100 Best Sales Questions to Ask a Prospect

Best-Sales-Questions

It’s absolutely impossible to enjoy any real success in sales without understanding as much about your perfect prospect as you’re able to, but this is where the overwhelming majority of professional salespeople drop the ball 99% of the time.

The old adage used to be that “timid salespeople have skinny kids”, but today it would be much more appropriate to say that “uninformed salespeople have skinny kids”.

Ask yourself critical sales questions about to better understand the pain all of your prospects have so that you can craft better sales messages and you’ll never have to worry about that problem!

1) Reframe your perception.
Trying to tackle a sales problem from your perception – as the salesperson – is only going to lead you down the wrong roads, forcing you to ask the wrong questions and leading you to answers that look like they might be right on the surface but couldn’t be more far off in reality.

By reframing your perception and looking at the sales process (an idealized sales process) from the perspective of your prospect you are able to find all the holes in your sales argument and then can go to work patching them and increasing your conversions along the way.

2) You can’t solve a problem that isn’t painful.
It is next to impossible to sell prescriptive products and services, the kinds of products and services that promise protection in the future for issues that may or may not ever arise (at least from the prospects perspective).

This is why there aren’t all that many people that get really, really excited about shopping for car insurance!

But by really trying to probe your perfect prospect’s experience and find the issues that they themselves would describe as the most painful they are dealing with right now you are going to be old to create remedy solutions that provide them with the desperately needed relief they are looking for.

3) Always consider scarcity.
By asking your prospect questions about how long they have been dealing with this issue, how long they are willing to deal with it going forward, and whether or not they really believe a solution exists – and how happy they would be to take advantage of one if it was available – you are able to ratchet up the intensity of desire thanks to the psychological principles of scarcity.

This is a total game changer but when it comes to sales, and this principle alone can supercharge your success like nothing else.

36 Invaluable B. C. Forbes Quotes

B. C. Forbes was an American financial journalist author and founder of Forbes Magazine. Forbes founded his magazine in 1917 and served as editor in chief until his death in New York City in 1954. Here is a listing to some of the most memorable B. C. Forbes quotes.

“A business like an automobile, has to be driven, in order to get results.”

“A price has to be paid for success.”

“A shady business never yields a sunny life.”

“Better to be occasionally cheated than perpetually suspicious.”

“Diamonds are only lumps of coal that stuck to their jobs.”

“Difficulties should act as a tonic. They should spur us to greater exertion.”

“Don’t forget until too late that the business of life is not business but living.”

“First make sure that what you aspire to accomplish is worth accomplishing, and then throw your whole vitality into it. What’s worth doing is worth doing well.”

“Golf is an ideal diversion, but a ruinous disease.”

“He who has faith has… an inward reservoir of courage, hope, confidence, calmness, and assuring trust that all will come out well – even though to the world it may appear to come out most badly.”

“History has demonstrated that the most notable winners usually encountered heartbreaking obstacles before they triumphed. They won because they refused to become discouraged by their defeats.”

“Honesty is the cornerstone of character.”

“How you start is important, but it is how you finish that counts. In the race for success, speed is less important than stamina. The sticker outlasts the sprinter.”

“How you start is important, very important, but in the end it is how you finish that counts. It is easier to be a self-starter than a self-finisher.”

“I have known not a few men who, after reaching the summits of business success, found themselves miserable on attaining retirement age.”

“If you don’t drive your business, you will be driven out of business.”

“In the race for success, speed is less important than stamina. The sticker outlasts the sprinter in life’s race. In America we breed many hares but not so many tortoises.”

“It is only the farmer who faithfully plants seeds in the Spring, who reaps a harvest in the Autumn.”

“It’s so much easier to do good than to be good.”

“Jealousy… is a mental cancer.”

“No man can fight his way to the top and stay at the top without exercising the fullest measure of grit, courage, determination, resolution.”

“Opportunity rarely knocks on your door. Knock rather on opportunity’s door if you ardently wish to enter.”

“Our future and our fate lie in our wills more than in our hands, for our hands are but the instruments of our wills.”

“Real riches are the riches possessed inside.”

“The be-all and end-all of life should not be to get rich, but to enrich the world.”

“The man who has done his level best… is a success, even though the world may write him down a failure.”

“The men who have done big things are those who were not afraid to attempt big things, who were not afraid to risk failure in order to gain success.”

“The things that are most worthwhile in life are really those within the reach of almost every normal human being who cares to seek them out.”

“There is more credit and satisfaction in being a first-rate truck driver than a tenth-rate executive.”

“Think not of yourself as the architect of your career but as the sculptor. Expect to have to do a lot of hard hammering and chiseling and scraping and polishing.”

“To make headway, improve your head.”

“Triumph often is nearest when defeat seems inescapable.”

“Turn resolutely to work, to recreation, or in any case to physical exercise till you are so tired you can’t help going to sleep, and when you wake up you won’t want to worry.”

“Upon our children-how they are taught-rests the fate-or fortune-of tomorrow’s world.”

“What you have outside you counts less than what you have inside you.”

“Work is the meat of life, pleasure the dessert.”

Here is a look at Steven Forbes as he discusses how money continues to threatens the global economy. As the Chairman of Forbes Media and author of, ‘Money: How the Destruction of the Dollar Threatens the Global Economy,’ Forbes reviews the negative affects money has had on economics and culture since ancient times.

3dCart vs Shopify

When you want to run an online retail store or implement an effective e-commerce solution, you need to select a platform that is suitable for your exact needs. In the 3DCart vs Shopify debate, these popular platforms offer a number of features and advantages that make both a potential possibility for your needs. Here are the key points you’ll want to consider.

1. Inclusion of discount codes and/or coupons.

3DCart allows of the creation of promotional codes, discount codes, or coupons with their starter plan. Shopify also allows for these features, but requires you to carry an upgraded plan in order to take advantage of it. Both platforms with calculate any shipping charges or taxes that may need to be included with the order along with the discount codes so that users receive an accurate total in their shopping cart.

3DCart allows you to setup automatic promotions or coupon promotions that require a code from you. From your marketing tab, you can add a promotion with a starting and ending date and the platform does the rest. You can even set a total number of allowed uses for the site or per customer.

Shopify offers a similar process. The one issue with Shopify’s platform is that you cannot edit a promotion once it goes live. You must delete it and then recreate it. Once you delete the discount created in error, you lose all reporting for it.

2. The number of payment gateway options.

3DCart offers users support for up to 100 payment gateways or methods without any additional transaction or integration fees. In comparison, Shopify only allows for up to 70 payment gateways or methods. Both platforms allow for redirect gateways and transparent gateways that can have the credit card inputted directly from your ecommerce platform.

Both platforms also have specific international payment gateway options that can be utilized. 3DCart has an ACH/e-check payment provider section that can be utilized as well. Digital wallet payment providers are also accepted on 3DCart.

3. Pricing.

3DCart offers plans that begin at just $9.99 per month. The starter plan allows a website to sell up to 10 different items with their ecommerce solution. Miniature plans begin at $19.99 per month and allow for up to 100 products. Both have 0% transaction fees, unlimited orders, and a minimum of 1GB in bandwidth.

The basic plan from Shopify is $9 per month, allowing you to sell on Facebook and your blog or website. Orders can also be placed through Messenger, giving you the opportunity to accept credit cards anywhere with a mobile app. Transaction fees are 2.9% + $0.30 online or 2.7% if in person.

4. Customization.

3DCart offers users about 30 free themes that can be used for their ecommerce platform. Premium themes are also available to users, with prices beginning at $99 and going upward from them. Most of the themes that are offered, both free and premium, are generally not responsive.

Shopify has several hundred free themes that can be used on the platform. Third-party themes can also be used. There are also hundreds of paid themes that can be implemented on this platform. The premium themes on Shopify typically start at $80 and then progress upward in price.

Both 3DCart and Shopify allow for apps and add-ons to each theme on the free and premium themes. This allows you to customize your platform to meet your product needs, offer special features to your customers, and create the functionalities that you need for the site.

5. SEO.

Search engine optimization with Shopify is one of the best capabilities provided by the platform. It makes the process simple, allowing for anyone to improve their search results with meaningful SEO advice that is freely offered. 3DCart offers some SEO benefits as well, but Shopify’s are widely considered to be the best the industry has to offer right now.

In the 3DCart vs Shopify debate, there are several good reasons why one should be chosen over the other. If you’re looking for simple affordability without much complication, 3DCart has a lot to offer. If you want to dominate your niche, have customization options, and are willing to spend a little more, then Shopify may have the answers you need.

The rest is up to you. Compare each platform, consider using the free trials that are available to experience the functionality of each, and you’ll be able to decide which e-commerce platform will provide you with the best possible result.

28 Wonderful Abraham Lincoln Quotes

Abraham Lincoln was an American politician, lawyer, and 16th President of the United States until his assassination in April 1865. Leading the United States through one of its bloodiest wars, the Civil War, Lincoln was responsible with abolishing slavery, strengthening the government and modernizing the nation. Here is a look at some of the most monumental Abraham Lincoln quotes ever recorded.

“A day spent helping no one but yourself is a day wasted.”

“A house divided against itself cannot stand.”

“Always bear in mind that your own resolution to succeed is more important than any other.”

“And in the end, it’s not the years in your life that count. It’s the life in your years.”

“Better to remain silent and be thought a fool than to speak out and remove all doubt.”

“Books serve to show a man that those original thoughts of his aren’t very new after all.”

“Character is like a tree and reputation like a shadow. The shadow is what we think of it; the tree is the real thing.”

“Do I not destroy my enemies when I make them my friends?”

“Elections belong to the people. It’s their decision. If they decide to turn their back on the fire and burn their behinds, then they will just have to sit on their blisters.”

“Folks are usually about as happy as they make their minds up to be.”

“In a word, I would not take any risk of being entangled upon the river, like an ox jumped half over a fence, and liable to be torn by dogs, front and rear, without a fair chance to gore one way or kick the other.”

“It is a sin to be silent when it is your duty to protest.”

“Most folks are about as happy as they make up their minds to be.”

