8 Pros and Cons of Outdoor Advertising

There are many ways to advertise a brand and business today. From the internet to traditional direct marketing opportunities, it can be difficult to know which way is the best way to spend your advertising dollars. Yet with so many choices available, outdoor advertising is still a very popular option.

What are the pros and cons of outdoor advertising? Here are some of the key points to consider to determine if this attractive marketing effort is right for your brand and business.

What Are the Pros of Outdoor Advertising?

1. It is very affordable.
Outdoor advertising is one of the most cost effective methods of marketing from an exposure standpoint. Advertising on a billboard, a bench, or within a mall can create customer impressions for just pennies on the dollar. In high exposure areas, outdoor advertising can even be cheaper than the cost of internet impressions.

2. It creates an immediate impact.
When a prospect is looking for something that your brand and business is able to offer, then your advertisement will make an immediate impact. The prospect may even reach out to contact you simply because you’ve included a phone number, an email address, or a website.

3. You can lead prospects to comprehensive research.
QR codes allow consumers to do their own research while their out shopping for products or services. They can determine which value proposition is the best for them, which reduces the overall costs your brand and business faces since the consumer does the research instead of you. When you get a contact, you’re more likely to get a prospect that is almost all of the way through your sales funnel.

4. You can create impulse buys.
Ever notice why drinks, magazines, and candy bars are near the cashier? Because as you stand in line, you might feel hungry – so you grab some candy. You might feel thirsty, so you grab something to drink. You get bored, so you grab something to read to pass the time. Outdoor advertising does the same thing, but on a larger scale. It can even direct consumers to a specific location so they can experience immediate gratification – which is at the heart of an impulse buy.

What Are the Cons of Outdoor Advertising?

1. There is no guarantee for success.
You can place outdoor advertising out in a high traffic area and gather zero new customers from the effort. Just because you’re advertising doesn’t mean you have a product or service that people want. Expecting to gain new revenues through this type of marketing effort is really an unrealistic goal.

2. It may not always be an affordable option.
High traffic areas will always cost more for outdoor advertising. This means the cost per impression could be much higher for some brands and businesses than other advertising opportunities. Each advertising opportunity should be examined thoroughly so that all costs can be compared to internal metrics to determine if there is the possibility of value.

3. Prospects might not remember your contact information.
On the radio, you’ll hear a narrator offer a phone number 7-10 times over the course of 30 seconds because that helps the listener be able to remember the number when they’re ready to make a call. TV advertising may flash a website, a phone number, or other contact details to help them stick at the top of a prospect’s mind. Outdoor advertising doesn’t have that opportunity. Some advertising may only be seen for seconds at a time. It can be difficult to remember a phone number or website when the total prospect exposure is just 3-5 seconds.

4. Vandalism is a real possibility.
You know what your advertising will look like on TV. You’ll know what it sounds like on the radio. You’ll know it’s structure when it is on the internet. With outdoor advertising, you don’t have this knowledge. Vandalism can happen at any time, which means consistent inspections are necessary to maintain the value of this marketing effort. Even if the advertising provider pays for the restoration of your advertising when it is vandalized, you’re still losing potential customers until it is fully restored.

The pros and cons of outdoor advertising show that it can be a useful marketing advantage if a brand and business makes smart placement decisions. Look for low cost, high exposure areas where there is interest in what you’re offering. That will allow you to take advantage of the benefits with lower risks of the disadvantages appearing.

36 Breathtaking Scott Berkun Quotes

Scott Berkun is an American author and speaker. Best known for his three best selling books, ‘The Myths of Innovation,’ ‘Confessions of a Public Speaker,’ and ‘Making Things Happen,’ Berkun spent almost a decade working for Microsoft as a part of their Internet Explorer team. Here is a look at some of the most notable Scott Berkun quotes to know.

“All great tasks test our motivation. It’s easy to court ideas over beers and change the world with napkin sketches, but like most things taken home from bars, new challenges arise the next day.”

“Anyone can criticize or accept praise, but initiating a positive exchange is a hallmark of a difference maker.”

“As superficial as public speaking can seem, history bears out that people with clear ideas and strong points are the ones we remember.”

“Big thoughts are fun to romanticize, but it’s many small insights coming together that bring big ideas into the world.”

“Commit yourself to taking enough risks that you will fail some of the time. If you’re not failing, we’re not doing something sufficiently difficult or creative.”

“Experiment is the expected failure to deliberately learn something.”

“Expressing ideas is often the only way to fully understand what ideas are, and to know what it is you really think.”

“Good public speaking is based on good private thinking.”

“Have to embody what I want the audience to be. If I want them to have fun, I have to have fun.”

“History can’t give attention to what’s been lost, hidden, or deliberately buried; it is mostly a telling of success, not the partial failures that enabled success.”

“I don’t want to be perfect. I want to be useful, I want to be good, and I want to sound like myself. Trying to be perfect gets in the way of all three.”

“If you’d like to be good at something, the first thing to out the window is the notion of perfection.”

“In hundreds of lectures around the world, I’ve done most of the scary, tragic, embarrassing things that terrify people. I’ve been heckled by drunken crowds in a Boston bar.”

“Innovation is significant positive change.”

“Innovative ideas are rarely rejected on their merits; they’re rejected because of how they make people feel. If you forget people’s concerns and feelings when you present an innovation, or neglect to understand their perspectives in your design, you’re setting yourself up to fail.”

“It seems that bad advice that’s fun will always be better known than than good advice that’s dull-no matter how useless that fun advice is.”

“It’s not the fear of writing that blocks people, it’s fear of not writing well; something quite different.”

“It’s only through effort that we learn what an idea actually is, and if our passion for it will last or fade. There is no shame in failure – all makers fail. But it’s hard to respect someone who never tries, even once, to do something good that’s always on their mind.”

“It’s rare for people to genuinely try to understand what others are trying to say.”

“It’s safe to assume that no matter where you stand, someone would be happy to be in your shoes, just as you’d be happy to be in someone else’s.”

“Most people doubt online meetings can work but they somehow overlook that most in-person meetings don’t work either.”

“Most people listening to presentations around the world right now are hoping their speakers will end soon. That’s all they want.”

“My intent is simply to know my material so well that I’m very comfortable with it. Confidence, not perfection, is the goal.”

“No one has died from giving a bad presentation. Well, at least one person did, President William Henry Harrison, but he developed pneumonia after giving the longest inaugural address in U.S. history. The easy lesson from his story: keep it short, or you might die.”

“Part of the challenge of innovation is coming up with the problem to solve, not just its solution.”

“People tell me this is obvious. But it’s ok to be obvious. Knowing and doing are different. Many people know many obvious things they completely fail to do, despite their knowledge.”

“People who truly have control over time always have some in their pocket to give to someone in need. A sense of priorities drives their use of time and it can shift away from the ordinary work that’s easy to justify, in favor of the more ethereal, deeper things that are harder to justify.”

“Silence between teachers’ remarks is a very important part of a lecture. Silence provides time for consolidation and thought.”

“Staying curious and open is what makes growth possible, and it requires practice to maintain that mindset. To keep learning, we have to avoid the temptation to slide into narrow, safe views of what we do.”

“The average person isn’t that smart — and worse, half the population is dumber than that average person.”

“The best teachers use entertainment as a way to fuel teaching, not simply to make their students laugh.”

“The bottleneck is never code or creativity; it’s lack of clarity.”

“The podium is what you stand on. The lectern is what you stand behind.”

“The temptation many creative people I know have is to strive for popularity. To make, do, and say things that other people like in the hopes of pleasing them. This motivation is nice.”

“The way you find the answers to your problems will be unique to you.”

“There is a big difference between wanting to say you wrote a book, and actually writing one. Many people think they want to write, even though they find crafting sentences and paragraphs unpleasant.”

Here is a look at a Ted Talk featuring Scott Berkun as he goes on to discuss how the creative process works and how to bring actionable ideas into reality.

15 Keys to Creating the Perfect Welcome Email

In case you are wondering why I am dedicating an entire episode to the email welcome message, then you should open your ears to this statistic. The welcome message has the highest open rate of any type of email message. The average open rate of the welcome message is over 50%.


In addition to the lofty open rates, the welcome message has a click through rate of 5 times higher than all other promotional types of emails.


With that being said, first impressions also matter. For many, the email welcome message you send out is the first real interaction that someone will have with you. Optimizing your welcoming message can provide the positive first impression you need to encourage continued interaction with your site, blog, or brand.

Second chances in the world of email marketing are few and far between. You’ve got one opportunity to get this right. When it comes to email welcome message optimization, here are the methods you’ll want to use so that the initial connection you make with someone is a cornerstone that you can continue to build upon over time.

#1. Choose the right from line.

Super Office conducted a study and found that the sender name and subject line were the two clear triggers that led to an email being opened.


If you are branding yourself in your blog, then you want the welcome email to be from you. I actually did an A/B test comparing the open rates with the from line being Brandon Gaille or BrandonGaille.com. The from line with my name, Brandon Gaille, received 10% more opens than the domain name.

I have a quick trigger when it comes to deleting emails in my inbox. The from lines with a company name are usually the first to go.

#2. Create a compelling subject line.

The subject line is actually the most important part of any email that gets sent out. It needs to stand out in the inbox while being congruent with the body of the email message. If you are giving something away in exchange for their email, then that freebie needs to be the subject line.

For example, your subject line might be…
7 Ways to Dominate SEO [eBook]

A subject line tied to your personal story and accomplishment might be…
From Brain Tumor to 1 Million Visitors

The length of your subject line also plays a role in whether or not someone will open your email to see what is inside. Retention Science identified that subject lines that had between 6 and 10 words get opened the most.


#3. Let people know that they made the right choice.

There’s this idea that giving someone an email address is “free.” It’s not. An email address is personal information and it’s being offered in the format of a transaction. And, like with any sale that happens, there is a chance that the individual could experience “buyer’s regret.”

Maybe I shouldn’t have given that website my email address. Maybe I should unsubscribe right now so that I don’t get a bunch of spam.

Even when someone loves your brand, blog, or business, they may regret offering you their email address. This is why the best welcome messages reaffirm that the right choice was made.

Here’s how you can offer people warm, fuzzy feelings of joy instead of the cold feelings of regret.

  • Make the message feel like a conversation. It may be an automated email, but welcoming someone should still feel genuine.
  • Reinforce the idea of community. It’s important to be humble, but it is equally important to offer value. Show in your welcoming email that this new person has joined an established community that offers many ways to find value.
  • Create a safety net. We all must be protective of our personal information these days. You never know when an identify thief might strike. Make sure you let people know that their information is safe with you.

You can do everything right here and still have people unsubscribe due to buyer’s regret. What you’re doing by following this method is limiting the damage you may experience.

#4. Make sure that everyone understands you are a real person. 

It’s hard enough to send someone you don’t know an email address. It becomes even more difficult if the welcoming email received in return doesn’t contain any personal information. Of course we live in a world where many things are automated, but transactions of any type still require a personal touch to be consistently successful.

For this reason, it is a good idea to make sure that a real name is included somewhere within your welcoming email. This will make the new subscriber feel better about their decision to offer an email address because you’ve offered that needed personal touch.

Whenever possible, it is also a good idea to send this email out in real time so there isn’t a delay in its reception.

Delay often equates to deletion.

#5. Don’t offer a bait and switch.

The emotions of your welcoming email should be authentic. Offer gratitude because you are grateful for the transaction. Then make sure that you’re actually delivering the content you promised to the new subscriber.

To optimize your email welcome message, you’ll need to carefully test all of the information that is included in the message.

  • Test all of your hyperlinks within the welcome email to make sure they actually work and deliver the new subscriber to the intended destination.
  • Make sure all of your downloads are accessible from the email, either as an attachment or to a specific landing page. If it’s a landing page, make sure the downloading process there works as well.
  • Ensure that any logins, membership trials, or other brand interactions work as promised.

Even if the roadblocks are unintentional, a new subscriber is likely to be less than impressed if they can’t obtain the valuable items they were promised. From their perspective, you’re not living up to the deal.

#6. Let new subscribers know what the future will hold.

Show the new subscriber what the future holds for them if they choose to remain on your email marketing list. This is your chance to revisit the value proposition that was offered and reinforce the decision in the new subscriber’s mind about why they completed the transaction in the first place.

There are some specific details about the future that you should consider including to make sure the welcome message has been optimized.

  • Include details about the type of content, the service, or the product the new subscriber will receive. This will allow that person to watch their email inbox for the promised items when you send them.
  • Mention how often you’ll be sending out emails. If you have an entire welcoming series that covers 10 emails in 10 days, then let people know this. That way there aren’t any frustrating surprises in their email that could cause them to unsubscribe.
  • Review the expertise you’re able to share. People see value in expertise. This is why we all choose the brands, products, and services that we use. We want the very best. Make sure you tell new subscribers why you’re the best and what that will mean to them in the coming days.

By following these steps in the welcoming message, you’ll be able to optimize the marketing potential of every new subscriber.

#7. Confront the issue of spam right away.

Email marketers can hit every method perfectly for a great welcome email, only to find that their follow-up email winds up getting filtered into a spam folder. You could rely on your autoresponder or email provider to use spam checking tools to prevent this from happening. You could also just make an attempt to solve this problem in your initial email.

