Walter Dill Scott is one of the first applied psychologists that drew the field into various business practices to include personal selection and advertising. Here is a look at some of the most notable Walter Dill Scott quotes.
“A lawyer without history or literature is a mechanic, a mere working mason; if he possesses some knowledge of these, he may venture to call himself an architect.”
“A rusty nail placed near a faithful compass, will sway it from the truth, and wreck the argosy.”
“All men who have turned out worth anything have had the chief hand in their own education. Walter Scott”
“Discretion is the perfection of reason, and a guide to us in all the duties of life.”
“Each age has deemed the new-born year the fittest time for festal cheer.”
“Faces that have charmed us the most escape us the soonest.”
“For success, attitude is equally as important as ability.”
“He is the best sailor who can steer within fewest points of the wind, and exact a motive power out of the greatest obstacles.”
“He that climbs the tall tree has won right to the fruit, He that leaps the wide gulf should prevail in his suit.”
“How pleasant it is for a father to sit at his child’s board. It is like an aged man reclining under the shadow of an oak which he has planted.”
“If a farmer fills his barn with grain, he gets mice. If he leaves it empty, he gets actors.”
“If you once turn on your side after the hour at which you ought to rise, it is all over. Bolt up at once.”
“Look back, and smile on perils past.”
“Love rules the court, the camp, the grove, And men below, and saints above: For love is heaven, and heaven is love.”
W. Edwards Deming was an American engineer, statistician and professor. Deming was credited with Japan’s economic post-war boom that drove them through success in the 1950s and 1960s. With 14 key principles to transform your business effectiveness as presented in his book, ‘Out of Crisis,’ here is a look at some of the more notable W. Edwards Deming quotes.
“A bad system will beat a good person every time.”
“A leader’s job is to help his people.”
“A system must have an aim. Without the aim, there is no system.”
“All anyone asks for is a chance to work with pride.”
“Defects are not free. Somebody makes them, and gets paid for making them.”
“Each system is perfectly designed to give you exactly what you are getting today.”
“Eighty-five percent of the reasons for failure are deficiencies in the systems and process rather than the employee. The role of management is to change the process rather than badgering individuals to do better.”
“If someone can make a contribution to the company he feels important.”
“If you can’t describe what you are doing as a process, you don’t know what you’re doing.”
“If you wait for people to come to you, you’ll only get small problems. You must go and find them. The big problems are where people don’t realize they have one in the first place.”
One of the most effective ways to decrease your blog’s bounce rate is with internal links. However, very few blogs get it right or do it enough.
Another fact that most blog owners are unaware of is that a single internal link can make the difference between a post ranking #1 and #6. In case you are wondering, the number one ranking gets 700% more traffic than the number six ranking.
Let me explain how this works. One of the most important factors of the Google ranking algorithm is the amount of time spent on a search result before they hit the back button to return to Google. If you can get people to stay on your site longer than the competing Google results, then your blog post will start to move up higher in the rankings.
In addition, the post that is linked to by the internal link will get a nice boost in page authority. This will help that blog post move up the Google rankings also.
Most bloggers put the time and effort into creating long form posts with great visuals. These tactics lead to a higher average time on page, which improves the overall time that Google searchers spend on their site. This has become the status quo for even having a chance at getting a post to show up in the first four pages of Google results.
The new difference maker in beating out the competition is the strategically placed internal link towards the end of the post. A targeted internal link that only gets clicked on 5% of the time can significantly increase the amount of time Google searchers spend on your site before they head back to Google.
At this point, you know why you should master the art of internal linking. Now, let me show you how…
#1 Start With the Blog Posts that Already Rank Well in Google
Internal linking is not something that you just rush through. You need to make a plan and then execute it. The plan starts by creating a spreadsheet with all of your blog posts that rank between #2 and #10 on Google.
You can go to SEMRush and type in your domain name to see all of your current rankings on Google.
If you do not have a tool to see your rankings, then you can always make a spreadsheet of your most visited blog posts.
The point here is to focus on the blog posts that will benefit the most by having a well placed internal link.
#2 Identify Blog Posts that Can Be Grouped Together
Go through the posts on your internal link spreadsheet and group related posts together. If you have five posts on SEO, then that can be one group. This will allow you to create an organized internal link structure from SEO post #1 through SEO post #5.
Here is an example of how to place internal links in a group of five posts.
SEO Post #1 has an Internal Link to SEO Post #2 SEO Post #2 has an Internal Link to SEO Post #3 SEO Post #3 has an Internal Link to SEO Post #4 SEO Post #4 has an Internal Link to SEO Post #5 SEO Post #5 has an Internal Link to SEO Post #1
By grouping these five posts together as opposed to just two, you will be able to drive a portion of new visitors through five posts about SEO. This increases page views, time on site, email subscribers, and product conversions. There is a direct correlation of the number of page views per visit to the perceived trust of your blog.
#3 Create a Natural Transition to the Internal Link
The lazy blogger’s internal link is the related posts section built into the theme of their blog. While it is good to have a related posts section, those links are rarely clicked on. You are relying on a low end program to randomly choose posts from the same category. On top of that, it has a similar feel to a banner ad because it is not part of the article.
The internal links that have the most clicks have a natural transition within the post. It needs to look and feel like part of the article. I recommend creating a three to five sentence transition paragraph. This will wet their appetite for what will be revealed when they click on the internal link.
#4 Use the Same Font Size for the Internal Links
I have to admit, I failed to do this in the first year of my blog. I thought that if I made it bigger and bolder, then people would click on it like crazy. This was not the case. Once I finally changed my internal links to the same font size as the post, I saw an 350% increase in internal link clicks.
#5 Use the Post Title for the Internal Link
If you are doing it right, then your post title is already designed to compel people to click on it. For your internal link, all you have to do is place the title of the post towards the end of the transition paragraph and link it up.
Here is an example of a transition paragraph using the post title for the anchor text…
Internal links are just one tactic pro bloggers use to decrease their bounce rates. I highly recommend that you take a look at all “25 Proven Ways to Decrease Your Bounce Rate.” This will give you an entire arsenal of proven tactics to get more page views and fewer bounces.
#6 Test Different Internal Links to Find Out Which One Gets the Most Quality Clicks
I recommend testing multiple internal links on your ten most visited posts. The easiest way to test internal links is to swap them out at the same time every week for four weeks. Once your test is completed, you will want to look at the total clicks and the time on page.
This is going to show you how well your transition paragraph and internal link post topic resonated with new visitors.
Time on Page of Internal Link Post Just because an internal link gets the most clicks does not mean it is the clear winner. If everyone is backing out of the internal link post, then it is not a good match. The goal is to keep them on your site as long as possible.
After you have tested different internal links on your top 10 most visited posts, then you will have a couple of proven formulas to reuse over and over again.
#7 Create a Pillar Post Internal Link for Each Category
For every category on your blog that gets traffic, you should have a pillar post on that category. A pillar post is a post that puts your best foot forward. These posts are usually epic masterpieces that are well beyond 2000 words, and they are also loaded with visual elements. At the end of the pillar post, there is either a transition to one of your products or a lead magnet designed to get readers to subscribe to your list.
This is an easy way to create an internal link funnel that takes new visitors to your best pieces of content. You can place a custom transition paragraph with an internal link in every post within a category by using the plugin Ad Inserter.
A pillar post category internal link can be paired with a custom post specific internal link. Just be sure to have a transition paragraph for each one.
If you implement these seven internal link tactics, then you will see a massive improvement on virtually every key metric.
Thomas J. Stanley was an American writer and business theorist best known for his award winning book and New York Times’ Best seller, ‘The Millionaire Next Door.’ Looking at some of the most sound financial principles and mentalities to embrace will surely assist you along the way of creating your own success. Here is a look at some of the most memorable Thomas J. Stanley quotes to know.
“America is still the land of opportunity. Over the past thirty years I have consistently found that 80 to 85 percent of millionaires are self-made.”
“Be tough … life is. In other words, there is no promise of a rose garden.”
“Being well educated has certain economic drawbacks.”
“Financially independent people are happier than those in their same income/age cohort who are not financially secure.”
“For every millionaire who owns a $1,000 suit, there are at least six owners who have annual incomes in the $50,000 to $200,000 range but who are not millionaires.”
“Good health, longevity, happiness, a loving family, self-reliance, fine friends … if you [have] five, you’re a rich man….”
“Great offense and poor defense translate into under accumulation of wealth.”
“Have you ever noticed those people whom you see jogging day after day? They are the ones who seem not to need to jog. But that’s why they are fit. Those who are wealthy work at staying financially fit. But those who are not financially fit do little to change their status.”
“His view of millionaires is shared by most people who are not wealthy. They think millionaires own expensive clothes, watches, and other status artifacts. We have found this is not the case.”
“How can well-educated, high-income people be so naive about money? Because being a well-educated, high-income earner does not automatically translate into financial independence. It takes planning and sacrificing.”
“I am not impressed with what people own. But I’m impressed with what they achieve. I’m proud to be a physician. Always strive to be the best in your field”
“If you’re not financially independent, you will spend an increasing amount of your time and energy worrying about your socioeconomic future.”
“If you’re not yet wealthy but want to be someday, never purchase a home that requires a mortgage that is more than twice your household’s total annual realized income.”
“If your goal is to become financially secure, you’ll likely attain it…. But if your motive is to make money to spend money on the good life,… you’re never gonna make it.”
“It is very difficult for a married couple to accumulate wealth if one is a spendthrift. A household divided in its financial orientation is unlikely to accumulate significant wealth.”
“It matters less how much more you make than what you do with what you already have.”
“It’s amazing what you can do when you set your mind to it. You’ll be surprised how many sales calls you can make when you have no alternative except to succeed.”
“It’s easier to accumulate wealth if you don’t live in a high-status neighborhood.”
Read as much as possible!! And never give up. This weeks read. Millionare women next door by Dr. Thomas J Stanley. P.hD pic.twitter.com/t1smOm04ed
“Many people who live in expensive homes and drive luxury cars do not actually have much wealth. Then, we discovered something even odder: Many people who have a great deal of wealth do not even live in upscale neighborhoods.”
“Money should never change one’s values…. Making money is only a report card. It’s a way to tell how you’re doing.”
“Most millionaires generally don’t limit themselves to stocks, bonds, and related investments—they invest heavily in private businesses and real estate.”
“Most people will never become wealthy in one generation if they are married to people who are wasteful. A couple cannot accumulate wealth if one of its members is a hyperconsumer.”
“Mrs. Rule wants to be free of financial worry before her sixty-fifth birthday. Each time she tabulates, she tells herself she is reducing her fear of never being able to retire in comfort.”
“Multiply your age times your realized pretax annual household income from all sources except inheritances. Divide by ten. This, less any inherited wealth, is what your net worth should be.”
“One of the reasons that millionaires are economically successful is that they think differently.”
“The advertising industry and Hollywood have done a wonderful job conditioning us to believe that wealth and hyperconsumption go hand in hand.”
“The foundation stone of wealth accumulation is defense, and this defense should be anchored by budgeting and planning.”
“There is an inverse relationship between the time spent purchasing luxury items such as cars and clothes and the time spent planning one’s financial future.”
“To build wealth, minimize your realized (taxable) income and maximize your unrealized income (wealth/capital appreciation without a cash flow).”
“Unfortunately, most Americans think that they are emulating the rich by immediately consuming any upward swing in their cash flow.”
“Wealth is more often the result of a lifestyle of hard work, perseverance, planning, and, most of all, self-discipline.”
“Wealth is not the same as income. If you make a good income each year and spend it all, you are not getting wealthier. You are just living high. Wealth is what you accumulate, not what you spend.”
“What if he had taken full advantage of the tax-advantaged benefit from the time he was first employed? Today he would be a millionaire. Instead, he is on the perpetual earn-and-consume treadmill.”
