21 Fabulous W. Timothy Gallwey Quotes

W. Timothy Gallwey is an American author known for his series of books on personal and professional development through what is referred to as, ‘The Inner Game.’ Educated in Harvard and a native of San Francisco, Gallwey’s writing capture the purpose of being accurate and observing yours and other’s performance to achieve the best results. Here is a listing to some of the best W. Timothy Gallwey quotes every documented.

“Again focus your attention on the can; then let the serve serve itself.”

“Fear, which is probably the biggest obstacle to any learning process, is a repressive force. It exists in the mind, and almost always it is based on something that might happen in the future, rather than what is happening now.”

“For the teacher or coach, the question has to be how to give instructions in such a way as to help the natural learning process of the student and not interfere with it.”

“Fortunately, most children learn to walk before they can be told how to by their parents.”

“It is said that in breathing man recapitulates the rhythm of the universe. When the mind is fastened to the rhythm of breathing, it tends to become absorbed and calm.”

“Letting it happen is not making it happen. It is not trying hard.”

“Once one recognizes the value of having difficult obstacles to overcome, it is a simple matter to see the true benefit that can be gained from competitive sports.”

“Only by playing the role of your enemy does he become your true friend. Only by competing with you does he in fact cooperate! No one wants to stand around on the court waiting for the big wave.”

“Relaxation happens only when allowed, not as a result of “trying” or “making.”"

“The arrow is off the string but does not fly straight to the target, nor does the target stand where it is. Calculation, which is miscalculation, sets in….”

“The backhand can be used to advantage only on a tennis court, but the skill of mastering the art of effortless concentration is invaluable in whatever you set your mind to.”

“The development of inner skills is required, but it is interesting to note that if, while learning tennis, you begin to learn how to focus your attention and how to trust in yourself, you have learned something far more valuable than how to hit a forceful backhand.”

“The player of the inner game comes to value the art of relaxed concentration above all other skills; he discovers a true basis for self-confidence; and he learns that the secret to winning any game lies in not trying too hard.”

“The process can be more rewarding than the victory itself.”

“The rose is a rose from the time it is a seed to the time it dies. Within it, at all times, it contains its whole potential.”

“We stand in wonder at the process taking place and give the plant the care it needs at each stage of its development.”

“What is required to disengage oneself from this trap is a clear knowledge that the value of a human being cannot be measured by performance—or by any other arbitrary measurement.”

“When the mind is free of any thought or judgment, it is still and acts like a mirror. Then and only then can we know things as they are.”

“When we plant a rose seed in the earth, we notice that it is small, but we do not criticize it as”rootless and stemless.” We treat it as a seed, giving it the water and nourishment required of a seed.”

“Whether on or off the court, I know of no better way to begin to deal with anxiety than to place the mind on one’s breathing process.”

“Winning is overcoming obstacles to reach a goal, but the value in winning is only as great as the value of the goal reached. Reaching the goal itself may not be as valuable as the experience that can come in making a supreme effort to overcome the obstacles involved.”

Tim Gallwey appears in this interview with an Association for Coaching where he discusses his studies and practice in helping others achieve their personal success and professional goals.

20 Pros and Cons of Responsive Web Design

Today nearly 50% of all internet traffic cycles through mobile devices. Those traffic numbers are expected to continue rising as more mobile technologies develop. On the other hand, the laptop and desktop aren’t disappearing any time soon. What’s the solution?For many, it’s using a responsive web design. Here are the pros and cons of responsive web design to consider to see if this is the right option for your website.

What Are the Pros of Responsive Web Design?

1. It eliminates a separate mobile website.
When a responsive web design is in place, every visitor is able to access the primary site. There’s no need to reprogram the site so that it can create a mobile-friendly duplicate, which can save companies and individuals a ton of cash. It also reduces or eliminates the canonical issues that may affect search engine results.

2. Everything happens automatically.
A responsive web design will “read” what browser and type of device is accessing it. This allows it to automatically resize forms, images, text, and other screen elements to compliment the size of the user screen. It will also make any buttons or link interaction on the site a lot easier to perform.

3. It stops the need to constantly zoom on mobile devices.
If a mobile user is on a standard website that isn’t responsive or mobile-optimized, then they’ll have to zoom into the page to access buttons, links, and text. This lengthens the time a user must spend on the site, which actually increases mobile bounce rates. A responsive web design eliminates this action almost entirely.

4. There is only one website update required.
When running a separate mobile site, it become necessary to update it individually whenever the primary site receives an update. If you forget to perform the dual update, then you wind up with a mobile site that is different from the primary site. This saves you a lot of time and can prevent a number of coding headaches.

5. Responsive web designs offer a modern experience.
Today’s web standards are a lot different from what they were in 1994. In the past, if a site looked cool, then you were good to go. Today is much different. Not only can a site look dated with older “cool” designs, but they may also be difficult to navigate from a mobile perspective. The updated design improves these experience.

6. There is a better chance to get the wanted content in front of every user.
Many site visitors are encouraged to visit because of an email, an advertisement, or some other link. Responsive web designs allow you to create specific landing pages for each visiting opportunity, allowing you to target a specific message to each demographic. At the same time, visitors can also navigate throughout your site with clear menu options so they can have an enjoyable overall experience.

7. The branding experience remains the same.
Every responsive design uses the same branding imagery; no matter which device is being used to access the site. This means the same brand message will appear on a desktop, a smartphone, a laptop, or a tablet. It lowers the risks of creating inconsistent actions from visitors based on the device being used.

8. The analytics obtained for a responsive website are more consistent.
Instead of blending 2-3 sets of analytics into one comprehensive report, a responsive web design allows you to view your overall traffic from a single resource. This makes it easier to calculate your ROI, calculate the effectiveness of your productivity, and manage your metrics.

9. Responsiveness is much easier to market.
You don’t have to worry about creating different sets of marketing materials with a responsive web design. Mobile users don’t need mobile links. You can just send everyone to whatever landing page you want and the responsiveness of the website will optimize the experience for every visitor.

10. Social sharing is available more often in a responsive design.
Social sharing allows mobile users to share your content with their networks more often when a design is responsive. Just a couple touches is all it takes to put your new content onto Facebook, Twitter, or another preferred platform. The responsiveness also allows shared content from networks to be more readily viewed by those who are not familiar with a site’s branding.

11. Responsiveness can help brands get a competitive boost.
Some estimates place the number of websites with an effective responsive design at just 2%. That means your brand has the opportunity right now to create a positive point of separation from the rest of the competition. If your website is responsive and your competitor’s is not, then you have the best possible opportunity to expand your traffic.

What are the Cons of Responsive Web Design?

1. It may make certain portions of the website unavailable to mobile users.
Responsive templates and designs sometimes force web components to be scaled down. When this occurs, it may cause some pages on the site to become inaccessible to the mobile user. This was never really an issue for sites that used a separate mobile site or forced mobile users to use the desktop/laptop version. It may have been difficult to read, but that’s better than not being able to read it at all.

2. Responsive websites may take longer to load.
The issue of loading time typically occurs on sites that have a lot of images or content that must be rescaled to mobile sizes. These rescaled items are not optimized for loading times either. So this means there is the rescaling time and the loading time to endure, which creates a noticeable lag of 2-5 seconds on mobile devices. This becomes even more pronounced when using 3G/4G networks instead of Wi-Fi.

3. Most responsive sites stack content vertically.
Vertical stacking allows mobile users a better opportunity to access the data they need. It also forces users to scroll through pages, which can make it easier to miss the data that is needed. This occurs most often when there is an extensive amount of data on a page, forcing the mobile user to have a long scrolling session.

4. Some users may not be able to access the site.
Responsive web designs are primarily intended for internet users who are using fairly current browsers, operating systems, and data connections. If someone is using an old Windows 3.1 operating system, connecting through a dial-up connection, and is using Explorer 4.0, then they probably won’t be able to access your site. Sounds crazy, sure – but not everyone updates to new technologies right away… or even in the same decade.

5. There may be poor data adaptations to the mobile device.
Content stacking can also make it difficult to consume content for some users. This is especially true for content that was specifically created for mobile devices. Transitioning stacking into desktop content can be just as problematic as transitioning desktop content into mobile content. Always test the published content before making it accessible to all users to avoid creating a poor first-time visitor experience.

6. You must satisfy multiple user experiences at once.
Because you only have one site with a responsive design, you’re forced into a position where you have to create a high quality UX with just one platform. This means the completely different experiences of smartphone internet access and desktop internet access must be rolled into one design. It can be very easy to lose visitors because one design is unintentionally emphasized over another.

7. When the site goes down, all traffic goes down.
Problems happen on the internet from time to time. Websites will go down. When a site has a responsive design, then the entire site becomes inaccessible until the issue causing the outage is fixed. It becomes more difficult for two sites to go down simultaneously. If there are critical access needs, then some brands may choose to avoid responsiveness to avoid a complete outage.

8. Different browsers may create different user experiences.
We often talk about responsiveness from a device point of view, but we must also look at responsiveness from a browser viewpoint. There are some responsive designs that work great on all devices, but not all platforms. This has become especially relevant with recent updates to Google Chrome and Microsoft Edge. Testing must happen through multiple browsers and that doesn’t always happen.

9. Responsive web designs will not fix bad content.
A responsive web design can improve the user experience. What it cannot improve is bad content. Never just assume that a lack of traffic is because there isn’t a responsive design in place. If bad content is the issue, you’ve got to do more than just change how it looks.

The pros and cons of responsive web design show that this is an opportunity to plan for the future of internet use. There will always be growing pains involved when new technologies and innovations hit the market. By planning for this process today, your website will be ready to go for tomorrow’s visitors.

30 Fascinating W. Chan Kim Quotes

W. Chan Kim is a Korean born business theorist and Co-Director of the INSEAD Blue Ocean Strategy Institute. He is best known for co-authoring the book Blue Ocean Strategy and ranked second in the Thinkers50 of the most influential management thinkers alive. Here is a look at some of the most notable W. Chan Kim quotes ever to be recorded.

“A closer look reveals that most plans don’t contain a strategy at all but rather a smorgasbord of tactics that individually make sense but collectively don’t add up to a unified, clear direction that sets a company apart.”

“Although these alternatives may work, neither leads to tipping superiors’ cognitive hurdle as fast and stunningly as showing the worst.”

“An Incoherent Strategy When a company’s value curve looks like a bowl of spaghetti—a zigzag with no rhyme or reason, where the offering can be described as “low-high-low-low-high-low-high”—it signals that the company doesn’t have a coherent strategy.”

“As companies compete to embrace customer preferences through finer segmentation, they often risk creating too-small target markets.”

“Blue ocean strategy challenges companies to break out of the red ocean of bloody competition by creating uncontested market space that makes the competition irrelevant.”

“By focusing on the key factors that lead buyers to trade across alternative industries and eliminating or reducing everything else, you can create a blue ocean of new market space.”

“By single-mindedly focusing on points of disproportionate influence, tipping point leaders can topple the four hurdles that limit execution of blue ocean strategy. They can do this fast and at low cost.”

“Disengaged employees are an unfortunate reality in the workplace, and poor leadership is often to blame.”

“Executives are paralyzed by the muddle. Few employees deep down in the company even know what the strategy is.”

“Given the high potential for free riding, an offering’s reputation must be earned on day one, because brand building increasingly relies heavily on word-of-mouth recommendations spreading rapidly through our networked society.”

“Great artists don’t paint from other people’s descriptions or even from photographs; they like to see the subject for themselves. The same is true for great strategists.”

“Hot spots are activities that have low resource input but high potential performance gains. In contrast, cold spots are activities that have high resource input but low performance impact.”

“In this sense, it is important to distinguish between value innovation as opposed to technology innovation and market pioneering.”

“Instead of focusing on getting more resources, tipping point leaders concentrate on multiplying the value of the resources they have.”

“It immediately flags companies that are focused only on raising and creating and thereby lifting their cost structure and often overengineering products and services—a common plight in many companies.”

“Research in neuroscience and cognitive science shows that people remember and respond most effectively to what they see and experience.”

“Salespeople on commission, for example, are seldom sensitive to the costs of the sales they produce.”

“Senior managers’ goal here should be to manage their portfolio of businesses to wisely balance between profitable growth and cash flow at a given point in time.”

“The cost and risk of developing an innovative idea are borne by the initiator, not the follower.”

“The cost side of a company’s business model ensures that it creates a leap in value for itself in the form of profit—that is, the price of the offering minus the cost of production.”

“The key here is not to pursue pricing against the competition within an industry but rather to pursue pricing against substitutes and alternatives across industries and nonindustries.”

“The key questions answered by tipping point leaders are as follows: What factors or acts exercise a disproportionately positive influence on breaking the status quo?”

“The natural strategic orientation of many companies is toward retaining existing customers and seeking further segmentation opportunities.”

“These may individually make sense and keep the business running and everyone busy, but collectively they do little to distinguish the company from the best competitor or to provide a clear strategic vision.”

“To tip the cognitive hurdle fast, tipping point leaders such as Bratton zoom in on the act of disproportionate influence: making people see and experience harsh reality firsthand.”

“Value innovation is the cornerstone of blue ocean strategy. We call it value innovation because instead of focusing on beating the competition, you focus on making the competition irrelevant by creating a leap in value for buyers and your company, thereby opening up new and uncontested market space. Value innovation places equal emphasis on value.”

“Value innovation places equal emphasis on value and innovation. Value without innovation tends to focus on value creation on an incremental scale, something that improves value but is not sufficient to make you stand out in the marketplace.”

“Value innovation requires companies to orient the whole system toward achieving a leap in value for both buyers and themselves.”