Reserve a portion of this email to let your new subscriber know they can mark your email address as a “safe address.” This will help it to avoid being marked as spam. It also increases the chances that your future emails are going to be opened.

Depending upon how often you send out emails and which email marketing company you use, Gmail may send your welcome message straight to the promotions tab. Since Gmail accounts for 40-50% of all email signups, it is important to let your new subscribers know what to do in the thank you page after they sign up. The best practice is to show them a screenshot of where the promotions tab is, and how to tell Gmail that you want to receive future emails directly to the inbox.


I have helped some of my clients double their yearly revenue just by adding these simple gmail instructions to their thank you pages.

#8. Be authentic with your story.

Your welcome message is the first real introduction a new subscriber receives. This means you must be authentic with your story if you’re going to attract their attention. There are a number of ways that you can show off your personality as you tell your story, but two primary methods tend to work the best.

  • Address a problem that the new subscriber likely has. There’s a reason why someone gave you their email address. If you can find a unique solution that works, the value you’re able to offer is going to skyrocket.
  • Tell your story. There’s a path you followed to get to where you are today. Tell the story of that journey and your subscribers will instantly feel a connection with you.

Authenticity trumps errors. It builds loyalty. It creates relationships.

#9. Use a link to your blog’s Start Here page to keep your links to a minimum.

Nothing makes me hit delete faster than a welcome email that is loaded with links. An effective Start Here page will have the links to everything you are selling, your best posts, and even your top earning affiliates. This allows you to have one link to a page that will walk your new subscribers through everything you want them to see.

If you do not have a Start Here page, then you have to read my post on the 12 Vital Items to Include on Your Start Here Page.


#10. Add an unexpected bonus to over fulfill their expectations.

By giving them an extra bonus, you will make your new subscribers feel psychologically in debt to you. This is going to lead them to opening your future emails and buying what you have to offer.

#11. Give your welcome email a personal sign-off.

If you fail to sign off a welcome email using a personal sign-off, then all of your optimization efforts are going to be for nothing.

You want to be able to leave your new subscriber on a positive note. You want them to be looking forward to the next email you’re planning to send them.

You will want to make sure that your personal sign-off matches the rest of the email’s tone and voice so that the final impression is one of consistency. If you’ve been friendly and warm, then stay that way. If you’re email has been funny, then be funny.

#12. Now you’re ready to add the post-script.

The post-script is your way to be like Columbo and add just one more thought. There are four ways you can approach this additional thought.

  • Use a call to action. This post-script addition makes sense if you have another step that you want your new subscriber to take. If you’ve given them a log-in to access a trial membership, then your call to action could be to encourage them to “start their trial today.”
  • Install an open loop. This option allows you to give the new subscriber a preview of what they’re going to find in the next email.
  • Ask to follow you on your top social media channel. Do not use the shotgun approach and list out all of your social media links. Choose one.
  • Link to your favorite affiliate product or service. This is a great way to add some more revenue while providing additional value to the new subscriber.

The post-script should be a single sentence. Do not overdo it.

#13. Make sure your reply email goes to your real email address.

Many of the people that get your welcome email are going to reply directly to it. Most of the replies that I have received are thank you messages and people sharing their own story with me. However, I get several emails every month asking me about my products and services. These questions lead to phone calls, which lead to new clients.

#14. End your welcome message by asking a question.

Once you make sure that you are receiving all of the replies, then you may want to add a question to the end of your message. A simple question can turn your welcome message into an engagement and sales machine.

For example, I like to ask the following question at the end of my welcome message…

I have a quick question for you. What is the url of your blog so that I can take a quick look at what you are writing about? Please take a moment to reply to this email and send me the link to your blog.

This question opens up a line of two way communication between myself and my audience. I am able to give each person that replies some quick pointers, and I am also able to qualify them as a potential client or student for my paid course. After I review their blog and give quality feedback, I offer them a free consultation or direct access to one of my webinars tied to my course.

#15. Add some personality to your signature.

The email signature is the last section of your welcome message, and it is often the most neglected. I reviewed over fifty welcome messages while doing the research for this episode. Forty signatures had only a simple signature with no picture. Out of the remaining 13 that had pictures, they were all a typical boring profile picture.

I highly recommend to include a picture of yourself doing something unique, which says something about your personality. A few good examples are..

The Fun Family Picture – Almost everyone that is reading your email has a family or is part of a family. Showing a picture of your family will actually creates a higher level of perceived trust. People tend to trust other people with family values than those that come across as a lone wolf. I use a picture of my family dressed up as Star Wars characters for Halloween. Instead of ending the email with “Thank you.” I use “May the Force Be With You.”


You and Your Pet – A big portion of your audience is also going to have a cat or a dog. This is a great substitute for the family picture.

You and Your Blog Topic – If you are a food blogger, then you should probably have a picture of you in front of one of your favorite recipes. Whatever your topic is, try and take a picture of you with it or in it.

No matter what, even if it is just your smiling face, you should always include a picture in the closing signature of your welcome message.

The bottom line is that your welcome email is the most important email that you will ever send out to your subscribers. It will get the most opens and clicks. It will build trust, and it will lay the foundation for turning your subscribers into paying customers.

As Will Rogers famously said…


12 Ways to Have a Productive Sunday


If you want to be as successful as some of the wealthiest entrepreneurs, it is time that you learned what their strategies are. This means that you need to go beyond how they come up with business ideas or what they deem to be the most effective marketing plans. You need to know what they do on a Sunday night to get ready for the grueling workweek that is ahead. Knowing how to spend your Sunday is what can propel you to success quickly. Here are the key takeaways from this infographic.

1) Get In Quality Time
The most successful people understand that their free time is limited and that the amount of time that they will be able to spend with loved ones throughout the week is not overflowing. This means that they often choose to get in their quality time on Sundays. This means that you should get in the habit of setting aside some quality time for friends and family on Sunday’s when you are facing the fewest amount of distractions. This is the time when you will be able to spend time freely with the people that matter most to you. Even though you want to be successful, you still need to make time for those who matter most.

2) Fun Time
You might think that the most successful people are all about work and no play, but this is not the case when it comes to Sunday planning. Some of the most successful people in the world make sure that they set aside free time on Sundays that is strictly for fun or relaxing activities. This means that they make plans for things like going to the spa or going to the movies. Planning out something fun for the next Sunday on your calendar might just put you on the path toward success.

3) Get On Track
Even though you do want to spend some time unwinding on a Sunday, it is also important that you do take some time at the end of your Sunday to look at the work week ahead. This means that you should start planning out your schedule a little bit and get organized so that you know what you need to get accomplished once Monday morning rolls around. Sunday can be a day of rest and fun, but it is also a great day for you to begin planning and to get organized.

22 Splendid Sahara Sanders Quotes

Sahara Sanders is a modern writer covering a multitude of genres. From novels and poems to insightful psychological analyses, Sanders has several best sellers with high rating and reviews that can be found on Amazon, GoodReads, Scribd, and more. Here is a look at some of the best Sahara Sanders quotes.

“Be successful in your personal life and genuinely loved by the woman of your dreams.”

“Be the “magician” of your own destiny. Take control of your own fate. Be aware.”

“Big happiness consists of small pleasant things—like these!”

“CREATE happy moments. . . MAKE miracles happen!”

“Create your own “LUCK” in your personal life—instead of relying on “fate” and hoping that your happiness will spontaneously materialize sometime and somehow, as if by magic.”

“Fill the life around you with joy. It will be returned to you tenfold.”

“Generate happy moments. . . make miracles happen. Love is a miracle too.”

“Get the keys to the door of your own happiness.”

“If I don’t like some rules, I create my own ones.”

“If you want to radically change your being for the better, to feel satisfied about who you are, or to look slim and attractive no matter what age is stated in your passport, start with changing unhealthy eating habits to healthy ones —and make them your favorites.”

“Infuse your personal life with miracles and astonishment—not monotony.”

“Isn’t a “shortlist” like this enough to make you and your girlfriend want to yawn?”

“Isn’t this what everyone dreams of on our little planet? At the same time, who holds us back from fulfilling our own dreams, other than ourselves?”

“It is not really wise to make too many assumptions when you don’t yet have all the facts to do so. You may believe your conclusions are logical, while they may turn out to be totally wrong.”

“Let’s make our existence more joyous, fulfilled and full of positive adventures… Let’s add more vivid colors to life in the world around us.”

“Life IS a competition. ALWAYS. No matter whether any of us want it to be or not!”

“One of the most difficult (but utterly important) things to manage in life is to “KILL THE DRAGON” inside of ourselves—a strong, aggressive, negative “dragon” of nasty emotions that lives inside of you, me. . . everybody!”

“Photography is a magical kind of art that allows people to preserve time and moments, and to describe the world the way they see it.”

“Probably this type of negativity can sometimes even be helpful in business, but it can also destroy any love or closeness, if you let it reach into your private life.”

“Proper nutrition is one of the most fundamental things on which anyone’s healthy and happy life can be based.”

“Why not fill your love story with truly wondrous and exciting activities, or surprise your date with something unusual and adventurous?”

“You could be a really great and fabulous person, but if your method of communication with a woman doesn’t trigger her physical attraction by “pushing the right buttons,” you will only ever be “just a friend” in her eyes.”

Here is a look at one of the books written by Sahara Sanders titled ‘Indigo Diaries.’

20 Stupendous Rosamund Stone Zander Quotes

Rosamund Stone Zander is a pioneer in the field of leadership and relationships. With a leadership model that brings vision, passion, and contribution together, she has published her works in the detailed books, ‘The Art of Possibility’ and ‘Pathways to Possibility.’ Here is a look at some of the most notable Rosamund Stone Zander quotes.

“As long as I practiced in this manner, I found that virtually all the conversations we had were productive in a way I had never before imagined they could be.”

“Enlarge the box, or create another frame around the data, and problems vanish, while new opportunities appear.”

“Every problem, every dilemma, every dead end we find ourselves facing in life, only appears unsolvable inside a particular frame or point of view.”

“How often do we stand convinced of the truth of our early memories, forgetting that they are assessments made by a child?”

“I am here today to cross the swamp, not to fight all the alligators.”

“I began to write a different narrative: that my husband did indeed know me and love me, and was offering me the best he had to give.”

“If I cannot be present without resistance to the way things are and act effectively, if I feel myself to be wronged, a loser, or a victim, I will tell myself that some assumption I have made is the source of my difficulty.”

“If we were to apply this visionary concept to education, it would be pointless to compare one child to another.”

“In the measurement world, you set a goal and strive for it. In the universe of possibility, you set the context and let life unfold.”

“Life is revealed as a place to contribute and we as contributors. Not because we have done a measurable amount of good, but because that is the story we tell.”

“Michelangelo is often quoted as having said that inside every block of stone or marble dwells a beautiful statue; one need only remove the excess material to reveal the work of art within.”

“On the whole, resources are likely to come to you in greater abundance when you are generous and inclusive and engage people in your passion for life.”

“Presence without resistance: you are now free to turn to the question.”

“Recognizing Pablo Picasso in a train compartment, a man inquired of the artist why he did not paint people “the way they really are.” Picasso asked what he meant by that expression.”

“The history of transformational phenomena—the Internet, for example, or paradigm shifts in science, or the spread of a new religion—suggests that transformation happens less by arguing cogently for something new than by generating active, ongoing practices that shift a culture’s experience of the basis for reality.”

“The man opened his wallet and took out a snapshot of his wife, saying, “That’s my wife.” Picasso responded, “Isn’t she rather small and flat?”

“We can replace the narratives that hold us back by inventing wiser stories, free from childish fears, and, in doing so, disperse long-held psychological stumbling blocks.”

“When you declare yourself an unwilling victim of a known risk, you have postured yourself as a poor loser in a game you chose to play.”

“Whenever somebody gives up their pride to reveal a truth to others,” I told him, “we find it incredibly moving; in fact, we are all so moved that even the cameraman is crying.” I hadn’t actually looked in the direction of”

“Who am I being that they are not shining?”

In this interview with Rosamund Zander, they discuss her book ‘The Art of Possibility’ and the principles applied to business and education.

35 Magnificent Ron Hall Quotes

Ron Hall is known for being the other of ‘Same Kind of Different of Me.’ Telling the story of a homeless drifter, upscale art dealer, and stubborn women, Hall shares with the world what life changing love and unexpected betrayals he had lived through. Here is a look at some of the top Ron Hall quotes to share.

“All I can do is tell the jagged tale of my own spiritual journey and declare that my life has been the better for having followed Christ.”

“Art teaches something we all need to learn, especially about people who are different from ourselves:”To see things the way they truly are, sometimes you have to look more deeply.”

“Being friends is like being soldiers in the army. You live together, you fight together; you die together.”

“But if you is lookin for a real friend, then I’ll be one. Forever”

“But sometimes we has to be thankful for the things that hurt us,’ I said, ’cause sometimes God does things that hurts us but they help somebody else.”

“Even though I’m almost seventy years old, I got a lot to learn, too. I used to spend a lotta time worryin that I was different from other people, even from other homeless folks.”

“Ever man should have the courage to stand up and face the enemy,’ I said, ’cause ever person that looks like a enemy on the outside ain’t necessarily one on the inside.”

“For the first time, it struck me that when Denver said he’d be my friend for life, he meant it-for better or for worse.”

“Good medicine always tastes bad.”