“What is to be learned from this case scenario? Choose a financial advisor who is endorsed by an enlightened accountant and/or his clients with investment portfolios that in the long run outpace the market. ”
“What you probably don’t know is that your neighbor in the $300,000 house next to yours bought his house only after he became wealthy. You bought yours in anticipation of becoming wealthy. That day may never come.”
“Whatever your income, always live below your means.”
Here is an interview with Thomas Stanley as he shares the history and future of his renewed commitment to the travel agent community.
A value added tax, or VAT for short, really is a money machine. It is a tax that is imposed to a buyer through every stage of the supply chain. It also applies to the sale of a product or service like a sales tax. It becomes a tax that becomes part of the retail price. You’ll find VAT in all European Union countries, Canada, and others, but it is not in the United States.
What are the value added tax pros and cons? Here are the reasons why some support this type of tax, while others are strongly opposed to it.
What Are the Pros of a VAT?
1. It can change complicated taxation systems.
In the United States, the 2016 tax code consists of over 74,000 pages of rules and regulations. That makes it difficult for the average person to navigate through their tax responsibilities. With a value added tax, the system can be changed so that it becomes a little easier to understand. Who has time to read 500 million words of tax code anyway?
2. It would offer the opportunity to generate new money.
When online sales take place, there are several scenarios where a consumer in the US would pay zero in taxes for their purchase. With the presence of a VAT, this would change because the tax would be applied on a national level. All sales, including online sales that may not see a state-imposed sales tax, would generate extra money.
3. It creates more incoming revenues.
There are critical programs that every government runs. The importance of each individual program may be up for debate, but with the funds generated by a VAT, those programs can be properly funded. A VAT can also provide essential services to communities, be used for deficit reduction, and for other designated purposes.
4. Most tourists forget to apply for a VAT refund.
All sales have a VAT assigned to them when a purchase is made. Most VAT tax regulations allow for those who live outside of the country to apply for a refund of the tax that was paid. It is something that is often forgotten about, which means this is a source of extra revenue that can be accessed. Because detailed receipts are also required, some may not even qualify for a refund application and not even realize it.
What Are the Cons of a VAT?
1. It is usually a tax that is very regressive.
Most of the tax dollars that are generated by a VAT come from those who can least afford to pay them. The poorest percentages of a socioeconomic system tend to pay a higher overall percentage of their income to the VAT than their wealthier counterparts.
2. It is a tax that is usually added to other taxes.
In the United States, a VAT would most likely be added in addition to a state sales tax. If there is a 6% sales tax and a 4% VAT is added, then a $10 item would cost $11 for a consumer instead of $10.60. On big ticket items, that’s a difference that can really add up quickly.
3. It would become an administrative burden to businesses.
When a VAT is added, it changes the retail price point of every item and service that is offered. The VAT would need to be calculated for every step of the process that it takes to create a product or offer a service. Then these added costs would be put into the final product price, which causes the consumer to pay for all of the added taxes. Then the consumer has a final VAT that they must pay when finalizing their purchase.
4. Not everyone may need to pay a VAT.
Many VAT systems offer businesses the opportunity to apply of a tax exemption. This means they would not need to pay the value added tax on items that are being used that will be eventually sold to a consumer. This means a majority of the tax burden will be on individual consumers, with exempt businesses essentially getting a free ride when a consumer has no access to apply for such an exemption.
The value added tax pros and cons can often inspire a passionate debate. It is a system that can raise a lot of cash, but does it come at the expense of those who have the greatest needs? That is a question that every community must answer if looking at a VAT as a potential financial solution.
Quality content is the key to interact with your community while optimizing it can also boost your traffic, generating possible future leads for your business. However, such quality content is not that easy to create, especially if you would like it to be really engaging. So what are the most vital points that you should always keep an eye on when creating successful content? Let’s see!
1) Think as a reader.
To get the essence of engaging content the most important thing is to know your community and know it well. Analyze some feedback from your readers. Check your received emails, comments, conduct some interviews and surveys to know what are the trending topics and questions. Help your community members to solve their frustrating problems. Once you have gathered enough information, narrow your content to a problem which your can provide an immediate solution to.
2) Know your competition.
There is a great chance that your content won’t be the first one to cover that specific topic. Therefore, it is highly advisable to check the work of others to help you create unique content. Use Google to check for content related to your keywords, and take advantage of services like Buzzsumo to see which are the most trending posts out there. After doing some research, you’ll know not only your competition but get a better picture of the style that you should apply and the most important points which you should include.
3) Lab time.
You’d think you are set to put down those fascinating words that will make your competition burst out in envy, but sadly the most important part still lies ahead: planning. Time to get back to the lab! Plan your content, do your research on your topic, design your main points to be as relevant and meaningful as possible. Brainstorm to make your content unique and to differ from your competition. Before you’d get to the next final step, it is also a great idea to create some drafts, that will help you finalize your quality content.
4) Put those words down and double-check.
Once you are done with the steps above, you are finally ready to put those words down. Once ready with your new content, to double-check if you are material is on point, ask yourself the most important questions, like: Is my opening engaging and on point, that addresses my reader’s problems in the beginning? Did I create a structure that is easy to follow and will encourage my readers to continue? Do I use the appropriate language that is relevant to my audience? Once again, try to evaluate your final material as one of your future readers, and fix anything that you bump into in the meantime.
Thomas J. Peters is an American writer best known for his writing on business management practices. His book, ‘In Search of Excellence’ marked a turning point in Peters career. Here is a look at some great Thomas J. Peter quotes to be familiar with.
“Almost all quality improvement comes via simplification of design, manufacturing… layout, processes, and procedures.”
“As a consumer, you want to associate with brands whose powerful presence creates a halo effect that rubs off on you.”
“Business is about people. It’s about passion. It’s about bold ideas, bold small ideas or bold large ideas.”
“Celebrate what you want to see more of.”
“Communication is everyone’s panacea for everything.”
“Community organizing is all about building grassroots support. It’s about identifying the people around you with whom you can create a common, passionate cause.”
“Everyone has a chance to learn, improve, and build up their skills.”
“Excellent firms don’t believe in excellence – only in constant improvement and constant change.”
“I know it sounds crazy, but you’ve got to let what you’re going to do find you, rather than you pursuing it.”
“If a window of opportunity appears, don’t pull down the shade.”
“If you really want to kill morale, have layoffs every two months for the next two years.”
“If you’re not confused, you’re not paying attention.”
“Leaders don’t create followers, they create more leaders.”
“Management is about arranging and telling. Leadership is about nurturing and enhancing.”
“One simply cannot pay tribute to Stephen Covey without saying at the outset that he was a lovely human being.”
“Remember my mantra: distinct… or extinct.”
“Statistically and emotionally, I believe that the way I can be of help to society is by doing what I know and what I’ve been good at.”
“The best leaders… almost without exception and at every level, are master users of stories and symbols.”
“The magic formula that successful businesses have discovered is to treat customers like guests and employees like people.”
“The simple act of paying positive attention to people has a great deal to do with productivity.”
Here is a video on Tom Peters on the topic of reimagining business excellence in a disruptive age.
Theodore Levitt was an American economist and professor at Harvard Business School. Known for popularizing the term ‘globalization,’ Levitt also proposed the meaning and definition of the term ‘corporate purpose.’ With a half dozen books under his belt, and another half dozen articles published during his life, here is a look at some of the most notable Theodore Levitt quotes.
“A consistently highly creative person is generally irresponsible.”
“A product is not a product unless it sells. Otherwise it is merely a museum piece.”
“All organizations are hierarchical. At each level people serve under those above them. An organization is therefore a structured institution. If it is not structured, it is a mob. Mobs do not get things done, they destroy things.”
“An industry begins with the customer and his or her needs, not with a patent, a raw material, or a selling skill”
“Anything in excess is a poison.”
“Creative people tend to pass the responsibility for getting down to brass tacks to others.”
“Creativity is thinking up new things. Innovation is doing new things.”
“Every major industry was once a growth industry. But some that are now riding a wave of growth enthusiasm are very much in the shadow of decline.”
“Experience comes from what we have done. Wisdom comes from what we have done badly.”
“Ideas are useless unless used. The proof of their value is in their implementation. Until then, they are in limbo.”
“Ideas can be willed, and the imagination is their engine.”
“In spite of the extraordinary outpouring of totally and partially new products and new ways of doing things that we are witnessing today, by far the greatest flow of newness is not innovation at all. Rather, it is imitation.”
“Just as energy is the basis of life itself, and ideas the source of innovation, so is innovation the vital spark of all human change, improvement and progress.”
“Kodak sells film, but they don’t advertise film; they advertise memories.”
If you want to get to the top of the Google rankings, then you need to strategically map out the titles of your blog posts. The vast majority of Google users scan only the title of the results when making their decision of which one to click on. Google keeps track of which results get clicked on the most, and this is one of the key components of Google’s ranking algorithm. If your title does not compel people to click, then you are destined to get little to no traffic from Google.
In previous posts, I have conveyed to you the importance of using a number at the beginning of your titles. Now I am going to dive deeper into what words that drive the most clicks and shares.
So… Let’s get started.
#1 Place a Superlative in Your Post Title
A superlative is a strong adjective, and it has a big impact on drawing eyeballs to your post titles. Here are a few examples of common superlatives used in post titles.
Best Quickest Easiest
A perfectly placed superlative will make your post appear to be the best choice in a slew of selections.
Here is an example of a title without a superlative…
11 Types of Post Titles
Here is the same example with a superlative…
11 Best Types of Post Titles
People are naturally drawn to the best, easiest, and quickest way to do something.
One other point to keep in mind, is that you should only use one superlative in your title. Conductor’s headline study identified that more than 51% of the people surveyed preferred only one superlative in a title.
An example of a title with more than one superlative would be…
13 Best Tips Ever For Creating the Perfect Title
Best, ever, and perfect are all superlatives.
#2 Use a Little Fear in Your Title’s Superlative to Drive Interest
Tax attorneys have been using fear in their radio ads for years to drive people to pick up the phone and call them. Then same psychological concept applies to post titles. Here are two variations of titles for the same post to illustrate the impact of a negative superlative on clicks.
Here is the positive superlative variation…
11 Best SEO Tactics to Improve Rankings
Here is the negative superlative variation…
11 Worst SEO Tactics to Avoid at All Costs
I have always found it fascinated that these types of titles drive a ridiculous amount of clicks. I have seen this work on social media, email subject lines, and even podcast titles.
There is a famous study that was conducted by Outbrain on positive versus negative superlatives in titles. The titles with negative superlatives, using the words “never” or “worst,” were clicked on 30% more than the other titles.
#3 Copy BuzzFeed’s Proven Post Title Formulas
BuzzFeed has been coming up with the most shareable headlines for years. Their entire business model is based on getting people to share their posts over and over again. Because of this, they have invested millions of dollars in trying to identify the precise phrases that get shared and clicked on the most.
You could spend hundreds of hours trying to recreate the wheel, or you could just copy some of the proven formulas that BuzzFeed uses year round.
Here are some of the most shared and clicked three word phrases in BuzzFeed article titles.
Before You Die In Your Life Reasons You Should __ Things That __ Most Important Probably Didn’t Know __ Signs You of All-Time Didn’t Know About __ Reasons Why
Here are some examples of post titles incorporating these three word phrases.
13 Things That Your Blog Needs to Have
7 Most Effective SEO Tactics of All-Time 11 Reasons Why Your Emails Never Get Opened
People are subconsciouly drawn to these types of titles, and the formula works for virtually any type of blog post title.
#4 Address the Reader in Your Blog Post Titles
People want to feel as if you are talking to them directly. By using the words “you” and “your” in your title, you are addressing them individually.
Here are a few examples of titles that address the reader…
15 Best Ways to Grow Your Business to a New Level 9 Easiest Ways to Double Your Blog’s Traffic 11 Best Quotes to Motivate Yourself to Work Harder
Buffer analyzed millions of headlines to find out which types of titles were shared the most. The top two most shared headlines types were the list title and the reader addressed title.
The takeaway here is that you should always write copy and content as if you are having a 1-on-1 conversation with another person.