“We call it value innovation because instead of focusing on beating the competition, you focus on making the competition irrelevant by creating a leap in value for buyers and your company, thereby opening up new and uncontested market space.”

“Yet few leaders exploit the power of this rapid wake-up call. Rather, they do the opposite. They try to garner support based on a numbers case that lacks urgency and emotional impetus.”

Here is an introduction to Blue Ocean Strategy as based on the best selling book that will help you to bring about new competitive approaches to your business strategies and market space.

23 Mind Blowing Vivek Wadhwa Quotes

Vivek Wadhwa is an American technology entrepreneur and Director of Research at the Center for Entrepreneurship and Research Commercialization. Currently residing in San Francisco, Wadhwa is the author of the book, ‘Innovating Women: the Changing Faces of Technology.’ He has received several awards and honors during his lifetime. Here is a look at some of the most memorable Vivek Wadhwa quotes ever documented.

“A key ingredient in innovation is the ability to challenge authority and break rules.”

“A key to achieving success is to assemble a strong and stable management team.”

“Business executives need to start by spelling out and communicating their values. Then they need to lead by example. This means getting rid of the bad apples and declining opportunities that bring instant wealth at the cost of selling one’s soul.”

“Corporate executives and business owners need to realize that there can be no compromise when it comes to ethics, and there are no easy shortcuts to success. Ethics need to be carefully sown into the fabric of their companies.”

“Doing the right thing doesn’t always bring success. But compromising ethics almost always leads to failure.”

“Innovating Women is more important today than ever. Things are changing for the better.”

“Innovation is all about people. Innovation thrives when the population is diverse, accepting and willing to cooperate.”

“Most business schools are geared toward churning out investment bankers and management consultants.”

“Most successful entrepreneurs share their knowledge as a way of giving back. They do not demand compensation. Those who do are usually trying to take advantage of you.”

“No matter how well things are going, failure and disaster are just around the corner. So celebrate the good, but be ready for the bad.”

“Outsourcing was the bogeyman of the 90s. Protectionists portrayed it as an evil that would take American jobs away. Yes, some jobs did go offshore as people feared, but it made the global economic pie grow bigger.”

“Over the last 10 years, India’s perception has gone from being a beggar country to an economic superpower.”

“The goal should be to build a sustainable lifestyle business that does good for employees and customers – and that steadily builds wealth.”

“The mentor-mentee relationship is ideally like that of the guru and disciple: motivated by the desire of the guru to impart knowledge to the disciple.”

“The most important skill of the future will be the ability to learn and adapt. You need to be resourceful, keep your eyes open for advances coming out of nowhere, and embrace the new opportunities as they emerge.”

“The natives of Silicon Valley learned long ago that when you share your knowledge with someone else, one plus one usually equals three. You both learn each other’s ideas, and you come up with new ones.”

“The truth is that entrepreneurship is more like a roller coaster ride than a cruise.”

“We can either build a Star Trek future, in which our civilization rises to new heights, or descend into a Mad Max world. It is up to us.”

“We must first get over the myth that older workers can’t innovate.”

“What the tech industry often forgets is that with age comes wisdom. Older workers are usually better at following direction, mentoring, and leading.”

“What you want in a mentor is someone who truly cares for you and who will look after your interests and not just their own. When you do come across the right person to mentor you, start by showing them that the time they spend with you is worthwhile.”

“Women are in the catbird seat for the new era of exponential innovation. This is the time to inspire and motivate—and that is what Innovating Women will surely do.”

“You need to be able to collaborate with others and build relationships. You need to be able to share ideas, inspire, and motivate.”

A great look at how our future is turning into a Star Trek featured film. According to Vivek Wadhwa, the present time is the perfect time to become an entrepreneur.

31 Breathtaking Viktor E. Frankl Quotes

Dr. Viktor E. Frankl is an Austrian neurologist and psychiatrist, known for being a Holocaust survivor and founder of logotherapy. With more than a dozen decorations and awards received during his lifetime, here is a look at some amazing Viktor E. Frankl quotes.

“By making him aware of what he can be and of what he should become, he makes these potentialities come true.”

“A man who becomes conscious of the responsibility he bears toward a human being who affectionately waits for him, or to an unfinished work, will never be able to throw away his life. He knows the”why” for his existence, and will be able to bear almost any”how”.”

“An abnormal reaction to an abnormal situation is normal behavior.”

“But there was no need to be ashamed of tears, for tears bore witness that a man had the greatest of courage, the courage to suffer.”

“Don’t aim at success. The more you aim at it and make it a target, the more you are going to miss it.”

“Everything can be taken from a man but one thing: the last of the human freedoms—to choose one’s attitude in any given set of circumstances, to choose one’s own way.”

“For the first time in my life I saw the truth as it is set into song by so many poets, proclaimed as the final wisdom by so many thinkers.”

“Forces beyond your control can take away everything you possess except one thing, your freedom to choose how you will respond to the situation.”

“Happiness cannot be pursued; it must ensue.”

“Happiness must happen, and the same holds for success: you have to let it happen by not caring about it. I want you to listen to what your conscience commands you to do and go on to carry it out to the best of your knowledge.”

“I do not forget any good deed done to me & I do not carry a grudge for a bad one.”

“If there is meaning in life at all, then there must be meaning in suffering.”

“In some ways suffering ceases to be suffering at the moment it finds a meaning, such as the meaning of a sacrifice.”

“It did not really matter what we expected from life, but rather what life expected from us. We needed to stop asking about the meaning of life, and instead to think of ourselves as those who were being questioned by life—daily and hourly.”

“It is not freedom from conditions, but it is freedom to take a stand toward the conditions.”

“Life is never made unbearable by circumstances, but only by lack of meaning and purpose.”

“Love goes very far beyond the physical person of the beloved. It finds its deepest meaning in his spiritual being, his inner self. Whether or not he is actually present, whether or not he is still alive at all, ceases somehow to be of importance.”

“Love is the only way to grasp another human being in the innermost core of his personality. No one can become fully aware of the very essence of another human being unless he loves him.”

“Man does not simply exist but always decides what his existence will be, what he will become the next moment. By the same token, every human being has the freedom to change at any instant.”

“No man should judge unless he asks himself in absolute honesty whether in a similar situation he might not have done the same.”

“Our answer must consist, not in talk and meditation, but in right action and in right conduct. Life ultimately means taking the responsibility to find the right answer to its problems and to fulfill the tasks which it constantly sets for each individual.”

“Our greatest freedom is the freedom to choose our attitude.”

“So live as if you were living already for the second time and as if you had acted the first time as wrongly as you are about to act now!”

“The attempt to develop a sense of humor and to see things in a humorous light is some kind of a trick learned while mastering the art of living.”

“The one thing you can’t take away from me is the way I choose to respond to what you do to me. The last of one’s freedoms is to choose one’s attitude in any given circumstance.”

“The pessimist resembles a man who observes with fear and sadness that his wall calendar, from which he daily tears a sheet, grows thinner with each passing day.”

“Those who have a ‘why’ to live, can bear with almost any ‘how’.”

“Ultimately, man should not ask what the meaning of his life is, but rather must recognize that it is he who is asked. In a word, each man is questioned by life; and he can only answer to life by answering for his own life; to life he can only respond by being responsible.”

“We who lived in concentration camps can remember the men who walked through the huts comforting others, giving away their last piece of bread.”

“What is to give light must endure burning.”

“When we are no longer able to change a situation, we are challenged to change ourselves.”

Here is a segment from an interview conducted with Dr. Viktor Frankl where he discusses logotherapy and existencialism.

20 Priceless Vijay Eswaran Quotes

Vijay Eswaran is an entrepreneur, humanitarian, and philiantropist that has changed billions of lives around the world. As the founder of Qnet, Eswaran serves as the current Executive Chairman of the QI Group. Here is a list to some of the most prominent Vijay Eswaran quotes ever recorded.

“Conquer your thoughts. Change your destiny.”

“Dreams need control. Dreams need purpose.”

“Good leaders have to be found, but great leaders have to be made.”

“Good teachers don’t give you answers.”

“Information is your library; Knowledge is what you derive from it. Knowledge put into practice is wisdom.”

“It’s not enough that you change. You have to become a wave of change.”

“Just work on who you are everyday and let history record who you will become.”

“Mothers are the world’s best networkers because they would do anything for their children.”

“Only they who master themselves can be masters of their fate.”

“Success is a very individual thing. The successful man stands alone as a warrior.”

“Success truly happens in silence.”

“That’s what networking is about: not caring about what others think, how you look, how you sound, and just going day after day after day until success happens.”

“The depth of understanding is in the student, not in the master.”

“The rule that you always have to remember is: Forget yourself. When you’ve done this, it is only then that the game changes.”

“This is your path. Learn to love it before you have to leave it.”

“When you react to the words, you miss the message.”

“Working hard doesn’t cut it. (Working hard is not the answer to success.) You have to NEED to do it every single day.”

“You can keep a swoprd or a gun but never have to use it; so it is with anger.”

“You cannot sell anything unless you learn how to sell yourselves first.”

“You need great love to show great care.”

Vijay Eswaran takes some time to discuss entrepreneurship upon being featured in Forbes Magazine as one of the top 50 richest men in Malaysia.

14 Pros and Cons of Relationship Marketing

“Relationships are the keys that unlock the potential of your brand and business.”

You’ve likely seen a phrase like this, or fairly similar anyway, in articles and posts about how to be successful with a business. It’s a common truth: people are more likely to by something from a business when they feel like they have a personal relationship with that brand.

In order to reach this point, it becomes necessary to emphasize consumer recognition, retention, and satisfaction when implementing a marketing plan. This is what relationship marketing happens to do.

The primary advantage of relationship marketing is that it forces a brand and business to focus on long-term goals instead of short-term success. You are doing more than just getting someone to buy something. You’re looking at ways to have that customer continue buying things because they see value in the brand.

The primary disadvantage of relationship marketing involves cost. Providing value to an existing consumer base does not guarantee an increase in repetitive sales. This is especially true for a brand and business that provides products or services that offer a long-term user experience.

Here are some additional pros and cons of relationship marketing that are worth considering before including its principles into a future campaign.

What Are the Pros of Relationship Marketing?

1. Returning customers often purchase more than first-time customers.
Because you are able to retain customers, you’re able to create an atmosphere where a greater per-purchase average can occur. This will help a brand and business create more revenues out of their current customer base.

According to reporting by CMS Wire of data collected by SumAll, 25-40% of the total revenues of stable businesses comes from returning customers. Businesses at the 40% revenue level in returning customers were able to generate 47% more in revenues than businesses that only have 1 in 10 repetitive customers purchasing products or services.

2. Sales are able to multiply with a minimal investment.

Many customers who have a relationship with a brand will purchase upcoming products because of the past values experienced in previous purchases. This means the only marketing effort required is to make the current customer base become aware of a new product or service that is being offered.

3. Positive experiences help to create viral positive one-on-one marketing.

People leave reviews for brands and businesses when an experience goes beyond their expectations. This is why there are so many negative reviews: a customer expects to receive a positive experience.

When your marketing is focused on the value propositions you can provide, then it becomes possible to exceed expectations in a positive way to generate a positive review, word-of-mouth marketing, and social network sharing.

4. It creates personal connections.

Although the marketing efforts may connect a customer with a brand, the end result is that customers make personal connections with employees as well. For local brick and mortar businesses, the managers or owners become a representation of that brand in the community as well. If a customer interacts with that person, they are also interacting with that brand, which increases the chances of a future purchase.

5. Brands and businesses receive honest insights from invested people.

It’s often a series of small concerns which ends up taking down a brand and business instead of one large issue. The proverbial “straw that broke the camel’s back” can be found and removed thanks to relationship marketing. This is because customers become personally invested with the business. They want to see it succeed because that becomes a personal success for them.

6. It creates opportunities to solve problems immediately.

There isn’t a brand and business on our planet that is 100% perfect. Products sometimes fail. Services don’t always get provided as intended. When relationship marketing efforts are in place, it gives an organization an out to be able to keep that customer. This is because customer contacts are at the forefront of this marketing effort.

From customer service lines to Twitter accounts to in-person visits, the ability to effectively handle a problem and then resolve it in a positive way contributes to the marketing efforts.

7. There are multiple avenues of relationship building available today.

Brands and businesses today have advantages that have never before been seen in our world. With social media, a brand can make an immediate 1-on-1 impact on customers. They can use their social media accounts and pages to keep reinforcing the value propositions that are offered. Even a brief email, which takes seconds to write, can have a long-lasting influence on a customer.

This is combined with the in-person contacts, direct mail contacts, and other forms of communication that are offered to everyone today. There are even under-utilized communication methods that can be used to advance a marketing campaign like this. Skype, FaceTime, and SnapChat are just three examples where a business can reach out with a representative to reinforce the value of their brand.

What Are the Cons of Relationship Marketing?

1. New customers are treated as a secondary commodity.

You want to retain your best customers, but you also sometimes need new customers to meet your budget goals. With relationship marketing, the focus of a brand and business is placed first on retaining and supporting the current customer base. This causes new customers to be overlooked and possibly ignored.

2. Negative information can ruin a relationship marketing campaign.

Because of the amount of sharing that happens today, all it takes is one negative experience that gets shared with others to cause this type of marketing to fail. Many consumers are focused on immediate, short-term values.

If you fail to provide them, then those customers aren’t going to look at long-term benefits. They’ll look to see who can provide them with immediate gratification from your competitors.

3. It takes time for relationship marketing to be effective.

Many customers feel like a brand and business which wants a relationship with them should be able to make time for them. This means there will be customers that want to receive direct answers from employees or representatives instead of finding the information on their own. Not only does it take time to develop the relationship, but many workers will also be asked to increase their 1-on-1 time commitments to continue the process.