“Nearly all men can stand adversity, but if you want to test a man’s character, give him power.”

“No matter how much cats fight, there always seem to be plenty of kittens.”

“Plainly, the central idea of secession, is the essence of anarchy.”

“The most reliable way to predict the future is to create it.”

“The proportions of this rebellion were not for a long time understood. I saw that it involved the greatest difficulties, and would call forth all the powers of the whole country.”

“There is no grievance that is a fit object of redress by mob law.”

“Those who deny freedom to others deserve it not for themselves.”

“Those who look for the bad in people will surely find it.”

“Understanding the spirit of our institutions to aim at the elevation of men, I am opposed to whatever tends to degrade them.”

“Upon the subject of education, not presuming to dictate any plan or system respecting it, I can only say that I view it as the most important subject which we as a people can be engaged in.”

“We must not promise what we ought not, lest we be called on to perform what we cannot.”

“We the people are the rightful masters of both Congress and the courts, not to overthrow the Constitution but to overthrow the men who pervert the Constitution.”

“Whatever you are, be a good one.”

“Whenever I hear anyone arguing for slavery, I feel a strong impulse to see it tried on him personally.”

“You can fool some of the people all of the time, and all of the people some of the time, but you can not fool all of the people all of the time.”

Here is a brief biography of Abraham Lincoln’s life from his early years in Kentucky to his time as President.

20 Blog Copy Editing Tips from the Pros

You’ve written a fantastic piece of content. You smile as you click on the “post” button. Now everyone else can read it. You sit back in your chair, feeling proud of a job well done.

A couple minutes later, there’s a notification. You’ve got a comment. “Hey. Just wanted to let you know that you said ‘Your going to love this’ and it should be ‘You’re.’ Have a great day.”

So you correct the mistake. You can’t believe you missed that one. Then more notifications come in and more copy editing mistakes are pointed out. Pretty soon your fantastic piece of content has become the largest headache you’ve had in at least a month. You decide to just take the whole thing down.

When content is crafted correctly, it really is a work of art. It can inspire people. It can create emotional connections. It does this because it is serving the needs of the audience.

With these copy editing tips from the pros, you’ve got a 3 phase process that will help you be able to clear up those errors so that your readers can focus on your experience instead of your typos.

First Phase: Creating a Pre-Editing Routine

When you’ve finished composing your content, the natural reaction is to publish it right away. If you write for a living, you might just attach the file and send it off to your clients or representatives. The problem you face in doing this is that your mind is fatigued from the creative process.

You have likely sought to correct errors as you’ve been writing. By the time you’ve finished, your brain is ready for a break. Trying to edit when you are creatively fatigued will cause you to miss a lot of errors. That’s why the creation of a pre-editing routine is essential to proper copy editing.

Here are the various actions you can take to make sure that you establish healthy editing habits that will be as effective as possible.

#1 Step away from your content for at least 24 hours. It takes about a day for the average writer to recover from the creative efforts that produced the content in question. Take a break and come back to your content after you’ve given yourself enough rest to be an effective editor. Now if you have a deadline that must be met, this step may be skipped, but try to structure your writing so that it doesn’t require immediate delivery.

#2 Put some distance between you and your content. Your content is your baby. It’s understandable as to why you’re committed to maintaining the integrity of your first draft. To properly copy edit, however, you must feel free to evaluate or even delete content that doesn’t work.

#3 Edit with a new document open. Sometimes an idea looks great when you first write it up, but then when you start editing, you realize that it sounds terrible. Don’t just delete that idea. Copy it onto a new document. You might be able to create some new content around that idea, so don’t let it go to waste.

#4 Treat yourself. Just about every writer has the urge to skim their content and then be done with the editing process. Treat yourself by allowing the option to skim when you first sit down to edit. Once you get that urge out of your system, it will become easier to focus on the details of your writing.

#5 Take notes. Editing is more than the removal of typos, spelling errors, or poor grammar. It requires a comprehensive look at the overall ideas that are being discussed in the piece. If an idea doesn’t make sense, then take notes as to why it doesn’t make sense. By taking notes, you can make sure to include the content you thought you had written, but ended up only writing in your head.

Notice that in phase one, you’re not actually creating a second draft of your content. Your sole focus is on yourself, how you feel, and what you hope to accomplish through the copy editing process.

By eliminating the need to instantly read your content line-by-line, you create an environment where editing success is easier to find. Once you’ve completed taking notes on the first draft of your content, you’ll be ready to proceed to the next phase.

Phase Two: Organizing Your Thoughts

When you were taking notes in the final stage of phase one, what you were doing was preparing your mind to begin an organizational process. You must be able to keep your thoughts organized as you copy edit so that the goals of your content can be met.

Organizing your thoughts also makes it a lot easier to keep the ego out of the editing process.

There are no specific guidelines as to how you actually organize your thoughts. Whether you’re a “folders” person, a “piles” person, or you have your own preferred format, it is simply necessary to prepare yourself. Then you’ll be ready to implement these actions.

#6 Create a summary of your overall goals. In 30 words or less, write out a summary of what you hope to accomplish with your content. Once you’ve written this summary, you’ll want to edit it down until you have a headline that is 65 characters or less. This headline must be useful, unique, specific, and urgent for it to be effective. Do not assume that your reader will understand the key points you’re trying to make unless you have explicitly stated them.

#7 Have the courage to take a break. Many errors tend to creep into the copy editing process because the entire content amount is edited at once. When you feel fatigued, you will not be as effective at catching and correcting errors that might be lurking in your content. This is one of the primary reasons why weak content appears at the end of many content items. If you feel tired, have the courage to take a break from the editing process.

#8 Always begin editing your favorite section of content. There are two schools of thought here. Some would say to edit your least favorite piece so that you get the toughest work out of the way. Copy editors who are pros at what they do tend to start with their favorite part because this generates momentum that can carry them through their least favorite sections.

#9 Give your readers what they want. All content should be able to answer this question: “How will this information help people? There must be a drive within each sentence of your content to keep readers engaged with what you have to say. To create this drive, your content must make a reader comfortable. It must also be memorable so that the information can be retained. It must also offer something to the reader that they can learn through verifiable resources.

#10 Look for viable alternatives. Remember the notes you took while reviewing the first draft of your content? Now is the time for you to incorporate your observations. You might feel that it is necessary to combine sentences. You might want to separate sentences. You can change descriptions. You can lengthen paragraphs or you can shorten them. Even changing the order of your paragraphs is a possibility. Keep going until you’ve gone through all of your notes.

#11 Remove any words that you tend to repeat. In the book 50 Shades of Grey, there has been a lot of talk about the number of adverbs and descriptors that were used repetitively throughout the manuscript. As you’re editing your text, if you see that you tend to use the world “smiled” a lot, then you might want to fix that.

#12 Get rid of the roadblocks you’ve thrown up. Small words can create big detours for some readers. It’s a lot like having a small pebble stuck in your car tire. As you drive, all you hear is click-click-click as that stone hits the asphalt or concrete. Our little words and phrases we like to throw into sentences, like “just” or “really” can cause a reader to lose track of your key point. Once that happens, a reader is much more likely to click the “Back” button on their browser. Really.

#13 Find your generic descriptors. We have some really nice, bland, generic descriptors that can be used in our content today. Words like “good” or “nice” or “lovely.” These generic descriptors make it difficult for a reader to visualize content accurately. What is “good” for them might be very different than “good” for you. So find and then replace any generic descriptors with more specific alternatives.

#14 Eliminate any lingering questions. It is easy to be vaguer than you intend to be when you’re creating content. This creates an issue of clarity for the reader. They begin to wonder what your intent happens to be. Are you trying to say this? Or say that? If your message is difficult to understand, then it won’t be shared. This is why the final action in this step of copy editing is to remove any lingering questions that your text may provide.

One hidden problem that tends to get missed by even professional copy editors are words that mean the same thing, but are used within the same sentence. Let’s go back to 50 Shades as an example of this. Anastasia says this to Christian Grey.

“I haven’t made any plans, Mr. Grey. I just need to get through my final exams. Which I should be studying for right now, rather than sitting in your palatial, swanky, sterile office, feeling uncomfortable under your penetrating gaze.”

Swanky and palatial mean the same thing. It’s sort of like saying the long form of the LA Angels name in English: “The The Angels Angels of Anaheim.”

Once you’ve completed all of these actions, you’ll be ready to start the on the final phase of the copy editing process.

Phase Three: Creating Sharpness with Precision Verbiage

The final phase of the copy editing process is also the one that is the most labor intensive. This is where you will be performing the line edits of your content. You are looking for the small mistakes that are lurking within your text.

You’re looking for spelling errors, grammar errors, and typos throughout the entire body of your content. You’ll also want to look at your sentence structures one more time to make sure they read correctly. Did you put the comma in the right place? Are you using the Oxford comma consistently or consistently not using it?

The tense of your writer’s voice is also important to check during this final phase of the process. When you’re writing content, it can be very easy to change from past to present tense or present to future tense and then back again without even realizing it. You might also shift from first-person writing to third-person writing and then back again.

And maybe some second person writing might lurk in there too. It’s been known to happen.

So find a quiet place and begin to read. You might even consider printing out a paper copy of your content so you can make corrective marks on it. Then you’ll have these actions to take.

#15 Finish your project. You must decide that you’ve finished the final composition draft of your content before you begin the final copy edit. If your mind is still in creative mode, then it becomes difficult to notice errors because you’re still thinking about arrangements, wording, and other writing structures.

#16 Go slow. Take each sentence on its own merit. Read line-by-line. Do not overlook a single word. If you find that you’re thinking about what happens later on and if that makes sense to what you’re reading now, then you need to go back and repeat phase two and the actions there until you are satisfied. Slow reading also helps you to catch more of the typos that your spellchecker won’t catch, like swapping out thorough with “through.”

#17 Double check your transitions. Transitional words will create a certain “smoothness” for your reader. You can use them to connect two concepts in one sentence, as sentence-to-sentence connections, or even to connect paragraphs in some instances. When your transitions are working right, they will cause the reader to be curious about what comes next and hook them into reading more of your content.

