11) Spiders
A spider can be a symbol of growth, creativity, or even mystery.

12) Rainbows
Rainbows are seen as the sun comes out after the rain. That can be a symbol of hope, of a promise, or having a dream fulfilled.

Correct symbolism can add depth and dimension to your communication. Use these examples to convey the right message.

39 Wonderful Paul Hawken Quotes

Paul Hawken is an American environmentalist, entrepreneur, and author of multiple books. Active in the Civil Rights Movement, Hawken is the founder of ecological businesses and works to positively influence environmental policy. Here is a look at some of the most notable Paul Hawken quotes to be familiar with.

“A local company has more accountability.”

“All is connected … no one thing can change by itself.”

“Always leave enough time in your life to do something that makes you happy, satisfied, even joyous. That has more of an effect on economic well-being than any other single factor.”

“Being a good human being is good business.”

“Being in business is not about making money. It is a way to become who you are.”

“Biological diversity is messy. It walks, it crawls, it swims, it swoops, it buzzes. But extinction is silent, and it has no voice other than our own.”


“Business is the only mechanism on the planet today powerful enough to produce the changes necessary to reverse global environments and social degradation.”

“Don’t be put off by people who know what is not possible. Do what needs to be done, and check to see if it was impossible only after you are done.”

“Good management is the art of making problems so interesting and their solutions so constructive that everyone wants to get to work and deal with them.”

“I think an old style of addressing environmental problems is ebbing, but the rise of the so-called conservative, political movement in this country is not a trend towards the future but a reaction to this very broad shift that we are undergoing.”

“I’d rather fail at something important than succeed at something trivial.”

“If everyone thinks you have a good idea, you´re too late.”

“If you look at the science that describes what is happening on earth today and aren’t pessimistic, you don’t have the correct data. If you meet people in this unnamed movement and aren’t optimistic, you haven’t got a heart.”

“Inspiration is not garnered from the litanies of what may befall us; it resides in humanity’s willingness to restore, redress, reform, rebuild, recover, reimagine, and reconsider.”

“Luck is earned. Luck is working so hard at your craft, service or enterprise that sooner or later you get a break.”

“Mother’s milk would be banned by the food safety laws of industrialized nations if it were sold as a packaged good.”

“My advice for people is to love the world they are in, in whatever way makes sense to them. It may be a devotional practice, it may be song or poetry, it may be by gardening, it may be as an activist, scientist, or community leader.”

“Natural capital is easy to overlook because it is the pond we swim in. One can live perfectly well without ever giving a thought to the sulfur cycle or wetland functions. Only when the benefits nature provides are disrupted do we take notice.”

“Only caring individuals can restore the places we inhabit. The ‘simple act of planting a tree’ not only restores the places we live, but makes us whole and powerful again.”

“Real change occurs from the bottom up; it occurs person to person, and it almost always occurs in small groups and locales and then bubbles up and aggregates to larger vectors of change.”

“Sustainability, ensuring the future of life on Earth, is an infinite game, the endless expression of generosity on behalf of all.”

“The bottom line is down where it belongs – at the bottom. Far above it in importance are the infinite number of events that produce the profit or loss.”

“The first rule of sustainability is to align with natural forces, or at least not try to defy them.”

“The future belongs to those who understand that doing more with less is compassionate, prosperous, and enduring, and thus more intelligent, even competitive.”

“The generations before you failed. They didn’t stay up all night. They got distracted and lost sight of the fact that life is a miracle every moment of your existence.”

“The great thing about the dilemma we’re in is that we get to re-imagine every single thing we do… There isn’t a single thing that doesn’t require a complete remake. ”

“The most unrealistic person in the world is the cynic, not the dreamer. Hope only makes sense when it doesn’t make sense to be hopeful.”

“The promise of business is to increase the general well-being of humankind through service, a creative invention and ethical philosophy.”

“This planet came with a set of instructions, but we seem to have misplaced them. Civilization needs a new operating system.”

“We are the only species on this planet without full employment.”

“We have an economy that tells us it is cheaper to destroy earth in real time rather than renew, restore, and sustain it.”

“We have the capacity to create a remarkably different economy: one that can restore ecosystems and protect the environment while bringing forth innovation, prosperity, meaningful work, and true security.”

“We need to revise our economic thinking to give full value to our natural resources. This revised economics will stabilize both the theory and the practice of free-market capitalism. It will provide business and public policy with a powerful new tool for economic development, profitability, and the promotion of the public good.”

“We subsidize the disposal of waste in all its myriad forms from landfills to Superfund cleanups, from deep-well injection to storage of nuclear waste.”

“What I see everywhere in the world are ordinary people willing to confront despair, power, and incalculable odds in order to restore some semblance of grace, justice, and beauty to this world.”

“When asked if I am pessimistic or optimistic about the future, my answer is always the same: If you look at the science about what is happening on earth and aren’t pessimistic, you don’t understand data.”

“When you pollute a river, it’s a supreme injustice to those who are downstream and those who live in the river who are not human beings.”

“Working for the earth is not a way to get rich, it is a way to be rich.”

“Wrong is an addictive, repetitive story; Right is where the movement is.”

Paul Hawken shares his thoughts on what is the most comprehensive plan to reverse global warming.

Drupal vs WordPress

Drupal and WordPress are both free to use. Both platforms offer a large library of modules, templates, and plugins that can be used to create a customized experience. You’ll find loyal developers and users dedicated to both programs that can provide some troubleshooting support if needed.

There are additional similarities that Drupal and WordPress provide as well.

  • Both platforms provide users with access to a powerful developer API.
  • Core functionality can be extended with add-ons through both platforms.
  • Mobile responsive themes are available on Drupal and WordPress.
  • Both platforms require you to purchase a domain and setup hosting independent of the download.