#5 Use Power Words to Convey Emotion in Your Titles
So you may be asking yourself right now, “what exactly is a power word?” The most used power word of all-time in advertising is “free.” This word continues to be used over and over again because it consistently spurs emotion in anyone that sees it.
CoSchedule actually did a study to quantify the effects of the emotional headline value on the number of social media shares. The post titles with high emotional value were shared dramatically more than the post titles with low emotional value.
I personally use the 180 power words that the famous copywriter Karl Stepp uses for emotional ad copy. Some of my favorite power words to use in blog titles are…
Interesting Expert Ultimate Innovative Astonishing Important Remarkable Proven
Here is the entire list.
If you consistently use the right words in your post titles, then you will start to see a dramatic improvement in your Google rankings and social shares.
Once you are ready to take your brand out there and spread the word, the benefits of promoting your own unique brand through social media can be vital when it comes to boosting your brand success. Growing your community in a thoughtful way can only affect your success in a positive way, or even become a governing factor in your unfolding story. However, there are some dos and don’ts you should keep an eye on before you leap into action, so let’s see a few paragraphs from the book of Social Media Alchemy.
1) Prepare, Plan, Deliver, Repeat
Consciously plan your moves to promote your brand successfully. Take into account your own brand identity, analyze the key features of it, and those that help to give your customers a memorable experience. Based on those come up with a plan for promotion. Before launching up your campaign it’s highly recommended to spend some time in the lab instead of throwing stuff out there randomly, keeping your fingers crossed. Instead, prepare your steps before you make your initial move.
2) Quality, Quantity, and a Question
Always use quality content for promotional purposes and ride the waves generated by trending topics. While doing so, keep an eye on the amount of promotional content you are sharing: instead of putting an overwhelming amount of content out there in a short time, focus on creating a steady flow to acquire a general presence. Also, ask yourself the question: which platform can be the most suitable for my brand and content? Try to focus on one of them primarily and don’t try to tame all of them at once. Once again, build up gradually to become a social media master.
3) Your Brand, Your People
Make sure your profile and activity are matching your own brand identity. Go for the small aspects to convey your message, like colors, font styles, logos and choose such topics for content creation that fascinate your community. Once you start sharing some engaging, quality content, your community can start to grow. Make them feel that they are part of your story. Share a bit of an insider information on your team, let them know you and your team members, help them to connect more easily.
4) Get Back to the Lab
You are doing great! Time to get back to the lab. Besides taking advantage of the toolset offered by Google Analytics, lookup tools that can help you achieve the success you are after. By providing in-depth analysis, ways to handle more platforms at once, or to help you increase your shareability (Hootsuite, PostPlanner etc.), these tools can be a game changer. Monitor your metrics constantly and prepare your next move accordingly and don’t forget to Prepare, Plan, Deliver and Repeat.
Taiichi Ohno was a Japanese industrial engineer and businessman known as the Father of the Toyota Production System. Specializing in Lean Manufacturing, Ohno devised a plan that would focused on the top seven wastes in the system, resulting in new organizational approaches throughout the world. With a couple of written works during his life, here is a look at some of the most notable Taiichi Ohno quotes ever documented.
“All we are doing is looking at the time line, from the moment the customer gives us an order to the point when we collect the cash. And we are reducing the time line by reducing the non-value adding wastes.”
“Also, bad quality causes big disruptions in my river system.”
“And we are reducing the time line by reducing the non-value-added wastes.”
“Costs do not exist to be calculated. Costs exist to be reduced.”
“Data is of course important in manufacturing, but I place the greatest emphasis on facts.”
“Having no problems is the biggest problem of all.”
“I’m proud to be Japanese and I wanted my country to succeed. I believed my system was a way that could help us become a modern industrial nation.”
“If you are going to do kaizen continuously you’ve got to assume that things are a mess. Too many people just assume that things are all right the way they are.”
“If you are going to do TPS you must do it all the way. You also need to change the way you think. You need to change how you look at things.”
“In terms of quality, it means to make the defects immediately apparent. In terms of quantity, it means that progress or delay, measured against the plan, and is made immediately apparent.”
“It takes great effort to follow the rules of a pull system … thus a half-hearted introduction of a pull system brings a hundred harms and not a single gain.”
“Make your workplace into showcase that can be understood by everyone at a glance.”
“My first move as the manager of the machine shop was to introduce standardized work.”
“No goal, regardless of how small can be achieved without adequate training.”
“No one has more trouble than the person who claims to have no trouble.”
“People who can’t understand numbers are useless. The gemba where numbers are not visible is also bad. However, people who only look at the numbers are the worst of all.”
“Progress cannot be generated when we are satisfied with existing situations.”
“Standards should not be forced down from above but rather set by the production workers themselves.”
“The key to the Toyota Way and what makes Toyota stand out is not any of the individual elements…But what is important is having all the elements together as a system. It must be practiced every day in a very consistent manner, not in spurts.”
“The more inventory a company has, the less likely they will have what they need.”
“The only place that work and motion are the same thing is the zoo where people pay to see the animals move around.”
“The slower but consistent tortoise causes less waste and is more desirable than the speedy hare that races ahead and then stops occasionally to doze.”
“The Toyota style is not to create results by working hard. It is a system that says there is no limit to people’s creativity. People don’t go to Toyota to ‘work’ they go there to ‘think’.”
“We are doomed to failure without a daily destruction of our various preconceptions.”
“When you are out observing on the gemba, do something to help them. If you do, people will come to expect that you can help them and will look forward to seeing you again on the gemba.”
“When you go out into the workplace, you should be looking for things that you can do for your people there. You’ve got no business in the workplace if you’re just there to be there. You’ve got to be looking for changes you can make for the benefit of the people who are working there.”
“Where there is no Standard there can be no Kaizen.”
“Without standards, there can be no improvement.”
Here is a look at some important tips on visual management and understanding its meaning and origin of its foundation in the Toyota Production System.
SWOT stands for strengths, weaknesses, opportunities, and threats. It is an analysis that can be used whenever creativity is required. From product creation to service implementation, the challenges and objectives a company faces can be met head-on with this tool that can be used to brainstorm strategic planning needs and other competitive forms of analysis.
The SWOT analysis pros and cons show that it can be a beneficial tool to use, but it may not be the correct tool for some situations. Here are the key points to consider.
What Are the Pros of SWOT Analysis?
1. It helps condense a large amount of data into something that is manageable.
What a SWOT analysis does well is encourage simplification. There are many different situations that may have multiple influence factors that occur simultaneously or on a regular basis. By using this tool, it becomes possible to have a greater overall understanding of the big picture while still being able to focus on the fine details that the smaller picture requires.
2. You can identify threats and opportunities.
Businesses can use a SWOT analysis to identify their primary opportunities and threats that exist in any given market. This tool offers scalable results as well, which means any local community can have the data expanded to the regional, national, or international level. This allows the business to identify and then use their strengths and weaknesses to the greatest possible advantage.
3. It allows for additional tool identification.
A SWOT analysis also allows a group to be able to decide what the most appropriate tools will be to accomplish a goal or exercise. These tools can be evaluated for their usefulness and methods can be analyzed before implementation to determine effectiveness. This, in turn, helps the organization to take advantage of whatever opportunities may be available at any given moment.
What Are the Cons of SWOT Analysis?
1. It can sometimes encourage oversimplification.
When you’re able to simplify some concepts, then you make them approachable to more people. The only problem is that SWOT can be used to keep encouraging simplicity, which results in an oversimplification of an issue or concern at the highest levels. This makes it difficult to address the situation that may be unfolding because a full overview is not obtained.
2. SWOT analysis is not always objective.
Individuals who are involved in SWOT analysis have their own natural bias and tendencies that will be brought forth. If some have vested interests in what is happening, they may not even apply the analysis in an objective way. These traits must be taken into account before beginning the process, otherwise a true beneficial outcome may be difficult to achieve.
3. There are no limits in place.
When a SWOT analysis is being used, there are no real limits that are naturally in place. This can make it difficult, especially during the initial stages, to determine what may be relevant and what may not be.
4. Unknown factors will influence expected outcomes.
Even with the best planning and expertise available, a SWOT analysis can only operate based on the known factors that are present. Unknown factors may be present and influence results in unexpected ways. Something as simple as an inadequate definition of current factors can be enough to influence an expected outcome in a negative way.
5. The terms used can be vague, ambiguous, or even meaningless.
Because a SWOT analysis works more on generalities instead of specificities, the outcome of this tool can sometimes be viewed as a waste of time. This is because the simplification process looks to find common ground wherever it is located. It often leads to the use of certain phrasing or internal jargon that can be interpreted in multiple ways.
6. There is no obligation to verify.
This means statements or analysis aspects that are provided are taken at their word. There is no research requirement, which allows someone to influence results in a way that may be personally beneficial. A SWOT analysis also offers no suggestion for solving a disagreement which may occur, creating the possibility of a stalemate happening if there are two opposing sides that are unwilling to compromise.
The SWOT analysis pros and cons show that there are several drawbacks that must be considered, but the positive benefits are often worth the effort. By taking each key point seriously, it becomes possible to maximize these benefits on a regular basis.
Shigeo Shingo, a Japanese industrial engineer was considered to be one of the world’s leading manufacturing experts and its practice with the Toyota Production System. With over a dozen books and publications, here is a look at some of the most notable Shigeo Shingo quotes ever documented.
“A relentless barrage of ‘why’s’ is the best way to prepare your mind to pierce the clouded veil of thinking caused by the status quo. Use it often.”
“Are you too busy for improvement? Frequently, I am rebuffed by people who say they are too busy and have no time for such activities.”
“Even the greatest idea can become meaningless in the rush to judgement. To gauge an idea as feasible we must cut our ties to the status quo and find the balance between constructive criticism and judgment.”
“Improvement usually means doing something that we have never done before.”
Ritsuo Shingo, son of Shigeo Shingo, at the Productivity Press booth during the 2015 Shingo Conference. pic.twitter.com/rWPZuXcVXa
One of the easiest ways to get a boatload of quality backlinks is to do podcast interviews. Almost every podcaster creates a show notes page for each podcast episode. This show notes page is like a mini blog post, and it has links to every website mentioned in that episode. If you get interviewed, then the host is going to add a link to your website on the show notes page.
In addition to the link, you are going to add email subscribers and generate revenue. A podcast interview typically converts 5 to 10 times more sales than a guest post does with similar audience sizes. The reason for this is because of the intimacy between the host and their audience. By having you on their show, they are giving you a soaring endorsement delivered with their voice straight into the ears of every listener.
Podcasts have experienced a rebirth over the last three years. Today, over 57 million people listen to podcasts on a regular basis.
Once you get the hang of it, a podcast interview is one of the easiest types of linkbuilding tactics to execute. It is like having a 30 minute phone call with a friend that looks up to you.
Two Best Ways to Book Podcast Interviews
As with anything, the secret to being successful is using a proven process. There are two great ways to find prospective podcast shows to go after for an interview booking.
#1 Identify Experts in Your Industry that Are Getting Interviewed
The first is to identify experts in your niche or industry that have been interviewed on podcasts. If you are an avid podcast listener, then you have probably heard a couple of industry experts on past podcast episodes. Most of these experts will have already done the leg work for you. All you need to do is go to the podcast section on iTunes and do a search for their name. This will give you a list of every podcast that they have been interviewed on.
The second tactic is to go after podcasts in your category that are featured in the new and noteworthy section. These podcasts are just starting out and are always in need of more guests to be interviewed. Most of these hosts will say yes, and you will get booked for a date that is less than 60 days away.
Using Domain Authority to Assess the Best Opportunities
As you use these two tactics to identify interview opportunities, you will want to create a Google spreadsheet to build out a list of prospective podcasts to target. You should eliminate solo shows that do not interview guests. For example, my podcast is a solo show. I teach by myself and do not conduct interviews. In addition, you should trim any podcasts that are not consistently publishing new episodes.