“He assured me that God didn’t make cancer because cancer is not good, and he cautioned me not to blame God for something He didn’t make.”

“I ain’t sayin it ain’t all right to study the Bible. You got to study the Bible to know the rules of life. But I notice a lotta folks doin more lookin at the Bible than doin what it says.”

“I have learned that I cannot see into a person’s heart to know his spiritual condition. All I can do is tell the jagged tale of my own spiritual journey and declare that my life has been the better for having followed Christ.”

“I ran out of strong.”

“I thank God today she found the courage in her heart to love me enough so that someday I could tell you that even a black ex-con from Angola that stabbed a man could maybe someday do some good in the world if he gets a chance.”

“I woke up!” he replied, eye twinkling in his haggard face,”and that’s reason enough to be happy!”

“If Mama ain’t happy, ain’t nobody happy.”

“If you fishin’ for a friend you just gon’ catch and release, then I ain’t got no desire to be your friend…”

“Jesus don’t need no help from no perfect saints. If He did, He wouldn’t a’ gone up yonder and left us down here in charge.”

“Judge people less on their mistakes than on how they handle their mistakes.”

“Life produces some inglorious moments that live forever in your mind.”

“Maybe my mission wasn’t to analyze them, like some sort of exotic specimens, but just to get to know them.”

“Money can’t buy no blessins.”

“Most people want to be circled by safety, not by the unexpected. The unexpected can take you out. But the unexpected can also take you over and change your life. Put a heart in your body where a stone used to be.”

“She did have one other fear, though: missing the call of God.”

“Sometimes to touch us, God touches someone that’s close to us. This is what opens our eyes to the fact there is a higher power than ourselves, whether we call it God or not.”

“Sometimes you can only understand why things happen when you see them in the rearview mirror.”

“The pain of losing Deborah still brings tears. And I cannot mask my profound disappointment that God did not answer yes to our prayers for healing.”

“The Word says God don’t give us credit for lovin the folks we want to love anyway. No, He gives us credit for loving the unlovable. The perfect love of God don’t come with no conditions…””

“The Word says God put ever star in the heavens and even give ever one of em a name. If one of em was gon’ fall out the sky, that was up to Him, too. Maybe we can’t see where it’s gon’ wind up, be He can.”

“There’s somethin I learned when I was homeless: Our limitation is God’s opportunity. When you get all the way to the end of your rope and there ain’t nothin you can do, that’s when God takes over.”

“To love a man enough to help him, you have to forfeit the warm, self-righteous glow that comes from judging.”

“When you is precious to God, you become important to Satan.”

“You know, you got to get the devil out the house ‘fore you can clean it up!”

“You never know whose eyes God is watchin you through. It might not be your teacher, your preacher, or your Sunday school teacher. More likely it’s gon’ be that bum on the street.”

“You stood up with courage and faced me when I was dangerous, and it changed my life. You loved me for who I was on the inside, the person God meant for me to be, the one that had just gotten lost for a while on some ugly roads in life.”

Here is a short clip featuring Ron Hall and Denver Moore at a small Bible Group as they discuss their New York Times Bestselling books, ‘Same Kind of Different as Me.’

12 Pros and Cons of Office 365

In the past, Microsoft required computer users to purchase their Office suite of products on licensing arrangements. This allowed users to have CDs or discs that held the program in full so that it could be restored locally and even installed on other computers. That process changed with the creation of Office 365. You still get access to the programs you want, but now the install happens online and services are based on a subscription model. What are the pros and cons of Office 365? Here are some of the key points that are worth considering before subscribing to this service.

What Are the Pros of Office 365?

1. You gain instant access to all of the apps you need.
When you subscribe to Office 365, you’re able to have full access to every program or app that you need. There’s no longer a need to purchase a complete suite of software or the individual programs, allowing you to focus on your administrative tasks.

2. There is no longer a large one-time expense that must be paid.
Office 365 is a monthly subscription service, so users pay as little as $8.25 each month plus any applicable sales tax that may be required for a professional subscription. Personal subscriptions start at just $6.99 per month.

3. You can go as big or as little as you want.
If you just want business essentials with Office 365, then for as little as $5 per month you can gain access to email with a 50 GB mailbox, 1 TB file storage and sharing, and HD video conferencing. The main business package gives you a fully installed set of Office 365 apps on desktops, laptops, tablets, and phones. You can also go premium and add Skype to the mix.

4. It works on PC or Mac.
If you own an Apple computer, you can still take advantage of the benefits of Office 365.

5. You can still install it on multiple computers or devices.
When you subscribe to Office 365, you’re able to have the fully installed experience on up to 5 PCs or Macs per user. Office 365 on tablets and phones occurs on up to 5 tables and 5 phones per user.

6. Your software package is always up-to-date.
Whenever Microsoft updates one of their programs or apps in Office 365, you’re automatically given full access to it with your subscription. There’s never a need to pay for an additional upgrade cost.

What Are the Cons of Office 365?

1. You don’t always have access to Office 365.
When you’re working with the online versions of Office 365, you’re given a 99.9% uptime guarantee. That means there are going to be times when you may not be able to access the programming that you need.

2. You’re stuck paying an ongoing cost, whether you want it or not.
Because this is a subscription service, you’re going to be paying this fee each month no matter what. Instead of buying Word 2003 once and then using it for a decade, you lose access to Office 365 if you stop paying the subscription price. Over the course of a couple years, this means you pay more than you would have in the past.

3. You have to reset all of your defaults.
If you’ve been using other administrative programs before Office 365, then there’s a good chance that you’ll need to restore all of the file defaults on your system. You may also need to setup the formatting defaults for your Office 365 programs or apps as well. This takes extra time to do.

4. You’re paying for some things that Microsoft may offer for free.
If you have an old Hotmail address, for example, then you’re already on Outlook. You have access to many of the items that you’ll receive with some of the Office 365 packages for free. You can even access online versions of Office 365 through your account with some limited editing features. Is it worth paying a monthly fee to remove advertising from this resource?

5. You have less overall flexibility.
This is because much of the infrastructure is run through the Cloud. This means you have fewer on-premises configuration options.

6. There are legitimate privacy concerns.
Your data is no longer just your own with Office 365. It’s going to be sitting somewhere on a Microsoft server. Its privacy is reliant on their security measures.

In many ways, Office 365 offers a superior service experience compared to how these programs were offered in the past. Keep each key point in mind as you evaluate the pros and cons of Office 365 for your personal or business use and you’ll be able to make the right decision.

The Perfect Inbound Marketing Sales Funnel Template


As the owner of any business, there are many things that you need to be concerned with, but growth is something that should always be at the forefront. Growing your business at just the rate is not always easy. You need to make sure that you are not growing it too fast or too slow. It takes time to master the growth rate for any business and knowledge to allow you to make the right decisions along the way. Here are the key takeaways from the infographics below.

1) Know Your Audience
The thing that you need to understand above all else is that if you want to market your business and grow it at a steady rate, you need to be sure that you are meeting the needs of your target consumer. This means that you need to understand your niche market and you need to identify the main need of the consumer within this market that you are targeting most. Once you know what the main need is, you then have the ability to develop a product or service that caters to making sure you give the consumer exactly what they are looking for. It is important to know that you can only grow your business if your business is meeting the major need of your consumers no matter what that need may be.

2) Where Are You Getting Your Traffic From?
You also need to be aware of where you are getting your traffic from online. It is important for you to make sure that no matter where you are getting it from, that it is targeted in the best way possible. This is the only way that you can be sure that you are getting people to your site or social media pages that you have a good shot of adding to your conversion rates. When you are going to use a paid method to drive traffic this can be a great way to grow your business at a steady rate, but you need to be sure that you are getting your traffic from the right source. This means that you need to do your research beforehand and decide which platform will give you access to the best type of targeted traffic that will help you to grow your business at the right rate.

Growing your business needs to be a priority and there are things that you can do to make this the case.

20 Marvelous Roger Lowenstein Quotes

Roger Lowenstein is an American financial journalist and writer best known for working with the Wall Street Journal for more than a decade. With an array of books under his belt, here is a look at some of the most notable Roger Lowenstein quotes ever recorded.

“Buffett’s methodology was straightforward, and in that sense ‘simple.’ It was not simple in the sense of being easy to execute. Valuing companies such as Coca-Cola took a wisdom forged by years of experience; even then, there was a highly subjective element.”

“America’s abandonment of the gold standard would have shocked the founders, who took for granted that money had to be more than mere paper.”

“Being right on a stock had something of the purity of a perfect move in chess; it had an intellectual resonance.”

“Buffett does enjoy being a billionaire, but in offbeat ways. As he put it, though money cannot change your health or how many people love you, it lets you be in ‘more interesting environments.”

“Buffett found it ‘extraordinary’ that academics studied such things. They studied what was measurable, rather than what was meaningful.”

“Buffett was a billionaire who drove his own car, did his own taxes, and still lived in a home he had bought in 1958 for $31,500.”

“Buffett’s genius was largely a genius of character—of patience, discipline, and rationality.”

“Buffett’s uncommon urge to chronicle made him a unique character in American life, not only a great capitalist but the Great Explainer of American capitalism.”

“Graham’s first goal was never to make money—it was to avoid losing any.”

“He stripped Wall Street of its mystery and rejoined it to Main Street — a mythical or disappearing place, perhaps, but one that is comprehensible to the ordinary American.”

“His talent sprang from his unrivaled independence of mind and ability to focus on his work and shut out the world, yet those same qualities exacted a toll.”

“If Wall Street is to learn just one lesson from the Long-Term debacle, it should be that.”

“Imagine the big rating agencies as three competitive saloons standing side by side, with each free to set its own drinking age. Before long, nine-year-olds would be downing bourbon.”

“other people’s folly, not to mention their avarice and stupidity.”

“Regardless of how earnestly bankers trumpeted the virtues of laissez-faire, in times of unrest markets looked to Washington to provide stability.”

“The book is worth reading, in part because it is enjoyable to read of”

“The great man is he who in the midst of the crowd keeps with perfect sweetness the independence of solitude.”

“The modern spirit is a hesitant one. Spontaneity has given way to cautious legalisms, and the age of heroes has been superseded by a cult of specialization. We have no more giants; only obedient ants.”

“Three questions divided reformers: Who should issue the new currency? To what degree should the system be centralized? And should bankers or politicians be in control?”

“Warburg hesitated before daring to reply. “Your bank is so big and so powerful, Mr. Stillman, that when the next panic comes, you will wish your responsibilities were smaller.”

Here is an one on one interview with Roger Lowenstein with Douglas Goldstein as they discusses his book, ‘America’s Bank.’ Focused on the struggle for creating the Federal Reserve, Lowenstein goes on to explain the reasoning for this and suggest why having a large debt may not be as threatening as it seems.

22 Top-Notch Robert Kegan Quotes

Robert Kegan is an American developmental psychologist and author. Serving as a professor in Adult Learning and Professional Development at Harvard Graduate School of Education, Kegan is most known for his books, ‘The Evolving Self’ and ‘In Over Our Heads.’ Here is a look at some of the most notable Robert Kegan quotes to know.

“At the simplest level, any particular expression of the immunity to change provides us a picture of how we are systematically working against the very goal we genuinely want to achieve.”

“Better Me + Better You = Better Us”

“But reflection without action is ultimately as unproductive as action without reflection.”

“Decurion exposes and overturns the assumption that work is public and the personal is private, and so the personal should not be part of work.”

“Do to make my setting the most fertile ground in the world for the growth of talent?”

“Even small changes in our Big Assumptions can have big implications for permanently altering our once-captivating equilibrium.”

“Finally, subject-object theory makes operational the criteria for determining whether one position is actually more complex than the other or merely fancies itself so.”

“If one position is actually less complex than the other, it should not even be able to understand the other on terms that allow the other to feel that its being is adequately understood.”

“If you disagree with the principles, you gotta fight like hell. There’s no behind-the-corner talk.”

“If you have wanted to lose ten pounds for ten years and a diet finally helps you do it, you might well assume you have accomplished your goal.”

“In the algorithms of its proprietary systems, the company has recorded all its technical investment knowledge—a set of principles to guide investing.”

“Over time, I came to formulate my purpose as providing contexts for people to flourish.”

“Successfully functioning in a society with diverse values, traditions and lifestyles requires us to have a relationship to our own reactions rather than be captive of them.”

“The company’s other primary commitment—to radical transparency—goes much deeper than the glass office walls.”

“The team’s diagnosis of a problem this morning centers on Sergio. The entire group has just spent time discussing Sergio’s most recent review.”

“The thing that we found . . . in our business, and I think for most businesses, you have to have better ideas than other people. That’s basically what it comes down to.”

“To resist our tendencies to make right or true, that which is nearly familiar, and wrong or false, that which is only strange.”

“Until this current traumatic hospitalization, Cathy hadn’t realized the fear she was carrying around, how burdened she was by it, and how that fear kept her in a mode where she had to continuously prove her value to others and herself.”

“We all know that change is hard, but we don’t know enough about why it is so hard and what we can do about it.”

“We may feel less a part of a cohesive society today not so much because of all the outrageous behavior we see reported in our media but because we are deprived of an accompanying sense of collective offense in response to the outrageous behavior.”

“What the eye sees better the heart feels more deeply.”

“When we are working on truly adaptive goals—ones that require us to develop our mindsets—we must continually convert what we learn from behavioral changes into changes in our mindsets.”