Although there are some key similarities in the Drupal vs WordPress debate, there are also several key differences that should be evaluated before choosing the better option between these two open-source CMS options for your needs.

This comparison of Drupal vs WordPress is based on the latest versions of these platforms. Some users may be using older versions of these CMS options and these comparisons may not apply.

Difference #1: ComplexityM

Drupal is more complex than WordPress, but that also means there is an added level of functionality to its platform. There are more features available to users as Drupal contains content types, views, blocks, and taxonomies. It takes more time to learn Drupal, but it also provides more long-term power for the content.

With Drupal 8, the complexity level has been reduced for new users. The platform has incorporated descriptive text so that an extra level of help can be provided. Users can take tours of the platform and gain a hands-on understanding of the available options.

WordPress may offer less complexity, but that also means it is easier to bring your content to the internet in a timely fashion. It is a good option for users who only need a single page template or content type. For most users, it is a simple, straight-forward approach that offers descriptive elements with simple menu structures of easy navigation.


Difference #2: User Permissions

Drupal was designed by developers to be used by developers. One of the best benefits because of this design is that you have access to a deeper level of user permissions when compared to WordPress. In Drupal, you can assign site administrators, content editors, private content access, and several other additional options.

In WordPress, the codex utilizes the concept of roles based on tasks that need to be completed. Users can be assigned to write and edit posts, create a page, define links, create categories, or even manage plugins. There are 6 pre-defined roles, including “Editor,” “Author,” and “Contributor.”

Difference #3: Flexibility

Drupal is designed to be a solution for customization first and ease of use second. Because of that, you’ll find a few starter themes are available, but most options are designed for user development from a basic foundation. Modules in Drupal are free and offer various levels of functionality that may be needed for any given site. To install or update the modules, a Drupal developer is usually required.

WordPress was initially created as a blogging platform. It doesn’t support thousands of users or pages like Drupal, but in return, it offers easer methods of customization. Plugins allow various levels of functionality that the average user can install and update on their own. WordPress also offers many free themes and third-party developers. Premium themes are also available with good accessibility. That makes it easier for most users to begin the site building process, but on a somewhat limited scale when compared to Drupal.

Difference #4: Security

Drupal come equipped with enterprise-level security. Security reports are provided to users on a regular basis. The security on this platform is so strong, in fact, that many government websites in the United States use Drupal for their content. Because of this added security, previous Drupal installations that are two generations back from the current version are typically left unsupported.

With the release of Drupal 8, for example, Drupal 6 transitioned to an unsupported status.

WordPress has a reputation of struggling with security issues that has been well-earned. Many of the plugins that are used for a WordPress installation can open users to certain vulnerabilities that hackers can exploit for an attack. The quality of a user’s hosting platform often helps to determine the security vulnerabilities that users face.

WordPress is a secure option for most needs. If security threats are something you take very seriously, however, Drupal is the better option.

Difference #5: Website Building

Drupal is easy to use… once you learn how to use it. It can be difficult to learn how to use Drupal if the user has a minimal level of development experience or lacks technical knowledge. The advantage of spending time with Drupal is that advanced sites can be created, but not everyone has the time necessary to invest in learning website building through Drupal

There is a very active user community that can help new users increase their knowledge of the platform. Additional modules have been added to Drupal that allow for analytics tracking that is similar to WordPress now as well, making it possible to create changes based on user habits.

WordPress has a very active user community as well. When it comes to website building, WordPress offers a what-you-see is what-you get experience. It’s not quite a drag-and-drop experience, but it doesn’t take much technical knowledge to begin building a website on this platform. If all you’re trying to do is setup a blog, it can be done in just a few minutes.

Drupal continues to improve its ease of use with each new generation, but WordPress remains a better option for fast publishing.

Difference #6: Associated Costs

Drupal is free to download and install. Once the platform becomes available to the user, there are associated costs that are common. For users who require third-party development help, Drupal assistance tends to be more expensive that WordPress third-party development help. With their efforts to incorporate PHP frameworks, there is more availability in the third-party community today than in previous generations.

Because there is the potential of supporting thousands of pages, Drupal hosting tends to be more expensive than WordPress hosting.

WordPress is also free to download and install. Size constraints can limit hosting options with this platform as well, but there are several discount providers that offer promotional rates as low as $4 per month in some instances.

Difference #7: Search Engine Optimization (SEO)

Despite what some may claim, search engine optimization is not tied to a specific platform. Users can achieve organic results on Drupal and WordPress with relative ease. Both platforms offer some SEO options that are built directly into the platform for users to access.

Drupal does offer some specific SEO advantages. Pages on Drupal tend to load faster compared to WordPress pages. Default caching features offered on this platform allow for consistent site-wide speeds as well. No matter how large the site may be or how deep the content is, the speed consistency is attractive for some SEO campaigns.

WordPress has several SEO plugins that can be added to the platform that achieve similar results. Some of those plugins are based on content structures, while others are based on content value. With the right combination of plugins, it is possible for some users to achieve superior results.

WordPress also has an advantage when it comes to mobile SEO. It offers users access to multiple theme options that are responsive across most browsers and mobile devices. This gives users confidence in the platform’s ability to provide consistent results and that may generate better organic search results.

In comparison, Drupal tends to work better when a mobile site runs off a subdomain of the primary site. For SEO purposes, this can create some canonical issues that may affect a campaign.

Drupal vs WordPress: Which Is Better?

Both Drupal and WordPress are powerful open-source options that can create beautiful websites for users. They can both create an effective outcome that allows users to meet their specific content goals.