#18 Read difficult sections of content out loud. Read these sections to your computer. Read them to your wall. Read them to your cat – assuming Kitty cares to stop and listen. When you read content out loud, it changes the mechanics of how you are absorbing the content. It becomes a foreign element, allowing you to catch even the toughest spelling, grammar, and punctuation mistakes.

#19 Polish it up. Polishing up your content means checking your wording and writer’s voice for consistency. This means your word styles must be consistent throughout the entire content item. A good example of this is “website.” Before 2010, “web site” was more common to see. You’ll still see with conservative editing techniques. You might see some international editors preferring “web-site” instead. And, to add more confusion to the matter, you’ll also see “site” or “domain” used in its place. Whatever you use for style must be maintained throughout your content. Switching from “website” to “web-site” will give your content an unprofessional feeling to the reader.

#20 Keep track of your progress. One of the biggest struggles for copy editing is to be able to track your work. When in the middle of an edit, it can seem like it goes on forever. If you’ve read a part of your content and it’s good to go for publication, then highlight it in green. If you’ve partially finished your edit and need to stop or take a break, then highlight that section in yellow. And if you have a section that needs to be fixed through the actions of phase two, highlight that in red.

Once you have finished all of the actions in this final step of copy editing, there’s one more task to complete. You should read your content out loud one more time. This will guarantee that you have eliminated all of the mistakes that are in your content. If you find a mistake, then stop and correct it.

11 Bad Leadership Habits to Eliminate

Bad-Leadership-Habits

Here are some of the main takeaways to consider with the following infographic.

1) Too much or too little.
Leaders who micromanage tend to be just as ineffective as leaders who allow anything to go. A micromanager can find themselves dealing with an unmotivated staff, employees who are far too dependent upon your leadership, and a work rate that is not going to be as efficient as it could be. Taking a stance that believes anything goes is also problematic, as it can lead to a lazy workforce, deadlines that aren’t being met, and diminished efficiency.

2) Autocratic isn’t always effective.
A leader should have the ability to make sound decisions of their own. However, a leader who makes all of the decisions can become an unpopular leader before long. This is because the autocratic style of management often leaves employees stuck with work they don’t agree with, or work they don’t think is going to be effective. In a similar vein, a dictatorship management style can create many of the same problems that you can find with the autocratic form of leadership. Keeping all of this in mind, a leader who rigidly maintains discipline is often going to encounter all of the problems that were mentioned before. Stagnation within the company is a common consequence of a leader who is too involved in the work of their employees.

3) Charging ahead.
Leaders who charge ahead can find themselves overwhelmed by the risk involved. It also negates the quality of patience, which is a crucial element to effective leadership. Furthermore, managers who indulge complete self-reliance may find themselves cut off from the crucial connections to employees and other members of the team.

4) Too consistent.
Leaders can also be too consistent, in terms of their management style. A manager who is too consistent tends to be a manager who is also inflexible, which can make it difficult for employees to develop their talents, or for the company as a whole to embrace innovation in the most productive way possible.

5) Seagulls and screamers.
Consistency is still important with management, even if there is something to be said for too much of it. Managers who feel compelled to make their feelings known by screaming are not only going to be unpopular, they aren’t going to be very effective either. By the same token, managers who only appear when there is a problem are also difficult to work with. Strong leadership avoids both types.

33 Splendid Robert Kiyosaki Quotes

Robert Kiyosaki is an entrepreneur and author of ‘Rich Dad Poor Dad.’ As the number one bestselling personal finance book of all time, Kiyosaki talks about the challenges and way to think about money. Here is a look at some of the most rewarding Robert Kiyosaki quotes ever documented.

“As I said, I wish I could say it was easy. It wasn’t, but it wasn’t hard either. But without a strong reason or purpose, anything in life is hard.”

“At the point the money hits your hands, you have the power to determine your financial future.”

“Emotions are what make us human. Make us real. The word ‘emotion’ stands for energy in motion. Be truthful about your emotions, and use your mind and emotions in your favor, not against yourself.”

“Excessive fear and self-doubt that were the greatest detractors of personal genius.”

“FOCUS – Follow One Course Until Successful.”

“Going into our fear and confronting our greed, our weaknesses, our neediness is the way out. And the way out is through the mind, by choosing our thoughts.”

“I am concerned that too many people are focused too much on money and not on their greatest wealth, which is their education.”

“I find so many people struggling, often working harder, simply because they cling to old ideas. They want things to be the way they were; they resist change.”

“I’d rather welcome change than cling to the past.”

“If people are prepared to be flexible, keep an open mind and learn, they will grow richer and richer through the changes. If they think money will solve the problems, I am afraid those people will have a rough ride.”

“If you realize that you’re the problem, then you can change yourself, learn something and grow wiser. Don’t blame other people for your problems.”

“If you’re the kind of person who has no guts, you just give up every time life pushes you. If you’re that kind of person, you’ll live all your life playing it safe, doing the right things, saving yourself for something that never happens. Then, you die a boring old man.”

“In school we learn that mistakes are bad, and we are punished for making them. Yet, if you look at the way humans are designed to learn, we learn by making mistakes. We learn to walk by falling down. If we never fell down, we would never walk.”

“In the real world outside of academics, something more than just grades is required.”

“Intelligence solves problems and produces money. Money without financial intelligence is money soon gone.”

“It’s not what you say out of your mouth that determines your life, it’s what you whisper to yourself that has the most power!”

“Just know that it’s fear that keeps most people working at a job. The fear of not paying their bills. The fear of being fired. The fear of not having enough money. the fear of starting over.”

“Leadership is what you need to learn next.”

“Learn to use your emotions to think, not think with your emotions.”

“Money is just an idea.”

“Most people fail to realize that in life, it’s not how much money you make, it’s how much money you keep.”

“Success is a poor teacher.”

“The love of money is the root of all evil. The lack of money is the root of all evil.”

“The single most powerful asset we all have is our mind. If it is trained well, it can create enormous wealth in what seems to be an instant.”

“The size of your success is measured by the strength of your desire; the size of your dream; and how you handle disappointment along the way.”

“There are those who make things happen, there are those who watch things happen and there are those who say what happened?”

“There is a difference between being poor and being broke. Broke is temporary. Poor is eternal.”

“We all have tremendous potential, and we all are blessed with gifts. Yet, the one thing that holds all of us back is some degree of self-doubt. It is not so much the lack of technical information that holds us back, but more the lack of self-confidence.”

“What do you think about me is not my business the important thing is what I think about myself.”

“Whenever you feel ‘short’ or in ‘need’ of something, give what you want first and it will come back in buckets. That is true for money, a smile, love, friendship.”

“Winners are not afraid of losing. But losers are. Failure is part of the process of success. People who avoid failure also avoid success.”

“Workers work hard enough to not be fired, and owners pay just enough so that workers won’t quit.”

“You’re only poor if you give up. The most important thing is that you did something. Most people only talk and dream of getting rich. You’ve done something.”

Here is a look at a great financial ted talk featuring Robert Kiyosaki as he discusses why the rich are getting richer, while contradicting conventional wisdom.

30 Captivating Robin Williams Quotes

Robin Williams was an American stand up comedian and actor, credited with leading the comedy renaissance in San Francisco. Starring in a long list of widely acclaimed films to include ‘Good Morning, Vietnam,’ ‘Good Will Hunting,’ ‘Mrs. Doubtfire,’ and more. With an Academy Award, two Emmy’s, six Golden Globe Awards, and five Grammy Awards acquired during his career, here is a look at some of the most acclaimed Robin Williams quotes ever documented.

“Ah, yes, divorce… from the Latin word meaning to rip out a man’s genitals through his wallet.”

“Cricket is basically baseball on valium.”

“Death is nature’s way of saying, “Your table is ready.””

“Divorce is expensive. I used to joke they were going to call it ‘all the money’ but they changed it to alimony.”

“Do you think God gets stoned? I think so… Look at the Platypus.”

“I always thought the idea of education was to learn to think for yourself.”

“I believe in destiny. There must be a reason that I am as I am. There must be.”

“I like my wine like my women – ready to pass out.”

“I think the saddest people always try their hardest to make people happy.”

“If it’s the Psychic Network why do they need a phone number?”

“If women ran the world we wouldn’t have wars, just intense negotiations every 28 days.”

“Make your life spectacular. I know I did.”

“Most of all, I want to thank my father, up there.”

“Never pick a fight with an ugly person. They’ve got nothing to lose.”

“Please, don’t worry so much… Because in the end none of us have very long on this earth.”

“Reality is just a crutch for people who can’t cope with drugs.”

“The only reason Mickey Mouse has four fingers is because he can’t pick up a cheque.”

“There is still a lot to learn and there is always great stuff out there.”

“We don’t read and write poetry because it’s cute. We read and write poetry because we are members of the human race”

“We’ve had cloning in the South for years. It’s called cousins.”

“What a pain in the ass you are. And it’s true: you’re not young, you’re not new, and you do make people laugh.”

“What’s wrong with death sir? What are we so mortally afraid of?”

“Why do they call it rush hour when nothing moves?”

“You are a big country. You are the kindest country in the world.”

“You know that place between sleep and awake, that place where you still remember dreaming?”

“You know the difference between a tornado and divorce in the South?”

“You know what music is? God’s little reminder that there’s something else besides us in this universe.”

“You will have bad times, but they will always wake you up to the stuff you weren’t paying attention to.”

“You’re not perfect, sport. And let me save you the suspense. This girl you met, she isn’t perfect either.”

“You’re only given one little spark of madness. You mustn’t lose it.”

What has been classified as one of the best interviews in the history of television, here is a great segment between Craig Ferguson and Robin Williams.

20 Spectacular Jeff Bezos Quotes

Jeff Bezos is the founder, chairman, and Chief Executive Officer of Amazon. As the world’s largest online shopping retailer, Bezos has expanded Amazon’s marketplace to be more than just a merchant of books and products. Here is a look at some of the most incredible Jeff Bezos quotes ever documented on his success.

“A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well.”

“E-mail has some magical ability to turn off the politeness gene in a human being.”