4. Relationships can become to close sometimes.

Having a strong relationship with a customer is a good thing. Having a relationship that becomes close to intimate, however, can be a bad thing. When managers are paying too much attention to the needs of their customers, then they are not paying enough attention to their direct reports or tasks that need to be completed.

This can cause the brand and business to lose on the back end of a successful relationship marketing campaign.

5. Value propositions change over time, so the marketing efforts need to change too.

Some products always have a certain amount of perceived value. Take coffee, for instance. Millions enjoy a cup or two of coffee in the morning as part of their routine. It always has a basic value. What if one brand comes up with a type of vanilla flavored coffee that costs $2 less than the regular coffee of another brand that has been successful?
Now the value ratios have changed. Not only can a consumer get flavored coffee, but it costs them less to do so. Without a change in the marketing approach, the brand selling regular coffee will find themselves lacking customers over time.

6. It can require a culture change.

A brand or business cannot implement a relationship marketing strategy without having the culture of the organization supporting it. If a customer comes to the brand, expecting a supportive experience, but receives something else, then the likely outcome is a shift in business to the competition.

The worst negative reviews come when customers vote with their money and your brand and business isn’t on the ballot.

7. Some returning customers may expect a discount.

There will always be some customers who expect to be treated better by a brand and business because they are returning for another purchase. They want discounts that go beyond the normal sales and offers that might be part of a marketing effort. Without that “extra” benefit, they may say they’ll go to the competition – sometimes even under the threat of leaving a negative review.

These are not the customers a relationship marketing effort should target. Brands must recognize the lack of value in such an offer. If an “extra” discount is given, that customer will want even more benefits on their next follow-up visit.

The pros and cons of relationship marketing show that the efforts of a brand and business to connect with existing customers can increase revenues. It may also improve a brand’s reputation. A campaign such as this is not without risk, however, so there must also be flexibility built into each marketing effort so that a brand and business can adapt to the changing needs of their core demographics.

Have you had the privilege of implementing a relationship marketing campaign? What is the most important lesson you learned from your experiences that you could share with those who may be starting their first campaign right now?

21 Origin Stories of Billion Dollar Companies


Not all businesses are a success from the moment they come into existence. Many people assume that the most successful businesses were million dollar companies from the moment that they opened their doors, but this is not the case at all. In fact, if you are an entrepreneur that is looking to start a business, you can gain inspiration from the many now successful businesses that started out in a garage. Here are the key takeaways from this infographic.

1) American Express
You might think that American Express had a grand start from the beginning, but it is actually a company that started out of a shed. They delivered horses by mail and that was how they were able to offer express services. They decided that they were going to offer a service that competed with the United States Postal service and they grew it from the bottom. If you have a good idea, it doesn’t matter how you start out. Just remember that the business idea and plan are more important than the first office that you start out of.

2) Coca Cola
If you are looking for a successful company that had a really unique beginning, you do not have to look any further than Coca Cola. This is a company that actually started out selling medicine. The coca cola that you know today did not exist and it was actually a mixture of wine and cocaine. They quickly changes what they wanted to offer and began selling Coca Cola that would rival Pepsi. It is still one of the most popular soft drinks to this day and is the preferred choice to mix with alcohol.

3) Avon
Avon is not just the company where housewives can make a few extra bucks. It is a very successful business that had a very unique beginning. It was actually founded by a man that was selling books. This was not panning out well and he decided to start selling perfumes with his book purchases. This quickly took off and then Avon as you know it now was born.

If you are looking to start a business, you do not always have success right away. You might have to start out of a garage or switch your business plan up a few times before you can actually make the profits that you desire. You just have to be persistent and flexible if you want success.

30 Top-Notch Verne Harnish Quotes

Verne Harnish is an entrepreneur and founder of the Young Entrepreneur’s Organization. Harnish has been referred to as one of the top 10 minds in small business. With several books under his belt, here is a look at some of the best Verne Harnish quotes ever documented.

“Any data more than a week old is history and is not useful for making the fast decisions necessitated by our highly connected global economy.”

“Discerning the Core Values is a discovery process.”

“Do you have consistent sources of cash, ideally generated internally, to fuel the growth of your business?”

“Don’t define Core Competencies too narrowly.”

“Establish an effective daily, weekly, monthly, quarterly, and annual meeting Rhythm to keep everyone in the loop. Those who pulse faster, grow faster.”

“Goals without routines are wishes; routines without goals are aimless. The most successful business leaders have a clear vision and the disciplines (routines) to make it a reality.”

“If the Core Values are the soul of the organization, the core Purpose (some call it “mission”) gives it heart.”

“If you want to teach people a new way of thinking, don’t bother trying to teach them. Instead, give them a tool, the use of which will lead to new ways of thinking.”

“In the end, what matters most in life are the depth of your relationships with friends and family; and the sheer number of people you’ve helped along the way. These represent true measures of wealth.”

“Individuals or organizations with too many priorities have no priorities and risk spinning their wheels and accomplishing nothing of significance.”

“It needs to hurt to break a promise; otherwise, it’s too easy to let the moment pass.”

“It wasn’t until a friend and client mentioned that she was using the website as a source of ideas — but buying the experiences directly from the vendors — that Simson had an “Aha!” moment.”

“Leaders have to balance two often competing demands on the business — People and Process.”

“Letting go and trusting others to do things well is one of the more challenging aspects of being a leader of a growing organization.”

“Many people have dreams. However, a vision is a dream with a plan.”

“People join companies. They leave managers.”

“Read that definition again. They are not implying that you have to pay beyond what your business model can sustain. ”

“Scaling up is every entrepreneur’s dream — and nightmare. Hypergrowth is terrifying, and it’s most often success that kills great companies.”

“Successful athletes know the power of having a strong core, no matter what the sport.”

“That’s why it is good to remind ourselves that in business and in life, the journey, not the destination, is the reward.”

“The company calls this promise, which is technically a pricing guarantee, a “100% Pleasure Guarantee,” to fit its brand.”

“There are no straight lines in nature or business.”

“These represent true measures of wealth. Financial wealth, then, is seen as a resource for fostering your relationships.”

“They do mean that you need to attract the largest and most capable talent pool excited about the job and willing to accept your compensation package.”

“Those who can read, and don’t, are only marginally better off than those who can’t.”

“To get to 10 employees, founders must delegate activities in which they are weak. To get to 50 employees, they have to delegate functions in which they are strong!”

“To paraphrase Steve Jobs, “I’m always amazed how overnight successes take a helluva long time.”

“We have the answers, all the answers; it’s the question we do not know.”

“Winning in this game is all a matter of understanding how to capitalize on the strengths of each piece and timing their moves just right.”

“You don’t have a real strategy if it doesn’t pass two tests: First, what you’re planning to do really matters to enough customers; and second, it differentiates you from your competition.”

Here is a great interview with Verne Harnish as he discusses the Entrepreneurial Blueprint and how to capitalize in your industry.

20 Wonderful Vaclav Smil Quotes

Vaclav Smil is a Czech-Canadian scientist and policy analyst that is known for his many books on energy from “Energy Myths and Realities’ to ‘Making the Modern World.’ Here is a look at some of the most defining Vaclav Smil quotes to remember.

“A good many times I have been present at gatherings of people who, by the standards of the traditional culture, are thought highly educated and who have with considerable gusto been expressing their incredulity at the illiteracy of scientists.”

“A useful analogy is to see traditional societies as relying on instantaneous (or minimally delayed) and constantly replenished solar income, while modern civilization is withdrawing accumulated solar capital at rates that will exhaust it in a tiny fraction of the time that was needed to create it.”

“Apple! Boy, what a story. No taxes paid, everything made abroad—yet everyone worships them. This new iPhone, there’s nothing new in it. Just a golden color. What the hell, right? When people start playing with color, you know they’re played out.”

“China’s ruling party, as firmly in control of the government as ever, attracts foreign companies and enormous direct investment by guaranteeing the stability of a police state and by supplying a docile workforce that labors with minimum rights.”

“Despite the decline in consumer spending brought on by the greatest economic downturn since World War II, the difference between jobs in manufacturing and in retail had reached nearly three million workers.”

“Energy is the only universal currency: one of its many forms must be transformed to another in order for stars to shine, planets to rotate, plants to grow, and civilizations to evolve.”

“Everyone [in higher education] was what I call drillers of deeper wells. These academics sit at the bottom of a deep well and they look up and see a sliver of the sky. They know everything about that little sliver of sky and nothing else. I scan all my horizons.”

“I believe that without the preservation and reinvigoration of manufacturing, the United States has little chance to extricate itself from its current economic problems.”

“I wrote this book because I wanted to narrate the great, and a truly nation-building, story of US manufacturing”

“It’s probably the craziest place to grow rice. Look at the evaporation in the summer — it’s 40 degrees Celsius and doesn’t see rain for months.”

“Later studies estimated that at least 6.4 Mt of plastic litter enters the oceans every year; that some 8 million pieces are discarded every day.”

“Life’s great dichotomy is between autotrophs, organisms that can nourish themselves, and heterotrophs, or life forms that must feed on other organisms.”

“Material for the records. The rubber was soon replaced by shellac, and that material was used.”

“No matter how complex or affluent, human societies are nothing but subsystems of the biosphere, the Earth’s thin veneer of life, which is ultimately run by bacteria, fungi and green plants.”

“Once or twice I have been provoked and have asked the company how many of them could describe the Second Law of Thermodynamics.”

“Romania was the greatest exception with GDP up strongly by about 55% but with the country’s material consumption expanding 2.5 times during the decade, a clear case of rising inefficiency of material use and increasing dependence of economic growth on higher material inputs.”

“The world now consumes in one year nearly as much steel as it did during the first post-World War II decade, and (even more incredibly) more cement than it consumed during the first half of the twentieth century.”

“They don’t have it and they don’t manage it right, but they somehow manage it a little bit better every year so the crisis never fully happens.”

“We create the modern world’s material wealth with no more than a quarter of all energy we use.”

“You get up and, first thing in the morning, you do your 500 words. Do it every day and you’ve got a book in eight or nine months.”

Vaclav Smil discusses today’s fossil fuel civilization and energy transition as society shifts to a low carbon future.

15 Tips for Responding to Customer Reviews


As a company or brand, you want to get reviews so that you know what your consumers desire and to help increase the visibility of your brand online. Of course, you want all the reviews that you receive to be positive, but you also want to make sure that you are using the reviews to your advantage. This means that you need to know what steps to follow after a review is left about your business, product or service. Here are the key takeaways from this infographic.

1) Respond
It is always a good idea to respond to all reviews that are given. You want them to know that you appreciate their review and are glad that they bought your product or service in the first place. You also want to make sure that you keep is short and sweet when you respond to a review. Although you want ti acknowledge the consumer, you do not want to overload them with information. You just want to thank them and open the lines of communication between your brand and the consumer.

2) Meaningful
When you respond to a review, you do not need to be selling them on a product. What you need to do is treat them as a friend and offer content that is valuable. This means that the info that you give them needs to be valuable in some way. This is how you will show them that you care and it is about more than just a sale. You need to make sure that you are honest and grateful for the review. This is the overriding message that needs to be made apparent in the response that you give after a review has been made.

3) Quick Turnaround Time
It is also important that you give a response to a review in a timely manner. The only way that the consumer will feel special is if they hear from you just days after they leave a review. This means that you should always strive to give responses back in about 48 hours after the review is left. This is the time frame for a response that you should try to meet. If you send a response too long after 48 hours, it will not have the same value of a quicker response. This means that it is important for you to make responding to reviews a priority for your brand.

37 Spectacular Tuesdays with Morrie Quotes

Mitch Albom is an American author, television broadcaster and journalist best known for his best selling book, ‘Tuesdays with Morrie.’ Selling more than 35 million copies worldwide, Albom is best known for his many inspirational stories and themes that he incorporates into his written works. Here is a look at some of the most memorable ‘Tuesdays with Morrie’ quotes from his best selling book.

“Accept who you are; and revel in it.”

“All right. I have experienced that emotion. I recognize that emotion. Now I need to detach from that emotion for a moment.”

“As you grow, you learn more. If you stayed as ignorant as you were at twenty-two, you’d always be twenty-two. Aging is not just decay, you know. It’s growth.”

“Because if you’ve found meaning in your life, you don’t want to go back. You want to go forward.”

“Create your own. Most people can’t do it.”

“Death ends a life, not a relationship.”

“Devote yourself to loving others, devote yourself to your community around you, and devote yourself to creating something that gives you purpose and meaning.”

“Don’t cling to things, because everything is impermanent… But detachment doesn’t mean you don’t let the experience penetrate you.”

“Don’t let go too soon, but don’t hold on too long.”

“Everyone knows they re going to die,’ he said again, ‘but nobody believes it. If we did, we would do things differently.”

“Giving to other people makes me feel alive. Not my car or my house. Not what I look like in the mirror. When I give my time, when I can make someone smile after they were feeling sad.”

“He took a breath, then added his mantra:”Love each other or die.””

“I give myself a good cry if I need it. But then I concentrate on the good things still in my life. I don’t allow myself any more self-pity than that. A little each every morning, a few tears, and that’s all.”

“I like myself better when I’m with you.”

“I thought about all the people I knew who spent many of their waking hours feeling sorry for themselves. How useful it would be to put a daily limit on self-pity. Just a few tearful minutes, then on with the day.”

“If you hold back on the emotions–if you don’t allow yourself to go all the way through them–you can never get to being detached, you’re too busy being afraid.”

“If you’re trying to show off for people at the top, forget it. They will look down on you anyhow. And if you’re trying to show off for people at the bottom, forget it.”