Drupal is the better option for those who are or may approach an e-commerce presence. Its high-level security is superior to WordPress and is attractive to customers who may be concerned with information loss due to data breaches. With Drupal 8, JavaScript is only loaded when it is needed. Designs have become mobile-first and globally ready with its available features. It caches all entities, allowing for full optimization.

WordPress is the better option for those who are looking for a blogging platform or a business website that can support a sole proprietor, partnership, or new organization. It does not provide a highly complex website or scalability, but still allows for deep content publishing. For the average user, the learning curve is simple and a website can be built in minutes. If third-party development is required, it is usually quite affordable.

Both Drupal and WordPress offer several strengths that can be individually applied. That means choosing the best option is up to each user.

Do you prefer Drupal or WordPress? What has been your experience with these platforms?

11 Google RankBrain Optimization Tips for Dwell Time and CTR

Last year, Google announced that RankBrain was the third most important factor of Google’s algorithm. In the next year, it is expected to become even more important.

So, what is Google Rank Brain?

In a nut shell, RankBrain is a machine learning system that assists Google in identifying what search results their users interact best with. These are known to RankBrain as the user interaction statistics.

In case you are wondering how much more important user interactions are to the Google algorithm as compared to the actual content of a blog post, then take a look at this infographic from Search Metrics (1.0 is the biggest impact & 0.0 is no impact).

rankbrain-algorithm-factors-and-statistics

The Google RankBrain factors have over an 1100% greater influence on rankings than the relevance of the content in a blog post to the keyword phrase search.

How does Google RankBrain work?

Let’s take a look at a real life example so that you can get a better understanding of how Google RankBrain works….

Someone goes to Google and types in “jewelry industry statistics.”

As they scan through the results on the first page, they see a post that jumps out at them.

meta-title-example-blog-post

That post, which is mine, is the only result that displays a strong title and leads with a number. The title of that result reads, “14 Jewelry Industry Statistics and Trends.”

Once they click on that search result, my post pulls them in and keeps them on the page for over four minutes before they return back to Google.

That same person hits the back button and goes to another search result on the page with a weaker title. The content on that page is weaker than mine, and the individual only stays for 2 minutes before returning to Google.

RankBrain keeps track of this user interaction data and moves my post up in the rankings over the other post.

RankBrain is made up of two primary components.

Component One of RankBrain – The Click Through Rate

This is the percentage of people that click on a specific result.

You can see the click through rates on Google through the Google search console in Google Analytics. The console will let you see the number of times your posts show up in Google results for each keyword phrase and the number of click throughs. It also shows the average ranking that your blog has for that phrase.

A study by Search Metrics found that the pages occupying the first three positions on Google have an average click through rate of 36%. This gives you a good baseline of what you need to maintain a top three ranking in Google.

At the end of the day, all you need to do is get clicked on more than the page in front of you to keep on moving up.

Ways to Improve Your CTR

Assuming that your post has a standard Google result, there are three elements that will influence the click the rate.

#1 The Title

The title will account for 75% of the click through influence. You will want to make sure you get this right. I have covered my perfect title formula multiple times in past episodes.

The perfect title formula is…

Odd Number + Superlative + Exact Keyword Phrase

For example..

21 Best SEO Techniques

13 Eye Opening Pet Industry Statistics

35 Incredible Steve Jobs Quotes

People love post titles that start with a number over every other title type.

blog-headline-statistics

The odd numbered title draws 20% more clicks than the even numbered title.

Google users also are drawn to titles with the exact keyword phrase that they performed a search for.

#2 The Description

This is what shows up under the title in a Google result, and it impacts 20% of the click through rate. You can create custom descriptions for your blog post with the Yoast SEO Plugin. If you do not create a custom description, then Google will automatically pull some text from within your post to be the description. In most cases, these are going to be poor descriptions that do not make much sense.

While most bloggers will spend the time to get the title right, they often do not take the time to even write a description.

The best meta description formula for driving clicks is the truncated tease.

This is where you create a nice juicy sentence or two that teases the takeaway right before ending it with a (…).

For example…

Title
11 On Page SEO Best Practices for Blogs

Description
There are eleven On Page SEO tactics that pro bloggers use to get ridiculous results. The one tactic that plays the biggest role in SEO is…

This description compels them to click through to find out the one tactic that plays the biggest role in SEO.

#3 The Date

Google includes the date the post was published right before the description, and this has a 5% impact on the click through rate. Five percent may not sound like that big of a deal, but it can make the difference between ranking #3 or ranking #1. The top three results for most phrases are going to have well optimized titles and descriptions. In these cases, a post from 2017 can jump two posts that are from 2014.

This is due to a percentage of Google searchers that always scan dates. I fall into this percentage. I completely ignore any Google result from over two years ago, and I tend to click on results from the current year over everything else.

For the majority of search results on tips and tactics, the date places a bigger factor. I am guessing the influence on the click goes all the way to 30%.

For highly competitive searches, like SEO tips, the top results usually have publish dates within the past 90 days.

date-optimization-google-results

The best ways to optimize your publish date in Google results is to use the quick addition and publish tactic.

You will start by identifying all the posts that you rank on the first page of Google for. You only want to update posts that have high rankings in Google.

Then you will add a short new piece of content to each one and republish it for today’s date. This will keep your old content up to date, and it will make your Google result publish date shine above the other results with older dates.

When you have optimized your title, description, and publish date, then you have done everything within your power to improve the click through rate in Google search.

Component Two of RankBrain – Dwell Time

After a person clicks on a Google search, over to a specific page or post, that is when dwell time begins. Dwell time ends when the searcher hits the back button and returns to Google.

You can see the approximate dwell time of your posts by looking at your average time on page in Google Analytics.

The longer your dwell time, the higher your post will rise up in the rankings. The same Search Metrics study I mentioned earlier, also found that the average dwell time for top 10 Google rankings was 3 minutes and 10 seconds.