Here is a lecture by Robert Kegan as he discusses his theory of adult meaning making and how it has influenced theory across many disciplines.

21 Inspirational Quotes for Business Owners


There always comes a time in life when you have a choice. This means that you can choose to overcome whatever roadblock is in your way or you can give up. It is easy for life to become overwhelming or for struggles to get you down, but all you need is a little inspiration to get you through. There are a number of famous quotes that can be the wise words that you need to hear at any given moment. Here are the key Takeaways from this infographic.

1) The Reality of Life
A great quote from Steve Jobs alludes to the fact that you only have a small amount of time on this earth. This means that you need to spend the time that you do have doing things that you love. Trying to live to please other people is a waste of your life. This is generally something that you learn as you get older, but it is a great lesson to learn as a soon as possible so that you do not waste any of your life not chasing your dreams or your goals. In the end, you really need to be selfish when it comes to living the life that you want. You should not let anything stand in your way.

2) Learning From Failure
Another great quote from Bill Gates is also something that you need to hear whenever you are trying to make it in business. Even though you might think that it is your success that you need to laud and learn the most from, it is really your failure that can be the biggest teacher. This means that if you are looking to learn and change the way that you do things, you need to pay attention to the times when you do not succeed in the way that you desire. This is when you can learn the most and make changes that can offer real results. It is time that you understood that failure is not a bad thing and no experience is a waste. There is always something that can be gained from every experience that you encounter along the way. You just need to be open to what you can learn.

The words from other people can be inspirational and wise because they have been where you are before and they found a way to push through and become a success.

42 Incredible Rick Warren Quotes

Rick Warren is an American evangelical Christian pastor and author. As the senior pastor of Saddleback Church, a megachurch in Lake Forest, California, Warren is also known for speaking on a multitude of social issues as they relate to many of today’s hot topics. Here is a look at some of the best Rick Warren quotes to know.

“A pretentious, showy life is an empty life; a plain and simple life is a full life.”

“Because God is with you all the time, no place is any closer to God than the place where you are right now.”

“Being successful and fulfilling your lifes purpose are not at all the same thing; You can reach all your personal goals, become a raving success by the worlds standard and still miss your purpose in this life.”

“Experience is not what happens to you. It is what you do with what happens to you. Don’t waste your pain; use it to help others.”

“Forgiveness must be immediate, whether or not a person asks for it. Trust must be rebuilt over time. Trust requires a track record.”

“Frankness is not a license to say anything you want, wherever and whenever you want. It is not rudeness.”

“God intentionally allows you to go through painful experiences to equip you for ministry to others.”

“God is always more interested in why we do something than in what we do. Attitudes count more than achievements.”

“God sometimes removes a person from your life for your protection. Don’t run after them.”

“Humility is not thinking less of yourself; it is thinking of yourself less. Humility is thinking more of others. Humble people are so focused on serving others, they don’t think of themselves.”

“If not to God, you will surrender to the opinions or expectations of others, to money, to resentment, to fear, or to your own pride, lusts, or ego.”

“If you have felt hopeless, hold on! Wonderful changes are going to happen in your life as you begin to live it on purpose.”

“If you prayed as much as you complain and quarrel, you’d have a lot less to argue about and much more peace of mind.”

“If you want God to bless you and use you greatly, you must be willing to walk with a limp the rest of your life, because God uses weak people.”

“Instant obedience will teach you more about God than a lifetime of Bible discussions.”

“It’s not what you do, but how much love you put into it that matters.”

“Life minus love equals zero.”

“Measured against eternity, our time on earth is just a blink of an eye, but the consequences of it will last forever.”

“Other people are going to find healing in your wounds. Your greatest life messages and your most effective ministry will come out of your deepest hurts.”

“Our culture has accepted two huge lies. The first is that if you disagree with someone’s lifestyle, you must fear or hate them. The second is that to love someone means you agree with everything they believe or do. ”

“Relationships are always worth restoring.”

“Resentment always hurts you more than it does the person you resent. While your offender has probably forgotten the offense and gone on with life, you continue to stew in your pain, perpetuating the past.”

“Surrender . . .sacrificing my life or suffering in order to change what needs to be changed.”

“The best use of life is love. The best expression of love is time. The best time to love is now.”

“The more God gives you, the more responsible he expects you to be.”

“The more you pray, the less you’ll panic. The more you worship, the less you worry. You’ll feel more patient and less pressured.”

“The only really happy people are those who have learned how to serve.”

“The search for the purpose of life has puzzled people for thousands of years. That’s because we typically begin at the wrong starting point—ourselves. ”

“The truth is, almost everything we do is done poorly when we first start doing it – that’s how we learn.”

“The way you think determines the way you feel, and the way you feel determines the way you act.”

“Those who follow the crowd usually get lost in it.”

“Those who have hurt you in the past cannot continue to hurt you now unless you hold on to the pain through resentment.”

“Time is your most precious gift because you only have a set amount of it. You can make more money, but you can’t make more time.”

“Trusting God completely means having faith that He knows what is best for your life. You expect Him to keep His promises, help you with problems, and do the impossible when necessary.”

“We are products of our past, but we don’t have to be prisoners of it.”

“We’re not completely happy here because we’re not supposed to be! Earth is not our final home; we were created for something much better.”

“Why is this happening to me? Why am I having such a difficult time? One answer is that life is supposed to be difficult! It’s what enables us to grow. Remember, earth is not heaven!”

“Without God, life has no purpose, and without purpose, life has no meaning. Without meaning, life has no significance or hope.”

“You cannot fulfil God’s purposes for your life while focusing on your own plans. ”

“You were made by God and for God and until you understand that, life will never make sense.”

“You weren’t put on earth to be remembered. You were put here to prepare for eternity.”

“Your value is not determined by your valuables, and God says the most valuable things in life are not things!”

Check out this great video featuring Rick Warren as he shares what to do when the heat is on and how to navigate through life’s challenges.

11 Pros and Cons of Native Apps

If you’re thinking about developing an app that you can call your own, then you’ve got some choices available to you today. There are web apps, native apps, and hybrid apps that are all possibilities. It is the native app, however, that often comes to mind when anyone starts the development process. Is this type of app right for you? Here are the pros and cons of native apps to consider.

What Are the Pros of Native Apps?

1. They have a superior level of performance.
Games and other interactive choose the native approach because they require low latency levels. This allows even the most processor-intensive apps to be able to be successfully used on a regular basis.

2. They give users full functionality.
Since a native app works on the operating system of the device, it is able to make full use of the capabilities that are available to it. Whether it’s an address book, GPS functions, or even push notifications, the native app can become something that integrates cleanly into the user’s daily routines.

3. They integrate easily.
Native apps immediately become part of the system interface for the user. This makes the app feel like it is part of the device experience, even if it is the user who decided to download it from the app marketplace in the first place.

4. They are easy to distribute.
Users know where to go when they want to download an app. Many device manufacturers also partner with native app developers to include specific apps for the initial boot-up of the device. This means monetization and distribution goals are easy to accomplish because the barriers to access have been dramatically reduced.

5. They offer user security and safety.
Native apps generally need to be approved by the app store where they will be downloaded before they can be offered to users. This means they are generally tested thoroughly before being offered.

What Are the Cons of Native Apps?

1. People have “app fatigue.”
On any given day, there are about 3 million apps in the various app stores that are competing for user attention. Since the average person only interacts with about two dozen apps per month, a new native app must have more value than what a user is already experiencing in order to be included with their personal usage profile. If that value isn’t discovered, then the app is going to be discarded.

2. Native apps have additional costs that aren’t always considered.
In order for an app store to facilitate a sale, there will be a commission fee charged per sale on every download. In some instances, that commission has been as high as 30%. That means a $1 download profits the app developer $0.70. Any in-app purchases also typically have a commission that must be paid as well.

3. You need talent to develop native apps.
It is a significant time commitment to develop a native app. You’ll need to create cross-platform support, have different programming languages incorporated, and face other challenges. To do this, you need to bring in the talent that can get the job done and that’s usually not going to come cheap.

4. Integrating content into native apps is also time consuming.
If you don’t build out your API interface, then you’re going to have plenty of work to do in order to develop your app. Many find that this is actually more difficult to do than actually building the actual app.

5. The cost of maintaining a native app tends to be higher.
Apps need to be updated in order to work with operating system and hardware updates. The cost of doing this can be considerable, especially for native apps that work on multiple platforms. This also means that there may be multiple versions of the app being used since not everyone will update the app, which creates its own set of unique challenges.

6. There is no guarantee than an app will become popular.
Native apps must take a gamble on their popularity. Testing and polls can determine market interest at a certain level, but there is a difference between being interested in an app and actually purchasing or downloading it.

The pros and cons of native apps show that it can be a beneficial and profitable experience if the negatives are properly countered. Consider these key points and you’ll be able to make a better informed decision about whether or not developing a native app is right for your needs.

32 Superb Rick Pitino Quotes

Rick Pitino is an American basketball coach. best known as his role of head coach at the University of Louisville. Author to the self help book, ‘Success is a Choice,’ Pitino is also known for publishing his own autobiography and ranking fourth among all coaches for the NCAA Tournament. Here is a look at some of the most memorable Rick Pitino quotes to know.

“A good shooter taking a great shot is better than a great shooter taking a bad one.”

“A man’s pride will bring him low, but a humble spirit will obtain honor.”

“Adversity does not mean that you cannot experience victory.”

“Allowing your focus to drift to negativity or criticism will put you on the defensive. It will get you pointing fingers and take away from the job you are doing.”

“Discouragement often comes from focusing on the wrong things. It also derives from a lack of patience, which is a virtue we are losing in our society.”

“Dreamers are not content with being mediocre.”

“Failure is not final, and I always have said it is fertilizer for future success.”

“Hubris was a crime in ancient Athens. To humiliate a defeated foe was a crime.”

“Hubris. It means extreme confidence or arrogance to the point that one loses touch with reality and overestimates one’s abilities.”

“Humble people share the credit of their success, and accept their failures with courage and character.”

“Humility and gratitude leave your heart and mind open to receive unexpected blessings, even on the heels of disappointment.”

“Humility is the true key to success. Successful people lose their way at times. They often embrace and overindulge from the fruits of success ”

“Humility stops you from overestimating your own significance and it enables you to accept, understand, and live with failures and learn from them constructively.”

“Humility was the key to staying focused and to keeping a winning mind-set, as well as the key to accepting setbacks and turning them to positives.”

“I would tell players to relax and never think about what’s at stake. Just think about the basketball game. If you start to think about who is going to win the championship, you’ve lost your focus.”

“If you get distracted from doing your job, you can’t perform. And remember this—there is very little sympathy out there for people who cannot perform.”

“It’s easy to focus on self. That is the natural inclination of people. But it is more productive to focus on the team. And it is even more important to focus on the work you must do to help the team.”

“Lying makes a probem part of the future; truth makes a problem part of the past”

“On what will you be judged, the current difficulty, or the final result?”

“People like John Wooden, maybe the greatest coach of all time in any sport, or Mike Krzyzewski, who is the modern-day John Wooden, sustain success for so long. You can readily see their humility.”

“Performance is your greatest ally in dealing with adversity, and focus is your greatest weapon in achieving that performance.”

“Succeeding in difficult times means perseverance, and that trait is not prevalent in these times. We are the now generation.”

“Success is a choice.”

“The person with true humility does not see himself as a lone fighter. People with humility see themselves as part of something bigger.”

“We may think that kids have a natural fascination with phones. Really, children have a fascination with whatever Mom and Dad find fascinating.”

“Whatever is happening in life, focus is the key to performance. Without it, you flounder.”

“When the stakes are the biggest is when the challenges to focus can be the most difficult and the most costly.”

“When you tell the truth your problems become part of your past, but when you lie they become part of your future.”

“Whether we bring them on ourselves or they are forced upon us, difficult times come, and it is what we do once they have arrived that
is important.”

“With humility, you are better able to enjoy and understand success, and you are better able to examine and handle failure.”

“You can develop all of the wonderful traits you need to succeed—focus, humility, toughness, and passion—but if you quit when things become difficult or when you become discouraged, they all are worthless.”

“You cannot become distracted by success, and losing focus happens just as much through prosperity as it does adversity.”

In this clip, Rick Pitino speaks at this keynote during the 86th National FFA Convention and Expo. As the Head Basketball Coach at the Universiy of Louisville, there is quite a bit of leadership and experience that is easily shared by Pitino.

How to Use Emojis in Social Media Marketing


When you are trying to market on social media platforms, there are many different strategies that you can take. No matter what method you do choose in the end, you need to be sure that you are speaking the same language as the internet user that you are trying to reach. This means that even if you are going to jump in on the growing trend of using emojis as a marketing strategy, you need to know that you are conveying just the right message. Here are some of the key takeaways from this infographic.

1) Used By Women
The thing that you need to understand most about emojis is that they are used. The data shows that they are used often to convey a message or make a statement, but it is interesting when you take a closer look at the data and see which gender is using emojis more. You probably won’t be surprised to learn that women use them a lot more than men. Research shows that about 60% of women use emojis frequently, but this is higher than the 40% of men that use them often. This means that when you are using emojis to market, you need to know which gender to cater your marketing message to. It is important to know that women should be your main target when you are using emojis because they are the ones that speak this language.