“Frugality drives innovation, just like other constraints do. One of the only ways to get out of a tight box is to invent your way out.”

“I wanted a woman who could get me out of a Third World prison. Life’s too short to hang out with people who aren’t resourceful.”

“If we can keep our competitors focused on us while we stay focused on the customer, ultimately we’ll turn out all right.”

“If you decide that you’re going to do only the things you know are going to work, you’re going to leave a lot of opportunity on the table.”

“If you do build a great experience, customers tell each other about that. Word of mouth is very powerful.”

“If you double the number of experiments you do per year you’re going to double your inventiveness.”

“If you’re not stubborn, you’ll give up on experiments too soon. And if you’re not flexible, you’ll pound your head against the wall and you won’t see a different solution to a problem you’re trying to solve.”

“Invention is by its very nature disruptive. If you want to be understood at all times, then don’t do anything new.”

“Life’s too short to hang out with people who aren’t resourceful.”

“One of the only ways to get out of a tight box is to invent your way out.”

“The balance of power is shifting toward consumers and away from companies.”

“The great thing about fact-based decisions is that they overrule the hierarchy.”

“There are two kinds of companies, those that work to try to charge more and those that work to charge less. We will be the second.”

“We are stubborn on vision. We are flexible on details….”

“We expect all our businesses to have a positive impact on our top and bottom lines. Profitability is very important to us or we wouldn’t be in this business.”

“What we need to do is always lean into the future; when the world changes around you and when it changes against you – what used to be a tail wind is now a head wind – you have to lean into that and figure out what to do because complaining isn’t a strategy.”

“You have to be willing to be misunderstood if you’re going to innovate.”

“Your margin is my opportunity.”

Here is a great video where Amazon CEO Jeff Bezos shares his management style and philosophy that has been credited with his success.

Adobe Presenter vs Captivate

Because Presenter and Captivate are both offered by Adobe, you’ll notice that both tools tend to overlap one another in some ways. You can create e-learning content, upload content to learning management systems, and even report results from those systems. You can create quizzes and other similar content, working with MS PowerPoint.

Despite these similarities, there are some differences to think about in the Adobe Presenter vs Captivate debate. Here are the key points that you’ll want to consider.

Adobe Presenter is a PowerPoint Add-In

Presenter has been created to be used primarily by educators. This is because it works with PowerPoint as an add-in, allowing you to take existing content within a PPT file and turn it into an e-learning opportunity. You can add voiceovers, narration, videos, characters, and other interactive elements to your existing content and then publish it to an LMS.

Captivate offers a similar opportunity, but in a different way. It’s a standalone software tool that allows you to develop content from scratch. You can incorporate PowerPoint content that already exists, but you must import your slides into Captivate. Those slides can then be used for background content, but that’s about it. You then add to the presentation with new content like you would with Presenter.

Adobe Captivate Offers More Choices

Presenter makes it easy to add features so that a PowerPoint can become an e-learning opportunity pretty quickly. This also means that you have relatively few choices to personalize those features. The goal of Presenter is to focus on the functionality of the file so that information can be more accessible to those who interact with it. You get to design your content, but the software essentially guides you toward what the final presentation will look like.

With Captivate, you’re given many more options. You can add text descriptions of your actions, edit recorded steps, and add animation simply by recording your screen actions. Instead of dealing with automatic presets, you are in full control of the final presentation. You determine when learners advance through their lessons, create clickable objects, and much more.

It takes more time to create a final presentation with Captivate, but when compared to Presenter, the end results are personalized more.

Adobe Presenter is More Affordable

For just $499, you can add Adobe Presenter to your PPT files. This allows you to have existing slides, giving you the option to record lectures or meetings with them, so that you have a complete presentation that can be offered either in person, online, or remotely. You also have the option to subscribe for 1-year at $14.99 per month or have a contract-free subscription for $24.99 per month. Teacher and student editions are available as well.

Captivate is $999 to purchase, though it is also available at $29.99 per month with a 1-year minimum subscription. Captivate allows you to create software simulations, giving you lessons and content sizing that allows for various learning devices. The lessons are still responsive and flexible, whether given in person or offer remotely or online.

What Are the Primary Advantages of Presenter Vs Captivate?

Adobe Presenter is the solution to choose if you have existing content that needs to be incorporated into an e-learning product. You can quickly adapt your existing slides into an interactive presentation, giving you the option to focus on content without needing to worry about any content branching, user interactions, or function timing.

Adobe Captivate is the solution to choose if you want full control over your presentation. Instead of relying on automatic transitions, you get to be in control of how, when, and where new content can be accessed in each learning session. You need to create more new content with Captivate and it takes more time in most circumstances to create the final e-learning product, but the end result is also highly personalized.

Which Adobe Tool Is the Best One to Use?

Both Presenter and Captivate offer unique ways to increase e-learning opportunities. One allows you to incorporate existing content with ease. The other allows you to making specific project functions in a relatively short amount of time.

This means both tools could be the best one to use. Some choose to use both so they can experience all of the benefits that have been listed above. It really boils down to what your current content happens to be and the expectations you have for future content. Sit down with your team to see what might be the most useful and then proceed forward from there.

11 Most Common SEO Mistakes on Websites

Common-SEO-Mistakes

Here are just a few of the takeaways you should consider from the following infographic.

1) Duplicate Content
More than fifty percent of the websites currently out there are facing issues related to duplicate content on their sites. Furthermore, forty-five percent of these websites are missing alt attributes, while an additional ten percent are utilizing broken internal images. This makes for a fairly large figure.

2) Title Tag Issues
When it comes to title tags, there are a number of websites that fail to make the grade. Thirty-five percent of the websites out there have duplicate title tags. Eight percent of the websites profiled have missing title tags. In addition to these figures, four percent of the websites covered did not have enough text within their title tag, while fifteen percent had too much text within their title tag. In addition to these things, thirty percent of sites have duplicate meta descriptions, while twenty-five percent are lacking meta descriptions.

3) Broken Links
In terms of broken links, there are additional facts that you are going to want to keep in mind. Thirty-five percent of sites that were analyzed feature broken internal links, with seventy percent of those returning 4xx codes. Twenty-five percent of those sites also feature broken external links.

4) H1 Tags
There are a number of issues with H1 tags that are worth noting, as well. Fifteen percent of websites analyzed have duplicate content in H1 and title. Twenty percent have multiple H1 tags. A shocking twenty percent were missing H1 altogether.

5) Additional Stats
Eighteen percent of the websites analyzed have low word counts on some of their pages. Fifteen percent of the sites covered have too many on-page links, and twelve percent of the sites covered have certain pages with missing language declaration. Twenty-eight percent of the sites analyzed also have a low text-to-HTML ratio, which is an issue that was found on one or more of their pages.

6) Severity Levels
Six issues in total are considered to be severe in nature and details. Issues that came up on less than four percent of the websites that were analyzed were not considered to be severe issues in any regard. Given the figures, duplicate content can be seen as the most serious problem facing websites today. Given the statistics, there is a good chance that your website has duplicate content that can be found by users in some form or fashion. Missing alt attributes is a close second.

26 Incredible Andy Warhol Quotes

Andy Warhol was one of the most recognizable and influential artists of the 20th century. Known as a leading figure in the visual art movement, many of his works sat between artistic expression and advertising. Here is a look at some of the most notable Andy Warhol quotes ever recorded.

“A picture means I know where I was every minute. That’s why I take pictures. It’s a visual diary.”

“An artist is somebody who produces things that people don’t need to have.”

“Andy Warhol: I think everybody should like everybody. Gene Swenson: Is that what Pop Art is all about? Andy Warhol: Yes, it’s liking things.”

“Art is what you can get away with.”

“As soon as you stop wanting something, you get it.”

“Beauty is a sign of intelligence.”

“Being born is like being kidnapped. And then sold into slavery.”

“Being good in business is the most fascinating kind of art. Making money is art and working is art and good business is the best art.”

“Don’t pay any attention to what they write about you. Just measure it in inches.”

“Everyone will be famous for 15 minutes.”

“I am a deeply superficial person.”

“I just do art because I’m ugly and there’s nothing else for me to do.”

“I never fall apart, because I never fall together.”

“I think everybody should be nice to everybody.”

“I think having land and not ruining it is the most beautiful art that anybody could ever want to own.”

“I wonder if it’s possible to have a love affair that lasts forever.”

“If you want to know all about Andy Warhol, just look at the surface of my paintings and films and me, and there I am. There’s nothing behind it.”

“I’m afraid that if you look at a thing long enough, it loses all of its meaning.”

“I’m not afraid to die; I just don’t want to be there when it happens.”

“It does not matter how slowly you go so long as you do not stop.”

“It’s not what you are that counts, it’s what they think you are.”

“People should fall in love with their eyes closed.”

“People sometimes say that the way things happen in the movies is unreal, but actually, it’s the way things happen to you in life that’s unreal.”

“The idea of waiting for something makes it more exciting”

“They always say time changes things, but you actually have to change them yourself.”

“You have to do stuff that average people don’t understand because those are the only good things.”

Here is a good look at the life and art of Andy Warhol. Known as one of the greatest artists of the 20th century, Warhol brought a new era of pop art and glamour to the business.

19 Fabulous Chester A. Arthur Quotes

Chester A. Arthur served as the 21st President of the United States, succeeded by James A. Garfield upon the latter’s assassination. With a negative reputation during his political career, Arthur struggled heavily to gain favor. Known for the signing of the Pendleton Act, veto of the Rivers and Harbors Acts, and presiding over the rebirth of the United States Navy, Arthur left his mark in history behind. Here is a look at some of the most notable Chester A. Arthur quotes ever documented.

“As is natural with contiguous states having like institutions and like aims of advancement and development, the friendship of the United States and Mexico has been constantly maintained.”

“Be fit for more than the thing you are now doing. Let everyone know that you have a reserve in yourself; that you have more power than you are now using.”

“Experience has shown that the trade of the East is the key to national wealth and influence.”

“Honors to me now are not what they once were.”

“I may be president of the United States, but my private life is nobody’s damned business.”

