The Rapid Rise of Social Blogging with Tumblr
Tumblr is becoming a giant in the social blogging scene. Combining the features of blog platforms and social media sites into a simple and accessible service has made it immensely popular. There are over 33 million users on Tumblr, who between them have made over 12 billion posts.
The language support on Tumblr has also helped keep up the momentum and allowed it to grow into new markets. The platform currently supports 8 languages including English, German, French, Italian, Japanese, Spanish, Turkish and Russian.
On average, a staggering 38,000 posts are made on Tumblr every minute. Tumblr is a very visual blogging platform, with 42 % of original posts being photos.
Top Tumblr Tag
Posts can be tagged to describe what they are about and make it easier to search for and categorize. The subjects of the most used tags are quite diverse showing a long term snapshot of what are the most popular topics on the blogging platform. The top 10 tags used on Tumblr are:
No. of Users VS No. of Visits
The statistic of how active different users are is quite interesting. The most active users make up just 2 % of the user base, but account for 43 % of total visits. These are users who made more than 30 visits per months.
The next set of users is not quite that active, but are still regulars. Users who made between 1 and 30 visits each month are 40 % of the Tumblr population and accounted for 44 % of total visits. The remaining 58 % of users only visit around once per month and make up the remaining 13 % of total visits.
U.S.A. User Demographics
It is almost an exact even split amongst male and female users. 51 % of users are men and 49 % are women. Here is how the various age groups are represented on Tumblr:
• Under 18 – 18 %
• 18 to 34 – 36 %
• 35 to 49 – 31 %
• Over 50 – 15 %
Here is the percentage split amongst different ethnic backgrounds using the service:
• Caucasian – 72 %
• African American – 8 %
• Asian – 6 %
• Hispanic – 12 %
• Other – 1 %
The Future of Tumblr
Since 2007 the valuation of Tumblr has increased by a massive amount, from a respectable $3 million to staggering $800 million. Even though Tumblr has received a lot of significant funding, it has yet to announce a viable business plan to justify its valuation with an equally impressive revenue stream. It is still early days for this social platform, and all the signs are pointing to a positive future.
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