Have you lost some followers and cannot quite pinpoint what went wrong? There is an algorythm to help you figure things out and hang on to your followers.
A recent study that included 900 participants discovered that:
- Linkedin followers were the LEAST likely to unfollow a brand with 49% responding that they have never unfollowed a brand on Linkedin.
- 12% of respondents said they unfollowed a brand in the last few days on Twitter.
- 25% of respondents said they had unfollowed a brand on Facebook in the last month.
So what does all this mean? It means overall that most consumers do not have too much of a problem unfollowing a brand.
1) Why Do They Leave?
There are a few reasons that seem to send consumers walking. The simplest answer is usually the right one and in this case it really does work out that way. 21% of respondents said that they unfollow a brand when their content is boring or repetitive.
19% said that they will unfollow on Facebook if there are TOO many posts each day and it was determined that more than 6 posts are too many.
A mere 8% said that they would unfollow on Twitter if there were not a lot of tweets.
2) Repetitive and Boring.
One of the top reasons consumers unsubscribe from emails is that they find the content repetitive and boring. 24% said if the content was not interesting they were not sticking around however 28% said they were unsubscribing because their inbox was over full and they wanted to clean up their inbox. The lesson here is to keep emails interesting and relevant and not send them out more than 2x’s a week.
3) What Keeps Them?
Respondents when asked to order the things that were important to them on social media listed the following:
- New content.
- Content relevant to the brand.
Keep the content flowing, make sure that it is relevant to your brand, engage with your audience and post consistently without over doing it.
22% prefer visual content. 15% prefer video and another 15% said the most preferred content for them is consumer reviews. 39% of those surveyed reported that they felt that a brand was very likely to engage with them if they followed them on Facebook. 36% reported that they believed that a brand would engage with them if they followed along on Twitter.
If you are losing followers it may be because you are disappointing them.
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