Your Google spreadsheet should have the iTunes url to their podcast, url to their website, domain authority of their website, email address, and Twitter handle. Here is a quick refresher on what domain authority is. It is a scoring method used to determine a domain’s ability to rank on Google and influence rankings with an outbound link. The scale is from 0 to 100. A backlink from any site with a domain authority over 30 is going to help push all of your posts up the Google rankings.
Once you have all your podcasts in your spreadsheet, you will rank them by highest domain authority to lowest. Just because a website is below a domain authority 30 does not mean you should ignore them completely. They might be just starting out today, and next year their site could be well beyond a domain authority of 30. If you have never done an interview before, then it is best to get your feet wet with the podcasts that have little or no domain authority.
One of the shows that I am interested in being interviewed on is Entrepreneur on Fire. When I conduct a search through the tool Open Site Explorer, it reveals that the domain authority of EOFire.com is 67.
For each prospective podcast, I recommend reading their about page and listening to their most popular episode. Their podcast page on iTunes will show you the popularity of every episode. The best practice is to spend more time preparing for the podcasts with higher domain authority websites. I usually spend 1 hour on high domain authority urls and 15 minutes on low domain authority urls.
4 Keys to Crafting the Perfect Introduction Email
Once you have done your research on the podcast, then it is time to send out an email to the host.
Here are the most important aspects of the introduction email.
#1 Create a Compelling Subject Line that Will Make the Email Get Opened
The best way to get a podcast host to open an email is to mention his podcast in the subject line. A few examples are..
I Love Your Podcast Episode #23 Rocked Question About Your Podcast
#2 Write a Great Opening Paragraph Showing How Their Audience Will Benefit
It is not about you, and it is not about the host. It is all about what their audience will get out of hearing your interview. This should be your first three sentences, which will include the basic idea for the episode built around your interview.
Here is a good example of an opening paragraph.
I love your podcast, and my favorite episode so far was #23 on how to make serious money from your blog. I am very interested in coming on your podcast as a guest. I know I can deliver some major value to your audience. I grew my blog from zero to 1 million visitors in less than 18 months. I would be honored to share how I did it with your listener base.
#3 Go the Extra Mile by Giving Them a Catchy Title to Use for Your Episode
You want to let them know that you are going to be a great guest that will make everything as easy as possible. By giving them an actual episode title, you are letting them know that your interview is going to be a layup.
Here are three titles that I have given out in the past.
Going from Zero to 1 Million Monthly Visitors Getting 1 Million Monthly Visitors from Google Growing Your Blog’s Audience to 1 Million Visitors and Beyond
#4 Close by Mentioning Something Specific from Their About Me Page
This lets them know that you took the time to research who they are. This conveys that you will be prepared for the interview and deliver great answers to every question they ask.
3 Ways to Prepare for the Interviews
Once you have booked your interview date and time, then you will need to plan out your preparation for the interview. Here are three ways I prepare for podcast interviews.
#1 Ask Them to Send You the Interview Questions a Day Before the Interview
Once you get the questions, write an outline for your answers so that you are not just winging it through the interview. After you have done a few interviews you will no longer need an outline because most of the questions will be similar.
#2 Create a Special Giveaway Lead Magnet Just for Their Audience to Capture Emails
A tailored lead magnet is going to get 500% more visitors than just giving out your domain name. You will create a landing page with a custom url just for that podcast. If I were to be on Entrepreneur On Fire, then my custom url would be TheBlogMillionaire.com/EOFire. You can take the landing page to the next level by making an introduction paragraph that mentions that specific podcast. You can repurpose this landing page for every podcast you appear on just by making a few small edits.
Here is an example of a lead magnet from a recent guest on EOFire.
#3 Make Sure you Have Skype, a Good Microphone, and a Quiet Place with No Background Noise
Every podcast host that has interviewed me used Skype to record the interview. You will want to have Skype downloaded and ready to go before your first interview. You will also need a good microphone to help you sound like a rock star. The best low cost microphone is the Audio-Technica ATR2100, which you can get on Amazon for $55. If you do not have a quiet place in your house, then take your laptop into your closet. The clothes will absorb the echoes and make you sound like you are in a recording studio.
A Few Tactics that will Make You and Your Interview Memorable
Before I leave you, I want to equip you with a few tactics to make everyone remember who you are and what you said.
#1 Weave Your Success Story Into Your Interview
People remember stories over everything else. We all have an origin story of how we got to where we are today. Usually it begins with frustration or hardship, and it is followed with perseverance along with a light bulb moment. Tell your story in every interview that you do.
#2 Slow Down and Give Examples
When you mention a strategy or technique, be sure to break it down with specific examples. It also helps to slow down your speaking pace by 30% when you begin breaking down tactics. If you fail to do this, then the listeners will get overwhelmed by all the new information.
#3 Do not Pitch your Lead Magnet Until the Very End
The best time to mention a lead magnet on a podcast episode is at the very end. This dramatically increases the chance that listeners will go to the show notes to get the url or directly type it in.
If you follow my process, then you will be getting interviewed on a weekly basis. These interviews will lead to high quality backlinks, email subscribers, and actual sales. On top of that, you will be building friendships with some of the most influential people in your industry.
As an entrepreneur, there is no doubt that you are busy. It most likely feels like there are not enough hours in the day. This means that you need to learn about the best ways to better manage your time. There are a few secret tips that entrepreneurs can follow that will help them to find better uses o their time and allow them to get more accomplished each and every day. Here are the key takeaways from this infographic.
1) Start With the Hardest Task
If you really want to make sure that you get the most accomplished, it is a good idea to begin with the most difficult task on your list. You do not want to put off the hardest thing all day because it will only demotivate you over time. This means that if you just start with the task that you feel to be the most difficult, you will be able to be a lot more productive the rest of the day. You will not be as stressed out as you would be if you postponed it over and over again.
It is also a good idea to get into a daily work routine. This is always a good idea if you want to make sure that you are using your time wisely. This means that you should have an idea of what you want to do each day. You might start with a workout before you head to the office and then spend time each morning going over a short to-do list of the most important things that need to get done. Just make sure that when you are working that you take time to make sure that you have uninterrupted work for periods that are at least an hour long at a time. This is the only way that you will actually be able to get any work done.
The only way that you can actually be productive and stay on task each day is to make sure that you are focusing. this means that you need to try and clear your mind and focus on the tasks that are at hand. It might seem difficult to actually focus in some days, but you really need to try your best. Just make sure that you know what you need to get done each day and that you focus on these things before you move on.
Seth Godin is an American author, entrepreneur, marketer, and public speaker best known for his book ‘All Marketers Are Liars’ and launching the platform Squiddo. Here is a look at some of the most notable Seth Godin quotes ever documented.
“A group needs only two things to be a tribe: a shared interest and a way to communicate.”
“An artist is someone who uses bravery, insight, creativity, and boldness to challenge the status quo. And an artist takes it personally.”
“Art is a personal act of courage, something one human does that creates change in another.”
“Art is never defect-free. Things that are remarkable never meet spec, because that would make them standardized, not worth talking about.”
“At the age of four, you were an artist. And at seven, you were a poet.”
“Being aware of your fear is smart. Overcoming it is the mark of a successful person.”
“Believe that giving up is the same thing as being realistic.”
“Change almost never fails because it’s too early. It almost always fails because it’s too late.”
“Change isn’t made by asking permission. Change is made by asking forgiveness, later.”
“Dig your well before you’re thirsty.”
“Discomfort brings engagement and change. Discomfort means you’re doing something that others were unlikely to do, because they’re hiding out in the comfortable zone.”
“Instead of wondering when your next vacation is, maybe you should set up a life you don’t need to escape from.”
“Leadership is the art of giving people a platform for spreading ideas that work.”
“Leadership, on the other hand, is about creating change you believe in.”
“Learning is not done to you, it is something you choose to do.”
“Letting your customers set your standards is a dangerous game, because the race to the bottom is pretty easy to win. Setting your own standards–and living up to them–is a better way to profit.”
“No one knows more about the way you think than you do.”
“Not only must you be an artist, must you be generous, and must you be able to see where you can help but you must also be aware. Aware of where your skills are welcomed.”
“Perhaps your challenge isn’t finding a better project or a better boss. Perhaps you need to get in touch with what it means to feel passionate. People with passion look for ways to make things happen.”
“Persistent people are able to visualize the idea of light at the end of the tunnel when others can’t see it.”
“Reject the tyranny of picked. Pick yourself.”
“The challenge with being an initiator of projects is that you are never, ever done.”
“The competitive advantages the marketplace demands is someone more human, connected, and mature. Someone with passion and energy, capable of seeing things as they are and negotiating multiple priorities as she makes useful decisions without angst.”
“The future of publishing is about having connections to readers and the knowledge of what those readers want.”
“The people who are the best in the world specialize at getting really good at the questions they don’t know.”
“The problem with competition is that it takes away the requirement to set your own path, to invent your own method, to find a new way.”
“The secret of leadership is simple: Do what you believe in. Paint a picture of the future. Go there. People will follow.”
“The secret to being wrong isn’t to avoid being wrong! The secret is being willing to be wrong. The secret is realizing that wrong isn’t fatal.”
“The time to look for a new job is when you don’t need one. The time to switch jobs is before it feels comfortable.”
“The tragedy is that society (your school, your boss, your government, your family) keeps drumming the genius part out. The problem is that our culture has engaged in a Faustian bargain, in which we trade our genius and artistry for apparent stability.”
“Today, not starting is far, far worse than being wrong. If you start, you’ve got a shot at evolving and adjusting to turn your wrong into a right. But if you don’t start, you never get a chance.””
“Transferring your passion to your job is far easier than finding a job that happens to match your passion.”
“We’re not going to outgrow our need for information.”
“You cannot create a piece of art merely for money. Doing it as part of commerce so denudes art of wonder that it ceases to be art.”
Here is a great talk with Seth Godin as he discusses how he handles failure in life and overcoming writer’s block. Self-doubt is your worst enemy in this type of situation.
Scott Patterson is an American actor and musician best known for his role on the Gilmore Girls. Transitioning from Baseball to acting and a musical career, here is a look at some of the most entertaining Scott Patterson quotes to be familiar with.
“I get bored very easily.”
“I never worked in a coffee shop and I don’t drink coffee, so I never thought I would become a coffee pusher on TV.”
“I think L.A.’s terrific. You fly an hour and a half and you’re in the mountains in three feet of powder. I also think it’s a much better city if you’re working as an actor.”
“I throw the best parties.”
“I write a lot of music in my time off and I compose most of the songs on guitar. I’ve actually gone into the studio and recorded a few things, but it’s tough trying to sell a song.”
“I’d like to settle down eventually, but acting is emotionally draining.”
“If you’re not working and you don’t see your dreams coming true, there can be a lot of heartache.”
“In 10 different takes, you can do a scene 10 different ways.”
“It’s all about finding that hook, that melody.”
“My accountant worships me because I’m so cautious with my money.”
“Passion is the thing that sustains you in acting. If you’re doing it for fame and money, don’t even bother because it will never happen. The last thing I ever expected was to be paid for this.”
“Popstars really draws you in. It’s fascinating. It’s interesting to watch people thrown together in that kind of a situation. Even if the egos weren’t involved and they weren’t trying to be world famous.”
Here is a look at a talk with Scott Patterson as he discusses a year in the life of Gilmore Girls.
Russell L. Ackoff was an American organizational theorist and consultant having pioneered the field of operations research, systems thinking, and management science. During his life Ackoff consulted in more than 250 corporations and 50 governmental agencies in the US and abroad. Here is a look at some of the most notable Russel L. Ackoff quotes ever documented.
“A problem never exists in isolation; it is surrounded by other problems in space and time. The more of the context of a problem that a scientist can comprehend, the greater are his chances of finding a truly adequate solution.”
“Art inspires, produces an unwillingness to settle for what we have and a desire for something better. It is the product and producer of creative activity, change; it is essential for continuous development.”