On top of getting more Google traffic, blog posts with a higher average time on page will produce more social shares, email subscribers, and sales.

While there were only three factors that impact your click through rate, your dwell time is influenced by a wide arrangement of factors. In this episode, I will briefly go over each factor. Then in upcoming episodes I will dive deeper into specific growth hacks that will sky rocket the average dwell time of your blog posts.

Ways to Improve Your Dwell Time

Here are some of the big factors that influence dwell time….

#1 Make sure your posts start above the fold.

You should do a quick check with a computer, laptop, and smart phone to make sure the first sentence of your posts is visible before you have to scroll down.

#2 Pull them in with a great intro.

#3 Break up your content.

This means never going over eight sentences for a single paragraph, using bulleted lists, numbered points, headers and sub headers.

#4 Strategically place visuals throughout your posts.

I like to use graphs, charts, infographics and embedded YouTube videos.

#5 Don’t get flashy with a special font and keep your line spacing around 150%.

You can not go wrong with Helvetica, Arial, or Georgia.

#6 Start your ads after the first or second paragraph in mobile.

You should not get stressed out about losing revenue from making this change. You will make just as much money as pushing your ad in front of your post.

#7 Place customized internal links in the last paragraph of your posts.

If they read two posts instead of one, then you will double your dwell time.

#8 Use an exit intent popup that offers a custom content upgrade for the post.

Instead of using the same generic popup that you use for the entire site, create a post specific or a category specific content upgrade.

These eight tactics will significantly increase the average dwell time and start pushing your posts up the Google rankings.

Before I end this post, I want you to imprint the following big takeaway into your brain.

As a blogger, you should live by two simple maxims everytime you sit down to write a new blog post.

Maxim One

How can I create a title that will be irresistible to click?

Maxim Two

How can I produce a blog post that will compel new visitors to read all the way to the end and still want more?

If you accomplish this, then you will have raving success as a blogger.

15 Ways to Write Blog Posts Faster

Write-Blog-Posts-Faster

To create content, one must be able to write. Blog posts, video scripts, emails – they all come from the written word. You can create more content if you’re writing more content. Here is how you can improve your writing speed.

1) Edit Your Work Later.
It may seem unnatural to write without editing, but being a perfectionist will slow you down. Write now, then edit later. Not only will your work be faster, but it will be better too.

2) Outline Everything.
Keeping your work structured will make it easier to move from task to task when writing. Use subheadings, chapters, and bullet points to create specific steps that can be completed with your writing.

3) Turn Off the Distractions.
Everything needs to go away when writing. That includes your social media notifications. Ask your family to leave you be while you write. Put the pets outside. Use stereo headphones that cancel out the noise in your room if necessary. This will keep you productive.

4) Track Your Productivity.
Try to be competitive with yourself and track how many words per hour that you write. Words per minute can be variable, but words per hour can show consistency. You may be putting out more content than you realize. Set a goal to achieve a minimum of 1,000 words per hour.

5) Stick to What You Know.
Research will really bog down your writing time. Stick to subject matters that fit within your expertise to improve your writing speed. Remember: emotion and opinion come from your experiences. Use them to provide a foundation for your next content.


6) Stay Organized.
Start keeping track of your thoughts in a journal. It can be a notebook, a file, or even a scrap of paper. Just make sure that you keep all your thoughts in a single journal, file, or scrapbook so you can spend less time reviewing and more time writing.

7) Take Regular Breaks.
The brain needs a break from the creative process every now and then. Write for a specific period and then take a break for a specific period. Some writers can go 30 minutes and then take a 5-minute break. Others write for 50 minutes and then take a 10-minute break. Find a schedule that works for you.

Then keep practicing. The best way to improve your writing speed is to keep writing.

37 Splendid Maria Semple Quotes

Maria Semple is an American novelist and screenwriter. She is known for authoring multiple books and has been nominated for a Primetime Emmy. Here is a look at some of the most notable Maria Semple quotes ever recorded.

“After decades spent in rewrite rooms surrounded by other shouting writers, I discovered that I work best alone. I like being in charge of my time, working out the problems according to my own rhythms and being able to nap.”

“An artist must create. If she doesn’t, she will become a menace to society.”

“And dialogue, I’m good at it, and it’s because it’s the only thing you have to work with in TV writing.”

“Creating art is painful. It takes time, practice, and the courage to stand alone.”

“I’d say I never considered myself a great architect. I’m more of a creative problem solver with good taste and a soft spot for logistical nightmares.”

“I always write authors after I read their books. I’ve been doing it for years. I write a formal letter and send it to them in care of their agent. My mother always taught us to write thank you notes, and if an author puts themselves out there, they like to hear that their book connected with someone.”


“I can pinpoint that as the single happiest moment of my life, because I realized then that Mom would always have my back. It made me feel giant.”

“I don’t mind finding these ugly sides to my personality and exaggerating them because that’s something you can write towards.”

“I drop my kid off at school and then race home, and it’s a very limited time. I can only do really serious writing for a couple of hours. And then I always go on a walk, I do a one-to-two-hour walk; I don’t go running or hard hiking.”

“I just feel like there’s this illicit thrill in reading other people’s mail and spying on their lives.”

“I keep an elaborate calendar for my characters detailing on which dates everything happens. I’m constantly revising this as I go along. It gives me the freedom to intricately plot my story, knowing it will at least hold up on a timeline.”

“I know what it’s like to feel snobby; I know what it’s like to feel anxiety; I know what it’s like to feel like busted because you’re crazy.”

“I learned that comedy is born out of strong characters. I won’t begin writing a character until I have a clear take on them.”