“It’s more than the negative that you’re going to die, it’s the positive that you understand you’re going to die, and that you live a better life because of it.”

“Life is a series of pulls back and forth. You want to do one thing, but you are bound to do somehing else. Something hurts you, yet you know it shouldn’t.”

“Love wins, love always wins.”

“People are only mean when they are threatened.”

“So many people walk around with a meaningless life. They seem half-asleep, even when they’re busy doing things they think are important.”

“The most important thing in life is to learn how to give out love, and to let it come in. Let it come in. We think we don’t deserve love, we think if we let it in we’ll become too soft.”

“The truth is, once you learn how to die, you learn how to live.”

“The truth is, when our mothers held us, rocked us, stroked our heads -none of us ever got enough of that. We all yearn in some way to return to those days when we were completely taken care of – unconditional love, unconditional attention. Most of us didn’t get enough.”

“There are a few rules I know to be true about love and marriage: If you don’t respect the other person, you’re gonna have a lot of trouble.”

“There is a big confusion in this country over what we want verses what we need…you need food. You want a chocolate sundae.”

“There is no such thing as ‘too late’ in life.”

“These were people so hungry for love that they were accepting substitutes. They were embracing material things and expecting a sort of hug back. But it never works.”

“They will only envy you. Status will get you nowhere. Only an open heart will allow you to float equally between everyone.”

“This is part of what a family is about, not just love. It’s knowing that your family will be there watching out for you. Nothing else will give you that. Not money. Not fame. Not work.”

“We need to forgive ourselves. For all the things we didn’t do. All the things we should have done. You can’t get stuck on the regrets of what should have happened.”

“Well, for one thing, the culture we have does not make people feel good about themselves. We’re teaching the wrong things. And you have to be strong enough to say if the culture doesn’t work, don’t buy it.”

“Wherever I went in my life, I met people wanting to gobble up something new. Gobble up a new car. Gobble up a new piece of property. Gobble up the latest toy. And then they wanted to tell you about it.”

“You can’t substitute material things for love or for gentleness or for tenderness or for a sense of comradeship.”

“You see, you closed your eyes. That was the difference. Sometimes you cannot believe what you see, you have to believe what you feel.”

“You take certain things for granted, even when you know you should never take anything for granted.”

Here is a talk with author Mitch Albom as he discusses the invaluable life lessons he was taught at a young age. Many of these discussions were the finding inspiration for his best selling book, ‘Tuesdays with Morrie.’

8 Pros and Cons of Radio Advertising

One of the first things that comes to mind when a brand and business thinks of media advertising involves the radio. Radio advertising might seem like a traditional method of reaching new consumers, but it is still effective because of how many people still listen to the radio every day.

The primary advantage of radio advertising is that it allows a brand and business to target a specific core demographic. Because radio stations have several different formats, each with a unique type of content, it becomes possible to reach a specific group of consumers to raise brand awareness.

The primary disadvantage of radio advertising is that the information contained within the ad can be difficult to remember. There is no way for a potential customer to store a phone number, address, or brand name for later like they can with emails, print ads, and other forms of direct marketing. A brand and business must rely on the consumer’s memory or ability to write down key information, like a phone number, to grow their business.

Here are some of the other pros and cons of radio advertising that are worth considering.

What Are the Pros of Radio Advertising?

1. It can be highly affordable.
If a brand and business is willing to advertise during low listener times, then getting their advertisement on the radio can be highly affordable. This is why it is so important to explore when a core demographic listens to the radio. The cost per customer, if a core demographic can be targeted during off-times, can be incredibly low.

2. It is easy to produce radio advertising.
If a brand and business wants to advertise on talk radio, all they need is a spot of content that can be read on the air. Organized advertising can include sound effects, music, and jingles to help the listener remember key details.

3. Advertising on the radio can be highly repetitive.
For some print advertising, a brand and business may need to wait for the next issue to be printed in order to reach new potential customers. Since many print magazines are moving to a 6-issue per year format, that means a 2-month wait between contact attempts. In the world of radio, an advertisement can be repeated every few minutes and still feel fresh to the listener.

4. Radio allows you to tell a story.
The stories on radio date back for generations. Just because you’re selling washing machines today instead of creating a superhero show doesn’t mean you can’t harness the power of an audio story. In doing so, a brand and business can expand the perception that people have of them, allowing them to grow a consumer base quickly and affordably.

What Are the Cons of Radio Advertising?

1. Key radio spots can be quite expensive.
Many brands and businesses like to target key commuting times in their communities for their advertising. This creates a level of scarcity within the advertising market for those times, which allows a radio provider to charge more for every spot that is offered. The best times often go to those who are willing to pay the most.

2. Some listeners tune out the radio… or change the station.
Because many communities have multiple radio stations, it is easy for a listener to switch stations whenever advertising comes over the airwaves. If advertising does come on, many listeners just tune out the information because there is so much brand saturation filling today’s TV, radio, and internet.

3. The repetitive nature of radio advertising can also be costly.
Many radio listeners are doing other things. This means the most effective radio ads tend to need more air time just to repeat key information that the listener needs. For a brand and business, this could mean a longer advertising spot is required and needs to be aired more often, which can push up costs.

4. Not every product benefits from radio advertising.
Some products [and services] benefit more from a visual representation of what is being offered. Radio doesn’t provide this whatsoever. If people need to see something to understand its value, then radio advertising isn’t going to be for that brand and business.

The pros and cons of radio advertising show that for some brands and businesses, the opportunity to expand into a new market can be realized. It simply requires auditory recognition of the product or service in order to succeed – something that not every potential product or service offers.

Have you advertised on the radio in the past? What were some of the advantages or disadvantages you noticed through your efforts?

40 Astonishing Tony Hsieh Quotes

Tony Hsieh is an American venture capitalist and internet entrepreneur. He is the CEO of the clothing shop Zappos and former co-founder of LinkExchange, later acquired by Microsoft in 1999. With decades of tech experience under his belt, here is a look at some of the most memorable Tony Hsieh quotes to remember.

“A lot of people may think it’s strange that an Internet company is so focused on the telephone, when only about 5 percent of our sales happen through the telephone.”

“Act weak when strong, act strong when weak. Know when to bluff.”

“Another common trap that many marketers fall into is focusing too much on trying to figure out how to generate a lot of buzz, when really they should be focused on building engagement and trust.”

“As unsexy and low-tech as it may sound, our belief is that the telephone is one of the best branding devices out there.”

“Envision, create, and believe in your own universe, and the universe will form around you.”

“For example, for most of our loyal repeat customers, we do surprise upgrades to overnight shipping, even though we only promise them standard ground shipping when they choose the free shipping option.”

“For individuals, character is destiny. For organizations, culture is destiny.”

“Happiness is really just about four things: perceived control, perceived progress, connectedness (number and depth of your relationships), and vision/meaning (being part of something bigger than yourself)”

“I believe that there’s something interesting about anyone and everyone—you just have to figure out what that something is.”

“I had decided to stop chasing the money, and start chasing the passion.”

“I thought about how easily we are all brainwashed by our society and culture to stop thinking and just assume by default that more money equals more success and more happiness, when ultimately happiness is really just about enjoying life.”

“It starts with what customers first see when they visit our Web site. In the United States, we offer free shipping both ways to make the transaction as easy as possible and risk-free for our customers.”

“It’s important to always act with integrity in your relationships, to be compassionate, friendly, loyal, and to make sure that you do the right thing and treat your relationships well.”

“It’s important to constantly challenge and stretch yourself, and not be stuck in a job where you don’t feel like you are growing or learning.”

“Learn by surrounding yourself with talented players. Just because you win a hand doesn’t mean you’re good and you don’t have more learning to do.”

“Money alone isn’t enough to bring happiness . . . happiness [is] when you’re actually truly ok with losing everything you have.”

“Most vendors aren’t happy dealing with most retailers because the retailers, especially the department stores, usually try to squeeze every last dollar out of them. We could be the first major retailer that doesn’t try to do that.”

“My advice is to stop trying to”network” in the traditional business sense, and instead just try to build up the number and depth of your friendships, where the friendship itself is its own reward.”

“Never outsource your core competency.”

“No matter what your past has been, you have a spotless future.”

“Obviously, in those situations, we lose the sale. But we’re not trying to maximize each and every transaction. Instead, we’re trying to build a lifelong relationship with each customer, one phone call at a time.”

“Our philosophy has been to take most of the money we would have spent on paid advertising and invest it into customer service and the customer experience instead, letting our customers do the marketing for us through word of mouth.”

“Read books and learn from others who have done it before. Learn by doing. Theory is nice, but nothing replaces actual experience.”

“So there are no experts in what we’re doing. Except for us: we are becoming experts as we do this.”

“Someone broke into my car last night. Nothing worth taking, car is actually less of a mess now. I should schedule this monthly.”

“The best leaders are those that lead by example and are both team followers as well as team leaders. We believe that in general, the best ideas and decisions are made from the bottom up, meaning by those on the front lines that are closest to the issues and/or the customers.”

“The combination of physical synchrony with other humans and being part of something bigger than oneself (and thus losing momentarily a sense of self) leads to a greater sense of happiness.”

“There’s a difference between knowing the path and walking the path.”

“Things are never as bad or as good as they seem.”

“Too many companies think of their call centers as an expense to minimize. We believe that it’s a huge untapped opportunity for most companies.”

“Usually marketing departments assume that the lifetime value of a customer is fixed when doing their ROI calculations.”

“We already treat our vendors well, but we can build up our reputation within the vendor community even more by really treating our vendors as true partners in the business.”

“We must all learn not only to not fear change, but to embrace it enthusiastically and, perhaps even more important, encourage and drive it.”

“We must never lose our sense of urgency in making improvements. We must never settle for “good enough,” because good is the enemy of great.”

“We view the lifetime value of a customer to be a moving target that can increase if we can create more and more positive emotional associations with our brand through every interaction that a person has with us.”

“When a customer calls looking for a specific style of shoes in a specific size that we’re out of stock on.”

“When you walk with purpose, you collide with destiny.”

“Without conscious and deliberate effort, inertia always wins.”

“You won’t know exactly what those benefits will be, but if your friendships are genuine, those benefits will magically appear 2-3 years later down the road.”

“Your personal core values define who you are, and a company’s core values ultimately define the company’s character and brand. For individuals, character is destiny. For organizations, culture is destiny.”

Check out this video of Tony Hsieh as he discusses why he sold Zappos and what his thoughts are on Amazon. Hsieh believes in self managed employees. At Zappos, they do not have managers that operate the business.

11 Powerful Copywriting Tips from the Experts

Most people hear the word copywriting and they immediately think of a skill that is only required for advertising. This is completely and utterly wrong. If you have a website, then you need to know how to master the basic elements of copywriting.

Copywriting plays an essential role in your website’s ability to increase…

  • Page views per visit – From your call-to-actions to your navigation, the copy that you use can make the difference whether visitors bounce or stay.
  • Email subscribers, opens, and clicks – Choosing the right copy for your lead magnet and even the sign up button can easily double and triple the number of subscribers you get. By mastering copywriting, you will also convince them to open your emails and click through to your landing pages.
  • Revenue – Whether you are selling a course or coaching, the right copy on your landing pages can turn a little extra income into a six figure lifestyle.

From reading just about every book there is on copywriting over the last twenty years, I have found eleven tactics that consistently deliver incredible results.

#1. Get active with your content.

Many copywriters are afraid to take risks. This is why the passive voice is used for so much copywriting today.

Active voice is what you’ll want to use with your content. Not only is active content easier to understand, but it also makes the content feel more personal to the reader. Here’s an example to convey this concept.

Passive Voice:
We wrote this article about powerful copywriting tips to help people improve their writing.

Active Voice:
This article on powerful copywriting tips was written to help you improve your writing.

The difference between the two is the emphasis placed on the subject matter. People naturally focus on the first noun offered in a sentence.

In passive voice, you are talking about yourself…

We wrote this article about powerful copywriting tips to help people improve their writing.

In active voice, you’re talking about what the reader can do…

This article on powerful copywriting tips was written to help you improve your writing.

So if you want your content to make a powerful impact, make sure it focuses on the reader instead of yourself.

#2. Make it emotional.

You’re watching a television show dedicated to funny videos. You see a kid walk up to his father, who is trying to teach him how to swing a baseball bat. Except the kid doesn’t hit the ball. Dad gets hit in a very sensitive area.

You sort of laugh. You sort of cringe. If you have kids, you might say, “Don’t ever do that.”

This is the power of emotion. When you are creating content, you must provide emotion through your words. The best way to do this is to show people what is going on instead of telling them.

Here’s an example to help illustrate this technique.

Telling people what to feel:
Todd was angry. He decided to do something about it.

Showing people what to feel:
Todd gritted his teeth. He needed to do something different.

Content that connects on an emotional level is able to establish a relationship between the writer and the reader.

#3. Include the Zeigarnik Effect.

You’ve invested an entire season’s worth of time into a TV series. The final episode of the season is airing. You’re into the plot. Then, just as there seems to be a resolution to the conflict you’ve been watching, three fateful words flash up on the screen: “To Be Continued.”

Of course you feel disappointed at first. Then, as the days pass, you start looking forward to the continuation of that series. You want to know what happens. When you’re only a week or two away from the season premiere, you can almost taste the anticipation. This is the Zeigarnik Effect.

Or to put it in a way that’s easier to pronounce: you’re experiencing an open loop.

People naturally want to experience the completion of a thought or idea. When that completion does not occur, tension happens first. There might be anger after the tension. Slowly but surely, given enough time, that tension and anger evolves into anticipation and desire.