“Creativity is the ability to identify self-imposed constraints, remove them, and explore the consequences of their removal.”
“Errors of omission, lost opportunities, are generally more critical than errors of commission. Organizations fail or decline more frequently because of what they did not do than because of what they did.”
“Every problem interacts with other problems and is therefore part of a set of interrelated problems, a system of problems…. I choose to call such a system a mess.”
“In systems thinking, increases in understanding are believed to be obtainable by expanding the systems to be understood, not by reducing them to their elements.”
“It is far better to do the right thing wrong than to do the wrong thing right.”
“It is the satisfaction we derive from ‘going there’ in contrast to the satisfaction derived from ‘getting there.’ Recreation provides ‘the pause that refreshes.’ It recreates creators.”
“Managers are not confronted with problems that are independent of each other, but with dynamic situations that consist of complex systems of changing problems that interact with each other.”
“Managers do not solve problems, they manage messes.”
“Managers who don’t know how to measure what they want settle for wanting what they can measure.”
“Most managers receive much more data (if not information) than they can possibly absorb even if they spend all of their time trying to do so. Hence they already suffer from an information overload.”
“No problem stays solved in a dynamic environment.”
“Nothing is harder to topple than a fact that supports a deeply held prejudice denied by its holder.”
“So much time is currently spent in worrying about the future that the present is allowed to go to hell.”
“Successful problem solving requires finding the right solution to the right problem. We fail more often because we solve the wrong problem than because we get the wrong solution to the right problem.”
“The future is better dealt with using assumptions than forecasts.”
“The lower the rank of managers, the more they know about fewer things. The higher the rank of managers, the less they know about many things.”
“The more efficient you are at doing the wrong thing, the wronger you become. It is much better to do the right thing wronger than the wrong thing righter. If you do the right thing wrong and correct it, you get better.”
“The objective of education is learning, not teaching.”
“To manage a system effectively, you might focus on the interactions of the parts rather than their behavior taken separately.”
“Traditional education focuses on teaching, not learning. It incorrectly assumes that for every ounce of teaching there is an ounce of learning by those who are taught.”
“Understanding proceeds from the whole to its parts, not from the parts to the whole as knowledge does.”
“Unless people can express themselves well in ordinary English, they don’t know what they are talking about.”
“We can only learn from mistakes, by identifying them, determining their source, and correcting them… people learn more from their own mistakes than from the successes of others.”
Here is a look at Russ Ackoff as he presents the difference between continuous and discontinuous improvement as it relates to systems thinking.
Have you been thinking about publishing a book through KDP? Publishing on Kindle means working with Amazon almost exclusively for your work. Signing up means that for the next 90 days, you are not going to publishing that same work elsewhere. Once you check the box, it’s done. Before you check that box, the publishing on Kindle pros and cons deserve to be carefully considered. Here are the key points that are worth looking at.
What Are the Pros of Publishing on Kindle?
1. You have multiple marketing options.
KDP publishing offers you the opportunity to access Countdown Deals and scheduled promotions where your book can be offered for free. This allows you to be able to get your title in front of more potential readers so that your writing can gather exposure, some reviews, and hopefully that can translate into some sales.
2. You can access the KDP Select Global Fund.
This is the pile of money that is available to authors who have a reader choose and then read at least 10% of their book from the Kindle Unlimited program. It also applies to books that are borrowed from the Kindle Lending Library.
3. There are 70% royalty options.
Several countries qualify right now for paying a 70% royalty on sales. There are pricing minimums and other basic standards that must be met for this royalty to qualify, but it is a much higher payment rate than other publishers typically offer. Even if you don’t qualify for the 70% royalty, you’ll be receiving a 35% royalty on every sale that is made.
4. It is easy to make changes to your book.
It is very easy to make pricing changes when selling on Amazon. Most changes are completed within 72 hours, while some may happen in just 4 hours or less. It is also easier to make changes to errors that you find in your document without needing to reset everything.
5. You can easily enter new markets.
All it takes is a few clicks for your book to be published in several different international markets. This makes it possible to contact potential customers globally without ever needing to leave the comfort of your office chair.
What Are the Cons of Publishing on Kindle?
1. You lose access to a lot of bookstore outlets.
Amazon might be one of the largest distributors of ebooks in the world today and they may have strong markets in the UK and USA, but other retailers dominate in other parts of the world. Tolino, Apple, and Kobo all have the potential to make your work be seen by your targeted demographics, which means publishing with Kindle loses this market access.
2. Sales generally take time to build up.
It may take several years for an author to build up enough of a readership for them to be able to create a sale. This means there may be several days where marketing and other work needs to happen, but there won’t be any money coming in from that work. The efforts may compound upon one another, but not every writer has the time it may require to do so.
3. It limits your independence.
If you publish on Kindle, then you are tied to that platform. You lose your independence if you feel like this isn’t the right platform for you. And, if something happens to Amazon while you’re in the middle of your 90-day period of exclusivity, it means you will be sort of stuck.
4. There is a lot of competition.
When you publish on Kindle, you’re joining thousands upon thousands of other writers who are competing for what is ultimately the same piece of the publishing pie. Although the number of customers on Amazon can be quite vast, it is still difficult to get your work noticed on the platform if you’re just starting out.
5. Your price options are limited.
Most books that are published online today will sell for less than $10. Many are priced at $2.99, with some selling for less than $1. To get the largest royalty, your book must be priced between $2.99-$9.99. Otherwise your royalty gets cut in half, which means Amazon naturally limits your pricing options.
Publishing on Kindle may have pros and cons that could limit personal success and tie you down, but it could also be the key to unlocking your success. By examining each key point, you’ll be able to figure out what the best decision happens to be for you.
Search engine optimization has become an important factor in the digital marketing circles. It ensures that a website appears high on the results returned by search engines. SEO marketers spend hours on onsite and technical SEO projects. Offsite projects are equally necessary for the success of a digital marketing campaign.
The top SEO marketers agree in unison that they spend most of their time doing content creation and it is the most labor-intensive tasks of all SEO activities. The tasks involved in content creation include creating quality content, keyword research, editing metadata, building the relevant backlinks for an SEO project, mobile optimization and a host of many other activities.
1) Current SEO Challenges
On a challenge chart, 28.5% of the SEO marketers considered building the relevant backlinks, 17.9% creating quality content, 17.9% mobile optimization, 13% is data, 10.6% is UX, 5.7% is SEO searches, while duplicating content and editing metadata were the least challenging both standing at 3.3%. This is an effort to recapture lost ground for SEO activities as well as get strong on the fundamentals of a more holistic approach to SEO.
2) Future Aspirations
One thing that was evident from the SEO marketers in the survey, many of them want the ability to adapt quickly to rapid change, integrate SEO with other marketing disciplines and to understand the minds behind the search queries on search engines. Rand Fishkin of MOZ recounts, “We have lost rankings on many of tout most relevant keywords and while traffic has grown, we are missing many potential customers we used to capture.”
3) Get Comfortable with Your Customers
The SEO marketers in the survey revealed that when they strive to understand their customers, they see big wins. The good results are also in the wake of the delivery of audience-focused, high quality, and multimedia content in a way that is better than how anybody else is doing SEO marketing. Eli Schwartz of Survey Monkey put his future aspirations for SEO as “understanding user intent and building content that equals the intent behind the queries on search engines.”
4) Incorporate External Data
The introduction of RankBrain, Google’s arithmetic pegged on artificial intelligence has barely dented the ambition of the SEO marketers with Nicholas Chimonas of Page One Power saying, “Do not trust the Google hype, and test things yourself.”
Google which is the largest search engine used in the world is introducing algorithms that use machine thinking to predict and give back the sites that have the most relevance to the keywords used by the user if the search engine. The SEO marketers’ survey included 65 individual SEO marketers.
Rosabeth Moss Kanter is a Professor of Business at Harvard Business School and sits as the Director and Chair of the Harvard University Advanced Leadership Initiative. Recognized for her work as a sociologist and co-founder of the consulting firm Goodmeasure Inc., here is a look at some of the most recognized Rosabeth Moss Kanter quotes to know.
“A great idea is not enough.”
“A vision is not just a picture of what could be; it is an appeal to our better selves, a call to become something more.”
“Ambivalence about family responsibilities has a long history in the corporate world.”
“Change is disturbing when it is done to us, exhilarating when it is done by us.”
“Cheap labor is not going to be the way we compete in the United States. It’s going to be brain power.”
“Companies used to be able to function with autocratic bosses. We don’t live in that world anymore.”
“Confidence is contagious, but so is failure. Even the Yankees will lose if you persuade them that they will.”
“Confidence isn’t optimism or pessimism, and it’s not a character attribute. It’s the expectation of a positive outcome.”
“Mindless habitual behavior is the enemy of innovation.”
“My creative process involves that old saying: It’s 90% perspiration and only 10% inspiration.”
“Nations need to understand their own strengths and weaknesses, and India’s tradition of dissent and democratic debate is a positive aspect.”
“‘No’ is always an easier stand than ‘Yes.’”
“One of the symptoms of a losing streak is a turnover of top executives. It’s a revolving door.”
“Organizational structures that allow divisions and departments to own their turf and people with long tenure to take root creates the same hardened group distinctions as Congressional redistricting to produce homogeneous voting blocs.”
“Over the years, as an industry, our train accident rate is down 80 percent; our personal injury rate is down 85 percent; and we’re doing this with about one-third of the workforce we had in 1980.”
Ronald Fisher was an English statistician and credited with single handedly creating the foundations for modern statistical science. His first application of the analysis of variance was published in 1921. With almost a century of having his research put into place, here is a look at some of the most notable Ronald Fisher quotes.
“A scientific fact should be regarded as experimentally established only if a properly designed experiment rarely fails to give this level of significance.”
“After all, it is a common weakness of young authors to put too much into their papers.”
“Although no explanation can be expected to be satisfactory, it remains a possibility among others that Mendel was deceived by some assistant who knew too well what was expected.”
“Every experiment may be said to exist only in order to give the facts a chance of disproving the null hypothesis.”
“Experimental observations are only experience carefully planned in advance, and designed to form a secure basis of new knowledge.”
“Fairly large print is a real antidote to stiff reading.”
“However, perhaps the main point is that you are under no obligation to analyse variance into its parts if it does not come apart easily, and its unwillingness to do so naturally indicates that one’s line of approach is not very fruitful.”
“I believe sanity and realism can be restored to the teaching of Mathematical Statistics most easily and directly by entrusting such teaching largely to men and women who have had personal experience of research in the Natural Sciences.”
“I believe that no one who is familiar, either with mathematical advances in other fields, or with the range of special biological conditions to be considered, would ever conceive that everything could be summed up in a single mathematical formula, however complex.”
“If … we choose a group of social phenomena with no antecedent knowledge of the causation or absence of causation among them, then the calculation of correlation coefficients, total or partial, will not advance us a step toward evaluating the importance of the causes at work.”
“If one in twenty does not seem high enough odds, we may, if we prefer it, draw the line at one in fifty (the 2 per cent. point), or one in a hundred (the 1 per cent. point).”
“In scientific subjects, the natural remedy for dogmatism has been found in research.”
“Inductive inference is the only process known to us by which essentially new knowledge comes into the world.”
“Natural selection is a mechanism for generating an exceedingly high degree of improbability.”
“Natural selection is not evolution.”
“No aphorism is more frequently repeated in connection with field trials, than that we must ask Nature few questions, or, ideally, one question, at a time.”
“No efforts of mine could avail to make the book easy reading.”
“No practical biologist interested in sexual reproduction would be led to work out the detailed consequences experienced by organisms having three or more sexes; yet what else should he do if he wishes to understand why the sexes are, in fact, always two?”
“The academic mind, as we know, is sometimes capable of assuming an aggressive attitude. The official mind, on the contrary, is and has to be, expert in the art of self-defense.”
“The actual and physical conduct of an experiment must govern the statistical procedure of its interpretation.”
“The analysis of variance is not a mathematical theorem, but rather a convenient method of arranging the arithmetic.”