“I trust the time is nigh when, with the universal assent of civilized people, all international differences shall be determined without resort to arms by the benignant processes of civilization.”

“If it were not for the reporters, I would tell you the truth.”

“If you are not too large for the place you occupy, you are too small for it.”

“It is provided by the Constitution that the President shall from time to time give to the Congress information of the state of the Union and recommend to their consideration such measures as he shall judge necessary and expedient.”

“Men may die, but the fabrics of free institutions remains unshaken.”

“No higher proof exists of the strength of popular government than, though the chosen of the people be struck down, his constitutional successor is peacefully installed without shock or strain.”

“Since I came here I have learned that Chester A. Arthur is one man and the President of the United States is another.”

“The countries of the American continent and the adjacent islands are for the United States the natural marts of supply and demand.”

“The extravagant expenditure of public money is an evil not to be measured by the value of that money to the people who are taxed for it.”

“The health of the people is of supreme importance. All measures looking to their protection against the spread of contagious diseases and to the increase of our sanitary knowledge for such purposes deserve attention of Congress.”

“The office of the Vice-President is a greater honor than I ever dreamed of attaining.”

“There are very many characteristics which go into making a model civil servant.”

“Well, there doesn’t seem anything else for an ex-President to do but to go into the country and raise big pumpkins.”

“Where you stand depends where you sit.”

Here is a quick look at Chester A. Arthur’s term serving as the 21st President of the United States of America as presented by the History Channel.

21 Proven Tactics that Spur Creativity

Spur-Creativity

Consider these key takeaways from the following infographic.

1) Creativity is important
Within a recent survey of 1000 people, seventy-six percent of those polled said that being creative is valuable within society. Furthermore, seventy-five percent believe that being creative is something that is important to them on a personal level.

2) Creative people are healthy people
There is no question that creativity not only benefits mental and physical health, but it can have positive implications in other aspects of your life, as well. Those who perform creatively get health perks that are equal to being 6.7 years younger than their actual age. The household income for those who perform creatively can be up to fifteen times greater than the home of someone who does not.

3) Positivity
When people feel more positive emotions, they feel more creative. You can get your own creativity going by listing five things you are grateful for, listening to music that you enjoy, or looking at videos of things that make you happy.

4) Defining creative individuals
Research indicates that those who feel creative often come from feelings of social rejection. Those who have a sense of entitlement are often very creative.

5) Bringing out your creativity
There are a number of different things you can try, in terms of jumpstarting your creativity in a proactive way. Meditation is one possibility, and many experts believe that simply going for a walk can give you the end result you are looking for. You can also expand on your creativity by learning about something new, by talking to people who are different from you, or by picking up an object, and imagining the different things you can do with it.

6) The benefits of creative thinking at work
A flexible schedule, avoiding a competitive atmosphere, and standing up during a meeting are all things that can boost creative feelings while at work.

7) Establish creative spaces
In terms of establishing a creative space, the benefits can prove to make for a considerable list. You can help things along by using a high-ceiling room, working with dimmer lighting, and not worrying about a cluttered desk too much. A moderate level of ambient noise can also prove to be extremely useful, in terms of creating an atmosphere that is going to foster creativity in the best way possible. Brainstorming in the park can also be a great way to get your creative juices flowing, in terms of ideas that actually work.

49 Fascinating Viswanathan Anand Quotes

Viswanathan Anand is an Indian chess Grandmaster and a former World Chess Champion. With a peak rating of 2817 achieved in March 2011, Anand received the highest sporting honor in 1992. Here is a look at some of the most memorable Viswanathan Anand quotes ever documented.

“A win is a win, which is about that particular moment.”

“Before a game, I avoid having a heavy meal so that I don’t feel sleepy at the board. You eat to be healthy, and that generally takes care of everything.”

“Before a match, I do not follow any chess news except the games.”

“Being the undisputed world champion is a relief. We instituted a unified chess title, I am the absolute world champion.”

“Carlsen will be ridiculously difficult to play against.”

“Chess as a sport requires a lot of mental stamina, and this is what that makes it different from a physical sport. Chess players have a unique ability of taking in a lot of information and remembering relevant bits. So, memory and mental stamina are the key attributes.”

“Confidence is very important – even pretending to be Confident. If you make a Mistake but do not let your Opponent see what you are thinking then he may overlook the Mistake.”

“Each match I approach like a new one. The work is so immense that you don’t have time to sit and ponder.”

“Each match I play is the most important one yet.”

“For every door the computers have closed they have opened a new one.”

“For me, chess is not a profession, it is a way of life, a passion. People may feel that I have conquered the peak and will not have to struggle. Financially, perhaps that is true; but as far as chess goes, I’m still learning a lot!”

“For me, each game is a new challenge, which has to be dealt with rationally and systematically. At that time, every other thought fades into oblivion.”

“Grandmasters decline with age. That’s a given. There is nothing special about the age of 40, but age eventually takes its toll. That much is clear.”

“I appreciate the support and anyone who takes up a position on my behalf. Especially in matches, this feeling that there are people behind you, gives me a lot of strength.”

“I attend to my fitness. I go the gym every day and try to maintain my physical fitness; without that, it is tough to take challenges on the chess board.”

“I feel that schools and corporates should help the government in popularizing sports in the country. Blaming the government for every sporting debacle will not be fair.”

“I keep forcing, I keep learning new things in the game, and so far I have been taking challenges as they come.”

“I like to keep myself physically and mentally fit before any important match. I usually take a short nap just before the game and do not practice immediately before the tournament.”

“I would never suggest to anyone that they drop school for chess. First of all even if you can make it in chess, your social skills need to be developed there.”

“I would prefer chess to become part of the Olympic Games. This would also lead to chess become more accepted as a sport in general.”

“If revenge motivates you, go for it! But the main thing is to set your game in order.”

“If you have a strong opponent, a competition is stimulating. I am generally most open to ideas when I have had a bad result. In chess, too, players specialize. This specialty then becomes an entry barrier.”

“In any match, there are few critical moments where there’s no second best decision. The rest of the moves are intuitive.”

“In chess, knowledge is a very transient thing. It changes so fast that even a single mouse-slip sometimes changes the evaluation.”

“Intuition in chess can be defined as the first move that comes to mind when you see a position.”

“It is important that you don’t let your opponent impose his style of play on you. A part of that begins mentally. At the chessboard if you start blinking every time he challenges you then in a certain sense you are withdrawing. That is very important to avoid.”

“It is very difficult to play a single blitz game! You want to play for a long time. So I tend not to do that anymore.”

“It’s important, according to me, to train in small doses so as to not lose the joy of playing chess. I personally think too many coaching and training classes may take away a child’s interest in the game itself.”

“Just before a game, I try to keep a clear mind so that I can focus better. I’m the kind of person who plays fast and relies a lot on intuition, so being at peace with myself is vital.”

“My job is to play chess, the game that I love. I achieve what I can in chess. That is what I focus on. Basically, I am always focused on playing the game, and this is important to me.”

“My parents were very supportive of my chess. When I got home after a game of chess, having missed school or something, they always made me feel very welcome; I didn’t feel guilty at all about pursuing chess with such fervour. They never, for instance, perceived sports as a rival to academics.”

“My practice schedule is not constant and changes a lot and depends on my moods also.”

“Nowadays, when you’re not a grandmaster at 14, you can forget about it”

“Parents, first and foremost, it is important to… understand and recognize the activities your child is naturally gravitating towards. It’s important also to ensure that your child likes what he or she is doing. I believe in exposing children to as many hobbies and extracurricular activities as possible.”

“Preparedness for a game that usually lasts four-five hours requires good physical condition and also steady nerves.”

“Psychology plays a big part but I always say psychology will only be a differentiator when the players are of equal technical strength.”

“Saying my daily prayers helps me achieve this heightened state of mind.”

“The essential thing to do is practise often and, in case of a doubt, to consult a trainer.”

“The Internet gives you access to a lot of material, and it’s fun to sit and read. I go to something like Wikipedia and look at different topics… I find the subject fascinating. I like to read about concepts and mathematicians.”

“There are some aspects of work you need to keep working on and no matter what environment you are in. Continuous learning is very important. It’s what I call ‘competitive tension’, which is about having a competition around.”

“There are two aspects to being competitive; one is to do with sports, and the other is about technical skills. Being able to recollect the moves and apply them when necessary is a critical aspect.”

“There is always the risk of being over-confident when you are preparing to face a weaker player.”

“Things like the financial markets – a proper grounding in mathematics could help the common man. I believe that if people are more familiar with mathematical concepts… it can help deal with modern life, which is increasingly complex.”

“We want more women players to take up chess. There are few participants at the national level and hope it will grow.”

“When I was about six, I saw my elder siblings play chess and pestered my mother into teaching me. Very soon, I was beating everyone at home, and they thought it would be good to join a club.”

“When there’s an important tournament going on, I try and stay in a bubble. It’s easy that way because then you don’t have to worry about anything else.”

“When you play with the best in the world, it is important that you not lose focus. You must be fully focused. Even a minor error could result in a massive defeat.”

“You bring to chess facets of your personality and what you are. I have interests other than chess, like music and world and current affairs. I also have many friends around the world with whom I like to keep in touch.”

“You need to motivate yourself, no matter what-definitely when things are bad, but also when things are good. Or else, you risk becoming complacent.”

Known as India’s first chess grandmaster at the age of 18, Viswanathan Anand has had quite a story of success. Here is an interview where he talks about the challenges and revelations he achieved early on in life.

Adobe Soundbooth vs Audition

Adobe Audition is the replacement for Soundbooth that has been around since 2011. It is currently included in the Adobe Creative Cloud, so a simple subscription will give you access to it and every other Adobe creative app. If you’re looking for a modern audio editing tool, then here are the key advantages you can expect to see if you upgrade from Soundbooth to Audition.

1. It offers multitrack editing.

You can add effects to specific tracks or sections without changing the actual audio through destructive editing. This means you can make ongoing changes to the audio as well to make sure that you get things right. Exporting to the multitrack workflow interface does take some getting used to doing, especially if you need to change your bit depth exports to match your encoding settings, but it is a definite upgrade from Soundbooth. You also gain access to music loops and there’s an allowance for low-latency multitrack recording.