Your copywriting can include this effect by refusing to close an idea immediately. Keep the idea of the pitch open throughout the entire piece you’re writing. This will cause more readers to engage with the content from start to finish because they want a resolution.

Here are three ways I have used an open loop in my business.

Email Open Loop

Many of my lead magnets take subscribers through a 10 day sequence of daily emails. Each email will have a primary call-to-action, and a closing sentence that hints at what tomorrow’s email will deliver.

Blog Post Series Open Loop

The series or themed set of blog posts are a great way to keep readers hooked on your content. The last two paragraphs should start into a real juicy solution. Right before you give them what they are yearning for, you wrap up the post and ask them to stay tuned for the next blog post.

Sideways Video Series

The three part video series is one of the most effective ways to come across as an expert and produce a tremendous amount of revenue. I use the open loop at the end of the first two videos by telling them what is coming up in the next video.

A single email, post, or video is only going to create a topical relationship between you and your audience. The open loop allows you to immerse your audience with your best content. By the time they are finished, you are a trusted commodity.

#4. Ask the journalistic questions.

When you go to college to earn a degree in journalism, one of the first classes will teach you to ask six basic questions during any interview: who, what, where, when, why, and how. By asking these questions, you can pry more information out of an interview subject.

When you can answer these six questions in your copywriting effort, then you’ll be able to convey a sense of trust to the reader. They’ll feel like your content is real. Personable. Accurate. Those feelings add value to what you’re offering, which makes the reader more likely to consider your call to action later on.

Let’s use my blogging course as an example.

The course is taught by Brandon Gaille, who built his blog from zero to 1 million monthly visitors in less than 18 months.

The course is made up of 18 video modules, which walks you through Brandon’s proven system for growing and monetizing blogs.

The video modules can be accessed online through our membership site, and you can ask Brandon questions directly through our private Facebook group.

You will be able to join the course and our exclusive community during a special seven day launch window.

This course is not just a blogging course. By the time you are finished, you will have a virtual MBA in internet marketing.

After you watch Brandon’s free masterclass, “How I Got to 1 Million Monthly Visitors,” you will be able to sign up and get instant access to the course.

If you are ever having trouble creating an outline for a landing page, then I suggest you start by answering these six questions.

#5. Use scarcity to spur action.

Scarcity is one of the most effective ways to get people to take action and buy your products. Amy Porterfield makes well over a million dollars on every course that she sells. Each of her courses are only available for a grand total of seven days. If someone does not buy her course during that period, then they have to wait until next year to get it.

Because of time scarcity, courses with a limited launch window will get more than 50% of their sales in the last 24 hours.

Here are three of the most effective ways to use scarcity.

One Time Bonus

At the end of my masterclasses, I offer a one-time bonus for anyone that signs up to my course within the next 30 minutes.

Price Increase

John Lee Dumas increases the price to his course a couple of times each year. He sends an email to everyone on his email list letting them know that the price increase is coming in seven days. He follows that up with three more emails, and then he increases the price by 10%. This creates a sense of urgency and causes a huge spike in revenue every single time.

Limited Spots Available

When it comes to webinar copy, a simple phrase right below the register button can increase your sign ups by over 300%. That phrase is “Limited Spots Available.” This has also been effectively used for coaching sessions and mastermind groups.

Whenever you are crafting your offer always find a way to create a sense of urgency with one of these scarcity tactics.

#6. Focus on your hook.

The best marketing hooks catch people off guard by surprising them. They are typically emotional and promise a benefit or solution.

Some of the most popular hooks in online marketing are…

  • Coupons
  • Contests
  • Free Downloads
  • Free Consults

These hooks are strategically placed in the sales funnel to move prospects closer to the buying decision.

For my marketing services, I offer a free 1-on-1 consultation. The consultation request goes to my personal assistant, and she calls them back to gather more information and schedule the appointment. Then I call them and have a conversation about what they are wanting to accomplish.

If I tried to sell them marketing services that cost between $1500 and $20000 a month on my landing page, then I would never get any new clients. The free consultation hooks them into a phone call that leads to a proposal.

#7. Titles, headlines, and subheadings hold great importance.

I have discussed the importance of titles in blog posts many times. The title or heading of your landing page or ad copy is just as important.

Here are a few headline formulas that are consistently used by the top advertising firms.

Keep it Simple and Be Direct

Free Marketing Consult with the CEO

Tell them the Benefit

Earn $1000 on the Side

The How To Headline

How to Grow and Monetize Your Blog

Give Away Useful Information

Free Masterclass on Using Webinars to Convert Sales

Always take your time on creating your headlines. I recommend brainstorming to come up with at least 20 different headlines for a landing page. This will allow you to pick out the best yourself or A/B test to identify the clear winner.

#8. Understand the difference between cost and value.

You walk into the grocery store. There’s a giant yellow sign that says “Bread – $3.” It’s normally $7. That’s a pretty good deal. You start thinking about whether or not you should purchase that loaf of bread.

Then you see another sign. “Fresh bread – $4.” You can smell the bread cooking in the ovens behind the glass display. Your stomach rumbles.

Which loaf of bread are you going to purchase? There’s a large chance that you’re more likely to purchase the fresh bread than the bread on sale even though it costs $1 more.

Why does this happen? Because the words we read engage our senses.

Even though the only difference between the two signs is “fresh” in the description, people are more likely to purchase the item which offers the best overall value to them. If you want immediate satisfaction, a warm loaf of soft bread is often better than day-old crusty cheap bread.

That doesn’t mean one loaf of bread has more value than the other. Each has value. It’s the consumer who decides which has the most value to them.

And that means in your copywriting, the smallest details matter when you are describing what you offer. You are competing with hundreds, if not thousands, of other writers promoting something similar. Your descriptive words will change how people picture what you’re discussing.

You want to offer fresh bread. Not just bread.

Amy Porterfield sells her course on how to create webinars for right at $1000. There are plenty of other courses on webinars for as low as $99. People pay ten times more for her course because of the value. She has personally used webinars to generate millions of dollars in sales.

I have no problem paying $1000 for her course because of the results she has achieved with her own business.

Whatever you are selling, try and focus on the value and not the price.

#9. Let your readers save time while reading.

Most content today isn’t read word-for-word. Sorry writers. It’s not that your words are unimportant. It’s just that people are super busy today and feel like they can’t sit down to read 1,500 words of brilliant copywriting.

Modern readers want to pick and choose what they read. This means they will first skim content to see if it has value. If it passes that first test, they will pick out the key points they’ll want to spend time on.

From a copywriting standpoint, this means you have more power in your content when you make your key points easy to read when someone is skimming. There are a number of ways that you can do this without really changing your writer’s voice.

  • Add bullet points or numbered lists that naturally catch a skimmer’s eye.
  • Use subheadings within your content for every 150-250 words of content.
  • Reduce paragraph sizes from 4-5 sentences to 2-3 sentences.
  • Use formatting options, like bolded text or italicized text, to indicate a specific point of importance. Colored text can also work. Avoid underlining the text since hyperlinks tend to be underlined.
  • Break up your content with infographics, videos, images, and other forms of media.

The same tactics that get people to read through your blog posts will drive people deeper into your landing page.

#10. Be yourself.

You can tell when a copywriter is “faking it to make it.” Content which is not authentic is content that will fail.

From a copywriting standpoint, this means a writer must focus on what they know. If you’re writing about an unfamiliar subject, then research it before writing about it. Don’t try to pretend to be something that you’re not.

This is why writers must write what they know. Anyone can point out common concerns. It takes an expert to point out the real value proposition of any product or service to prove there is nothing the reader should worry about.

So just be yourself. And if being you isn’t good enough, look for a different subject to write about if you’re unwilling to spend some time researching the subject.

#11. Use the AIDA formula.

Gary Halbert developed a formula which works well for sales copy, but is also beneficial for virtually all copywriters. It’s called the AIDA Formula and its goal is to keep the reader focused on your thesis proposition.

Here’s what this formula entails.

  • A is for Attention. You grab the attention of the reader with a meaningful title or headline and a compelling thesis statement.
  • I is for Interest. This is where your copywriting must enhance the purpose of your thesis statement so that readers can see the value of what is being offered to them.
  • D is for Desire. This is the push you need to transition the reader from wanting to have what you offer to feeling like they need it.
  • A is for Action. The second “A” is your call to action. It’s the prompt most readers need to actually act upon the information they’ve just read.

The AIDA formula is another great way to start the copy outline for a new landing page whenever you are stuck in a rut.

By mastering these eleven copywriting tactics, your website will seduce your readers into becoming buyers. It really does make a huge difference to the bottom line.

I will leave you with a quote from David Ogilvy, who is largely seen as the greatest copywriter of all-time…


3 Instagram Marketing Techniques that Drive Real Sales


Social media sites are becoming a really effective marketing tool online. If you are looking to increase the visibility of your brand or business online, you need to be using social media sites like Twitter, Facebook and Instagram. Instagram might not quite have the same notoriety as the other social platforms, but it is quickly gaining steam. It is a social site that relies on sharing images. This means that you can create visual content that users share. You just need to know how to convert the likes that you get on Instagram into real and tangible sales for your business. Here are the key takeaways from this infographic.

1) Make it Stand Out
When you are creating visual images that you are going to upload onto your Instagram account, you need to be particular. This means that you need to use specific colors and make sure that you have captured just the right image to convey the message that you want to get out. There is always a method behind the madness when you are taking a photo. This means that you need to make sure that all of the images that you upload have the right look and command attention at first glance. You do not want to post any images that are not connected to your brand or marketing message in any way.

2) Remove Guesswork
It is hard to have clickable links on the actual image of the product, because this is not allowed by Instagram rules. This means that you can only have clickable links within your bio. You want to be sure that you take all the guesswork out and that you make it easy for Instagram users to find your link and get where they need to be online to buy the product. If you do not have the right link, you are sure to miss out on a sale.

3) Engage
You also need to make sure that you focus a lot of your attention on engaging with your Instagram followers that give you likes. This is one of the best ways that you can make sure that the like actually turns into a sale. If you engage you increase the likelihood that your brand is viewed in a positive way and you can make sure that people are more willing to try and buy the products that you are selling. It all comes down to engagement.

20 Magnificent Tom Wright Quotes

Tom Wright is a leading British New Testament scholar also known as N. T. Wright. He is the Bishop of Durham and associated with many controversial conservative evangelical circles. Here is a look at some of the most notorious Tom Wright quotes ever documented.

“All the functions of the Temple – festival, presence, priesthood, and now sacrifice – have devolved onto Jesus. This is the heart of John’s ‘high Christology’.”

“And if we believe it, and pray, as he taught us, for God’s kingdom to come on earth as in heaven, there is no way we can rest content with major injustice in the world.”

“Before the Prince of Peace had learned to walk and talk, he was a homeless refugee with a price on his head.”

“But Jesus is talking about God becoming king in order to explain the things he himself is doing. He isn’t pointing away from himself to God.”

“But many people today assume that Christianity is one or more of these things – a religion, a moral system, a philosophy. In other words, they assume that Christianity is about advice.”

“But resurrection is more than defeat of an enemy. It is the inauguration of God’s new world, the new creation which has already begun to take over the present creation with the unstoppable power of the creator God.”

“Christianity is, simply, good news. It is the news that something has happened as a result of which the world is a different place.”

“Everything pivots around the complex event that had happened: the Messiah died, was buried, was raised, was seen. Take that away and Christianity collapses. Put it in its proper place and the whole world is different.”

“For Paul this was of course the ultimately shocking and ultimately glorious thing: that in becoming human to fulfil his own promises, Israel’s God, the creator, had chosen to die on a cross.”

“Genesis 15 describes the covenant God made with Abraham, promising him a great family, and the land as its inheritance; the critical move was that, when God made the first promise, Abraham believed it.”

“If you have a choice between letting the doctor examine you right away, uncomfortable though it may be, and waiting until he or she can do a post-mortem on you after it’s too late, it’s wise to go for the first.”

“In case we miss the point, Mark rubs it in by having Jesus command the wind and the sea to be still, and they obey him.”

“Learning to believe what doesn’t at the moment feel true is an essential part of being a Christian.”

“People who believe in the resurrection, in God making a whole new world in which everything will be set right at last, are unstoppably motivated to work for that new world in the present.”

“There is appropriate complexity and appropriate simplicity. The more we learn, the more we discover that we humans are fantastically complicated creatures.”

“There is no shame in spirit-trouble; it’s what you get when you’re a footwasher, a generous-love person, open to deep friendship and to the serious wounds that only friends can give.”

“This is perhaps the most difficult thing for us to keep in mind, though the gospels are inviting us to do so on every page.”

“We are all different, and as the old Puritans said, God does not break all hearts in the same way. But it is a central strand of most Christian living that everybody needs, from time to time, to wrestle privately with God and his will.”

“We can see this already going on in the writings of Paul. It is highly likely that Mark expected his first readers to have the same combination of themes in mind.”

“What has happened in, to and through Jesus has convinced Paul that hidden within the divinely intended meaning of Messiahship was God’s determination not just to send someone else to do what had to be done but to come himself to do it in person.”

Here is a look at one talk by Reverend Tom Wright on the Kingdom of God. Wright is a research professor of New Testament and Early Christianity at the University of St. Andrews. More than fifty books are published in his name.

34 Mind Blowing Tom DeMarco Quotes

Tom Demarco is an American software engineer and author. He was an early developer of structured analysis in the 1970s. He has appeared in almost a dozen publications, author of nine books, and written more than 100 papers on project management and software development. Here is a look at some of the best Tom Demarco.

“Although your staff may be exposed to the message “work longer and harder” while they’re at the office, they’re getting a very different message at home.”

“Any vigorous competition will entail at least two elements: offense and defense. Offense is the effort you put into scoring against your opponents, and defense is the effort you apply to stop them from scoring against you.”

