Color Psychology in Marketing


Color in Marketing

Color can have huge influence over consumers. Here, we will look at how various colors can affect people mentally. We will also have a look at how to choose colors in marketing. Lastly, we will take some color tips from famous brands about what colors are most effective for what markets. If you are planning on designing a logo, a website, or anything else, you need this information.

How Do Colors Affect Us Mentally?

Think about the psychological effects of colors before using them. A short list of the meaning behind colors is listed below.

Red: Shows excitement and stimulation.
Blue: Creates a feeling of trust and security.
Green: Associated with environmental products and promotes feelings of health and tranquility. It is also associated with money.
Purple: Often used in beauty products, purple is used to resemble wise, creative, luxury, or imaginative brands.
Yellow and Orange: These colors are cheerful but is used to much can also lead to a feeling of anxiousness.
White, Gray, and Black: These are associated with a color splash but not to be used to much. White is associated with purity, black is associated with power and strength, while gray is associated with staying power.

Schemes, Contrasts, and Choosing Colors

When designing a webpage, contrast is very important. Use contrasting colors to make easy-to-read text areas, and to make your product pop-out from the page. You always want the background to contrast from the product, if possible. Usually, backgrounds are of lighter colors, with the product being a darker color. For sites with lots of information, go for neutral color schemes. Choose bright colors to create a sense of vibrant energy. Monochromatic, complimentary, and triple color schemes are all appropriate. Monochrome looks sleek. Complimentary schemes appear pleasing to the eye for a large audience. Triple color schemes are the most popular.

Tips from Big Brands

Colors can really affect sales of a product, how many times customers return, and more. Let’s look at what big brands do for color schemes. McDonald’s red and yellow color scheme is appealing to the appetite and children, and seems energetic. It helps to get customers in and out, quickly. Starbucks, on the other hand, uses green to promote relaxation. Fanta has great sales because its product is orange. It is bright, full of energy, and their new products also feature other great, bright colors of all types.

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