Soundbooth never allowed for multitrack editing. You had to edit every individual track instead.

2. It incorporates recording markers.

When you’re editing audio, it can be difficult to know exactly where you are with the track. Audition has allowed for the ability to add external markers during the editing process so that you can keep track of your location. This makes it a whole lot easier to perform spot editing. If you’re used to tracking audio based on timestamps, you’ll be happy to see how Audition performs.

Soundbooth never incorporated this type of feature into their interface, even though it was often promised.

3. It allows for complex audio editing to occur with simple functionality.

Maybe you’ve tried a tool like Audacity, which requires you to follow numerous steps in order to perform a simple edit, like the incorporation of a crossfade. In Audition, the steps are incredibly simple. Just import the clips or edit the audio, overlap your tracks to get the crossfade that you want, and you’re done. You can then move your crossfade whenever you want, which other tools don’t always make possible.

4. It compresses your work files so they aren’t super massive.

Many audio editing programs require you to embed raw audio into an effect file so that you’re left with an uncompressed WAV file. This means you can often see audio files top 2 GB in size for a basic podcast. With Audition, compression happens within the tracks and clips because there isn’t audio destruction. Your audio is processed live, so the raw audio doesn’t need to be changed. This means the audio files produced by Audition are up to 70% smaller than in similar programs.

This fact is true even when comparing Soundbooth to Audition. If your HDD space is limited, then Audition is the tool you are going to want to use.

5. It still offers video-centric integration.

If you’re working with video production, then Audition has kept one of the best features from Soundbooth. You can use Audition with After Effects, Premiere Pro, and other video apps. Even your presets or extra audio effects come along during the transition, letting you have a good idea of what your audio will sound like before full publication.

There are some disadvantages which must be considered as well.

You can subscribe to the full Adobe Creative Suite for about $19.99 per month. This will give you access to Audition and all of the other creative tools, but you need to sign a contract in order to get this pricing. You can also purchase it for $349 outright. In comparison, there are some other audio editing tools that are low- or no-cost.

Audition is also a professional-quality audio editing tool, but it won’t upgrade the quality of your recorded audio. Although there are several compressors which can be incorporated onto your raw audio, a poor sound recording is not going to be saved by this tool.

It also has workflow learning that may require a time investment that not everyone may be willing or able to make. For many audio editors, the only real job they need their software to do is process some basic cutting, copying, and pasting while adding a few effects here or there.

If you need an immediate audio editing tool, Adobe Audition offers a number of benefits to consider. As long as the disadvantages are accounted for, in the Audition vs Soundbooth debate, Audition will almost always win – unless you’re editing on an older computer.

12 Stupendous Richard Chamberlain Quotes

Richard Chamberlain is an American stage and screen actor, having appeared in the television show ‘Dr. Kildare’ as a young teen idol. Since the 1990′s Chamberlain has made many appearances from television movies, on stage, and as a guest star. Here is a look at some of the most memorable Richard Chamberlain quotes.

“Giving someone or something our entire attention, with no preconceived ideas or agendas whatever, is the essence of love.”

“Handsome means many things to many people. If people consider me handsome, I feel flattered – and have my parents to thank for it. Realistically, it doesn’t hurt to be good-looking, especially in this business.”

“I actually feel sorry for people who have a lot of illusions in their head about what gay is. I mean, I know some gay people who are really wonderful people.”

“I am not a romantic leading man anymore so I don’t need to nurture that public image anymore. I can talk about it now because I’m not afraid anymore.”

“I consider myself a religious person. God is something very personal with me and I don’t flaunt religion in conversation with others.”

“I don’t go for carbon copies. Individualism is sacred!”

“I pattern my actions and life after what I want. No two people are alike. You might admire attributes in others, but use these only as a guide in improving yourself in your own unique way.”

“I suppose everyone tells little white lies. Quite often they’re necessary to make someone feel better or prevent feelings from being hurt. Whoppers? No, that’s dangerous and they’ll boomerang.”

“I’ve learned, I think, to be able to distinguish between the necessary and the unnecessary as far as my limited outside time is concerned. Saying ‘no’ politely is a necessity if one wants to lead any kind of stable life.”

“Nothing is secret once you tell anyone. If you want to keep it quiet – don’t tell a soul.”

“Over a long period of time, living as if you were someone else is no fun.”

“Personally, I wouldn’t advise a gay leading man-type actor to come out.”

Here is a special Larry King interview with Richard Chamberlain as he discusses coming out as being gay and his book, ‘Shattered Love.’

5 Ways to Get Your Email List to Open and Respond

Get-Your-Email-List

Having a subscriber list is crucial if you are going to use email as a market tool. Subscribers are those people that have already showed an interest in your company or brand. The hard part after you obtain subscribers is doing enough to keep them interested. Most of subscribers are inactive, but there are some things that you can do with your email marketing approach that can change things somewhat. Here are a few of the key takeaways from this infographic.

1) Over Sending
One of the main reasons why subscribe start to become inactive is because you are sending too many emails. You want to be sending good content that is valuable, but you do not want to be sending too much. This can sometimes be a difficult balance that you have to strike. The best thing that you can do is to send emails regularly, but do not send them too frequently. You want your subscribers to be expecting them, but you do not want them to dread seeing them in their inbox.

2) Mobile
It is also important that you remember that most people are checking their emails on their phone. This means that you want to be sure that your emails are always mobile friendly if you want to be sure that the emails are being opened and read. It is a must that your emails mobile friendly and no longer just a luxury. Not having your emails mobile friendly is a guarantee that less people will read them. This is a small change that you can make that will produce real results. You can see a major difference by simply making the change to make your emails mobile friendly.

3) Keep at it
Trying to perfect your email marketing strategy is not something that will comes easy or fast. It will take a lot of time and trial and error before you have found the right balance that works for you and your list of subscribers. This means that you need to be open to change and doing things a little different to offer your subscribers what they are looking for. You will be able to see a difference in the number of subscribers that stay engaged of you implement a few changes. It is something that is something that is within your reach and keeping your subscribers engaged is something that should be a main priority for you.

28 Mind-Blowing Rivers Cuomo Quotes

Rivers Cuomo is an American musician best known as the lead vocalist, guitarist, and songwriter of Weezer. Named Rivers from being born between the East and Hudson Rivers in Manhattan, Cuomo was raised in Yogaville. Here is a look at some of the most interesting Rivers Cuomo quotes ever documented.

“Easy is not a word I would ever use to describe touring.”

“Even at your best, the creative moments are still kind of fleeting.”

“I decided to try celibacy because I heard it would help the meditation, and I tried meditation because I heard it would help with the music.”

“I do want to make music that people love, but I also want to make music that I love. I know I can’t please everyone with anything I do, so I don’t think too much about how other people are going to take things.”

“I don’t ever want anyone to think that I’m being judgmental. I gotta do everything I can do to not be preachy.”

“I have a natural instinct to feel guilty and that I’ve let people down.”

“I just went to the hobby shop and got an electricity kit and a chemistry kit, and I’m really excited to do experiments like squeezing an egg into a bottle and growing crystals. I’m really getting into hobbies.”

“I listen to music a lot on the treadmill – I would test ‘Raditude’ songs out on the treadmill.”

“I meditate two hours a day, and every year I do one big long meditation course. I love it, and I’m really into it.”

“I really don’t need to suffer. I can really become a happy person and still make good music – in fact, better music.”

“I really want to disappear, grow a beard, not talk to anyone, not make any friends… I just want to disappear and study.”

“I think audiences sometimes mistakenly assume a quality performance comes from some great emotional disturbance rather than really intense concentration.”

“I think I’m a good dad. It’s hard. Ultimately, it’s our kids that have the final word. So we’ll have to ask them.”

“I wouldn’t say that I relax and enjoy anything. But I think my pessimism helps. I never really expect anything good to happen, so when it does, it’s a nice surprise.”

“I’m constantly fighting with my manager to reduce the amount of time I have to spend on promotional activities, so I can get back in the studio and work on new music.”

“I’m just living each day, and I’m better equipped to do so. I mean, I used to be totally afraid, I used to have, like, permanent stage fright. But now I’m trying to have fun.”

“It’s so important to me that I feel like I’m doing something that’s never been done before, whether that’s in the show, or I’m writing a song. I can exist in this little box here, but I have to do something new with it.”

“I’ve always seen myself as a grown-up. Since I was a little kid.”

“I’ve always thought of myself as so unsuited to be a frontman.”

“I’ve done a few things on the side here and there, but there is not much reason to do so in a sustained way.”

“Most people don’t really need to hear a six-minute guitar solo that modulates between five keys and time signatures. What they want is a good song.”

“Now that I’m a father, I’ve forgiven my parents.”

“People think I’m a freak or something, but I’m actually a really normal guy.”

“Probably the most reliable comfort music for me over the years has been Bach.”

“The truth is, I hate to perform. I get such bad stage fright, it makes me physically ill.”

“Weezer isn’t stuck in roles, so we just do what we want to do, what makes us excited.”

“With each step I take, I see that my ability to perform gets a little better. So until it starts getting worse, I’m going to keep moving forward.”

“With no faith, purely as a scientific experiment, I started meditating and watched if it changed my music. It did, but it didn’t make it more mellow. It made it easier to get into the flow of creativity.”

Here is an interview with Weezer’s, Rivers Cuomo on ‘Larry King Now.’ From battling long term music critics to rock and roll and hanging up his guitar, check out this interesting interview with Rivers Cuomo.

34 Astonishing Les Brown Quotes

Leslie Calvin ‘Les’ Brown is an American motivational speaker, author, and former television host and politician. A former member of the Ohio House of Representatives, Brown was the host of the Les Brown Show and collaborated with John C. Maxwell in the past. Here is a look at some of the most notable Les Brown quotes ever recorded.

“A friend who is far away is sometimes much nearer than one who is at hand.”

“Accept responsibility for your life. Know that it is you who will get you where you want to go, no one else.”

“Align yourself with people that you can learn from, people who want more out of life, people who are stretching and searching and seeking some higher ground in life.”