2) What Emojis Are Used More?
The great thing about the data is that it clearly breaks down every aspect of emojis. This means that you have the ability to clearly see which emojis are being used most frequently on each social media platform. This includes Twitter, Facebook and Instagram. The results are not all that surprising and most of the popular emojis are not that hard to decode. This means that with just one glance at the most popular emojis, it is pretty easy to see the message that is being shown. You just need to be sure that if you are going to use emojis when you are marketing on social media sites that you choose the ones that are most popular and the easiest to understand. This is the only way to be sure that your marketing message will be clear no mater what.

Using emojis can be a good marketing strategy is you do a little research and know which ones to use.

28 Stupendous Rick Hanson Quotes

Rick Hanson is a practicing psychologist focusing on the areas of inner peace and well being. As the author of ‘Buddha’s Brain,’ a variety of ways to reliever stress and promote peace and positivity are explored. Here is a look at some of the best Rich Hanson quotes.

“All joy in this world comes from wanting others to be happy, and all suffering in this world comes from wanting only oneself to be happy.”

“By taking just a few extra seconds to stay with a positive experience—even the comfort in a single breath—you’ll help turn a passing mental state into lasting neural structure.”

“Connect with People Who Support You Identify friends and family who care about you, and try to spend more time with them. When you’re apart, visualize being with them and take in the good feelings.”

“Every time you take in the good, you build a little bit of neural structure. Doing this a few times a day—for months and even years—will gradually change your brain, and how you feel and act, in far-reaching ways.”

“How about making a personal commitment never to go to sleep without having meditated that day, even if for just one minute?”

“Imagine a day in which you feel generally fine.”

“Imagine discovering that you could give good experiences to a dear friend, or to someone who was hurting. It would probably make you happy to know that you could do this.”

“In effect, the negativity bias is tilted toward immediate survival, but against quality of life.”

“In the responsive mode, you meet challenges without them becoming stressors.”

“Inner strengths are the supplies you’ve got in your pack as you make your way down the twisting and often hard road of life.”

“It helps to remember that kindness is its own reward, that consequences often come to others without you needing to bring justice to them yourself, and that you can be assertive without falling into ill will.”

“It’s easy to be kind when others treat you well. The challenge is to preserve your loving-kindness when they treat you badly—to preserve goodwill in the face of ill will.”

“It’s sometimes said that the greatest remaining scientific questions are: What caused the Big Bang?”

“It’s impossible to change the past or the present: you can only accept all that as it is.”

“Knowing without feeling is like a menu without a meal.”

“Mammals, including us, become friendly, playful, curious, and creative when they feel safe, satisfied, and connected.”

“Negative experiences sensitize the brain to the negative, making it easier to have even more negative experiences in a vicious circle.”

“Neurons that fire together wire together. Mental states become neural traits. Day after day, your mind is building your brain. This is what scientists call experience-dependent neuroplasticity.”

“Nurturing your own development isn’t selfish. It’s actually a great gift to other people.”

“Only we humans worry about the future, regret the past, and blame ourselves for the present.”

“Positive experiences can also be used to soothe, balance, and even replace negative ones. When two things are held in mind at the same time, they start to connect with each other.”

“Staying with a negative experience past the point that’s useful is like running laps in Hell: You dig the track a little deeper in your brain each time you go around it.”

“The greater the duration, intensity, multimodality, novelty, and personal relevance, the greater the retention in memory.”

“The remedy is not to suppress negative experiences; when they happen, they happen. Rather, it is to foster positive experiences—and in particular, to take them in so they become a permanent part of you.”

“To survive and pass on their genes, our ancestors needed to be especially aware of dangers, losses, and conflicts.”

“Whatever positive facts you find, bring a mindful awareness to them—open up to them and let them affect you. It’s like sitting down to a banquet: don’t just look at it—dig in!”

“With practice, you’ll learn to light up the neural circuits of positive states even when you’re rattled or upset, like reaching through clutter to get the tool you need.”

“You can manage your mind in three primary ways: let be, let go, let in.”

Here is a first hand look at the Mindfulness Movie featuring neuropsychologist Rick Hanson. With more than 35 world leading medical and mental health experts, this documentary will take a look at the topic of mindfulness.

12 Vital Items to Include in a Blog’s Start Here Page

Most websites don’t have visitors walk through the front door.

Instead of having a clear Start Here page, the site depends on search engines and social media links to bring visitors their way. This creates a lot of traffic because content is being consumed, but it isn’t meaningful content because there isn’t any organization.

Instead of inviting people through the front door, the invitation is to climb through an upstairs bedroom window. Or into the crawlspace under the house. Or to run around to the back door.

The good news is that you can stop this from happening by creating an effective Start Here page. Instead having undirected traffic appear anywhere on your site, you bring visitors to a central landing location where you can then direct everyone to the places they want to go. This reduces bounce rates, creates a clear and correct direction for each visitor, and stops people from trying to enter your bedroom window at all hours of the day.

Pat Flynn and Michael Hyatt both put a big emphasis on their Start Here page throughout their blogs, and the pages are some of the best examples out there. So, I am going to be referencing their pages frequently in each of the tactics that I cover.


Where Should My Start Here Entry Point Be?

How are people going to access your Start Here page? After all, you’ve got people crawling into the website home all over the place. The goal is to direct people to this first page in a simple, yet effective way.

There are four really good entry points that produce the best results.

In the Top Navigation Bar on the Left Side
A simple menu option that says “Start Here” is often good enough to get people onto this page. Make it a one-click process and have the menu propagate on every page for your site and you’ll see fast results. Since most languages read from left to right, the top left hand spot will get the most views and clicks.


In the Sidebar
You can also place a nice call-to-action in the sidebar. The best location is the bottom of the sidebar. When a new visitor is finished reading their first post, then they will see the call-to-action for your Start Here page in the sidebar.

Large Call-to-Action at the Top of Your Home Page
There is going to be a large portion of first time visitors that will go to your home page after they read a post that they like. Having a large call-to-action at the top of your page will insure that they get directed to your Start Here page.


The Welcome Email
The first email that new subscribers get after they sign up to your list needs to have a link to the Start Here page. This will allow you to have all of your top content bundled in one simple link within your welcome email.

It is important to remember that people are still going to try to enter through your site’s bedroom window. By putting up signs that will take them to your Start Here page, you’ll be able to encourage them to walk through the front door instead.

What Should I Include on My Start Here Page?

There are twelve items to include on a Start Here page that have been rather successful for a majority of sites. If you include something similar, then there is a greater chance that this page will bring your site some added success.

Here is what you’ll want to include on your new Start Here page.

#1. A Clear Statement About Who You Are and Who Benefits from Your Site

Not every visitor to your website is going to be an ideal visitor. If you waste their time pretending to be something for them that you’re not, then you’re wasting your time as well. Be clear and precise about who you are and the type of visitor which will benefit from the site.

This puts the ball in their court. It is then up to the visitor to determine if they will be able to find value in continuing on.

Here is Pat Flynn’s statement…


Pat quickly states who is going to benefit from his blog, by stating…

If you desire to start an online business of your own involving a blog, podcast, and passive income.

He then makes his statement about who he is be saying…

My belief in helping you learn is simple: Share the truth, be honest, work hard, and lead by example. That’s what I’m all about, and that’s what SPI is all about.

It is very clear and only takes 20 seconds to read.

#2. Include a Definition of an Important Term or Two so that Visitors get to Know Your Lingo

Every writer has a certain “lingo” that they use on a regular basis.

This isn’t company jargon or legalese – well, unless you’re a lawyer, that is. It is the words that are common to your subject matter and writer’s voice. By including a glossary on your Start Here page, you can make sure that everyone understands what you’re trying to say with your content.

You could say that a glossary helps make sure that everyone is on the same page.

So if you use niche terms that might be uncommon to everyday language, use the glossary on your Start Here page to help visitors decipher your true intend. If you use acronyms, then define them since a visitor probably doesn’t even know they should care about that information yet.

For example, Pat Flynn’s Smart Passive Income brand has been shortened to SPI of the years, and he dedicates a portion of his Start Here page to explaining what it means.


Pat does a great job of explaining what passive income is, and his words inspire visitors to keep reading.

#3. Include Links to Your Best Content

Having a Start Here page is also a great place to get visitors linked up to your best ever content. Whatever you consider your best resources to be should be included on this page.

You can overdo this. Don’t place hundreds of links on your Start Here page – it will overwhelm the visitor and cause them to feel confused and lost. You want to find a nice balance between value and information without creating those overwhelming feelings.

Pat Flynn promotes three of strategic podcast episodes that dive deeper into explaining the three types of passive income.


All three of these episodes stays in line with a consistent theme, and he promotes his podcast at the perfect time.

On Michael Hyatt’s Start Here page, he lists out his top three blog posts in each major category.


This is something that any blogger can easily execute.

#4. Mention Your Products and Services

A Start Here page is a great place to include a call-to-action that leads to your products and services.

There is a good chance that they’ve already researched who you are, what your brand represents, and what the value of your product means to them. They clicked on a link to reach your site because they are ready to become a customer.

So give them that opportunity without putting roadblocks in their way. Even the smallest delay in a transaction can prevent it from being completed.

Michael Hyatt does this perfectly in a short section with two simple sentences.


Pat Flynn creates a full call-to-action section for his smart podcast player in his Start Here page. It reads as follows…


#5. Ask them to Subscribe to Your Email List

While not everyone is going to be ready to buy your products and services, most of the people that visit your Start Here page will want to sign up to your email list.

Pat Flynn waits until the very end of his Start Here page to ask for the subscription to his email list. He does a great job of including social proof in the call-to-action, by asking his visitors to “Join 150,000+ active members in the SPI Community.”


After someone clicks on Pat’s “click here to subscribe” button, then they get a pop-up that asks for their name and email. Pat gets real creative by covering the three reason why someone should subscribe to the SPI email list.


If you just want to go old school with a simple text link, then Michael Hyatt’s subscription ask is a great template to use.


Michael also wraps up his Start Here page with the call-to-action for subscribing to his email list.

#6. Establish your Expertise

Since Pat Flynn and Michael Hyatt are big personal brands, they do not have to mention their expertise. For the vast majority of bloggers out there, it is important to let your new visitors know what you are good at.

It only has to be a short paragraph with a couple of sentences, and it can be included in your intro statement about who you are.

#7. Include a Nice Professional Image of Yourself

People like to engage with other people, and it is vital that you include a really nice image of yourself on your Start Here page.

Pat Flynn uses a great image of himself in front of his podcasting microphone.


Michael Hyatt’s picture has him sitting on his desk with a bookshelf in the background.


Find a really nice place in your house that you feel comfortable in and have your significant other take some pictures of you. Remember to make sure the lighting is great and take plenty of pictures. My wife knows that I am notorious for taking bad pictures, so she makes a point to take 100 pictures of me from different angles. A hundred pictures may sound like a lot, but it only takes five minutes with a digital camera.

#8. Add a Contact Form at the Bottom of the Page

The visitors that are reading through your Start Here page have read a couple of posts and like what you have to offer. Many of these visitors may be interested in your services and products, but they might need an answer to a question before pulling the trigger.

I recommend adding a “Ask Me a Question” section at the end of the page. This will show that you are easily accessible, and it will allow you to address that final question that leads to a sale.

#9. Place a Link to Your Favorite Product that Has an Affiliate Program

One of the top income sources for bloggers are affiliate programs. If you are like me, then you are very particular about the affiliate programs that you promote. We all want to make money, but it can be done by promoting products and services that you believe in.

For the start page, I recommend focusing in on an affiliate program that has proven to make you money and has a service that you love.

Pat Flynn’s name has been married to the Blue Host affiliate program for years. His income reports have consistently shared the obscene amount of money he makes from the Blue Host affiliate program. Here is how he presents it in his Start Here page…


When it comes to promoting affiliate links, the key is to try and blend the ad with the rest of the content. Pat does this with excellence, by sharing his experience with the company. That fits right in with the flow of everything else on his Start Here page.

#10. Add a Short Video to the Top of Your Start Here Page

If you want to take your page to the next level, then create a short 1 to 3 minute video explaining the purpose of your Start Here page.

Pat Flynn has a video that is only 53 seconds long, and that was all he really needed. He introduces himself and covers what is on his page.


A video of your talking to your visitors will create an intimate connection between you and your audience. It also creates trust, which can increase the conversion rate for your email list and the services that you present on your Start Here page.

#11. Use the Same Formatting Techniques that Make Your Posts Sparkle

The rules for creating readable content apply to the Start Here page also.

Create great headings and subheadings
Just like with a blog post, you are going to have a large percent of viewers scan the headings in your Start Here page. Take a look at the titles Pat Flynn uses on his page…

Welcome to Smart Passive Income

What is Passive Income?

The Types of Passive Income

What Passive Income is Not

Passive Income Business Essential #1

Passive Income Business Essential #2

Get Started the Smart Way

Each one of these headers could be a title for a stand alone blog posts, and that is the definition of a good header. It should essentially be a compelling title that drives the visitor into reading that section.

Use bullet points to highlight your key information.
Most visitors will gravitate toward bulleted sections of content first. Put your primary key points in this format for an instant review. Michael Hyatt uses bullets on multiple sections of his Start Here page. It really breaks up the content into nice bite sized chunks.


You want your Start Here content to be short and sweet from the top to the bottom.