“The best causes tend to attract to their support the worst arguments, which seems to be equally true in the intellectual and in the moral sense.”
“The best time to plan an experiment is after you’ve done it.”
“The million, million, million … to one chance happens once in a million, million, million … times no matter how surprised we may be that it results in us.”
“The more highly adapted an organism becomes, the less adaptable it is to any new change.”
“The so-called co-efficient of heritability, which I regard as one of those unfortunate short-cuts, which have often emerged in biometry for lack of a more thorough analysis of the data.”
“The statistician cannot evade the responsibility for understanding the process he applies or recommends.”
“The statistician cannot excuse himself from the duty of getting his head clear on the principles of scientific inference, but equally no other thinking man can avoid a like obligation.”
“The tendency of modern scientific teaching is to neglect the great books, to lay far too much stress upon relatively unimportant modern work, and to present masses of detail of doubtful truth and questionable weight in such a way as to obscure principles.”
“The writer is convinced that this view is wholly mistaken. Nature, he suggests, will best respond to a logical and carefully thought out questionnaire; indeed, if we ask her a single question, she will often refuse to answer until some other topic has been discussed.”
“This is perhaps the most important book on evolutionary genetics ever written.”
“To consult the statistician after an experiment is finished is often merely to ask him to conduct a post mortem examination. He can perhaps say what the experiment died of.”
“We can set no limit to human potentialities; all that is best in man can be bettered; it is not a question of producing a highly efficient machine.”
“We have the duty of formulating, of summarizing, and of communicating our conclusions, in intelligible form, in recognition of the right of other free minds to utilize them in making their own decisions.”
“We have usually no knowledge that any one factor will exert its effects independently of all others that can be varied, or that its effects are particularly simply related to variations in these other factors.”
“We may consequently state the fundamental theorem of Natural Selection in the form: The rate of increase in fitness of any organism at any time is equal to its genetic variance in fitness at that time.”
Here is an amazing interview with Stu Hunter as he discusses two encounters he had with the father of experimental design Sir Ronald A. Fisher.
You might have heard the phrase the phrase that the successful and the wealthy people in the world know something that the common folk do not. Personalities like the 44th president of the USA Barrack Obama, Virgin billionaire Richard Branson, and others have used the secret of waking up early to have order and organization in their lives and achieve success. Below are the morning secrets of the successful people in our midst.
Individuals who rise early in the morning are renowned for their problem-solving skills, positivity, and determination. Their growing will for solving problems helps them to leap big while the rest of the population is fast asleep. Rising early gives you an extra hour that makes the difference a successful person’s 24 hours and a common folk’s 24 hours.
Early risers easily have the time for a relaxed breakfast. A decent breakfast is the most important meal of the day, and those who bypass it are at risk of having little or even no energy to handle the activities that are ahead of them during the day. Having a decent breakfast in a relaxed environment will set you up for a great day.
The successful people in the world know that the best time to plan is in the morning. This is because it is the perfect time to review your to-do list for the day. Use the morning to assess and visualize the task of the day. This will give you a positive outlook to help you complete your goals to the best of your ability as the day progresses.
Exercise rejuvenates your mind as well as fight off harmful effects of food and drinks in your body. Early risers with the habit of undertaking exercises have higher levels of endorphin in the brain, which is responsible for their good mood. An hour of exercise before going to work helps to boost your energy, creativity, and productivity. Exercise also helps you to lower stress levels.
Many people are running around the clock to make ends meet paying little attention to sleep. While you are sleeping, your body and the brain is hard at work fixing all the effects of rigorous activities of day-to-day life. How you sleep will affect the mood you have the following day. Sleep also affects your concentration levels and will primarily affect how you think, work, learn, and react.
An early start to a day is half the battle won, and it gives your mind the necessary motivation to keep going and staying ahead of your competition. Mornings are also quiet, and you can do the appropriate activities that call for no disturbances.
Ronald Coase was a British economist and author, best known for his contributions in economics. With a vast array of publications written during his lifetime, Coase was known for his writings on social cost where he used the basis of his famous Coase theorem to construct his biggest arguments from. Here is a look at some of the most memorable Ronald Coase quotes.
“A firm consist of the system of relationships which comes into existence when the direction of resources is dependent on an entrepreneur. As a firm gets larger, there may be decreasing returns to the entrepreneur function, that is, the costs of organizing additional transactions within the firm may rise.”
“An important reason may be that government at the present time is so large that it has reached the stage of negative marginal productivity, which means that any additional function it takes on will probably result in more harm than good.”
“But a theory is not like an airline or bus timetable. We are not interested simply in the accuracy of its predictions. A theory also serves as a base for thinking.”
“Changes like the telephone and telegraphy, which tend to reduce the cost of organizing spatially, will tend to increase the size of the firm.”
“Data can’t speak for itself; it’s up to you to give it a voice. Try to speak truthfully.”
“Despite all the efforts of art dealers, the number of Rembrandts existing at a given time is limited; yet such paintings are commonly disposed of by auction.”
“Economics as currently presented in textbooks and taught in the classroom does not have much to do with business management, and still less with entrepreneurship.”
“Economics, over the years, has become more and more abstract and divorced from events in the real world. Economists, by and large, do not study the workings of the actual economic system. They theorize about it.”
“Existing economics is a theoretical system which floats in the air and which bears little relation to what happens in the real world.”
“I can’t remember [of a good regulation]. Regulation of transport, regulation of agriculture — agriculture is a, zoning is z. You know, you go from a to z, they are all bad. There were so many studies, and the result was quite universal: The effects were bad.”
“I hate when people ask me to:”Massage the data”.”
“I tend to regard the Coase theorem as a stepping stone on the way to an analysis of an economy with positive transaction costs.”
“If economists wished to study the horse, they wouldn’t go and look at horses. They’d sit in their studies and say to themselves, ‘What would I do if I were a horse?’”
“If you torture the data long enough, it will confess.”
“I’m no enthusiast for the Coase Theorem. I don’t like it, but it’s widely used.”
“In fact, a large part of what we think of as economic activity is designed to accomplish what high transaction costs would otherwise prevent or to reduce transaction costs so that individuals can negotiate freely and we can take advantage of that diffused knowledge of which Friedrich Hayek has told us.”
“In my long life, I have known some great economists, but I have never counted myself among their number nor walked in their company.”
“In my youth it was said that what was too silly to be said may be sung. In modern economics it may be put into mathematics.”
“It is clear that these are alternative methods of co-ordinating production. Yet, having regard to the fact that, if production is regulated by price movements, production could be carried on without any organization at all might we ask, why is there any organization?”
“I’ve been wrong so often, I don’t find it extraordinary at all.”
“People have used my views for purposes which are very different from mine.”
“Ronnie had it right calling it Torture. That is a much more accurate description the way I see it.”
“Roughly speaking, when you are dealing with business firms operating in a competitive system, you can assume that they’re going to act rationally.”
“Technology is at a point where we should allow multiple parties to occupy the same spectral space.”
“The law of property determines who owns something, but the market determines how it will be used.”
“The main reason why it is profitable to establish a firm would seem to be that there is a cost of using the price mechanism.”
“The pollution problem is always seen as someone who was doing something bad that has to be stopped.”
“The tools used by economists to analyze business firms are too abstract and speculative to offer any guidance to entrepreneurs and managers in their constant struggle to bring novel products to consumers at low cost.”
“There is no doubt that the recognition by economists of the importance of the role of the firm in the functioning of the economy will prompt them to investigate its activities more closely.”
“We must first note that economic factors are taken into account in a world in which ignorance, prejudice, and mental confusion, encouraged rather than dispelled by the political organization, exert a strong influence on policy making.”
“What I have done is to show the importance for the working of the economic system of what may be termed the institutional structure of production.”
“You get more irrationality within the family and in consumer behavior than you get, say, in the behavior of firms in their purchases.”
“You wouldn’t think there was a need for a Coase Theorem, really.”
Here is an interview with Ronald Coase on the topic of Economics. Having received the noble prize in 1991, Coase reviews some of his unique perspectives and approaches.
Creative roadblocks can happen to even the most prolific of content creators. When you encounter a roadblock, you’ve got two options to resolve the problem: search for a detour or wait for the roadblock to clear.
Option #1 will help you become productive once again. Option #2 makes it difficult to create any content while you’re waiting for your creativity to arrive.
When it comes to a valuable post for your blog, you want to do more than report facts. That’s what newspapers do. Your blog needs to have a specific point of view. It needs your unique take on things. But when you’re stuck and can’t find a detour, you might settle for boring content to post.
It might be boring, but at least it’s new… right?
Wrong. Using content prompts to spur valuable posts can help you find that detour you need when there’s a creative roadblock in place. Here’s what you can do to start writing exciting content once again.
#1. Get back into your wheelhouse.
There are certain subjects that you know inside and out. This is your wheelhouse. It’s where you are most comfortable as a writer or content creator. If you’re feeling out-of-sorts and blocked, then maybe you’ve strayed too far from home.
The best content will always come from a clearly specified level of niche expertise. You are the best at what you do in some way. Put your focus back to this and you’ll find it becomes pretty easy to clear out those creative roadblocks that can develop.
#2. Add insight to some basic facts.
If you feel like you’re stuck in a “reporting” mode while creating content, then use those facts to your advantage. Create a boring bit of content that only contains facts. Instead of publishing that post right away, however, go back through and add some personal insights to those facts.
Why are personal insights so valuable? Because they offer refined sophistication to the reader. There is effort behind insightful content that can only be earned by rolling up your sleeves and getting your hands dirty. This is why personal insights are sought after by content consumers. It makes the content relevant.
#3. Start reading again if you stopped.
Some content creators stop reading the works of others because they don’t want to inadvertently copy something. The only problem with this approach is that if you stop reading, then you stop learning. Your perspective is important – absolutely. So is every other person’s perspective.
One of the fastest ways to start reading again is to subscribe to some of the most popular blogs in your chosen industry. Don’t just look for branded blogs from businesses. Personal blogs can be quite valuable in terms of ideas.
Chances are that you’re going to learn something new from your reading efforts. That means you’ll have something creative to write about at the end of the day.
#4. Connect the dots of a difficult subject.
T-Mobile is partnering up with Samsung to do testing on 5G cellular networks. The implications of this partnership will be… what?
When you take a look at what’s inside your wheelhouse, you’ll see that there are some future trends to examine. Maybe there are events happening now which could influence the future of your industry in the coming months or years. Addressing this can be an excellent way to use a content prompt to spur a valuable post.
The format is always the same.
What do you see happening in the future? Or what is happening now that could affect the future?
What does this mean for your industry? What does it mean for the individual reader?
What steps should be taken to address the changes which you see the future holding?
Because no one can truly predict the future – sorry Nostradamus – your content doesn’t have to be 100% accurate to be useful. It just needs to contain your interpretation of the facts that are available to you right now.
When you can point people toward something they need to think about, you can start a conversation that may end up becoming several valuable posts.
#5. Create guides for relevant topics.
How-to guides have become a very popular content prompt. You’ll find guides, steps, ways, methods, and other similar formats on plenty of subjects online today. Many topics are worn out because everyone has offered the best way to unclog a drain or the right method to make a tuna casserole.
Many topics may be worn out, but that doesn’t mean they all are.
Take a few moments to do some research about topics with which you are familiar. Look for social mentions, linking patterns, and content gaps where your expertise could be considered useful. In return, when you post content that has useful instructions for readers, you’ll wind up with plenty of incoming links, a growing social conversation, and an engaged target audience.
#6. Grind your gears.
Hosted on Quahog 5 news, Peter Griffin gets to rant on TV about what frustrates him in an episode of the popular adult animated comedy Family Guy.
Griffin goes on several rants, including one about why bread is square, but bologna is round. And can he ever find the droids he is looking for?
Although the purpose of this segment is to get a laugh from those who are watching the cartoon, the actual premise of going on a rant is a solid one when used as a content prompt. There are many things that are frustrating in today’s world. What frustrates you is bound to frustrate others. In this frustration, you can begin to build a community.