“Be willing to go all out, in pursuit of your dream. Ultimately it will pay off. You are more powerful than you think you are. Go for it.”

“Forgive yourself for your faults and your mistakes and move on.”

“Help others achieve their dreams and you will achieve yours.”

“I will heighten my life by helping others heighten theirs.”

“If you put yourself in a position where you have to stretch outside your comfort zone, then you are forced to expand your consciousness.”

“If you set goals and go after them with all the determination you can muster, your gifts will take you places that will amaze you.”

“If you take responsibility for yourself you will develop a hunger to accomplish your dreams.”

“It has been said,most people die at age 25 and don’t get buried until they are 65.Make an effort to live your life to the fullest.”

“Just because Fate doesn’t deal you the right cards, it doesn’t mean you should give up. It just means you have to play the cards you get to their maximum potential.”

“Life has no limitations, except the ones you make.”

“Life takes on meaning when you become motivated, set goals and charge after them in an unstoppable manner.”

“Listen to yourself the voice that’s in your Heart not your head,it will lead you to your Goal.”

“Live out of your imagination instead of out of your memory.”

“Make sure when you fall you land on your back if you can look up you can get up.”

“Most people fail in life not because they aim too high and miss, but because they aim too low and hit.”

“No one rises to low expectations.”

“Other people’s opinion of you does not have to become your reality.”

“Our ability to handle life’s challenges is a measure of our strength of character.”

“Perfection does not exist — you can always do better and you can always grow.”

“Shoot for the moon, because even if you miss you miss, you’ll land in the stars.”

“‎Someone’s opinion of you does not have to become your reality.”

“The greatest revenge is massive success.”

“The only limits to the possibilities in your life tomorrow are the buts you use today.”

“There are three ingredients in the good life: learning, earning and yearning.”

“There are winners, there are losers and there are people who have not yet learned how to win.”

“Too many of us are not living our dreams because we are living our fears.”

“Wanting something is not enough. You must hunger for it. Your motivation must be absolutely compelling in order to overcome the obstacles that will invariably come your way.”

“You don’t get in life what you want; you get in life what you are.”

“You don’t have to be great to get started, but you have to get started to be great.”

“You have to be willing to allow the person you are today to DIE so that you can give birth to the person you are meant to become.”

“You take on the responsibility for making your dream a reality.”

Here is a motivational look from Les Brown on how to get past your fears. With a dynamic personality and highly sought after resource for top Fortune 500 CEO’s, check out this Les Brown keynote.

Adobe Captivate vs Articulate

Which authoring tool is better? Adobe Captivate certainly has a number of advantages it can bring to the table, but so does Articulate Storyline. Choosing the right tool often depends on what your specific needs happen to be. Here are the key points of comparison with these tools to consider.

Articulate Storyline Has a Familiar Interface

Many people tend to prefer Articulate over Adobe Captivate because the interface is very similar to what Microsoft PowerPoint has to offer. The toolsets are in similar locations and there’s a similar Ribbon.

Adobe Captivate is a little more complicated with its interface, but the feeling is still similar to what you’d receive from MS Office. Both tools are able to publish HTML5 and SWF content. The advantage that Captivate ultimately provides is that it can publish an interactive PDF or create responsive e-learning capabilities, something that Articulate is unable to provide.

Adobe Captivate Is More Affordable

If you purchase Adobe Captivate outright, then you can expect to pay about $1,000 for the proprietary software. Purchasing Articulate Storyline is about double this cost, often selling in the $2,000 range.

Captivate also offers users the option to subscribe to a software as a service program instead of an outright purchase of the software. For about $30 per month, subscribers receive all updates to the tool without any additional charges. Captivate tends to upgrade annually, so instead of paying $1,000 per year, you could have a subscription for about $720 and always be up-to-date with this tool.

Adobe Captivate Offers More Creativity

Both tools have a learning curve that is essentially the same. Some may feel that Articulate Storyline is a little easier to use initially, so projects can get off of the ground faster. If you use both tools for 6-12 months, however, the functionality of each software option is essentially the same.

There is one key difference. If you’re using Storyline consistently, then the material being published tends to look the same. You’ll hit your overall capability limit very quickly with Articulate, whereas with Adobe Captivate, you’re only limited by your imagination.

There are workarounds that can be used to extend the capabilities of Articulate Storyline so that the aesthetic monotony can be delayed. When you master Captivate, you’ll find that there are no workarounds that are really needed.

Each Authoring Tool Offers Advanced Features to Consider

Adobe Captivate offers a powerful and precise set of options and features that can be used to your advantage. Here are just a few of the advantages you can expect if you choose Captivate as your authoring tool.

  • There is an advanced closed captioning system to ensure more people can access multiple forms of content.
  • Clear-cut editing tools allow you to create a publication with precision.
  • You have access to tracking and reporting options.
  • Widget integration capabilities have been included.
  • Sounds that are crystal clear help to support the creation of fully interactive publications.

If you’re looking to create a very unique presentation, course, or other publication, then Adobe Captivate will be able to get the job done. It may take some time to get up to speed with what this software can do, but the investment is often worthwhile.

Articulate Storyline also offers a set of features and options that can help to make your content become more dynamic. Here are a few of the advantages you can expect to see with this authoring tool.

  • It allows you to incorporate existing content and materials with ease.
  • There is a fast task and object recognition built into the system for editing purposes.
  • The audio and animation synchronization is intuitive.
  • Screen captures and other movie creation commands are easy to implement.
  • There is support for CSS3.

If you’re wanting to use an authoring tool that can get your current materials published quickly, then Articulate could be the right tool for you. It may not have all of the features that Adobe Captivate can provide, but it also has a shorter learning curve so your team can become immediately productive.

Which Is Better in the Adobe Captivate vs Articulate Debate?

There really isn’t a clear-cut verdict to offer in the Adobe Captivate vs Articulate debate. You’ll need to look at your current needs, consider your budget, and know how much time you have. Captivate is a little less expensive, but it also requires more sweat equity during the learning process.

With Articulate, just about anyone can get started with this authoring tool immediately because the interface is so familiar. Consider your needs and these key points so that you can make the best choice possible.

How to Create the Perfect Meta Description for SEO

The meta description is one of the most misused elements of a blog post. Over 50% of bloggers that incorporate it are using too few or too many characters, and 28% of bloggers do not even take the time to write one.

I am going to reveal how to properly use meta descriptions as the tipping point that will vault your posts to the number one ranking on Google. I am not talking about page 1. I am talking about number one.

Before I show you the how, let me explain the why.

One of the top five factors of the Google search ranking algorithm is the click through rate. This means if you get searchers to click your post more than the competition, then you will quickly move up to the first page of Google results.

There are two ways to improve your click through rate in Google organic search. The first is by creating a great title, and the second is through a cleverly crafted meta description. Most seasoned bloggers consistently create clickable titles. However, very few have mastered the art of the meta description.

An exceptional title will help you crack the first page of Google results, but the meta description will take you from ranking number three to number one. Just in case you are wondering what is the traffic difference is between a number one and number three position is, here is a chart that illustrates the vast contrast.

Google-Organic-Click-Through-Rate-By-SERP-Positions-2

When you look at the organic Google click through rate as a whole, the number one position gets the majority of clicks. If you added all the Google traffic together from the number two through ten rankings, then it would still be less than what the number one ranking gets.

Another study looked at the Google organic click through rate for both head terms and long tail keyword phrases separately.

long-tail-keyword-phrases-google-organic-click-through-rates

The head terms in this study were defined as any phrase with more than 1000 monthly searches, and the long tail was designated as any phrase with less than 100 searches per month. The number one ranked head terms received 1000% more traffic than the number three position. Although there’s a pretty big difference between how Googlers click on head and long tail results, the long tail number one position still received over 225% more traffic than the number three position.

Now that you know the value in becoming a meta description jedi master, it is time to start your training…

There are eight keys to meta description mastery.

#1 Use The Target Keyword Phrase in Your Meta Description

Although Google’s algorithm ignores keyword usage in meta descriptions, a strategically placed keyword phrase can draw the eye to the description and increase the click through rate. Every keyword phrase typed into Google search is highlighted in bold throughout each description.

I have tested bold versus no bold on several different advertising services, like Flippa and 99 Designs. The bold ads easily received 200% more clicks. While I am not saying that a bolded keyword phrase is going to double your clicks on Google, it will make your result stand out against the other results that fail to use this tactic.

Here is a search result listing for the search phrase “meta description.” You can see that both times “meta description” was used in the description it was automatically bolded.

good-example-of-meta-description-with-keywords

In addition to pulling people into reading the description, it makes your post look more relevant.

That leads us to the next key…

#2 Make Your Meta Description Relevant

The path that each searcher will take on Google is…

Keyword Search in Google > Read Title > Read Description > Click Out to Post

You want your title and description to be relevant and flow together seamlessly.

Here is the number one search result for the keyword phrase “SEO Tips,” which does an exceptional job of staying relevant from the title through the description.

great-example-of-seo-meta-description-2

Here is the search result that is ranking #1001 for the same term.

bad-example-of-meta-description

You can easily see how the #1001 ranked search result fails to convey relevancy from the title to the description. That is why this result is buried in the search results.

#3 Be Persuasive With Your Meta Descriptions

A nicely placed sales copy phrase in your description can persuade searchers into clicking through to your post.

Here are a few examples..

Discover the five ways to…
Learn the seven vital tactics that…
This is the ultimate guide to…
Find out the perfect explanation to…

If you ever want to see more examples of persuasive copy, then just look at the ads that show up in the Google results.

#4 Use the Right Number of Characters in the Meta Description

Moz did a study of over 92,000 meta description snippets that showed up in Google results. They found that the majority of meta descriptions get cut off right around 156 characters.

number-of-characters-allowed-in-meta-descriptions-on-Google

Try and keep track of your characters when you are crafting your meta descriptions. If you go over your 156 characters in the meta description, then it will get truncated by by Google with the (…).