#12. Thank Your Audience

Towards the end of your page, right before you ask them to sign up to your email list, take a moment to show your audience how much you appreciate them. When an audience feels your appreciation they will be motivated to help spread the word about everything you offer.

Pat Flynn does an exceptional job on this section. His thank you section reads as follows…


I really love how he includes his written signature at the bottom of the section. This shows how just going a little bit further than everyone else can take something from status quo to extraordinary.

Here is a Quick Summary of Everything I Covered

Let me quickly mention each of the vital items of a blog’s Start Here page one more time.

#1. A Clear Statement About Who You Are and Who Benefits from Your Site

#2. Include a Definition of an Important Term or Two so that Visitors get to Know Your Lingo

#3. Include Links to Your Best Content

#4. Mention Your Products and Services

#5. Ask them to Subscribe to Your Email List

#6. Establish your Expertise

#7. Include a Nice Professional Image of Yourself

#8. Add a Contact Form at the Bottom of the Page

#9. Place a Link to Your Favorite Product that Has an Affiliate Program

#10. Add a Short Video to the Top of Your Start Here Page

#11. Use the Same Formatting Techniques that Make Your Posts Sparkle

#12. Thank Your Audience

In the grand scheme of all things blogging, a Start Here page does not take that long to create. You can always start with the basics and come back to the more complex additions, like the video. So make a point to put it on your to do list and get it knocked out next week.

29 Magnificent Richard Fenton Quotes

Richard Fenton is best known for authoring the book, ‘Go For No.’ Spent living a life of traveling and inspirational speaking, Fenton has co-authored five books and produced a 98 minute documentary DVD movie. Here is a look at some of the most notable Richard Fenton quotes to date.

“A motivated person who was willing to get in front of enough people and simply tell their story would almost always outsell the ‘sales pro’ with the slick closes and fancy techniques.”

“A willingness to fail means a person will tolerate just enough failure to get what they need from life, and no more.”

“Babe Ruth is remembered for his record 714 homers, not his 1330 strikeouts, which was also a record! When everything in life is over and done with, no one will remember your failures, just your successes. And neither will you.”

“Ben Franklin said it best: Success has ruined many a man.”

“Courage is not the absence of fear,” he stated. “Courage is acting in the face of fear. It’s being afraid of something and doing it anyway.”

“Do something everyday that scares you.”

“Each of us has our own personal failure quotient. In other words, how many times is a person willing to fail before succeeding?”

“Failing… and becoming a failure… are two very different things.”

“I have complete and total faith that if I set my failure goals high enough, and do my best in each and every sales situation, then the successes will come. And they always do.”

“I realized that failure was the halfway mark on the road to success, not a destination to be avoided but rather a stepping stone to get what I really wanted in life.”

“I’m all in favor of rewarding people for their successes, but not to the exclusion of recognizing the people who’ve displayed a true willingness and wantingness to fail.”

“If you’re going to fail, fail big!”

“If you’re not succeeding fast enough, you’re probably not failing fast enough, and you can’t have one without the other. So, if you’re going to avoid one, you’re going to avoid both.”

“It isn’t easy, but like everything else in life, it becomes easier with practice.”

“Learning to hear no over and over again and to never quit… now that builds character and self-esteem. That’s empowering!”

“Rather than setting goals for the number of yes’s you are planning to get each week, you set goals for the number of no’s you’re going to collect.”

“Should you one day discover you have both light and darkness inside you, do not despair … we all do. What matters is which you choose to act on.”

“Some people stumble over the truth, pick themselves up, and go on their merry way as if nothing had happened at all.”

“Sticks and stones may break my bones, but ‘no’ can never hurt me!”

“Successful people apart from the masses, and their willingness to fail was at the top of the list.”

“Successful people fail eagerly while failures avoid failing. The whole point of becoming willing to fail more is to become a success, so that one day you won’t be forced to look back on your life and say to yourself, ‘I’m a failure.”

“The best way to desensitize yourself to a word is to use it, and the best way to desensitize yourself to an action is to do it!”

“What if we decided to make each no we received and every rejection we encountered something that empowers us?”

“Where is it written that rejection has to be awful? Why can’t rejection be only slightly annoying or amusing or, for that matter, exciting and energizing?”

“While we have absolutely no control over the actions of others, we do have total and complete control over how we react.”

“Would a manager of a baseball team keep his star player out of a game because he was on a hot streak?”

“Yes is the destination, No is how you get there!”

“You’re expanding your comfort zone. You know the comfort zone is never static. It’s always in a state of expansion or retraction. Think about how courageous you’re being.”

“Your fear of hearing the word ‘no’ is the only thing standing between you and greatness.”

In this clip, Richard Fenton discusses how to handle rejection and overcome with courage.

36 Marvelous Richard Carlson Quotes

Richard Carlson was an American author and pscyhotherapist. He was best known for authoring the book, ‘Don’t Sweat the Small Stuff… and it’s all Small Stuff,’ aking it one of the fasting selling books of all time. Published in more than 135 countries and 26 different languages, Carlson later went on to write more than a dozen other books. Here is a look at some of the most powerful Richard Carlson quotes ever documented.

“As our appreciation of happiness in relationship increases, we take notice of the things that tend to take us away from this feeling. One major catalyst taking us away is the need to be right.”

“As you focus more on becoming more peaceful with where you are, rather than focusing on where you would rather be, you begin to find peace right now, in the present.”

“Children listen best with their eyes. What you do is what they hear.”

“Choose to be kind over being right and you’ll be right everytime.”

“Criticism, like swearing, is actually nothing more than a bad habit.”

“Don’t sweat the small stuff…and it’s all small stuff.”

“Effective listening is more than simply avoiding the bad habit of interrupting others while they are speaking or finishing their sentences. It’s being content to listen to the entire thought of someone rather than waiting impatiently for your chance to respond.”

“Even though we often mess up, most of us are doing the best that we know how with the circumstances that surround us.”

“Every day, tell at least one person something you like, admire, or appreciate about them.”

“Find your true path. It’s so easy to become someone we don’t want to be, without even realizing it’s happening. We are created by the choices we make every day.”

“Get Comfortable Not Knowing There once was a village that had among its people a very wise old man. The villagers trusted this man to provide them answers to their questions and concerns.”

“I’m merely talking about learning to be less bothered by the actions of people.”

“If we could only live the way we know deep down we should, we would guarantee ourselves a life of richness & fulfillment.”

“If we would just slow down, happiness would catch up to us.”

“Learning to stop sweating the small stuff involves deciding what things to engage in and what things to ignore. From a certain perspective, life can be described as a series of mistakes, one right after another with a little space in between.”

“Life didn’t come with a fool-proof manual.”

“Life is a process–just one thing after another. When you lose it, just start again.”

“Many people spend their entire lifetimes wishing that other people would acknowledge them. They feel this especially about their parents, spouses, children, and friends.”

“Meanwhile, life keeps moving forward. The truth is, there’s no better time to be happy than right now. If not now, when?”

“mistakes are really not that big of a deal. in fact , as most of us acknowledge we need to make mistakes in order to learn and grow.”

“One of the mistakes many of us make is that we feel sorry for ourselves, or for others, thinking that life should be fair, or that someday it will be.”

“One of the most dynamic and significant changes you can make in your life is to make the commitment to drop all negative references to your past, to begin living now.”

“Reading is a gift. It’s something you can do almost anytime and anywhere. It can be a tremendous way to learn, relax, and even escape.”

“Reflection is one of the most underused yet powerful tools for success.”

“Stress is nothing more than a socially acceptable form of mental illness.”

“The key to a good life is this: If you’re not going to talk about something during the last hour of your life, then don’t make it a top priority during your lifetime.”

“The old adage, ‘If it sounds too good to be true, it probably is’ isn’t always correct. In fact, the suspicion, cynicism, and doubt that are inherent in this belief can and does keep people from taking advantage of excellent opportunities.”

“True happiness comes not when we get rid of all of our problems,but when we change our relationship to them, when we see our problems as a potential source of awakening, opportunities to practice, and to learn.”

“Try to maintain the perspective that, in time, everything disintegrates and returns to its initial form.”

“We can disagree, even on important issues, and still love one another – when our own thought systems no longer have control over our lives and we see the innocence in our divergent points of view.”

“We need to break the habit of overreacting because of our speedy assumption and judgments.”

“What interferes with this peaceful feeling is our expectation of reciprocity.”

“When we make this mistake we tend to spend a lot of time wallowing and/or complaining about what’s wrong with life.”

“When you let go of your expectations, when you accept life as it is, you’re free.To hold on is to be serious and uptight. To let go is to lighten up.”

“You are what you practice most.”

“Your heart, the compassionate part of you, knows that it’s impossible to feel better at the expense of someone else.”

Kristine Carlson goes on to expand upon the original thoughts of her late husband’s profound message in his book, ‘Don’t Sweat the Small Stuff.’ With a profound message of hope, empowerment, and love, check out this inspirational clip below.

21 Pros and Cons of Mobile Advertising

Billions of dollars are spent every year on mobile advertising. The primary benefit of creating a campaign is clear: you can reach up to 3.5 billion mobile users – and that number continues to grow. The primary disadvantage is that a campaign must balance carriers, consumers, and other advertisers in order to have a successful experience.

What are the other pros and cons of mobile advertising? Let’s take a look.

What Are the Pros of Mobile Advertising?

1. You reach people where they happen to be.
Most mobile users carry their devices with them throughout their day. Some users have multiple devices on them. They’re used at work and at home. This means an advertising message is often received by a user just seconds after it has been sent out.

2. Content is generally cheaper to develop.
Because mobile devices have limited viewing areas for users, the amount of content that is required for advertising is often reduced. This is true for both text-based or image-based advertising content.

3. User responses can be tracked almost instantly.
Since mobile advertising is viewed so quickly after it has been sent, a brand and business can begin tracking the effectiveness of that campaign almost immediately. This allows mobile marketers to be able to better understand user behavior, analyze trends quickly, and make necessary changes more rapidly so that the quality of product and service can be improved.

4. Mobile content is frequently shared with others.
Mobile users today often associate the message of a brand and business with themselves. They see the brand as an extension of who they are. This means many mobile advertising campaigns are shared through social media in a positive light, creating the potential to experience the exposure benefits of a message going viral.

5. Mobile users are a very diverse group.
This means a brand and business can reach out to even remote regions of the world today to gain a better brand exposure. It may not generate additional sales immediately, but can create long-term relationships with users that could result in a sale at a future date.

6. Specific demographic groups can be targeted.
Mobile advertising can use current demographic data for users to specifically target certain groups with a brand message. Thanks to geo-location technologies, even location-based advertisements can be distributed from national or international brands to make the message shared feel more personal and meaningful.

7. It’s very easy to focus on your specific niche.
It has grown in popularity tremendously over the last decade, yet most niche categories remain untouched in mobile advertising. Although a pizza shop might no longer find success by just advertising under the general categories of “pizza” or “pizzerias,” they can be more specific [i.e. extra-large pepperoni pizzas] and still be quite successful.

8. Mobile advertising makes it easy to engage individually.
Thanks to micro-blogging and other link-sharing opportunities, brands and business can engage with users on an individualized level like never before. This makes it easier to build relationships and develop brand loyalty over time while also getting to share advertising on a regular basis.

9. Brands and businesses can create all-in-one experiences.
Thanks to mobile pay technologies available today, a mobile user can see an advertisement, click or touch it, and then check out with a purchase in less than a minute. This satisfies the instant gratification need of the consumer and shortens the sales funnel for the business simultaneously.

10. There are multiple methods of advertising available to brands and businesses.
Mobile advertising can be anything from a sponsored tweet to a news feed promotion on Facebook to a direct advertisement sent out to phones that have signed up for SMS text ads. Google even offers a Click-to-Call service where users can click on an advertisement to directly call the business listed. This means you have many more options to bring in results than more traditional forms of advertising tend to offer.

11. New technologies are consistently shifting the mobile advertising experience.
Bluetooth allows mobile advertising to be created when users walk by certain products, hubs, or even doors. That’s just one example of technology changing how mobile advertising works. This type of marketing has only really been around since 2007, so the potential of what the next 10 years could bring is enormous. Now is the time to get in on the ground floor.

What Are the Cons of Mobile Advertising?

1. There are few opportunities to correct errors.
Because mobile advertising is virtually instant in nature, it is difficult to correct an error in the marketing product before it is received by recipients. This means there must be a heightened quality assurance effort to catch and correct potential errors before they are spotted. Yet even with enhanced error-catching efforts, some advertising still makes it out to users in an unintended way and this can harm the brand’s reputation.

2. Less content means more opportunities for user assumptions.
Because every word or image is so important for mobile advertising due to spatial constraints, fewer creatives are used. This means there is a greater chance for the content to be misinterpreted simply because there is less overall information given to the advertisement viewer.

3. There is no generalized standard for a mobile device.
Phones and tablets come in many different shapes and sizes. They can use different operating systems, browsers, and processors. This means knowing how a mobile advertisement is going to look on every device is difficult to accomplish. Creating one campaign that is consistent and responsive across all of these variables can become costly.

4. Even with greater connections, there is still an expectation for privacy.
Mobile users might share more information with others than ever before today, but that doesn’t mean they want an advertiser intruding into that sharing experience. Instead of forcing an advertisement to a mobile user, brands and businesses do better when they seek out permission to send out advertising from each user. This process takes time, even if it is going to be automated, and has no guarantee of success.