“As long as people tend to define themselves at least partially in terms of the work they do, any change to that work, its procedures and modes, is likely to have self-definitional importance to them. This can lead to surprising amounts of change resistance.”

“Good management is the lifeblood of the healthy corporate body. Getting rid of it to save cost is like losing weight by giving blood.”

“I’ve written about the giving of trust as though it were a simple formula for building loyalty.”

“In order to enable change, companies have to learn that keeping managers busy is a blunder. If you have busy managers working under you, they are an indictment of your vision and your capacity to transform that vision into reality. Cut them some slack.”

“In the best organizations, the short term is not the only thing that matters. What matters more is being best. And that’s a long-term concept.”

“Internal competition has the direct effect of making coaching difficult or impossible.””

“It’s easy (and fair) to blame lousy management on lousy managers. But it’s not enough. It’s also necessary to blame the people who allow themselves to be managed so badly.”

“It’s possible to make an organization more efficient without making it better. That’s what happens when you drive out slack.”

“Lack of power is a great excuse for failure, but sufficient power is never a necessary condition of leadership. There is never sufficient power. In fact, it is success in the absence of sufficient power that defines leadership.”

“Learning is limited by an organization’s ability to keep its people.”

“Managers who inspire extraordinary loyalty from their people tend to be highly charismatic, humorous, good-looking, and tall. So, by all means, strive to be those things.”

“Meaningful acts of leadership usually cause people to accept some short-term pain (extra cost or effort, delayed gratification) in order to increase the long-term benefit. We need leadership for this, because we all tend to be short-term thinkers.”

“On the best teams, different individuals provide occasional leadership, taking charge in areas where they have particular strengths. No one is the permanent leader, because that person would then cease to be a peer and the team interaction would begin to break down.”

“Overworked managers are doing things they shouldn’t be doing.”

“Ownership of the standard should be in the hands of those who do the work.”

“People under time pressure don’t think faster.”

“People who feel untrusted have little inclination to bond together into a cooperative team.”

“Productivity has to be defined as benefit divided by cost. The benefit is observed dollar savings and revenue from the work performed, and cost is the total cost, including replacement of any workers used up by the effort.”

“Reinvention takes place in the middle of the organization, so the first requisite is that there has to be a middle. I’ll assume your organization still has one.”

“Successful change can only come in the context of a clear understanding of what may never change, what the organization stands for.”

“The business we’re in is more sociological than technological, more dependent on workers’ abilities to communicate with each other than their abilities to communicate with machines.”

“The fundamental response to change is not logical, but emotional.”

“The manager’s function is not to make people work, but to make it possible for people to work.”

“The pathology of setting a deadline to the earliest articulable date essentially guarantees that the schedule will be missed.”

“The purpose of a team is not goal attainment but goal alignment.”

“The statistics about reading are particularly discouraging: The average software developer, for example, doesn’t own a single book on the subject of his or her work, and hasn’t ever read one.”

“Visual supervision is a joke for development workers. Visual supervision is for prisoners.”

“We don’t work overtime so much to get the work done on time as to shield ourselves from blame when the work inevitably doesn’t get done on time.”

“What I call bankruptcy of inventiveness is often the result of a failure to set aside the resources necessary to let invention happen. The principal resource needed for invention is slack. When companies can’t invent, it’s usually because their people are too damn busy.”

“What matters is helping all parties understand that the success of the individual is tied irrevocably to the success of the whole.”

“Whether you call it a “team” or an “ensemble” or a “harmonious work group” is not what matters; what matters is helping all parties understand that the success of the individual is tied irrevocably to the success of the whole.”

“Work gets done on the basis of its urgency alone.”

Here is a look at Tom Demarco as he wraps up summer at Cutter Consortium.

35 Priceless Timothy Ferriss Quotes

Tim Ferriss is an American author, entrepreneur, investor, and public speaker. Best known for his book ‘The 4 Hour Workweek,’ Ferriss has appeared in a number of publications to include the New York Times and Wall Street Journal. Here is a look at some of the most notable Tim Ferriss quotes of all time.

“A person’s success in life can usually be measured by the number of uncomfortable conversations he or she is willing to have.”

“Alternating periods of activity and rest is necessary to survive, let alone thrive. Capacity, interest, and mental endurance all wax and wane. Plan accordingly.”

“Being able to quit things that don’t work is integral to being a winner.”

“But you are the average of the five people you associate with most, so do not underestimate the effects of your pessimistic, unambitious, or disorganized friends. If someone isn’t making you stronger, they’re making you weaker.”

“By working only when you are most effective, life is both more productive and more enjoyable. It’s the perfect example of having your cake and eating it, too.”

“Different is better when it is more effective or more fun.”

“Doing less is not being lazy. Don’t give in to a culture that values personal sacrifice over personal productivity.”

“Doing something unimportant well does not make it important.”

“Excitement is the more practical synonym for happiness, and it is precisely what you should strive to chase. It is the cure-all.”

“Focus on being productive instead of busy.”

“For all of the most important things, the timing always sucks. Waiting for a good time to quit your job? The stars will never align and the traffic lights of life will never all be green at the same time.”

“For all their bitching about what’s holding them back, most people have a lot of trouble coming up with the defined dreams they’re being held from.”

“I will take as a given that, for most people, somewhere between six and seven billion of them, the perfect job is the one that takes the least time.”

“If you are insecure, guess what? The rest of the world is, too. Do not overestimate the competition and underestimate yourself. You are better than you think.”

“If you spend your time, worth $20-25 per hour, doing something that someone else will do for $10 per hour, it’s simply a poor use of resources.”

“I’ll repeat something you might consider tattooing on your forehead: What we fear doing most is usually what we most need to do.”

“Information is useless if it is not applied to something important or if you will forget it before you have a chance to apply it.”

“It’s lonely at the top. Ninety-nine percent of people in the world are convinced they are incapable of achieving great things, so they aim for the mediocre.”

“Learn to be difficult when it counts. In school as in life, having a reputation for being assertive will help you receive preferential treatment without having to beg or fight for it every time.”

“Life is too short to be small.”

“Many a false step was made by standing still.”

“Most people are fast to stop you before you get started but hesitate to get in the way if you’re moving.”

“Never automate something that can be eliminated, and never delegate something that can be automated or streamlined.”

“People will choose unhappiness over uncertainty.”

“Poisonous people do not deserve your time. To think otherwise is masochistic.”

“Remember—boredom is the enemy, not some abstract “failure.”"

“The bottom line is that you only have the rights you fight for.”

“The fishing is best where the fewest go and the collective insecurity of the world makes it easy for people to hit home runs while everyone is aiming for base hits.”

“The goal is not to simply eliminate the bad, which does nothing more than leave you with a vacuum, but to pursue and experience the best in the world.”

“The golden years become lower-middle-class life revisited. That’s a bittersweet ending.”

“The opposite of love is indifference, and the opposite of happiness is boredom.”

“The question you should be asking isn’t, “What do I want?” or “What are my goals?” but “What would excite me?”

“To enjoy life, you don’t need fancy nonsense, but you do need to control your time and realize that most things just aren’t as serious as you make them out to be.”

“What we fear doing most is usually what we most need to do.”

“When you try to do something big its hard to fail completely.”

Here is a special look into the life of author of the ‘Four Hour Workweek’ as he is joined by Morgan Spurlock Production to file a day in the life of Tim Ferriss.

8 Pros and Cons of Product Development

An ability to develop new products [or services] can help to breathe new life into a business. It also has the potential of being the final nail in the coffin of a business if the product development process is not handled correctly.

The primary advantage of product development is that it can help a brand and business stay relevant with its consumer base. By continually striving to solve new problems that consumers face, an organization is continually creating the chance to create revenues.

The primary disadvantage of product development is that changing consumer preferences can cause a valuable product to actually be seen as worthless. An organization can even begin to develop a product that is seen as valuable, but have it become worthless before they can bring it to market. Here are some more of the pros and cons of product development to think about.

What Are the Pros of Product Development?

1. It creates a culture of innovation.
New ideas help to create new products. New products help to create new revenues. New revenues can be used to encourage new ideas. This is the culture of innovation. Each steps supports the next step so that a greater market share can be captured by a brand and business.

2. It helps to drive a higher value proposition.
When product development is centered on meeting the needs of a consumer, then it creates a higher value proposition for the core demographics of a brand and business. Higher value propositions create more repeat buyers and positive word-of-mouth marketing, which can lead to higher revenues.

3. It can grow a professional network.
Innovative product development will attract people from within the industry of a brand and business because they are seen as a “cutting edge” organization. People want to be connected to innovators and experts. This means the B2B and B2C networks for an organization focused on positive product development will always have a chance to grow.

4. Consumers will be anxious to test new products.
Remember the lines of people who were anxious to receive the latest model of the iPhone? That is the attitude consumers have when a brand and business has a reputation of positive product development. They will be willing to test new products, be first in line to purchase them, and support your efforts because your focus on innovation becomes their focus on innovation.

What Are the Cons of Product Development?

1. It can be easy to set unrealistic expectations for a product.
Without quality benchmarks in place, the product development process can create unrealistic future expectations for a brand and business. Just because a prototype works as intended does not mean that it can provide an expected value. There must be a consistent performance in meeting consumer value expectations and accurate benchmarks must be set to make this happen.

2. Products can fail unexpectedly.
Even with thousands of hours of testing, it is possible for a product to fail unexpectedly. The Samsung Galaxy Note 7 battery issues and subsequent recall are example of this. If a product doesn’t perform as expected in the general market, then the anticipated profits can become large unanticipated expenses in a very short period of time.

3. External sources can change procedures, which can alter your product development.
There are a number of external sources which are involved in the product development process, but fall outside of the direct sphere of influence for a brand and business. Shipping vendors may change delivery dates. Off-shore manufacturers might change procedures. Manufacturing materials may decline in quality. These all can affect the final product under development.

4. Product testing can result in a failed idea.
A brand and business can put a lot of time and effort into the product development process, only to see an idea fail when tested within a market. There will always be a risk with product development because the costs of a failed idea must be absorbed. If the hopes for new revenues rely on one product in development, then this puts the organization at risk for failure instead of experiencing a product failure.

The pros and cons of product development show that this process can be risky, but it also provides a brand and business with the opportunity to experience greater success. When approached in a methodical way, the innovative outcomes are often worth the risk of future failure.

How have you approached product development in the past? What were some of the advantages or disadvantages you noticed from that process?

33 Tips for Preparing for an Interview


When you have to go on a media tour to promote your brand or business, it can be exciting time. You have the ability to engage with consumers and spread the word about your brand, but it can also be e bit overwhelming. Media tours are just another form of public speaking that can be a bit frightening for most. This means that you need to learn about a few interview tips that you can follow on your media to tour to make sure that it goes smoothly. Here are the key takeaways from this infographic.

1) You Are Not Alone
The main thing that you need to remember is that there are many people that have the same fear you do.Public Speaking in any form is a fear for most people and it is a fear that often ranks above things that can be life threatening. This means that most people would rather risk pain than have to speak in front of others. If you are someone that has a fear of public speaking, you do not have to fear alone. You just need to take a calming breath and embark on your media tour with confidence.

2) Prepare
The biggest thing that you can do if you are a bit worried about the process is to make sure that you are prepared. This means that you need to make sure that you take the time to go over the information that you will be speaking on and even make sure that you are taking the time to research the person that will be interviewing you. This is one of the best ways to make sure that you are ready for any questions that come your way and to also ensure that the right message is getting across to potential consumers.

3) Short and Sweet
You also want to make it a point during the actual media interview to make sure that you are not being too wordy. This is not always easy, but you will benefit greatly from making sure that you get your point across in the fewest amount of words possible. You still want to make sure that you are offering valuable information, but you do not want to give long winded answers to questions. Whenever possible, you want to answer in a way that is short and sweet, but also right to the point that you are trying to convey.

20 Invaluable Tim Harford Quotes

Tim Harford is an English economist and journalist currently residing in London. As the author of four economic books, he has his own financial column and has even appeared on a BBC television series. With several awards under his belt, here is a look at some of the best Tim Harford quotes ever.

“Accepting trial and error means accepting error. It means taking problems in our stride when a decision doesn’t work out, whether through luck or misjudgment.”

“According to one story, Von Neumann was asked to assist with the design of a new supercomputer, required to solve a new and important mathematical problem which was beyond the capacities of existing supercomputers.”

“Although the rig’s crew had, in principle, shut down the flow of oil and gas to the platform, so much.”

“And the fundamental point of all these massively parallel experiments is the same: when a problem reaches a certain level of complexity, formal theory won’t get you nearly as far as an incredibly rapid, systematic process of trial and error.”

“Hours are long. Wages are pitiful. But sweatshops are the symptom, not the cause, of shocking global poverty. Workers go there voluntarily, which means—hard as it is to believe—that whatever their alternatives are, they are worse.”

“If there’s a profitable deal to be done between somebody who has something unique and someone who has something which can be replaced, then the profits will go to the owner of the unique resource.”

“It is not polite to say so, but it is obvious that paying people to be unemployed encourages unemployment.”

“It may be satisfying to castigate the likes of Geithner and the heads of Lehman Brothers and AIG, but safety experts like Perrow know it is far more productive to design better systems than to hope for better people.”

“No plan survives first contact with the enemy. What matters is how quickly the leader is able to adapt.”

“Pluralism matters because life is not worth living without new experiences – new people, new places, new challenges. But discipline matters too; we cannot simply treat life as a psychedelic trip through a series of novel sensations.”

“Since we decided a few weeks ago to adopt leaves as legal tender, we have of course all become immensely rich. . . . But, we have also run into a small inflation problem on account of the high level of leaf availability.”

