Twitter vs. Facebook Marketing and Advertising Statistics

Twitter vs. Facebook Marketing and Advertising Statistics

Twitter VS Facebook

Almost half of American adults make regular use of social networking sites. This makes social sites the place to be for businesses both big and small. From the smallest start-ups to giant corporations, they all should be sharing the latest news on Facebook and Tweeting new updates through Twitter.

Also most of the newest people joining social networks are in the 36-49 age group which is set to be the consumer group who will spend the most amount of dollars online. But how can you prioritize which social networks to use? Also with incomplete stats on social media ROI, what is the real worth of all those clicks? Does the effort needed convert effectively?

User Distribution in Social Networks

Twitter has a percentage split of 48% male users and 52% female users on their service. Facebook has a slightly higher percentage of female users, with only 46% male and 54% female users on the platform.

The Age demographics are quite interesting. Some age categories are about the same between Twitter and Facebook, but others are vastly different. In general Twitter has a younger user base, while Facebook has a greater percentage of older users. The greatest variation is in the 18-22 age group with a massive 10% difference between the two social networks. Here are the full stats (numbers don’t add up to 100 due to rounding):

Twitter Age Distribution
18-22 year olds – 26 %
23-35 year olds – 34 %
36-49 year olds – 24 %
50-65 year olds – 13 %
65+ year olds – 4 %

Facebook Age Distribution
18-22 year olds – 16 %
23-35 year olds – 33 %
36-49 year olds – 25 %
50-65 year olds – 19 %
65+ year olds – 6 %

Networking Power

The most popular way of connecting with brands is Facebook. Around 80% of users go to Facebook the most for finding out about brands, where as only 6% go for Twitter and 14% for other social networks. 40% of Facebook uses have “friended” a brand, but only 26% of users on Twitter have ever followed a brand on the service.

The real time nature of Twitter brings with it many possibilities for businesses. Delivering instant updates and information to loyal followers is a powerful tool.

Consumers that are fans of a company on Facebook are usually more loyal to that particular brand. This can have a major impact on buying decisions.

At the moment it is still too early to decide which social network will ultimately be ahead of the pack. Facebook has the advantage at the moment, but even the biggest companies can fall behind. With increasing pressure from the likes of Twitter and Google+, as well as other types of social media sites like Pinterest, the field is open for each network to find its niche.