Why Your Site Needs Mobile Website Optimization

Mobile-Website-Optimization

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Mobile optimization is one of the latest buzzwords when it comes to online marketing and web design. However, you may still want to know what the big deal about it really is. In this article, we will give you the so what and who cares about mobile optimization when it comes to your business’s webpage. We will talk about sales, mobile and tablet users, how to make your webpage better, and much more. You do not want to miss out on this.

Don’t Miss Out on Sales

So many people now use mobile devices to surf the web. If they cannot visit your company’s webpage, you could be missing out on sales, either online or in your physical location. Around one-fourth of all online sales are now done through mobile devices, mostly Android and iOS phones. A mobile site can put you ahead of your competition (who probably does not already have such a site, as only about 35% of businesses currently do), and can make the overall chance of conversion jump by three fold. You can increase sales even more by streamlining the mobile shopping process.

How to Optimize

Want to know how to improve your site? The most popular option is to go for responsive design sites that clients can see and use on a number of devices. Others might try to develop mobile specific tools, like apps. Still others might opt to convert their sites to the new HTML5 programming language, which is friendlier for optimization of sites. Adaptive design only accounts for around 20% or so of total optimization process. 2% or so have their own plans when it comes to optimization and do other things. About 9% do none of the things listed above. It is up to you to decide.

Tablets, Too!

Having a site optimized for mobile viewing and shopping can also boost tablet sales. Tablet buyers tend to buy about 300% more often than those on smartphones, who may only be doing research, looking up a site for later, or just trying to get contact info. Over half of tablet users love to shop more using these devices than their actual computer, so snagging them can be important to your brand. About 2/3rds or so of tablet users make weekly purchases using their tablets, much more than the typical mobile users on your site.