“I love epistolary novels and became wildly excited when the form presented itself to me.”

“I never understood the concept of a fluffy summer read. For me, summer reading means beaches, long train rides and layovers in foreign airports. All of which call for escaping into really long books.”

“I quickly realized that shopping on Amazon had made the idea of parking my car and going into a store feel like an outrageous imposition on my time and good nature.”

“I steer clear of any novel that gets billed as a ‘meditation.'”

“I suppose I could admire all these slow Seattle drivers for their safety-mindedness, consideration for others, and peace of mind. Instead, I’m a fury of annoyance.”

“I think a novel has to be about where you are at a given moment in time. I think it really needs to represent some specific pain you’re going through. it’s not just a story.”

“I think because I try to keep things as real as I can, or I try to start from a place of reality, I almost don’t have the imagination to write a book that’s not set where I am.”

“I think that’s the most important job of a novelist – to bring authority to their writing.”

“If I had written something, and I had written myself into a corner, I didn’t abandon it. Because I remembered: There’s always more.”

“In a lot of ways, TV writing taught me how to be a good storyteller. I learned about dialogue, scenes, moving the plot forward.”

“Maybe that’s what religion is, hurling yourself off a cliff and trusting that something bigger will take care of you and carry you to the right place.”

“My father was a screenwriter, and I kind of grew up in that world. I always had a mind for characters and dialogue, and my head was filled with that stuff, so it seemed like a good place to start.”

“My favorite kind of book is a domestic drama that’s grounded in reality yet slightly unhinged.”

“My first novel didn’t sell well. It was really painful and humiliating and shocking to me.”

“My strength as a TV writer was my total lack of interest in television.”

“My summer reading suggestion: Pick a really famous, really long novel.”

“My talent isn’t so much in traditional research as in finding really smart people and badgering them with questions.”

“On my walks, that’s when the good ideas come. The kind of hard, gritty work is when you’re sitting at the computer and it’s kind of intense and you’re kind of in super control of it – the walks are when you let go. That’s when the really big breakthroughs come in, and it’s very strange.”

“Ruthless concern with story is what I learned in television.”

“There’s a happiness that comes from writing that I won’t live without.”

“There’s something uniquely exhilarating about puzzling together the truth at the hands of an unreliable narrator.”

“This is Seattle. We’re supposed to have superior taste.”

“This is why you must love life: one day you’re offering up your social security number to the Russian Mafia; two weeks later you’re using the word calve as a verb.”

“We need to preserve our neighborhoods, our small business, our local economy.”

Here is an interview with Maria Semple at the Book Expo America in 2016.

Adobe Lightroom vs Adobe Photoshop

What is the difference between Lightroom and Photoshop?

Adobe Lightroom is an image management program that includes editing features. That means you are able to sort your images, organize your information, and process your images so that they are ready for web publication. It is a platform that allows you to process large image quantities in the shortest possible time.

Adobe Photoshop is an image editor that is pixel-based. That means you have more control over the editing process of your image. You can edit the individual pixels on the image to create the specific results that you want. After the editing has been completed, you can then save the image and export it for publication.

Why Choose Adobe Lightroom?

Lightroom should be your choice if you’re wanting to work with your raw files. Adobe has incorporated the same engine that can be found in their other products, including Photoshop, but with an interface that is much easier to use. That makes simple image adjustments, such as contrast, saturation, or tone very easy to complete.

Lightroom also works hard to make sure your library of images is organized. You can tag images and then search for those tags to find every desired image in your library. Adobe has made it possible for users to edit every image from that search in the same way as well.
At the same time, your workflow becomes more efficient with Lightroom because you can perform raw processing, add keywords, create slideshows, or share your images to your social networks. You can literally open hundreds of images at the same time, apply the same basic edits to them, and then save the entire group of images so that they are ready for publishing.

That saves photographers a lot of time when processing a lot of new images in the same way. It does not provide deep-level editing controls, but does allow for simple errors to be corrected with a minimal time investment.


Why Choose Adobe Photoshop?

Photoshop should be your choice if you need to work in layers. You control the opacity of each layer to create different adjustments to the image so a precise look can be obtained. The actions you wish to take can be recorded in sequence so they can be repeated with one-click convenience on future images. You can also duplicate layers, add specific effects, and much more.

There is a steep learning curve to using Adobe Photoshop, but the composting benefits of this platform are worth the time investment. You can select specific pixels for replacement or adjustment. You can manipulate or combine multiple images. You can even remove elements which distract from the image, stretch the image, or use automatic filling options to create the results you want to see.

Users must generally work with one image at a time, but with the various layers and other controls incorporated onto this platform, it becomes possible to fully edit any image to create a desired look.

What Are the Key Differences Between Lightroom and Photoshop?

  • Lightroom is designed to be non-destructive with the image files because the originals are not being edited. Photoshop can be destructive because the original files are edited.
  • Lightroom is designed to be a global program that makes whole image adjustments. Photoshop is designed to be a pixel-based editor that allows for specific image control.
  • Lightroom is designed to work as an editor for photographs only. Photoshop is designed to work with any type of image on the pixel level.
  • Lightroom is designed to be a raw format editor. Photoshop is not a raw file editor and requires you to process your images elsewhere before uploading them into its platform.
  • Lightroom is designed to help keep photographs sorted and organized. Photoshop is designed to give users the tools needed to create a better image.
  • Lightroom is designed to work with groups of photographs. Photoshop is designed to work with one image at a time.

What Are the Key Similarities Between Lightroom and Photoshop?

  • Both platforms are currently available from the Adobe Creative Cloud. You can get Lightroom CC with 1TB of cloud storage for about $10 per month.
  • Both platforms are able to manipulate images to improve their overall quality.
  • Both platforms are able to import and export edited images.