“Someone who knows the price of everything and the value of nothing. Oscar Wilde’s definition of a cynic, now commonly applied to economists Imagine.”

“The evolutionary algorithm–of variation and selection, repeated–searches for solutions in a world where the problems keep changing, trying all sorts of variants and doing more of what works.”

“The more grotesque your boss’s pay and the less he has do to earn it, the bigger the motivation for you to work with the aim of being promoted to what he has.”

“The Most successful industry of the last forty years has been built on failure after failure after failure.”

“The scale of the trouble, the economist John Kay was pointing out the similarities between the crunch.”

“The truth is that we have a trade-off: it is bad to encourage unemployment but good to support those without incomes.”

“There is much more to life than what gets measured in accounts. Even economists know that.”

“What, then, should you do? With an excellent hand, you should bet: You lose nothing if your opponent folds, while giving yourself a good chance of winning a big pot if he calls.”

“Whatever some Prius fans may believe, it turns out that Priuses do have a corporeal form, and a Prius in congested traffic will cause more emissions indirectly by slowing other cars down than it will emit directly.”

Here is a talk with Tim Harford with the Oxford Union as he discusses how to see into the future.

42 Spectacular Thomas Piketty Quotes

Thomas Piketty is a French economist that focuses on wealth and income equality. He is a professor and associate Chair at the Paris School of Economics. As the author of the best selling book, ‘Capital in the Twenty-First Century,’ he reviews wealth distribution over the course of the last 250 years. Here is a look at some of the most infamous Thomas Piketty quotes ever recorded.

“A capital tax is the most appropriate response to the inequality r > g as well as to the inequality of returns to capital as a function of the size of the initial stake.”

“All signs are that the Scandinavian countries, where wage inequality is more moderate than elsewhere, owe this result in large part to the fact that their educational system is relatively egalitarian and inclusive.”

“Among the members of these upper income groups are US academic economists, many of whom believe that the economy of the United States is working fairly well and, in particular, that it rewards talent and merit accurately and precisely.”

“As long as the incomes of the various classes of contemporary society remain beyond the reach of scientific inquiry, there can be no hope of producing a useful economic and social history.”

“At the heart of every major political upheaval lies a fiscal revolution.”

“Contrary to a tenacious myth, France is not owned by California pension funds or the Bank of China, any more than the United States belongs to Japanese and German investors.”

“Democracy will never be supplanted by a republic of experts—and that is a very good thing.”

“Economic growth is quite simply incapable of satisfying this democratic and meritocratic hope, which must create specific institutions for the purpose and not rely solely on market forces or technological progress.”

“I belong to a generation that came of age listening to news of the collapse of the Communist dicatorships and never felt the slightest affection or nostalgia for those regimes or for the Soviet Union.”

“In all human societies, health and education have an intrinsic value: the ability to enjoy years of good health, like the ability to acquire knowledge and culture, is one of the fundamental purposes of civilization.”

“In Britain, things were done differently: more slowly and with less passion.”

“In contrast to what many people in Britain and the United States believe, the true figures on growth show that Britain and the United States have not grown any more rapidly since 1980 than Germany, France, Japan, Denmark, or Sweden.”

“In Europe today, the capital/income ratio has already risen to around five to six years of national income, scarcely less than the level observed in the eighteenth and nineteenth centuries and up to the eve of World War I.”

“Indeed, the distribution of wealth is too important an issue to be left to economists, sociologists, historians, and philosophers.”

“It is not out of the question that the two forces of divergence will ultimately come together in the twenty-first century.”

“Modern redistribution is built around a logic of rights and a principle of equal access to a certain number of goods deemed to be fundamental.”

“None of the Asian countries that have moved closer to the developed countries of the West in recent years has benefited from large foreign investments, whether it be Japan, South Korea, or Taiwan and more recently China.”

“Over a long period of time, the main force in favor of greater equality has been the diffusion of knowledge and skills.”

“Perceptions of inequality, redistribution, and national identity changed a great deal over the course of the twentieth century, to put it mildly.”

“Progress in medicine together with improved living conditions has therefore, it is argued, totally transformed the very essence of capital.”

“Redistribution through immigration postpones the problem but does not dispense with the need for a new type of regulation: a social state with progressive taxes on income and capital.”

“Refusing to deal with numbers rarely serves the interests of the least well-off.”

“Social distinctions can be based only on common utility.”

“Social scientific research is and always will be tentative and imperfect. It does not claim to transform economics, sociology, and history into exact sciences.”

“The bad news (or good news, depending on your point of view) is that things have always been like this.”

“The decrease in the top marginal income tax rate led to an explosion of very high incomes, which then increased the political influence of the beneficiaries of the change in the tax laws.”

“The general evolution is clear: bubbles aside, what we are witnessing is a strong comeback of private capital in the rich countries since 1970, or, to put it another way, the emergence of a new patrimonial capitalism.”

“The inescapable reality is this: wealth is so concentrated that a large segment of society is virtually unaware of its existence, so that some people imagine that it belongs to surreal or mysterious entities.”

“The main purpose of the educational sector is not to prepare students to take up an occupation in some other sector of the economy.”

“The principal mechanism for convergence at the international as well as the domestic level is the diffusion of knowledge.”

“The right solution is a progressive annual tax on capital. This will make it possible to avoid an endless inegalitarian spiral while preserving competition and incentives for new instances of primitive accumulation.”

“The second conclusion, which is the heart of the book, is that the dynamics of wealth distribution reveal powerful mechanisms pushing alternately toward convergence and divergence.”

“The social sciences collectively know too little to waste time on foolish disciplinary squabbles.”

“The upper classes instinctively abandoned idleness and invented meritocracy lest universal suffrage deprive them of everything they owned.”

“There is also the idea, widespread among economists, that modern economic growth depends largely on the rise of “human capital.””

“There is one great advantage to being an academic economist in France: here, economists are not highly respected in the academic and intellectual world or by political and financial elites.”

“To my knowledge, no society has ever existed in which ownership of capital can reasonably be described as “mildly” inegalitarian, by which I mean a distribution in which the poorest half of society would own a significant share (say, one-fifth to one-quarter) of total wealth.”

“To put it bluntly, the discipline of economics has yet to get over its childish passion for mathematics and for purely theoretical and often highly ideological speculation, at the expense of historical research and collaboration with the other social sciences.”

“What was the good of industrial development, what was the good of all the technological innovations, toil, and population movements if, after half a century of industrial growth.”

“When a country goes from a population of 3 million to a population of 300 million (to say nothing of the radical increase in territory owing to westward expansion in the nineteenth century), it is clearly no longer the same country.”

“When it comes to decreasing inequalities of wealth for good or reducing unusually high levels of public debt, a progressive tax on capital is generally a better tool than inflation.”

“When the rate of return on capital exceeds the rate of growth of output and income, as it did in the nineteenth century and seems quite likely to do again in the twenty-first.”

Here is a look at the French economist Thomas Piketty as he goes on to discuss the brutal formula that explains economic inequality. This Ted Talk is focused on showing the continuous downfall to economic equality and how radical impacts may be suffered by all as a result.

4 Keys to Memorizing a Speech


Public speaking is not something that comes easy for everyone. There is a reason why this is the number one fear for many. Not only is it difficult to get in front of a large group and speak, but remembering what you want to say can be very difficult. There is an art to memorizing a speech that you can follow if you want to have the most success when speaking in public. Here are the key takeaways from this infographic.

1) Images and Themes
When you are trying to memorize a speech, it is not always a good idea to approach the ask by trying to memorize the entire speech word for word. When you try this method, you often forget words and then lose your train of though and the theme of your content. If you want to have the most success when public speaking, it is a better idea to themes and images that are connected to the content . This is one way that you can be sure that you remember all the key points of your speech. You need to have some idea of what you want to say, but this is just the message. The distinct words that you choose to convey your message can be unique.

2) Pick Out Images
This means that you need to begin memorizing your speech by picking out key images that are connected to your speech. You can use these images to remind you of your message and the key concept that you want to get across to the audience. As long as you can remember the images that you pick out and the order that they need to be in, you should have some direction when you are giving your speech. This will give you the direction that you need and ensure that you stay on topic and touch on all the points that you want to get across to the audience.

3) Blueberries
If you want to get really creative when you are trying to memorize a speech, it might be a good idea to load up on blueberries. This can be just what you need to improve your memory. Blueberries are known to be good for your memory and also help to hold off cognitive decline. This means that eating a lot of blueberries can be a great idea if you have a big speaking engagement coming up.

24 Incredible Thomas Peters Quotes

Thomas Peters is an American writer on business management. He is best known for his book, ‘In Search of Excellence.’ Many of Peters books had gone on to encourage the idea of personal responsibility and business empowerment. Here is a look at some of the best Thomas Peters quotes ever recorded.

“A while back, I came across a line attributed to IBM founder Thomas Watson. If you want to achieve excellence, he said, you can get there today. As of this second, quit doing less-than-excellent work.”

“All human beings are entrepreneurs.”

“Branding is about everything.”

“Celebrate what you want to see more of.”

“Communication is everyone’s panacea for everything.”

“Fail faster. Succeed sooner.”

“Give the world a clear picture of who you are.”

“If I read a book that cost me $20 and I get one good idea, I’ve gotten one of the greatest bargains of all time.”

“If you are not confused then you are not paying attention.”

“If your company has a clean-desk policy, the company is nuts and you’re nuts to stay there.”

“If you’re not confused, you’re not paying attention.”

“Intuition is the new physics. It’s an Einsteinian, seven-sense, practical way to make tough decisions.”

“Leaders trust their guts.”

“Life is pretty simple: You do some stuff. Most fails. Some works. You do more of what works. If it works big, others quickly copy it. Then you do something else. The trick is the doing something else.”

“Management is about arranging and telling. Leadership is about nurturing and enhancing.”

“Only those who constantly retool themselves stand a chance of staying employed in the years ahead.”

“The “Excellence Standard” is not about Grand Outcomes. In Zenlike terms, all we have is today. If the day’s work cannot be assessed as Excellent, then the oceanic overall goal of Excellence has not been advanced. Period.”

“The best leaders… almost without exception adn at every level, as master users of stories and symbols.”

“The crazier the times are, the more important it is for leaders to develop and to trust their intuition.”

“The little people will get even, which is one of a thousand reasons why they are not little people at all. If you’re a jerk as a leader, you will be torpedoed.”

“The simple act of paying positive attention to people has a great deal to do with productivity.”

“There is no such thing as a minor lapse of integrity.”

“Train everyone lavishly, you can’t overspend on training.”

“Underpromise; overdeliver.”

Tom Peters shares some of his leadership thoughts on listening. He believes that one of the most significant strategies that any leader can commit to is listening to every member of an organization.

10 Pros and Cons of Powerpoint Presentations

If you need to make a formal presentation, one of the best supportive tools you can use to create visuals for those attending is Microsoft PowerPoint. It can be found in Office 365 subscriptions for both personal and business use.

The primary advantage of using PowerPoint is that visual representations can help to reinforce the key points you’re speaking about. Humans are visually orientated when learning new skills or ideas, so having a graphic representation of what you’re speaking about makes it easier to retain the information.

The primary disadvantage is that it takes time to learn how to use this software. For those unfamiliar with visual presentation software, the process can become difficult. It may even cause some to give up trying to learn it. Here are some of the other pros and cons of PowerPoint presentations that are worth thinking about as well.

What Are the Pros of PowerPoint Presentations?

1. It is easy to download and use virtually anywhere.
PowerPoint is considered a standard product in many professional settings. This allows you to take your user license virtually anywhere to be able to create the graphics needed for your presentation. It is so expected, in fact, that you may create a negative first impression if you don’t have a PowerPoint presentation to offer.

2. It can make a presentation more interesting.
Even interesting presentations can grow long and boring. With an animated presentation or interesting quotes or other fun slides, you can bring people back from their boredom.

3. It is easy to customize each slide to meet specific needs.
Images on a slide can be decreased or increased in scale to fit your needs. It only takes a few clicks to insert, alter, and align images to create a needed visual representation. You can even use arrows, pointers, or other shapes to highlight key areas of information you want people to know about.

4. It is a simple process to create follow-along hand-outs.
You can print each slide directly from PowerPoint. Then you can copy those slides to become a helpful hand-out that can be given to each presentation participant.

5. It is reasonably affordable for most professionals.
Business plans for Office 365 start at just under $10 per month. This gives you 1 license to use on a computer of your choice. For $15 per month, you receive 5 computer licenses to use.

What Are the Cons of PowerPoint Presentations?

1. There’s always the chance of running into technical difficulties.
Even tech-savvy individuals can run into presentation issues when the technology doesn’t work as intended. Maybe the computer stops working. Or you lose power to your outlet. Or the overhead display doesn’t work right. This can alter the positive first impression of a presentation very quickly.

2. Slides with too much information on them can become overwhelming.
Because there are so many options that can be included on a PowerPoint presentation, it can be easy to go overboard on the number of colors, sounds, shapes, and other items that can be used. By adding to many things, you can detract from the information that needs to be shared.

3. It isn’t a substitute for what a presenter must do.
Many who use PowerPoint tend to rely on the information on the slide instead of providing a learning narrative. It is easy to become too reliant on this software and forget that there is an actual presentation that needs to be completed.

4. Costs are always ongoing.
Because it is part of the Office 365 package, you no longer receive a proprietary software license for one specific cost. You must pay a monthly or annual subscription cost, which over time can add up to more than what the proprietary license once offered. You must also download the software to each computer, which consumes data that may be capped for some small business owners.

