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How To Do Keyword Research
One might like to attract internet surfers to the art of fishing. Using the right bait, or keyword, will draw the fish in. For all intensive purposes, the right online crowd. Integrating relevant and poignant keywords into your web pages is more like casting a net into the sea: the better your keywords, the larger the net and the better your odds of generating traffic to your site. In the virtual world, the success you desire begins with a great keyword.
If you want to create a golden list of keywords, you should begin by considering the landing pages of your site. In the majority of cases, the most significant landing page is the home page. However, these may also include some particularly relevant internal pages such as product pages and general or subcategories.
Take time to consider and determine the topics desired for each of your landing pages, then begin brainstorming words that are relevant to your material, creating a list for every page. Put yourself in the customer’s shoes. List the first, natural words that come to mind. These are likely to be the most common and, as a result, the ones average people will use to search for your content. This initial set of words will serve to be your List #1. Create a List #1 for each of your landing pages.
Google Keyword Tool
Copy and paste List #1 into the Google Keyword Tool. This tool will generate a second list of new and improved words by calculating searches for each keyword on List #1. Separate the low-volume words from those that generate high volume, adding the high-volume words to your List #1. This will be your List #2. Repeat the process for each page’s List #1.
Preform Competitor Analysis
Next you will complete a competitor analysis by weeding out the most competitive words. Research your competitors by googling your best keywords from List #2. Using SEOQuake Firefox extension, select three to five competitors from the results and analyze their sites for the most commonly used keywords. Eliminate those most competitive from your list.
Refine List #2 by browsing SERPs for certain keywords, deleting one if utilized by a powerful and outdated site. Browse your competitor’s landing pages for good keywords you have not yet included. You may download lists from their SemRush.com site or study anchors of links from Yahoo.com.
What remains now becomes your List #3. Run these words through the GKT a last time to thoroughly eliminate low-volume words. Finally, check the list once more using Google SERPs via SEOQuake. This process enables you to view and evaluate competition to ensure that it is low. Adjust your keywords accordingly and prepare to debut List #5, your final list, on your website.
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