5. Navigation can be an issue.
Some mobile users have no ability to navigate on their phone or tablet. This is true even for mobile users that have touchscreens. This means many mobile advertising campaigns wind up having very few responses simply because the effort of interacting with it is too much for the mobile user.

6. A negative experience can be quickly shared as well.
Good experiences can go viral, but so can poor user experiences. If someone tries to check out after clicking on an advertisement and encounters a pricing error or some other issue they perceive to be negative, then that can be spread quickly as well with evidence backing up the claim. Only a few experiences like this shared by mobile users can quickly cause a major headache for a brand and business.

7. The data that is gathered on user behavior can often be misleading.
There is no real way to track why one user will interact with mobile advertising and another user will not. Sometimes a high CTR is simply because there is a larger-than-normal number of accidental clicks that happen. Going all-in for future products based on analytics gathered from a few campaigns can produce surprisingly negative results because there are no real consumer data metrics or standards to follow as of yet.

8. Mobile advertising really is a 24/7 experience.
Many brands and businesses simply do not have the infrastructure necessary to manage the around-the-clock contacts that occur. Some users may turn on their mobile device, get the advertising message, and respond to it outside of what would have traditionally been considered regular business hours. If there is a service issue that occurs with the advertisement interaction and no one is available to assist, then that’s the definition of a lost sale.

9. Many advertisements that are offered on mobile devices are simply ignored.
When people are looking for something specific, they will generally have tunnel vision on that goal. Even if the advertisement would benefit them in some way, they’re still not going to click on it because they don’t actually see it. SMS texts can be deleted, emails sent to spam folders, and push notifications removed.

10. More testing is generally required to determine advertising effectiveness.
Because there is such a lack of room in mobile advertising, one word can make or break the potential an ad has today. This means different phrases, words, and colors must be tested to determine how effective each message happens to be. Although the costs of content development tend to be less, the testing costs are more – and that means many businesses and brands simply ignore the testing altogether, which can make their advertising ineffective.

The pros and cons of mobile advertising show that opportunities are awaiting every brand and business right now. As long as there is a plan in place for the potential negatives that may occur, mobile advertising is generally a positive experience which still allows for a surprising level of growth.

5 Ways to Improve Your Creativity and Innovation Skills


Creativity is something that is always key to success, but it is also something that seems to dwindle with age. When you are young you are often the most creative, but as you get older your creativity normally begins to dissipate to some degree. It is time that you learned how to enhance your creativity and to get back to the time when you were a child and you had inventive ideas that were unique. Here are the key takeaways from this infographic.

1) Map Out Your Mind
Creativity is not something that always comes easy for adults. This means that you need to start training your mind to think in a more creative way. You might not think that is is possible to teach or train your mind, but it is if you are doing the right techniques regularly. This means that you need to try out the mind mapping technique if you want to change the way that you think and start being more creative. This involves writing down one theme and then writing ideas or symbols that are connected to this one theme. Soon you will have a long line of ideas that are all connected or linked in some way. This will help you to learn how your brain works.

2) Slow Down Your Mind
You can also ensure that you are more creative if you take the time to slow down your mind. This means that you need to get back in tune with your movements. This can be done by making sure that you meditate and have more control over your thoughts and the ideas that are pooping into your head from one moment to the next. You can do this by making sure that you are meditating. The whole goal is to make your mind a lot calmer. It is the calm mind that can be the most creative because it is the mind that is not distracted at all. If you want to make sure that you are coming up with more unique ideas, you need to take the time to quiet your thoughts.

3) Don’t Overthink It
You might think that the amount of creativity that you are capable of is set, but this is not the case. It is possible for you to enhance your creativity over time if you make an effort to take control over your mind and to change the way that you think and see things.

37 Fabulous Richard Bandler Quotes

Richard Bandler is an American author and trainer focused in helping others change their behavioral patterns. Bandler is best recognized as the co-creator of Neuro-linguisitic programming. Here is a look at some of the best known Richard Bandler quotes to know.

“Brains aren’t designed to get results; they go in directions. If you know how the brain works you can set your own directions. If you don’t, then someone else will.”

“Disappointment requires adequate planning.”

“Do you want to know the easiest way to fall in love? Just associate with all your pleasant experiences of someone, and disassociate from all the unpleasant ones.”

“Don’t re-open old wounds in order to examine their origins. Leave them healed.”

“Evolution isn’t over. We are the experience that the universe is having.”

“Freedom is everything and Love is all the rest.”

“How much pleasure can you stand?”

“If it’s worth feeling bad about, it’s worthy of amnesia.”

“If you can’t enjoy what you have, you can’t enjoy more of it.”

“If you say to yourself ‘It’s difficult to get up in the morning’, ‘It’s hard to cease smoking’, then you are already using hypnotic suggestions on yourself.”

“It’s an attitude that has to do with curiosity, with wanting to know about things, wanting to be able to influence things, and wanting to be able to influence them in a way that’s worthwhile.”

“Learning is about looking at things differently, making your life a little better everyday.”

“Memories are like holograms: you recreate in your head the whole image of something which isn’t there.”

“Most people plan by disaster. They think of what can go wrong and then they master it.”

“Optimism, that is healthy in its application, will inevitably result in better physical and emotional health.”

“People always tell me with absolute certainty that they don’t trust themselves.”

“People wait for something to happen in order to be happy; the key is to be happy regardless.”

“Remember, it’s your own body, your own brain. You’re not a victim of the universe, you are the universe.”

“Since most problems are created by our imagination and are thus imaginary, all we need are imaginary solutions.”

“Sometimes people say,’ One day you are going to look back at this and laugh.’ My question is:’ Why wait?”

“The best thing about the past is that it’s over. The best thing about the future is that it’s yet to come. The best thing about the present is that it’s here now.”

“The currency of living is how you spend the moments of your life.”

“The easier you can make it inside your head, the easier it will make things outside your head.”

“The greatest personal limitation is to be found not in the things you want to do and can’t, but in the things you’ve never considered doing.”

“The meaning of a communication is the result you get.”

“The reason people have problems is that they have too much time to think.”

“The trick is: you have to feel good for no reason.”

“The truth is, people don’t stay the same. People either get better or they get worse.”

“The worst drug of all is seriousness versus humor and pleasure!”

“There are all kinds of things we can do in this world to make it a better place but we must start with ourselves.”

“There are no failures – only feedback.”

“Understanding why something happened does not help to reduce the problem.”

“We need to learn to treat our own brain better – understanding how it works will help us do that.”

“We should all rehearse and practise the positives in our life, rather than doing what so many people do.”

“You are born with only two fears: fear of falling and fear of loud noise. All the rest is learned. And it’s a lot of work!”

“You can’t change people by removing something. You must create a void and then fill it…”

“You know what ? Certain people think they will feel good if certain things happen The trick is : you have to feel good for no reason.”

Richard Bandler highlights some of the key benefits to being happy and how to live longer and become more of an overall happier person.

29 Fascinating Rhonda Byrne Quotes

Rhonda Byrne is an Australian television and writer, best known for her book ‘The Secret’ and its sequel, ‘The Power.’ As a native of Melbourne, Byrne has been features in Time Magazine’s list of 100 people who have shaped the world. Here is a look at some of the best Rhonda Byrne quotes to remember.

“A person who sets his or her mind on the dark side of life, who lives over and over the misfortunes and disappointments of the past, prays for similar misfortunes and disappointments in the future.”

“Ask once, believe you have received, and all you have to do to receive is feel good.”

“Be grateful for what you have now. As you begin to think about all the things in your life you are grateful for, you will be amazed at the never ending thoughts that come back to you of more things to be grateful for.”

“Do exactly what you would do if you were receiving it today, and take actions in your life to reflect that powerful expectation.”

“Everything else you see and experience in this world is effect, and that includes your feelings. The cause is always your thoughts.”

“Food cannot cause you to put on weight, unless you think it can.”

“If you are feeling good , it is because you are thinking good thoughts.”

“If you’re feeling good, then you’re creating a future that’s on track with your desires. If you’re feeling bad, you’re creating a future that’s off track with your desires.”

“Instead of focusing on the world’s problems, give your attention and energy to trust, love, abundance, education and peace.”

“It is impossible to bring more into your life if you are feeling ungrateful about what you have. Why? Because the thoughts and feelings you emit as you feel ungrateful are all negative emotions.”

“Life doesn’t just happen to you; you receive everything in your life based on what you’ve given.”

“Love is a continuous flow without any limits. And all of this is inside you.”

“Make room to receive your desires, and as you do, you are sending out that powerful signal of expectation.”

“Ninety-nine percent of who you are is invisible and untouchable.”

“Pure love has no conditions or boundaries. Love does not restrain itself or hold back. Love gives all the time and doesn’t ask for anything in return.”

“Remember that your thoughts are the primary cause of everything.””

“See the things that you want as already yours.”

“Start telling the story of your amazing life, and the law of attraction must make sure you receive it!”

“The truth is that the universe has been answering you all of your life, but you cannot receive the answers unless you are awake.”

“There is a truth deep down inside of you that has been waiting for you to discover it, and that truth is this: you deserve all good things life has to offer.”

“There is always something to be grateful for.”

“There is no such thing as a hopeless situation. Every single circumstances of your life can change!”

“To create the life of your dreams, the time has come for you to love You. Focus on Your joy. Do all the things that make You feel good.”

“When you want to attract something into your life, make sure your actions don’t contradict your desires.”

“You are the one who calls the law of attraction into action, and you do it through your thoughts.”

“You will attract everything that you require. If it’s money you need you will attract it.”

“Your life right now is a reflection of your past thoughts. That includes all the great things, and all the things you consider not so great.”

“Your power is in your thoughts, so stay awake. In other words, remember to remember.”

“Your thoughts become things!”

Here is an interview with Rhonda Byrne as she appears on the Oprah Winfrey Show to discuss her book and film, ‘The Secret.’

9 Great Home Office Design and Organization Tips


Working at home can allow you to be more productive and to add to your efficiency, but this is only the case if you take the time to set up this space with productivity in mind. This means that you need to make the most use out of your office and set it up for success. Distractions are what take take away from the productivity in your home office, this means that you need to arrange the space with this in mind. Here are the key takeaways from this infographic.

1) Ambiance Matters
You need to think about more than just the furniture that is arranged in your office. If you want to be sure that you are as productive as possible, it is important for you to set the right mood. This means that you need to make sure that you have the thermostat set to the best temperature to allow for comfort and that you have soothing music that does not distract you in any way. Making sure that the right ambiance is set in your office is always key.

2) The Right Color Matters
It is also a good idea for you to be aware of the colors that offer the most encouragement. This means that there are certain colors that you can choose to style the room in that will allow your home office to be more of a productive work space. The colors that you need to concentrate on are blue, red and green. Blue is a great color to use in your office because it is a shade that instantly calms. This means that you will be more relaxed if you make sure that your home office is infused with blue. Red is a color that is known to inspire confidence and green is one that allows you to be more creative. This means that if you want to get the most out of your work space, you need to be sure that the right colors are present. These are the colors to have in mind when you are styling.

3) Plants
One item that you need to invest in for your home office is a plant. Having plants in your office is a must if you have productivity in mind. Studies show that plants held to reduce the amount of fatigue that you feel and they also help you to stay focused longer, which will help when you want to be most productive.

32 Breathtaking Reid Hoffman Quotes

Reid Hoffman is the co-founder and Executive Chairman of LinkedIn. As an American venture capitalist and author, Hoffman once say on the Board of Directors during the founding of Paypal. Here is a look at some of the most monumental Reid Hoffman quotes ever recorded.

“A business without loyalty is a business without long-term thinking. A business without long-term thinking is a business that’s unable to invest in the future.”

“A leader’s job is not to put greatness into people, but rather to recognize that it already exists, and to create the environment where that greatness can emerge and grow.”

“All human beings are entrepreneurs.”

“All humans are entrepreneurs not because they should start companies but because the will to create is encoded in human DNA, and creation is the essence of entrepreneurship.”

“Easy success had transformed the American auto companies into risk-averse, nonmeritocratic, bloated bureaucracies.”

“Employee networks are extremely valuable to companies as a source of information.”

“Establish an identity independent of your employer, city, and industry.”

“Everything in life has some risk, and what you have to actually learn to do is how to navigate it.”

“Far and away the best prize that life has to offer is the chance to work hard at work worth doing.”

“For many people “twenty years of experience” is really one year of experience repeated twenty times.”

“Get busy livin’, or get busy dyin’. If you’re not growing, you’re contracting. If you’re not moving forward, you’re moving backward.”

“Ideally, most of the top executives of a company should be on Foundational tours.”

“If you aren’t embarrassed by the first version of your product, you shipped too late.”

“If you’re in permanent beta in your career, twenty years of experience actually is twenty years of experience because each year will be marked by new, enriching challenges and opportunities. ”

“In this sense, a business is far more like a sports team than a family.”

“In this sense, the world of tomorrow will be more like the Silicon Valley of today: constant change and chaos.”

“Involve yourself in organizations that try to systemically improve society at a massive scale.”

“Many people think you get career stability by minimizing all risk. But ironically, in a changing world, that’s one of the riskiest things you can do.”