What makes this content prompt attractive is the passion it naturally contains. You believe in something that is important to you. You care. Your rant tells the rest of us that we should also care.
After all, it doesn’t make sense that bologna is round and bread is square. The ratio of meat to bread just isn’t right and eating mayonnaise on plain bread without any lunchmeat is something no one would wish on their worst enemy.
#7. Create a list and then keep building it.
List-form content is the holy grail of value for the modern internet. Not only is a list easy to read, but the content it provides is also valuable in very specific ways. You can also easily expand these lists to include fresh content without the need to first find the gift of a shrubbery.
Now you can do more harm than good when using this content prompt. If you are expanding a current list, then you’ll want to review these components of your post.
Will the URL change if you update the post? If you update a post and the URL changes, then there is a good chance that all of the previous links you’ve shared with others will become invalid.
Is the rest of the content still valid? Instead of adding to list content, it might be better to just rewrite it. Not every piece of content ever created can remain evergreen for eternity.
Does your list have the right focus? Adding negative key points to a positive list creates inconsistent reading. And vice-versa. If you are using this content prompt to create a valuable post, then make sure you maintain the same tone in the new content that the older content already has.
If you pull it off, then this content prompt will allow you to create a post that passes the inspection of a majority of readers. If not, you might be asked to cut down the mightiest tree in the forest with a herring – a task which we all know is impossible, even for a guy who might be named Monty Python.
#8. Focus on the media after you’ve focused on the message.
One of the most common roadblocks that stands in the way of a valuable post is perspective. Instead of looking at the content, the creator is looking at how that content is going to be promoted after it has been created. How that content is published can even take a higher priority than the content itself.
It’s a lot like watching an NFL wide receiver be wide open, but take their eyes off of the ball as they try to catch it. If you look at the message before the media, then you’re going to drop the ball.
But I’m getting stuck trying to figure out what I need to say. You know what? Sometimes the best thing to say is nothing at all. If you don’t have something to say today, then leave the content creation alone. Think about the other prompts you can use to create a valuable post tomorrow.
This is because it’s a lot easier to get everything else right when you’re able to get the message right.
#9. What is positive about your subject matter? What is negative? What trends are there?
There are several ways to approach a topic in regards to tone. You can be optimistic. You can be negative. Each option offers trends that deserve to be considered in the coming days. This means each option offers a content prompt that can be the foundation of a valuable post.
What you must watch for when using this type of content prompt is a mixed message. Mixing positive and negative options together creates confusion. Each tone gives you specific themes to follow for your content, however, so you can create multiple posts. Take a look.
Positive Tone Content: Resources, Shortcuts, Methods, Tips, or Habits.
Negative Tone Content: Challenges, Obstacles, Mistakes, or Symptoms.
Positive content following this prompt will be designed to help the reader be able to solve some sort of problem they have. It must have value to the reader that leads them to an outcome of success – or at least the potential of success.
Negative content helps the reader be able to identify the problems they are likely to face in the coming days. It leaves the solutions open-ended and up to the reader, but informs them that there are circumstances that may need to be avoided.
#10. Ask people difficult or provocative questions.
Sometimes you just can’t get rid of that creativity roadblock, no matter how hard you may try. This doesn’t mean there isn’t a detour available to you. It just means that you may need a little help to locate that detour.
This is where your current content consumers can give you a helping hand. You can also have your family and friends help if you wish.
The content prompt here is simple: ask a question. Now you’ll want to be specific with your question. You’ll want to make it a difficult question, or perhaps a provocative one. Generic questions will only provide generic answers. Provocative questions generate some very interesting responses.
Let’s take a look at how you could turn a generic question into one that is difficult or provocative.
Example #1: Would you rather work at home by yourself or by telecommuting?
Here’s a better question: Would you prefer to be your own boss and be a jerk or work for a boss that is a jerk, but pretends not to be one?
Example #2: What do you see the stock market doing in 5 years?
Here’s a better question: What do you see today that could create another recession like the one we experienced in 2007-2009?
Example #3: What came first? The chicken or the egg?
Here’s a better question: If the egg came before the chicken, what animal do you think laid the egg?
Now for this content prompt to work, you must make yourself available to moderate the comments you may receive. That means being active on the comments section of your blog. It means regularly checking in with your social media feeds or your email. Otherwise you may find that discussions could get out of control.
You want interesting answers. You don’t want people grinding their gears at your expense.
#11. Do something that you’ve never done before.
Still stuck? Then maybe it’s time to get out of your wheelhouse. A little adventure never hurt anyone, especially if you have plans to return to your comfort zone in the near future.
The best part about approaching a new topic or theme is that most readers are going to give you a lot of latitude. Just inform them that this is the first time you’re addressing the content.
Why does this work? Because people feel like they’re getting an exclusive. You’re offering something that is completely brand new. The internet is filled with content that has been copied, recopied, rewritten, and pasted. Something that is unique and new will always grab a reader’s attention.
And if you do a great job or make a solid point, there’s a good chance you’ll have more shares than normal.
#12. Offer a unique memoir that can be tied to a serious subject matter.
Stories are what make us unique. They have been part of the human experience for thousands of years. What attracts people to an authentic story is the fact that it is 100% unique. Even if multiple people experience the same event, their personal perspectives are still going to be their own.
So if you’re stuck at a creative roadblock, reach deep into your history and see if there is a story that someone might find interesting. Maybe there’s a lesson you learned the hard way when you first started doing what you do. Or maybe you met someone interesting. Maybe you got married young and everyone told you that your marriage would fail, but you’re about to celebrate your 25th anniversary.
The options here are numerous. They are attractive because they are personal and unique. If you include these key points inside your memoir, then you will have a valuable post.
Show people what happened instead of telling them. Use descriptive words to pull the reader into that situation. The goal of this content prompt is to make the reader feel the exact emotions and sensations that you felt at the time.
Be honest about the lessons learned. Not every lesson we learn has a positive one. If a spouse cheats, there is the risk of divorce. If a blogger plagiarizes content, they could be sued. Without honesty in the memoir, there is no real purpose to it.
Discuss how things have changed in retrospect. Maybe you’ve invented something that has revolutionized your industry. Or maybe you’re just a writer who built a home business to support your family to avoid daycare expenses. Change is important. It unlocks the potential value of your post.
#13. Find common ground.
This is the content prompt that was used to create this very article. Let’s go back in time and take a look.
“Creative roadblocks can happen to even the most prolific of content creators. When you encounter a roadblock, you’ve got two options to resolve the problem: search for a detour or wait for the roadblock to clear.”
There are things that we all dread in this life. Some people dread having Brussel sprouts for dinner. Others dread spiders, especially when they crawl on your face at night. Here the dread we share in common is the creativity roadblock.
Let’s face it: when creativity is missing, there are feelings of pressure that are present. There’s the feeling of “I have to get this done.” We feel stuck.
Now your mutual misery can be a valuable post if it taps into content that can actually solve a problem and then describes how to implement a solution. If all you do is complain, then you’re really just grinding your gears – and that’s a whole different type of content prompt.
#14. Offer people something for free.
“You get a car! You get a car! Everybody gets a car!” – Oprah Winfrey
Let’s face it. We’re still talking about the car giveaway that Oprah aired on national television in 2004 because it was so surprising. Who expects to attend the taping of a talk show and walk away with the keys to a brand new car?
The only problem is that Oprah’s giveaway wasn’t actually a “free” item. Everyone who was offered a car that day had it classified as a prize. It wasn’t a gift. That meant the value of the car had to be counted as income.
So we’d need to change the quote a little to make it more accurate. “You get a car! You get a car! Everybody gets a car! Of course, you’ll need to pay up to $7,000 in taxes to actually use this car, but it’s yours if you want it!”
And this is the problem with using the “free” option for valuable content. Unless it’s actually free, then you’re misrepresenting what is going on with your content and that will drive down your reputation as a content creator.
If something is free, then don’t ask for an email address. Don’t require someone to take a survey. Make it effortless. Give away an ebook download. Create a PDF that could be useful. These downloads can then become a content prompt for an entire series of valuable posts that are centered on this free item.
So you get a download! You get a download! Everyone gets a download!
What Content Prompts Can Spur a Valuable Post for You Today?
Value is ultimately in the eye of the beholder. When you’re stuck at a roadblock, even the ugliest detour looks like it has been heaven-sent, especially if you’ve been seeking out your creativity for some time.
Instead of looking at the value of a post from your perspective, try stepping into the shoes of your content consumers. What will they find to be valuable?
Then begin building content around the single value concept. Let it become the thesis of your creativity. When you can do this, then you’ll find that a small shift in focus for your content development can reap large rewards.
Have you ever completed a task thanks to “YouTube University?” There are several how-to videos that are online thanks to YouTube, making it possible to learn how to fix your car, make your favorite cookies, or learn mathematic theorems. This fact has not been overlooked by educational institutions, from kindergarten to college, and the videos are beginning to be included in certain curriculum. Is this a good idea? Here are the pros and cons of YouTube in education to think about.
What Are the Pros of YouTube in Education?
1. It is free.
Anyone can have access to YouTube whenever they want to have it. This makes it a usable tool for any teacher that happens to be on a tight budget. No matter where you are in the world, you can access the videos that are uploaded for educational purposes without even the need to have a Google account created.
2. It can be used anywhere.
Teachers don’t have to be tied to a specific location in order to upload helpful videos for their students. This means that as long as there is an internet connection, there is the ability to upload a video to students anywhere in the world. It makes YouTube a particularly useful tool for courses that are designed for distant learning.
3. It can be used as a supplemental resource.
The videos that are on YouTube can be used in a classroom environment to supplement the key points a teacher is talking about. It may be a way to offer additional information, show a real-world example, or be a visual method of taking students through the step-by-step solution for a problem they need to solve.
4. It extends the classroom setting into the home.
Not every family can afford a tutor. Not every student is able to complete their homework assignments on their own. With YouTube, a teacher can upload reference videos, lectures, and even replays of what happened in class so that the information can be thoroughly studied and retained.
5. It offers multiple learning options for the same task.
Some people work better through visual components. Others learn better by directly reading the information that needs to be retained. With YouTube, educators have the option to provide multiple methods of showing a problem’s resolution so that every student is able to learn in a way that best suits their needs.
6. YouTube can be a network of sorts for teachers.
Not every teacher has the ability to create and upload videos that are based on their curriculum. Yet if just one teacher has found this time, every other teacher who teaches the same concept or curriculum can use that media as a resource for their classroom. This allows teachers to connect with and support one another in a very unique way.
7. Videos can be rewatched as often as needed.
In a classroom setting, a student may not have the opportunity to have a key point repeated if they didn’t retain the information the first time around. On YouTube, there are no limits.
What Are the Cons of YouTube in Education?
1. Not every video on YouTube is reliable.
Fake news isn’t just a problem on Facebook. There are numerous videos that are uploaded every day that come from questionable sources. Some videos are designed to sell products or promote a personal agenda. It can take some time to sort the real videos from the unreliable ones and that is an investment that not every educator is in a position to make.
2. Some content in videos may not be suitable for the age group.
Let’s just be honest: some videos on YouTube are not suitable for children. This includes videos that are intended for a younger audience. This particular key point may not apply to high school or college-level courses, but should be considered for any educators that teach young children. It is for this very reason why YouTube hasn’t been in education for several years.
3. You need to have an internet connection to access it.
If you don’t have a cellular data connection and there isn’t an internet connection in a classroom, then there is no way to utilize YouTube for education. There has to be some level of online connectivity in order for this to work. If one does not exist, all of these key points are rather moot.
4. Videos often have advertisements.
And some of those advertisements can be very lengthy without an option to skip them. These ads may also not be appropriate for the content that is being taught.
The pros and cons of YouTube in Education show that it can be an especially meaningful way to connect with students. As long as the negatives are managed in an effective way, there are many positive outcomes that can be obtained.