Adobe Lightroom and Adobe Photoshop have some similarities, but they are designed to be two different platforms to provide two specific results. By taking a look at how they are different, it becomes easier to decide which option can best meet current needs.

29 Fabulous Derek Jeter Quotes

Derek Jeter is an American retired professional baseball shortstop and part owner of the Miami Marlins. He spent two decades playing for the New York Yankees, achieving 14 All-Star selections and many more other awards in his lifetime. Here is a look at some of the top Derek Jeter quotes to be familiar with.

“Don’t get me wrong; it’s not like I didn’t go out and have fun. But there’s been a lot of players that come to New York and get caught up in the lifestyle, and before you know it, they’re sent away to another team because it affected their performance.”

“For me, when I was a kid, volunteering was the last thing I was thinking about. When I see kids doing it now, it amazes me. It’s very impressive, it gives them something productive to do as opposed to getting in trouble.”

“I always have tried to treat people with respect, the way I want to be treated.”

“I love it when people doubt me. It makes me work harder to prove them wrong.”

“I think there’s something wrong with me – I like to win in everything I do, regardless of what it is. You want to race down the street, I want to beat you. If we’re playing checkers, I want to win. You beat me, it’s going to bother me. I just enjoy competition.”

“I think when things linger, that’s when they become a distraction. I don’t want any distractions.”


“If you’re going to play at all, you’re out to win. Baseball, board games, playing Jeopardy, I hate to lose.”

“I’m not perfect; no one is perfect. Everyone makes mistakes. I think you try to learn from those mistakes.”

“I’m very, very competitive. If my grandmother asks to race me down the street, I’m going to try to beat her. And I’ll probably enjoy it!”

“My best vacation is somewhere I could hide, somewhere warm and not a lot of people around.”

“My heroes, my dreams, and my future lay in Yankee Stadium. And they can’t take that away from me.”

“Obviously, you’re known for what you do. But you still want to be known as a good person. You’re a person a lot longer before and after you’re a professional athlete.”

“Surround yourself with good people. People who are going to be honest with you and look out for your best interests.”

“That’s how you win – pitching and defense.”

“The last thing you want to do is finish playing or doing anything and wish you would have worked harder.”

“The thing that means the most to me is being remembered as a Yankee, because that’s what I’ve always wanted to be, was to be a Yankee.”

“The Yankees have strict rules. You can have a mustache but no other facial hair.”

“There may be people who have more talent than you, but there’s no excuse for anyone to work harder than you do – and I believe that.”

“thletics keeps us healthy, gets us up and running around. It also gives you an opportunity to meet a lot of different people, which is very important.”

“We just want to win. That’s the bottom line. I think a lot of times people may become content with one championship or a little bit of success, but we don’t really reflect on what we’ve done in the past. We focus on the present.”

“When I was younger, I was always taught not to make excuses.”

“When you put a lot of hard work into one goal and you achieve it, that’s a really good feeling.”

“You can’t be sensitive, because you’re going to get criticized. I don’t care who you are, you’re going to get criticized.”

“You don’t just accidentally show up in the World Series.”

“You gotta have fun. Regardless of how you look at it, we’re playing a game. It’s a business, it’s our job, but I don’t think you can do well unless you’re having fun.”

“You know what I want to do? Wake up one weekend and not have to go anywhere and do nothing.”

“Your image isn’t your character. Character is what you are as a person.”

“You’re a person a lot longer before and after you’re a professional athlete. People always say to me, ‘Your image is this, your image is that.’ Your image isn’t your character. Character is what you are as a person. That’s what I worry about.”

“You’re playing a game, whether it’s Little League or Game 7 of the Word Series. It’s impossible to do well unless you’re having a good time. People talk about pressure. Yeah, there’s pressure. But I just look at it as fun.”

Here is a look at a mini biography of Derek Jeter and the biggest successes he experienced in his career.

11 Keys to an Incredible About Me Page

About-Me-Page

Authenticity is demanded today. You can meet that demand with an effective “About Us” page on your site.

You don’t need to describe your entire life story for a great page. You can get the job done in 250 words or less. Here’s how.

1) Position Important Facts
Your most important facts should be above the fold. Make it visible without a need to scroll. Most visitors will spend a majority of their time on your site looking at content in this position.

2) Frame Your Benefits
Positive benefits receive a better reception than negative benefits. Even if you learned something from a mistake, frame the experience in a positive way. You’ll receive a better brand reception when you do.

3) Include a Video
70% of Millennials prefer to watch brand videos when they research a business for the first time. Most executives prefer video content over written content on an “About Us” page as well. Just remember: the quality of your video is a direct reflection of the quality of your brand.

4) Be Recognized
Including images of the C-Suite increases conversions by more than 40%. Even if you’re a sole proprietor, a good image of yourself as the company founder will be a beneficial addition to your website. Add a short bio that helps people get to know you for the best possible results.


5) Use Imagery
Website visitors spend more time looking at photographs and digital images than they do reading textual components. On the “About Us” page, a picture is literally worth 1,000 words. Poor-quality images, however, will damage the message being conveyed. Never use stock photos or images.

6) Be Authentic
Authenticity goes beyond who you are and what you do. It also includes “how.” Incorporate positive reviews and testimonials on your page to show new potential clients that you have a reputation for getting the job done. Don’t forget to add a call-to-action to trigger a response from the visitor as well.

7) Add Contact Info
A common missing element on an “About Us” page is real contact information. Be thorough. Include all contact options, including your mailing address. Add links to your social media pages too.

With the right structure, you can create an amazing “About Us” page in 250 words or less. Use these tips and you might just see a boost to your conversion rate.