5. Some participants may tune out your narrative.
If your PowerPoint is very detailed, some participants in your presentation may focus on your handouts and slides more than your actual narrative. This may make it difficult to make the call to action that you want participants to follow at the end of the day.

The pros and cons of PowerPoint presentations show that with careful planning, any narrative can be enhanced for those who are participating in the event. Without that planning, the presentation may do more harm than good to the narrative.

Do you use Microsoft PowerPoint for your presentations? What helpful tips do you have to refine the presentation creation experience?

26 Sensational Thomas L. Friedman Quotes

Thomas L. Friedman is an American journalist and author. He is three time winner of the Pulitzer Prize and currently writes for the New York Times. With over a dozen books under his belt, Friedman focuses on the topics of foreign affairs, global trade, and environmental issues. Here is a look at some of the most renowned Thomas L. Friedman quotes every documented.

“Almost all the students who make it to Caltech, one of the best scientific universities in the world, come from public schools. So it can be done.”

“America is the greatest engine of innovation that has ever existed, and it can’t be duplicated anytime soon, because it is the product of a multitude of factors.”

“At the end of the day, no amount of investing, no amount of clean electrons, no amount of energy efficiency will save the natural world if we are not paying attention to it.”

“Big breakthroughs happen when what is suddenly possible meets what is desperately needed.”

“Communism was a great system for making people equally poor – in fact, there was no better system in the world for that than communism. Capitalism made people unequally rich.”

“Culture is nested in context, not genes.”

“Everything I’ve ever gotten in life is largely due to the fact that I was born in this country, America, at this time with these opportunities for its citizens. It is the primary obligation of our generation to turn over a similar America to our kids.”

“Goods are traded, but services are consumed and produced in the same place. And you cannot export a haircut. But we are coming close to exporting a haircut, the appointment part. ”

“I have come to know several social entrepreneurs in recent years, and most combine a business school brain with a social worker’s heart. ”

“In China today, Bill Gates is Britney Spears. In America today, Britney Spears is Britney Spears-and that is our problem.”

“In the hyperconnected world, there is only “good” “better” and “best.”

“It doesn’t matter whether you are a lion or a gazelle. When the sun comes up, you better start running.”

“It has always been my view that terrorism is not spawned by the poverty of money; it is spawned by the poverty of dignity. Humiliation is the most underestimated force in international relations and in human relations.”

“Just because we can’t sell shares in nature doesn’t mean it has no value.”

“Men grant and withdraw their love according to their whims, but fear is a hand that rests on their shoulders in a way they can never shake.”

“No matter what your profession – doctor, lawyer, architect, accountant – if you are an American, you better be good at the touchy-feely service stuff, because anything that can be digitized can be outsourced to either the smartest or the cheapest producer.”

“No policy is sustainable without a public that broadly understands why it’s necessary and sees the world the way you do.”

“No two countries that both had McDonald’s had fought a war against each other since each got its McDonald’s.”

“Pessimists are usually right and optimists are usually wrong but all the great changes have been accomplished by optimists.”

“So what am I? I guess I would call myself a sober optimist…If you are not sober about the scale of the challenge, then you are not paying attention.”

“The ideal country in a flat world is the one with no natural resources, because countries with no natural resources tend to dig inside themselves.”

“The poverty fighters resent the climate-change folks; climate folks hold summits without reference to biodiversity; the food advocates resist the biodiversity protectors.”

“To learn how to learn, you have to love learning—or you have to at least enjoy it—because so much learning is about being motivated to teach yourself.”

“When widely followed public figures feel free to say anything, without any fact-checking, it becomes impossible for a democracy to think intelligently about big issues.”

“When you study history and look at every civilization that has grown up and died off, they all leave one remnant: a major sports colosseum at the heart of their capital. Our fate can be different; but only if we start doing things differently.”

“You can be a rich person alone. You can be a smart person alone. But you cannot be a complete person alone.”

Here is an interview with Thomas L. Friendman as he discusses his bestselling book, ‘The World is Flat’ and talks about his next edition and new updates.

8 Nighttime Routines of Some of the Most Successful People


If you want to be as successful as some of the wealthiest entrepreneurs, it is time that you learned what their strategies are. This means that you need to go beyond how they come up with business ideas or what they deem to be the most effective marketing plans. You need to know what they do at night and throughout the weekend to get ready for the grueling workweek that is ahead. Knowing how to spend your time is what can propel you to success quickly. Here are the key takeaways from this infographic.

1) Make Every Moment Matter
The most successful people understand that their free time is limited and that the amount of time that they will be able to spend with loved ones throughout the week is not overflowing. This means that they often choose to get in their quality time in the evenings. This means that you should get in the habit of setting aside some quality time for friends and family at night when you are facing the fewest amount of distractions. This is the time when you will be able to spend time freely with the people that matter most to you. Even though you want to be successful, you still need to make time for those who matter most.

2) Not Every Moment is for Work
You might think that the most successful people are all about work and no play, but this is not the case when it comes to Sunday planning. Some of the most successful people in the world make sure that they set aside free time on some nights that is strictly for fun or relaxing activities. This means that they make plans for things like going to the spa or going to the movies. Planning out something fun for weekend nights on your calendar might just put you on the path toward success.

3) Get On Track
Even though you do want to spend some time unwinding at night, it is also important that you do take some time at the end of your day to look at the work week ahead. This means that you should start planning out your schedule a little bit and get organized so that you know what you need to get accomplished once Monday morning rolls around. You need to do as the most successful people do if you want to get ahead in business.

31 Superb Thomas J. Stanley Quotes

Thomas J. Stanley is an American writer, author, and business theorist. Known for his books, ‘The Millionaire Next Door’ and ‘The Millionaire Mind,’ Stanley is no stranger to the New York Time’s Bestseller List. Here is a look at some of the most memorable Thomas J. Stanley quotes ever recorded.

“Whatever your income, always live below your means.”

“What if he had taken full advantage of the tax-advantaged benefit from the time he was first employed? Today he would be a millionaire. Instead, he is on the perpetual earn-and-consume treadmill.”

“Wealth is more often the result of a lifestyle of hard work, perseverance, planning, and, most of all, self-discipline.”

“To build wealth, minimize your realized (taxable) income and maximize your unrealized income (wealth/capital appreciation without a cash flow).”

“There is an inverse relationship between the time spent purchasing luxury items such as cars and clothes and the time spent planning one’s financial future.”

“The foundation stone of wealth accumulation is defense, and this defense should be anchored by budgeting and planning.”

“One of the reasons that millionaires are economically successful is that they think differently.”

“Multiply your age times your realized pretax annual household income from all sources except inheritances. Divide by ten. This, less any inherited wealth, is what your net worth should be”

“Mrs. Rule wants to be free of financial worry before her sixty-fifth birthday. Each time she tabulates, she tells herself she is reducing her fear of never being able to retire in comfort.”

“Most people will never become wealthy in one generation if they are married to people who are wasteful. A couple cannot accumulate wealth if one of its members is a hyperconsumer.”

“Most millionaires generally don’t limit themselves to stocks, bonds, and related investments—they invest heavily in private businesses and real estate.”

“Money should never change one’s values…. Making money is only a report card. It’s a way to tell how you’re doing.”

“Many people who live in expensive homes and drive luxury cars do not actually have much wealth. Then, we discovered something even odder: Many people who have a great deal of wealth do not even live in upscale neighborhoods.”

“It’s easier to accumulate wealth if you don’t live in a high-status neighborhood.”

“It’s amazing what you can do when you set your mind to it. You’ll be surprised how many sales calls you can make when you have no alternative except to succeed.”

“It matters less how much more you make than what you do with what you already have.”

“It is very difficult for a married couple to accumulate wealth if one is a spendthrift. A household divided in its financial orientation is unlikely to accumulate significant wealth.”

“In our most recent national survey of millionaires, we asked the respondents to designate their country of origin/ancestry/ethnic origin. The results may surprise you. ”

“If your goal is to become financially secure, you’ll likely attain it…. But if your motive is to make money to spend money on the good life,… you’re never gonna make it.”

“If you’re not yet wealthy but want to be someday, never purchase a home that requires a mortgage that is more than twice your household’s total annual realized income.”

“If you’re not financially independent, you will spend an increasing amount of your time and energy worrying about your socioeconomic future.”

“I am not impressed with what people own. But I’m impressed with what they achieve. I’m proud to be a physician. Always strive to be the best in your field…. Don’t chase money. If you are the best in your field, money will find you.”

“How can well-educated, high-income people be so naive about money? Because being a well-educated, high-income earner does not automatically translate into financial independence. It takes planning and sacrificing.”

“His view of millionaires is shared by most people who are not wealthy. They think millionaires own expensive clothes, watches, and other status artifacts. We have found this is not the case.”

“Great offense and poor defense translate into under accumulation of wealth.”

“Good health, longevity, happiness, a loving family, self-reliance, fine friends … if you [have] five, you’re a rich man.”

“For every millionaire who owns a $1,000 suit, there are at least six owners who have annual incomes in the $50,000 to $200,000 range but who are not millionaires.”

“Financially independent people are happier than those in their same income/age cohort who are not financially secure.”

“Be tough … life is. In other words, there is no promise of a rose garden.”

“Allocating time and money in the pursuit of looking superior often has a predictable outcome: inferior economic achievement. What are three words that profile the affluent?”

“According to our most recent survey, the typical American millionaire reported that he (she) never spent more than $399 for a suit of clothing for himself or for anyone else.”

Here is one take on the Thomas Stanley book, ‘The Millionaire Mind’ and ‘The Millionaire Next Door.’ As a valuable book that is continually referred back to, what have you learned yourself?

45 Fabulous T. Harv Eker Quotes

T. Harv Eker is the author of ‘Secrets of the Millionaire Mind’ and is a number one New York Times bestseller. Known for his top ten rules for success, here is a look at some of the most notable T. Harv Eker quotes ever recorded.

“Again, rich people are committed enough to do whatever it takes. Period.”

“Complaining is the absolute worst possible thing you could do for your health or your wealth. The worst! … For the next seven days, I challenge you not to complain at all.”

“Either you control money, or it will control you. To control money, you must manage it.”

“For every giver there must be a receiver, and for every receiver there must be a giver.”

“For the prosperous, it’s not about getting more stuff. It’s about having the freedom to make almost any decision you want.”

“How do rich people think and act?”

“How will I know when I’ve completed my mission?” The answer? “If you are still breathing, you are not done.”

“I am an excellent receiver. I am open and willing to receive massive amounts of money into my life.”

“If you are insecure, guess what? The rest of the world is too. Do not overestimate the competition and underestimate yourself. You are better than you think.”

“If you are willing to do only what’s easy, life will be hard. But if you are willing to do what’s hard, life will be easy.”

“If you shoot for the stars, you’ll at least hit the moon.”

“If you want to change the fruits, you will first have to change the roots. If you want to change the visible, you must first change the invisible.”

“If you want to fly with the eagles, don’t swim with the ducks!”

“If you want to make a permanent change, stop focusing on the size of your problems and start focusing on the size of you!”

“If your motivation for acquiring money or success comes from a nonsupportive root such as fear, anger, or the need to “prove” yourself, your money will never bring you happiness.”

“It’s not enough to be in the right place at the right time. You have to be the right person in the right place at the right time.”

“It’s simple. Your field of focus determines what you find in life.”

“It’s the same with people as well as all other living organisms: if you are not growing, you are dying.”

“It’s what’s invisible that creates what’s visible.”

“It’s what’s under the ground that creates what’s above the ground. It’s what’s invisible that creates what’s visible. So what does that mean? ”

“Just realize that no amount of money can ever make you good enough. Money can’t make you something you already are.”

“Keep your eye on the goal, keep moving toward your target.”

“Listen up, my friends: Money is extremely important in the areas in which it works, and extremely unimportant in the areas in which it doesn’t. ”

“Live is meaningful only if you gave it a meaning.”

“Money will only make you more of what you already are.”

“Nothing has meaning except for the meaning you give it.”

“Recall that thoughts lead to feelings, feelings lead to actions, and actions lead to results. Everything begins with your thoughts—which are produced by your mind.”

“The deal is this: if somebody isn’t willing to receive his or her share, it must go to whoever will. The rain doesn’t care who gets it and neither does money.”

“The first element of change is awareness. You can’t change something unless you know it exists.”

“The Law of Income: You will be paid in direct proportion to the value you deliver according to the marketplace.”

“The lesson is simple. If you want to move to a higher level of life, you have to be willing to let go of some of your old ways of thinking and being and adopt new ones. ”

“The more you learn, the more you earn…and you can take that to the bank!”

“The number one reason most people don’t get what they want is that they don’t know what they want.”

“The only way to earn what you’re really worth is to get paid based on your results.”

“The purpose of our lives is to add value to the people of this generation and those that follow.”

“The second element of change is understanding. By understanding where your “way of thinking” originates, you can recognize that it has to come from outside you.”

“The size of the problem is never the issue — what matters is the size of you!”

“The way I figure it, there are over 6.3 billion people in the world and there’s no way I’m going to saddle myself with a downer. Either they move up or I move on!”

“The world doesn’t need more people playing small. It’s time to stop hiding out and start stepping out. It’s time to stop needing and start leading.”

“There’s a saying that author and speaker Jim Rohn uses that makes perfect sense here: “If you keep doing what you’ve always done, you’ll keep getting what you’ve always got.”

“Universe, if anyone has something great coming to them and they’re not willing to take it, send it to me! I am open and willing to receive all of your blessings. Thank you.”

“What you focus on expands.”

“Your field of focus determines what you find in life.”

“Your income can grow only to the extent that you do.”

Here is a look at some of T. Harv Eker’s top rules for success as outlined from Evan Carmichael.

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