Robert S. Kaplan is an American academic Professor of Leadership Development and co-creator of the balanced scorecard. Most known for this method of driving performance and accountability, here is a look at some of the most notable Robert S. Kaplan quotes ever recorded.
“A mere 7% of employees today fully understand their company’s business strategies and what’s expected of them in order to help achieve company goals.”
“Consistent alignment of capabilities and internal processes with the customer value proposition is the core of any strategy execution.”
“Effective leadership begins with having the right mind-set; in particular, it begins with having an ownership mind-set.”
“Having an ownership mind-set is essential to developing into an effective leader. By the same token, the absence of an ownership mind-set often explains why certain people with great promise ultimately fail to reach their leadership potential.”
“Managing risk is very different from managing strategy. Risk management focuses on the negative-threats and failures rather than opportunities and successes.”
“Process improvement programs are like teaching people how to fish. Strategy maps and scorecards teach people where to fish.”
“Reaching your potential is not simply about dreaming or being idealistic, It is a process that involve specific actions, exercises, discipline and hard work. It is challenging, rewarding and unending.”
“The Balanced Scorecard (BSC) provides managers with the instrumentation they need to navigate to future competitive success.”
great speech by the Dallas Federal Reserve Bank president Robert Kaplan about the economy, energy and trade. pic.twitter.com/7e6bV7OsDj
“To achieve such intense strategic focus the organizations had instituted comprehensive, transformational change. They redefined their relationships with the customer, reengineered fundamental business processes, taught their workforces new skills, and deployed a new technology infrastructure.”
“With practice, you will learn to understand yourself better and increasingly learn what conviction feels like. As you search for it, you will get better at gearing your efforts to work in a way that will help you get to that feeling.”
“Without strong visionary leadership, no strategy will be executed effectively.”
“You follow your own path, I don’t know how much money you will accumulate, how much stature you will achieve, or how many titles you will garner.”
Here is a great video with an amazing message shared by Prof. Robert Kaplan from the Harvard Business School.
The extensive use of social media networks as a communication tool has driven companies to market their brands on the digital platform. The digital gathering allows the company to create awareness about their brands. Every profile posted on social media is a gateway to business websites. Below are the benefits of using social media for business.
1) Increased Brand Awareness
Businesses that have embraced social media as a digital marketing tool have testimonies that their brand is visible to new eyes and it is driving up sales and brand awareness. The use of social media to market your business will have your customers talking about the brand, which you can then leverage to gain more following and reach out to more people.
2) Understand Your Target Group
Social media quickly lets you learn and gain a deeper knowledge of the wants and needs of your target group. In this way, you are bound to discover new ways to make an impact in their lives by providing value with your brand.
By creating advertisements and content geared to targeting your audience and catering to their needs, your business’ brand will get increased conversations and increased sales.
3) Get New Leads
With Social media networks, you have the position to place yourself strategically to target and receive new leads for future sales. Social media positions you to build your emailing list from your social media interaction with other users.
Through publishing and posting content that is relevant to your target audience and brand, you will quickly attract new customers.
4) How to Optimize Your Social Media Networks
Use your company’s logo as the picture on your corporate profile picture and your business’s name as the username. This goes a long way into helping your target audience to identify you from the rest of the pack. Post frequently on all social media platforms a good minimum being at least once per day. Consider also the time of day that you are posting to receive the necessary elicit the maximum engagement with you target audience. You should mention relevant users with “by” or “via” followed by the username.
Use of shortened links allows you to see and track the progress of which social platforms are bringing in the best results. Make sure you have shortened every link you post on your social networks and has UTM codes. Use high-quality videos and pictures since social media users identify with high-quality visual content. Lastly, ensure you are responding to your audiences that reach out to you in a timely and contextual manner.
Facebook, LinkedIn, Pinterest, Instagram, and Twitter are some of the social media networks with a massive following. Take charge of your business future and grow by utilizing social media.
Robert Reich is an American political commentator, professor, and author. He served under the Administrator of President Gerald Ford and Jimmy Carter. Known for many of his political stances and serving as the United States Secretary of Labor, here is a look at some of the most memorable Robert Reich quotes to know.
“A leader is someone who steps back from the entire system and tries to build a more collaborative, more innovative system that will work over the long term.”
“A lot of attention has been going to social values – abortion, gay rights, other divisive issues – but economic values are equally important.”
“America has become the most unequal society among advanced countries, and rich people are now free to spend as much money on political campaigns as they wish.”
“Any bank that is too big to fail is too big. Period.”
“Being critical of the nation is a far cry from being unpatriotic or anti-American. In fact, most social criticism . . . is based on a love of America’s ideals and a concern we’re not living up to them.”
“Cynicism is the last refuge of those who don’t want to do the work of creating a better society.”
“I think the big problem is you have a vicious cycle of wealth and power in America that`s just gotten completely out of control and you`ve seen it in politics.”
“I’m 40 years old. What I have seen my whole life is widening income inequality.”
“In a world where routine production is footloose…competitive advantage lies not in one-time breakthroughs but in continual improvements. Stable technologies get away.”
“Inequality is bad for everyone, not just the middle class and the poor.”
“It is a myth that higher taxes lead to less demand and slower growth. In the first three decades after World War II, US top tax rates on the wealthy were never below 70 percent.”
“Median wages of production workers, who comprise 80 percent of the workforce, haven’t risen in 30 years, adjusted for inflation.”
“Most Americans are on a downward escalator. Median wage in the United States, adjusted for inflation, keeps on dropping.”
“No economy can continue to function when the vast middle class and everybody else don’t have enough purchasing power to buy what the economy is capable of producing without going deeper and deeper into debt.”
“Regardless of how you interpret the facts, you have to come to the conclusion that inequality is widening in the US and in almost every other country.”
“Social change occurs when the gap between the ideals that people hold and the reality that they see every day gets too large.”
“Terrorism itself is not the greatest danger we face.”
“The core corporation is increasingly a façade, behind which teems an array of decentralized groups and subgroups continuously contracting with similarly diffuse working units all over the world.”
“The core principle is that we want an economy that works for everyone, not just for a small elite. We want equal opportunity, not equality of outcome.”
“The faith that anyone could move from rags to riches – with enough guts and gumption, hard work and nose to the grindstone – was once at the core of the American Dream.”
“The key to understanding the rise in inequality isn’t technology or globalization. It’s the power of the moneyed interests to shape the underlying rules of the market.”
“The largest party in America, by the way, is neither the Democrats nor the Republicans. It’s the party of non-voters.”
“The liberal ideal is that everyone should have fair access and fair opportunity. This is not equality fo result. Its equality of opportunity. There’s a fundamental difference.”
“The only way to grow the economy in a way that benefits the bottom 90 percent is to change the structure of the economy. At the least, this requires stronger unions and a higher minimum wage”
“There is a deep desire to change the power structure.”
“True patriotism isn’t cheap. It’s about taking on a fair share of the burden of keeping America going.”
“We already have an annual wealth tax on homes, the major asset of the middle class. It’s called the property tax. Why not a small annual tax on the value of stocks and bonds, the major assets of the wealthy?”
“We are born, we grow up, we live our lives as best we can. If we are thoughtful we are good parents and good partners. If we are wise we strive for integrity and intimacy.”
“We are creating a one size fits all system that needlessly brands many young people as failures, when they might thrive if offered a different education whose progress was measured differently.”
“We do not want to live in a theocracy. We should maintain that barrier and government has no business telling someone what they ought to believe or how they should conduct their private lives.”
“We need to expand Social Security to prevent the looming retirement crisis, and we can do it simply by asking billionaires to pay their fair share.”
“We used to be so proud that our country offered far more economic opportunities than the feudal system in Great Britain, with its royal family, princesses and dukes.”
“We want to make sure that there’s upward mobility again, in our society and in our economy.”
“We’re the richest economy in the history of the world. For the majority of Americans not to get the benefits of this extraordinarily prosperous economy, there’s something fundamentally wrong.”
“When corporations get special handouts from the government, subsidies and tax breaks, it costs you.”
“When I was a kid, the bigger boys would pick on me. So I got an idea that I would make alliances with older boys, like just one or two, who would be my protectors.”
“You can’t create a political movement out of pabulum.”
“Your most precious possession is not your financial assets. Your most precious possession is the people you have working there, and what they carry around in their heads, and their ability to work together.”
Here is a talk featuring Robert Reich as he discusses his book, ‘Saving Capitalism: For the Many, Not the Few’ at this Town Hall in Seattle.
Robert Owen was a Welsh social reformer and founder of the cooperative movement and utopian socialism. Spending his middle years traveling to America, Owen invested in a 1,000 member utopian colony referred to as New Harmony Society. Here is a look at some of the most memorable Robert Owen quotes to know.
“Chastity is sexual intercourse with affection.”
“Courts of law, and all the paraphernalia and folly of law cannot be found in a rational state of society.”
“Eight hours daily labour is enough for any human being, and under proper arrangements sufficient to afford an ample supply of food, raiment and shelter, or the necessaries and comforts of life, and for the remainder of his time, every person is entitled to education, recreation and sleep.”
“Finding that no religion is based on facts and cannot therefore be true, I began to reflect what must be the condition of mankind trained from infancy to believe in errors.”
“God and the Doctor we alike adore But only when in danger, not before; The danger o’er, both are alike requited, God is forgotten, and the Doctor slighted.”
“I was forced, through seeing the error of their foundation, to abandon all belief in every religion which had been taught to man. But my religious feelings were immediately replaced by the spirit of universal charity.”
“Is it not the interest of the human race, that every one should be so taught and placed, that he would find his highest enjoyment to arise from the continued practice of doing all in his power to promote the well-being.”
“It is confidently expected that the period is at hand, when man, through ignorance, shall not much longer inflict unnecessary misery on man; because the mass of mankind will become enlightened, and will clearly discern that by so acting they will inevitably create misery to themselves.”
“It is therefore, the interest of all, that every one, from birth, should be well educated, physically and mentally, that society may be improved in its character.”
“Man is the creature of circumstances.”
“My life was not useless; I gave important truths to the world, and it was only for want of understanding that they were disregarded. I have been ahead of my time.”
“My reason taught me that I could not have made one of my own qualities – they were forced upon me by Nature; that my language, religion, and habits were forced upon me by Society.”
“No obstacle whatsoever intervenes at this moment except ignorance to prevent such a state of society from becoming universal.”
“Of course quality is important but is it not the quality of an individual’s originality that is most important?”
“Since the introduction of inanimate mechanism into British manufactories, man, with few exceptions, has been treated as a secondary and inferior machine; and far more attention has been given to perfect the raw materials of wood and metals than those of body and mind.”
“Society may be formed so as to exist without crime, without poverty, with health greatly improved, with little, if any misery, and with intelligence and happiness increased a hundredfold.”
“The advanced members of the medical profession know that the health of society is not to be obtained or maintained by medicines; – that it is far better, far more easy and far wiser, to adopt substantive measures to prevent disease of body or mind.”
“The advantage of pure, and the disadvantage of impure air are experienced each time we breathe, and all who understand the causes of disease know that an impure atmosphere is most unfavourable to the enjoyment of health.”
“The lowest stage of humanity is experienced when the individual must labour for a small pittance of wages from others.”
“There are good hearts to serve men in palaces as in cottages.”
“There is but one mode by which man can possess in perpetuity all the happiness which his nature is capable of enjoying, — that is by the union and co-operation of all for the benefit of each.”
“To preserve permanent good health, the state of mind must be taken into consideration.”
“To train and educate the rising generation will at all times be the first object of society, to which every other will be subordinate.”
“Where are these rational practices to be taught and acquired? Not within the four walls of a bare building, in which formality predominates… But in the nursery, play-ground, fields, gardens, workshops, manufactures, museums and class-rooms.”
“Women will be no longer made the slaves of, or dependent upon men…They will be equal in education, rights, privileges and personal liberty.”
Here is a close up look at Dr. Robert Owen as he appears in this interview.