39 Mind Blowing Kevin O’Leary Quotes

Kevin O’Leary is a Canadian-Irish businessman, author, and television personality best known for his role on SharkTank. Co-founder of O’Leary Funds, he has achieved much business success in the development and sale of software geared towards family education and entertainment. Here is a look at some of the most notable Kevin O’Leary quotes to know.

“Building fast-growing globally competitive companies is tough.”

“Business is war. I go out there, I want to kill the competitors. I want to make their lives miserable. I want to steal their market share. I want them to fear me and I want everyone on my team thinking we’re going to win.”

“Don’t cry about money, it never cries for you.”

“Downturns are the best time to start businesses, because you develop discipline that’s very lean and mean in terms of how to spend money. And those habits serve you very well in good times.”

“Here’s how I think of my money, as soldiers, I send them out to war everyday. I want them to take prisoners and come home, so there’s more of them.”

“I actually think being an entrepreneur is a state of mind. If you’re going to be an entrepreneur, my thesis is that you have to sacrifice everything for some period in your life to be successful.”


“I have had some great successes and great failures. I think every entrepreneur has. I try to learn from all of them.”

“I have met many entrepreneurs who have the passion and even the work ethic to succeed – but who are so obsessed with an idea that they don’t see its obvious flaws. Think about that.”

“I keep a constant diary of where I’m at and why I’m there.”

“I like gold because it is a stabilizer; it is an insurance policy.”

“I like to take risks. That’s how I make money. But they are calculated risks.”

“I never, ever, ever let emotion get in the way of an investment.”

“I think a book is your calling card, your business card.”

“I’m not planning on giving my kids any of my wealth. They know when their education is over, I’m pushing them out of the nest. The bird you see dead under the nest is the one who didn’t think about the future.”

“I’m not trying to make friends, you wan’t a friend? Buy a dog. I’m trying to make money.”

“I’d rather invest in an entrepreneur who has failed before than one who assumes success from day one.”

“If I were the president of the United States, I would make unions illegal. They no longer serve a functional purpose in democracy, in my view.”

“I’m not a tough guy. I’m just delivering the truth and only the truth and if you can’t deal with it, too bad.”

“I’m not trying to make friends, I’m trying to make money.”

“It pains me to see good entrepreneurs chase bad opportunities.”

“Life is hard, money doesn’t care, your tears don’t add value.”

“Money equals freedom.”

“Money has no grey areas. You either make it or you lose it.”

“Money is my military, each dollar a soldier. I never send my money into battle unprepared and undefended. I send it to conquer and take currency prisoner and bring it back to me.”

“My partners… taught me that in order to create wealth, I needed to pair up with people whose strengths compensated for my weaknesses.”

“Nobody forces you to work at Wal-Mart. Start your own business! Sell something to Wal-Mart!”

“People are aware of what I stand for through television. Nobody gets rich on TV but you build brand. That’s what I’m attempting to do.”

“So much of life is a negotiation – so even if you’re not in business, you have opportunities to practice all around you.”

“The best motivator in the world is money and if that doesn’t work try more money.”

“The biggest mistake entrepreneurs can make is trying to do everything themselves. They usually blow up when they try. ”

“The only reason to do business is to make money; that’s the only reason for doing business.”

“The road to riches is never straight and narrow. It can be riddled with financial land mines.”

“There’s only one side with me You get the right side. You get the correct version of the facts.”

“Vision is nothing without a plan to execute it.”

“We need physical exercise to prepare our brain for long periods of concentration.”

“When you’re an investor, you can look at the quantitative and qualitative elements of an investment, but there’s a third aspect: What you feel in your gut.”

“You may lose your wife, you may lose your dog, your mother may hate you. None of those things matter. What matters is that you achieve success and become free. Then you can do whatever you like.”

“You’d rather own gold; not the miner.”

“You’re dead to me.”

Kevin O’Leary shares his story and some great knowledge on making investment choices easily.

WordPress Pages vs Posts

What is the difference between pages in WordPress and posts?

When you’re first getting started on WordPress, the terminology of “pages” and “posts” can be somewhat confusing. These are the two primary content types that are offered on this platform, but they have similar fields on the user dashboard. When you publish, the look of WordPress pages vs posts is very similar as well.

Here are the key points you’ll want to know.

What Are WordPress Posts?

If you are using WordPress as a platform for your blog, then most of your site content will be published as a “post.” Posts are used for content that is placed in a reverse chronological order on your site, featured on the home page of your blog. That means your most recent post will be displayed first.

That allows for your most recent content to be consumed by your visitors.

Older content is then placed on your site in the order which it was posted. If you published a post yesterday, then it will appear next. Then the post you published 3 days ago. Then the post you published a week ago.

You can setup your site to archive older posts as well. WordPress gives you sorting options that allow for the posts to be searched by month and year. The advantage is that your most recent content is immediately accessible. The disadvantage is that your oldest posts require visitors to do some site research to find them.


What Are WordPress Pages?

Pages on WordPress have the same look and feel as a post, but they are designed for “static content.”

Static content is what you must publish to provide specific information about your site. An “About Me” page is an example of static content. Even if your site is a blog, there is a good chance that you have some static content on your site. Legal disclaimers, a privacy policy, or even a landing page are all good examples of static content that your website should likely have.

What is different about a page vs a post is that this type of content is not designed to be shared socially. As such, the pages added to your site are timeless entries. You can add social sharing buttons to your pages, but the goal is to share your brand instead of the content which is found on the page.

WordPress pages usually have no comment area either. They are present for informational purposes only. Would you want someone commenting on your privacy policy page? Sharing your legal terms over Facebook?

WordPress pages are also designed to be hierarchical. That allows you to build subpages off of the main page. This allows you to create specific navigational routes for your visitors to follow, creating a sales funnel that can lead to higher conversions and a good ROI.