“No one cares who you are or are not dating on LinkedIn.”

“Often it’s when you come in contact with challenges other people find hard but you find easy that you know you’re in possession of a valuable soft asset.”

“Remember: If you don’t find risk, risk will find you.”

“Society flourishes when people think entrepreneurally.”

“Start a personal blog and begin developing a public reputation and public portfolio of work that’s not tied to your employer.”

“The most entrepreneurial employees want to establish “personal brands” that stand apart from their employers’. It’s a rational, necessary response to the end of lifetime employment.”

“The person passionate about what he or she is doing will outwork and outlast the guy motivated solely by making money.”

“These stewards of the company way are the intellectual and emotional foundation of the organization.”

“They scribbled observations in notebooks.”

“Throwing your heart into something is great, but when any one thing becomes all that you stand for, you’re vulnerable to an identity crisis when you pivot to a Plan B.”

“Unfortunately, for far too many, focused learning ends at college graduation. They read about stocks and bonds instead of reading books that improve their mind.”

“Whether you want to learn a new skill or simply be better at the job you were hired to do, it’s now your job to train and invest in yourself.”

“Which plan offers the most learning potential?”

“You need to think and act like you’re running a start-up: your career.”

Reid Hoffman appears during this speaking seminar covering an array of topics from entrepreneurship to leadership and blitz scaling. Check out this interesting segment below.

13 Pros and Cons of Microsoft Access

Microsoft Access is a database system that allows for individuals and business to capture data, manage it, and create reports quickly and effectively. It’s long been part of the Microsoft Office suite of products and is included with certain Office 365 subscription packages. Is this system right for your needs? Here are the pros and cons of Microsoft Access to consider today.

What Are the Pros of Microsoft Access?

1. It’s very easy to install and use.
It only takes minutes to install this Microsoft Access. In return, users receive a database that is fully functional. It doesn’t require any complicated programming to use either, so the average computer user can take advantage of the information that can be gathered by this system.

2. It’s also easy to integrate.
Pretty much anything that is based in Windows has the potential of being able to integrate with Microsoft Access. This includes SQL, Sybase, and Oracle for front-end or back-end tables. It is also easier to maintain than other systems that may offer larger database applications.

3. It offers a large amount of storage capacity.
You can store multiple GB of data using Microsoft Access. It is also available to numerous users on a single Access application. Some users report having 10 users in a network accessing an Access application at once.

4. Importing data is simple.
You can import all of your gathered data into Microsoft Access in about the same amount of time it takes to initially install it. There is also a simple backup solution for your data since everything is saved by Access in the same place.

5. Cost is a real advantage.
Not only is Microsoft Access often more affordable than larger database systems, it can be essentially free for some business. Since it’s included in the professional suite of Office products, many small businesses already have it and are simply not utilizing it right now. Cost benefits also apply to consultation rates when issues may arise with the program.

6. It can be placed on a website for remote user access.
Although you’ll still have simultaneous connection limitations when you have remote user access, you’ll be able to give full control and functionality so that telecommuting can become a viable option for database managers.

What Are the Cons of Microsoft Access?

1. It is a finite database system.
There is a wall that can eventually be reached when it comes to inputting information into this database. For larger data users, Microsoft Access may cause limitations that other database programs may not have simply because there is a file size limit.

2. All data is saved into a single file.
For files that are closed to the maximum size that this database program allows, the one-file format slows down the performance of the program. Reports can take minutes to generate and share. Queries and forms may even cause crashing issues on some computers.

3. Multimedia data is difficult to incorporate into Microsoft Access.
This is because of the one-file saving issue. Multimedia data tends to take up a lot of space, which means only a couple of files can really slow down database performance.

4. Time critical transactions are difficult to capture in Microsoft Access.
If you generate data that needs to be immediately used or distributed, then this database may not be right for you. Think of Access as a long-term database for data mining and metric evaluation instead.

5. There can be security concerns.
If your database needs to be protected by extensive database security protocols, then Access might not be the best option. You can avoid this issue by using Access on the front-end of a SQL server, but not every business needs that level of infrastructure and still creates sensitive data to be protected.

6. Multiple Windows operating systems can corrupt your database.
You might have several different Windows operating systems in use at a business, from Windows 98 to the current Windows 10. When you share an Access database with mixed O/S users, then you can corrupt the information that is being gathered.

7. There is still a learning curve that needs to be followed.
Microsoft Access has a relatively poor relational design, which can make it difficult for some users to learn how to use or access the database forms. The controls and forms can also be difficult to customize or fit certain needs and there must generally be a basic understanding of SQL programming language for the best chance of success.

The pros and cons of Microsoft Access show that it is an effective system for data collection and management. If you can spend the time it may take to learn it, then you’ll likely find that it will become one of the most useful resources that is available today.

42 Sensational Randy Pausch Quotes

Randy Pausch was an American professor of Computer Science and Human Computer Interaction. As the creator of the Alice software project and his number one bestselling book, Pausch was taken in 2008 after losing his battle with pancreatic cancer. Here is a look at some of the best known Randy Pausch quotes.

“A good apology is like antibiotic, a bad apology is like rubbing salt in the wound.”

“A lot of people want a shortcut. I find the best shortcut is the long way, which is basically two words: work hard.”

“All my adult life I’ve felt drawn to ask long-married couples how they were able to stay together. All of them said the same thing:”We worked hard at it.”

“Be good at something. It makes you valuable. Have something to bring to the table, because that will make you more welcome.”

“Believe nothing a man tells you and everything he shows you”….(Taken from a farewell video from a dying father to his infant daughter on dating)”

“Complaining does not work as a strategy. We all have finite time and energy. Any time we spend whining is unlikely to help us achieve our goals. And it won’t make us happier.”

“Don’t complain; just work harder.”

“Experience is what you get when you didn’t get what you wanted. And experience is often the most valuable thing you have to offer.”

“Find the best in everybody. Just keep waiting no matter how long it takes. No one is all evil. Everybody has a good side, just keep waiting, it will come out.”

“Find the best in everybody. Wait long enough, and people will surprise and impress you. It might even take years, but people will show you their good side. Just keep waiting.”

“Follow your passions, believe in karma, and you won’t have to chase your dreams, they will come to you.”

“Give yourself permission to dream. Fuel your kids’ dreams too. Once in a while, that might even mean letting them stay up past their bedtimes.”

“Go out and do for others what somebody did for you.”

“I know you’re smart. But everyone here is smart. Smart isn’t enough. The kind of people I want on my research team are those who will help everyone feel happy to be here.”

“I’ve never understood pity and self-pity as an emotion. We have a finite amount of time. Whether short or long, it doesn’t matter. Life is to be lived.”

“If I only had three words of advice, they would be, Tell the Truth. If got three more words, I’d add, all the time.”

“If I work hard enough, there will be things I can do tomorrow that I can’t do today.”

“Its important to have specific dreams. Dream Big. Dream without fear.”

“It’s not about how to achieve your dreams, it’s about how to lead your life, … If you lead your life the right way, the karma will take care of itself, the dreams will come to you.”

“It’s not how hard you hit. It’s how hard you get hit…and keep moving forward.”

“Look, I’m going to find a way to be happy, and I’d really love to be happy with you, but if I can’t be happy with you, then I’ll find a way to be happy without you.”

“Luck is where preparation meets opportunity.”

“No matter how bad things are, you can always make things worse.”

“One thing that makes it possible to be an optimist is if you have a contingency plan for when all hell breaks loose.”

“People are more important than things.”

“Showing gratitude is one of the simplest yet most powerful things humans can do for each other.”

“The brick walls are there for a reason. The brick walls are not there to keep us out. The brick walls are there to give us a chance to show how badly we want something.”

“The key question to keep asking is, Are you spending your time on the right things? Because time is all you have.”

“The person who failed often knows how to avoid future failures. The person who knows only success can be more oblivious to all the pitfalls.”

“The questions are always more important than the answers.”

“There’s a lot of talk these days about giving children self-esteem. It’s not something you can give; it’s something they have to build.”

“Time is all you have and you may find one day that you have less than you think.”

“Too many people go through life complaining about their problems. I’ve always believed that if you took one tenth the enrgy you put into complaining and applied it to solving the problem, you’d be surprised by how well things can work out.”

“Wait long enough and people will surprise and impress. When you’re pissed off at someone and you’re angry at them, you just haven’t given them enough time.”

“We cannot change the cards we are dealt, just how we play the hand.”

“When it comes to men who are romantically interested in you, it’s really simple. Just ignore everything they say and only pay attention to what they do.”

“When there’s an elephant in the room introduce him.”

“When we’re connected to others, we become better people.”

“When you’re screwing up and nobody says anything to you anymore, that means they’ve given up on you.”

“You can always change you plan, but only if you have one.”

“You give them something they can’t do, they work hard until they find they can do it, and you just keep repeating the process.”

“You may not want to hear it, but your critics are often the ones telling you they still love you and care about you, and want to make you better.”

Randy Pausch appears in this ABC Special Interview on his book, ‘The Last Lecture.’

21 Superb Randy Komisar Quotes

Randy Komisar is best known for his work spent as the General Partner of Kleiner Perkins Caufield & Byers. Recognized for his most notable deal in the sale of Nest Labs to Google, here is a look at some of the best Randy Komisar quotes ever recorded.

“And then there is the most dangerous risk of all – the risk of spending your life not doing what you want on the bet you can buy yourself the freedom to do it later.”

“Considering personal risk forces us to define personal success. We may well discover that the business failure we avoid and the business success we strive for do not lead us to personal success at all.”

“Don’t confuse drive and passion. Drive pushes you forward. It’s a duty, an obligation. Passion pulls you. It’s the sense of connection you feel when the work you do expresses who you are. Only passion will get you through the tough times.”

“Every moment some form grows perfect in hand or face; some tone on the hills or the sea is choicer than the rest; some mood of passion or insight or intellectual excitement is irresistibly real and attractive to us—for that moment only.”

“How shall we pass most swiftly from point to point, and be present always at the focus where the greatest number of vital forces unite in their purest energy?”

“In the Deferred Life Plan there will always be another prize to covet, another distraction, a new hunger to sate. You will forever come up short.”

“In the long run we’re all dead. Time is the only resource that matters.”

“In theory, the risk of business failure can be reduced to a number, the probability of failure multiplied by the cost of failure”

“Integrity is my stock in trade.”

“It’s the romance, not the finance that makes business worth pursuing.”

“Management is a methodical process; its purpose is to produce the desired results on time and on budget. It complements and supports but cannot do without leadership, in which character and vision combine to empower someone to venture into uncertainty.”

“Never shrink from making a difference.”

“Passion and drive are not the same at all. Passion pulls you toward something you cannot resist. Drive pushes you toward something you feel compelled or obligated to do.”

“Passion pulls you. It’s the sense of connection you feel when the work you do expresses who you are. Only passion will get you through the tough times.”

“Rather than working to the exclusion of everything else in order to flood our bank accounts in the hope that we can eventually buy back what we have missed along the way, we need to live life fully now with a sense of its fragility.”

“The financial rewards of the moment may fully compensate you for the loss of time and fulfillment. Or maybe you just don’t think about it.”

“The most dangerous risk of all – the risk of spending your life not doing what you want on the bet you can buy yourself the freedom to do it later.”

“The risk of working with people you don’t respect; the risk of working for a company whose values are inconsistent with your own; the risk of compromising what’s important; the risk of doing something that fails to express-or even contradicts–who you are.”

“We constantly judge ourselves against criteria that others have set and rank ourselves against others in their game.”

“We may well discover that the business failure we avoid and the business success we strive for do not lead us to personal success at all.”

“Work hard, work passionately, but apply your most precious asset—time—to what is most meaningful to you.”

Randy Komisar appeared in this interview on his book, ‘The Monk and the Riddle.’ Having went on to join Kleiner Perkins Caufield & Byers, Komisar focused on their digital and sustainability practices throughout his tenure.

25 Best Tactics for Building Personal Resilience


The key to having success in life is not about never failing, it is about knowing how to bounce back once you inevitably do. This means that you need to know how to be resilient and how to never quit or give in. There will be a lot of things that will be thrown your way in life, but it all comes down to how you respond. This is what will show your true character and how your life will be defined. Here are the key takeaways from this infographic.

1) Good for Your Mental Health
You might not know it, but knowing how to bounce back quickly and not dwell on the bad is important for your metal health. You will be a lot happier and fulfilled if you learn how to take the good with the bad and not let things weigh on your mind. There is nothing that you can do to change the past, you can only look forward. This means that you need to learn how you can make actual change that will make a difference in your circumstances instead of just stressing out. Knowing how to be resilient will help you to ultimately be a happier person.

2) Learn a Lesson
When you understand that the hard things in life are learning experiences, you have the ability to see the good in just about any situation. This means that no matter what life throws your way, you will be able to see what you can learn and how you can change to make sure that you do not have to deal with this hardship again. You might not think this way at the time, but you can always see the positives in any situation and this is the mindset that the most resilient people have. There really is nothing that you can’t handle.

3) It Takes Time
You should not be discouraged right away, because building resilience is something that takes time. You will not be able to bounce back from everything right away, but over time you will be able to learn how to adapt and how to overcome just about any adversity that comes your way. You just have to be open to change and see every experience for what it is. Life is stressful, but you can’t let situations get to you. Over time, you will be able to change the way that you see things.

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