What Are the Key Differences Between WordPress Pages vs Posts?

  • Posts are designed to provide visitors with timely content. Pages are designed to provide your site with evergreen, pillar, or static content.
  • Posts are designed to have content to be shared socially. Pages are designed to reinforce the brand message being presented to the visitors.
  • Posts are categorized and then archived based on the date and time they are published. Pages are hierarchical and provide the foundation for the visitor’s user experience on the website.
  • Posts can be included in an RSS feed with ease, while pages are not designed to be included.
  • Posts follow the website template that has been uploaded into WordPress. Pages offer access to a custom template feature that allows you to structure your permanent content in a way that suits your needs.

What Are the Key Similarities Between WordPress Pages vs Posts?

  • You can have as many pages or posts that you want.
  • Search engine optimization benefits can be achieved using a combination of pages and posts using current best practices.
  • You can use internal linking to take visitors from your pages to your posts or your posts to your pages.
  • Both pages and posts provide website visitors with specific information which helps them get to know your brand and content better.

If you’re just getting started on WordPress, the pages vs posts debate is secondary to the creation of value-based content. Focus on producing information that your visitors will want to consume. When you do that, both your pages and your posts will be able to help you move toward the goals of your site, no matter what they happen to be.

The 22 Rules of Writing Irresistible Copy

Rules-of-Writing

Do you want your content to stand out? Then you must focus on your copywriting skills. Here are the rules you must follow to ensure you get your point across every single time.

1) Start with the title.
You need a strong title and headline to gain the attention of the reader. It must be an honest headline. It should summarize what the reader receives by spending time with your content. Creating curiosity is good, but do it authentically. Not through clickbait.

2) Have a conversation.
Keep your content in a voice that is conversation. You’re not a professor providing a lecture at the local university. You’re also not trying to sell someone a used car. Imagine what you would say to someone if you were having dinner with them. Now put that conversation into words for stellar content.

3) You can’t fake it to make it.
Your copywriting must involve real experience. If you don’t have it, then your only alternative option is to spend time researching the subject matters being discussed. Details are going to be your best friend.

4) Never assume.
Copywriting is the art of making the complex become understandable. You are an expert. Most of your readers are not. Never assume that a reader has the same experience as you do. Write in such a way that you’re teaching concepts from scratch. That means breaking down your terminology into the simplest words possible, whenever possible.

5) Stop keyword packing.
When search engines first came out, keyword packing made sense. You could repeat the same phrase repeatedly to improve your rank. Today’s algorithms are different. Keywords are important, but the value of the content being written has greater value. Weave keywords in whenever possible, but write to the reader, not the algorithm.


6) Be simple.
Use simplistic instructions for your readers to follow when you push them toward a call to action. Your copywriting should include specific instructions that can be followed in the moments after they finish reading your piece. Every path, even if you don’t want the reader to purchase something, should be clear and precise.

Copywriting is an art form that requires balance. You must take your expertise and make it understandable. You must also find your own voice, but make it approachable. When you follow these rules, your content will stand out from the rest of your competition.

25 Breathtaking Hunter S. Thompsom Quotes

Hunter S. Thompsom was an American journalist and author. With many internationally known publications in his time, Thompson was the founder of the gonzo journalism movement. Here is a look at some of the most notable Hunter S. Thompson quotes ever recorded to get you inspired.

“A man who procrastinates in his choosing will inevitably have his choice made for him by circumstance.”

“America… just a nation of two hundred million used car salesmen with all the money we need to buy guns and no qualms about killing anybody else in the world who tries to make us uncomfortable.”

“As far as I’m concerned, it’s a damned shame that a field as potentially dynamic and vital as journalism should be overrun with dullards, bums, and hacks, hag-ridden with myopia, apathy, and complacence, and generally stuck in a bog of stagnant mediocrity.”

“As long as I’m learning something, I figure I’m OK – it’s a decent day.”

“Buy the ticket, take the ride.”

“Faster, faster, faster, until the thrill of speed overcomes the fear of death.”


“I hate to advocate drugs, alcohol, violence, or insanity to anyone, but they’ve always worked for me.”

“I have a theory that the truth is never told during the nine-to-five hours.”

“I learned a long time ago that reality was much weirder than anyone’s imagination.”

“If you’re going to be crazy, you have to get paid for it or else you’re going to be locked up.”

“In a closed society where everybody’s guilty, the only crime is getting caught. In a world of thieves, the only final sin is stupidity.”

“Luck is a very thin wire between survival and disaster, and not many people can keep their balance on it.”

“Objective journalism is one of the main reasons that American politics has been allowed to be so corrupt for so long.”

“Some may never live, but the crazy never die.”

“The Edge… there is no honest way to explain it because the only people who really know where it is are the ones who have gone over.”

“The mind of America is seized by a fatal dry rot – and it’s only a question of time before all that the mind controls will run amuck in a frenzy of stupid, impotent fear.”

“The only difference between the sane and the insane is that the sane have the power to lock up the insane.”

“There are many harsh lessons to be learned from the gambling experience, but the harshest one of all is the difference between having Fun and being Smart.”

“There is no such thing as paranoia. Your worst fears can come true at any moment.”

“Too weird to live, too rare to die!”

“We were somewhere around Barstow on the edge of the desert when the drugs began to take hold.”

“When the going gets weird, the weird turn pro.”

“When the going gets weird, the weird turn professional.”

“Yesterday’s weirdness is tomorrow’s reason why.”

“You can turn your back on a person, but never turn your back on a drug, especially when its waving a razor sharp hunting knife in your eye.”

Here is an interview with Hunter S. Thompson as he goes on to discuss his life and career.

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