Here is an example of a truncated description in a Google result.

example-of-meta-description-cut-off-with-too-many-characters-2

Another study by RivalHQ revealed how many posts are using the proper range of characters for the meta description.

meta-description-chart-stats-character-length

These findings show the incredible opportunity for bloggers that implement the correct meta description strategy. The ideal range was defined as having between 71 and 155 characters. Only 34% of the results used a meta description that was within the ideal range. A whopping 28% did not even have a meta description.

I recommend using between 140 and 150 characters for your meta descriptions. This will allow you to have full control in how people see your posts in Google results.

#5 Create a Truncated Sentence to Leave Them Wanting More

As I just mentioned, Google truncates all meta descriptions beyond 156 characters. We also identified that more than 30% of meta descriptions in Google results have 156+ characters. So, Googlers are use to see the (…) at the end of descriptions.

You can take advantage of this by creating a meta description that intentionally truncates the description. The tactic can be implemented by teasing one of the key points in the final words of the meta description.

This truncated tease has been around for almost a century. It started on the front page of newspapers in the early 1900s. They would take featured article titles and place a shortened excerpt right beneath each one. People would begin reading the excerpt before being abruptly cut off. The newspapers were taking advantage of our strong psychological instinct to complete sentences.

Most blog themes incorporate this same format into the home page and category sections of blog posts. The standard WordPress excerpt is set to show 55 to 100 characters before showing the “Read More…” link.

Now that you have a better understanding of the psychological impulse that drives this beautiful tactic, let’s take a look at an example of how I used the truncated tease in a meta description.

meta-description-excerpt-tease-example-2The first sentence gets them excited by saying:

There are eleven On Page SEO tactics that pro bloggers use to get ridiculous results.

The second sentence delivers the truncated tease.

The one tactic that plays the biggest role in SEO is…

This makes it very, very hard not to click and find out what SEO tactic plays the biggest role.

#6 Do Not Accidentally Use the Same Meta Description on Multiple Posts

If the Google spider consistently finds duplicate meta descriptions on a domain, then it will ignore all meta descriptions for that domain. The most common scenario where this occurs is when webmasters created multiple variations of the same page.

For example, a blogger may have a free consult page with twenty variations that are used for different verticals in Facebook Ads. Since they are not worried about optimizing these pages for Google, they end up using the same meta description on all twenty pages.

Whenever you make multiple variations of any page, always remember to use a plugin that will allow you to “No Index” these pages.

No-Index-SEO-Yoast

Google ignores any page or post that has been labeled as “No Index,” and this will keep you from running into a meta description penalty.

#7 Do Not Use Quotes in the Meta Description

If you use quotations in your meta description, then Google is going to cut off your description on the first instance of a quotation. The best practice is to only use alphanumeric characters.

#8 Utilize a WordPress SEO Plugin to Easily Add Your Meta Descriptions

I use WordPress SEO by Yoast. It is the Ferrari of WordPress SEO plugins.

All you have to do is scroll down to the bottom of your post editor to find the Yoast box. It will allow you to type in your meta description and edit it. It will also let you see how it looks in a Google result. In addition, it counts your characters and alerts you when you go over 156 characters.

WordPress-Yoast-SEO-Plugin-Meta-Description-Optimization

Congratulations, you are officially a meta description jedi master.

Now you will be able to knock out persuasive meta descriptions with a tease for every post you make.

20 Magnificent Jimmy Smits Quotes

Jimmy Smits is an American actor, best known for his roles on L.A. Law and NYPD Blue. With several roles in the Box Office films, ‘Rogue One,’ Smits attended Brooklyn College and Cornell University. Here is a look at some of the most notable Jimmy Smits quotes that will encourage you.

“Celebrity hits like a bomb.”

“For minority actors, developing our own projects has to be the eventual path. We have a lot of stories to tell and a really unique voice. But none of that is going to be heard as long as we’re just the hired hands, acting.”

“I am a firm believer in education and have worked very hard to tell young Latinos that they must go to college and that, if possible, they should pursue an advanced degree. I am convinced that education is the great equalizer.”

“I like the gypsy aspect of this business.”

“I never thought television would or could be a long-term commitment.”

“If you’re afraid to live your life in a glass bubble, how can you do what we do in this industry?”

“I’m always sitting down and talking to people that are doing independent features. It depends on the project and the quotient of the people that are involved.”

“I’m an actor. I love to act. That’s my job. I’ll leave the politicking to others.”

“In my college years, I worked as a union labor organizer. I was just one of the many workers trying to do my part to help the community.”

“It’s great to be able to play the bad guy role because you always get a lot to do, but I’m always looking at the why. How does a person get to that particular point?”

“It’s less about the physical training, in the end, than it is about the mental preparation: boxing is a chess game. You have to be skilled enough and have trained hard enough to know how many different ways you can counterattack in any situation, at any moment.”

“I’ve been in California for about 15 years now. You’re always in your car and insulated. I miss New York so much.”

“I’ve been very lucky to work on a wide variety of projects, including two long-run and top-10 dramatic television shows. That is why it is so important to offer a helping hand to the next generation of young Latinos coming up behind me.”

“Just give me a good role that allows me to hone my craft, and I am a pretty happy camper.”

“People don’t walk around thinking of themselves as bad people. You’re part of the environment that you grow up in, and there can be decency in that.”

“There are a lot of doors that still get shut, and there are a lot of walls to still breach. But, the stuff that does come across to me, or that I hear about or read about, that I’m willing to go out there and fight for, I still have to go audition.”

“There are no right and wrong ways to work in this business, but there are some basic common-sense practices. Work very, very hard and always be prepared; never give up; and once you get the job, give them more than they ever expected: – Shine!”

“There’s something so familial and intimate between a boxer and his trainer.”

“You have to be like a sponge and use what you can and how it relates because TV is fluid. Things change on a week-to-week basis. Those are the things that I do with every character.”

“You have to find what makes you stable in the storm. Then, no matter what’s happening round you, no matter what the hype or the publicity, you can still manage to make leaps in your work as an artist.”

Here is an interview with Jimmy Smits as he discusses growing up across New York City and his rise to fame on television.

The Ideal Word Count for Every Social Network

Ideal-Word-Count

Content is king when it comes to marketing your business or brand. This means that you need to create content of all different types on varying platforms. This means that not only do you need a website and a blog, but you should also have Twitter, Facebook and Instagran. This means that you need to not only know the type of content that you should be creating, but also what length is ideal. The length of your content is a major factor in the effectiveness of your content. This means that you need to learn how long your content should be and why. Here are some of the key takeaways from this infographic.

1) How Many Characters?
Twitter is notorious for being the platform where you have to keep your content short and sweet. In the past, you only had a limited number of characters that you could use when you wanted to get a message across, but this is no longer the case. You now have the ability y to use more characters, but research shows that keeping your message and sweet might be best for you. Messages that are less than 100 characters on Twitter are the ones that are the most viewed. This means that keeping your message short and to the point is often best.

2) Facebook Engagement
You might think that Facebook is the platform where your content can be longer, but this is not true. Research shows that the Facebook posts that have the highest level of engagement are the ones that are less than 100 characters in length. This means that the long and drawn out Facebook posts that you share are not the ones that are going to be seen by a high number of people. If you want your Facebook post to encourage engagement, you need to keep your content short and sweet. This means to use the fewest characters possible.

3) First and Last
It is important to note that the first three and the last three words of the content that you post are the ones that will be seen. This means that you need go carefully choose how you will begin and end your message. It will be a major factor in the type of message that you get across to the reader. Keeping your content short is best and being aware of word choice is something that you need to prioritize.

45 Marvelous Eli Broad Quotes

Eli Broad is an American entrepreneur and philanthropist. Known for building two Fortune 500 companies in different industries, Broad wrote the book, ‘The Art of Being Unreasonable.’ As Founder of SunAmerica and CoFounder of KB Home, Broad is estimated to be worth more than 7 billion dollars. Here is a look at some of the most notable Eli Broad quotes ever documented.

“A lot of executives act like their time is worth more than anyone else’s. But I always respect an employee who guards his or her time, even from me.”

“A real collector does not sell.”

“Any city in America would like to get a museum built if they didn’t have to pay for it.”

“Anything I do, I spend a lot of time. I do it with passion and intensity. I want to be in charge.”

“Art evokes emotion. It doesn’t have to be a thing of beauty.”

“Artists rarely do the same thing over and over again. Art is about the new, doing things in a new way.”

“Charity is just writing checks and not being engaged. Philanthropy, to me, is being engaged, not only with your resources but getting people and yourself really involved and doing things that haven’t been done before.”

“Civilizations are not remembered by their business people, their bankers or lawyers. They’re remembered by the arts.”

“Collecting is more than just buying objects.”

“Collectors become obsessive and then addicted. You become addicted to art and you can’t live without it.”

“Contemporary art challenges us.. it broadens our horizons. It asks us to think beyond the limits of conventional wisdom.”

“Every artist is unreasonable, because he or she is doing something that hasn’t been done before.”

“For businesses to be successful, they need to constantly ask the question: how can we provide value to our customers? At the end of the day, that is what matters.”

“I can imagine no more important contribution to our country’s future than a long-term commitment to improving urban K-12 public schools.”

“I don’t see myself as a great discoverer of artists, like Charles Saatchi.”

“I don’t think it makes any sense for an individual to invest in common stocks unless they know the company, work at the company, and so on.”

“I don’t want to be in the film business. I’m not even sure it’s a business.”

“I have always believed that every great city in history needs a vibrant center.”

“I never play golf because it takes too long, and the business connections it produces can be made just as easily over an early breakfast.”

“I never stay anywhere – parties, museums, meetings – longer than three hours.”

“I’d be bored to death if I spent all my time with other businesspeople, bankers and lawyers.”

“I’d rather be respected than loved.”

“Ideas, more than money, are really the currency for success.”

“If people want to criticize me because it sells papers, that’s fine. I just don’t like it when it’s inaccurate.”

“If you have poor management that’s not doing the right job, you end up with unions filling the void and… page after page of work rules and thicker and thicker contracts.”

“I’m strong-willed. Architects are strong-willed. You get the best results with a strong client and a strong architect working together.”

“I’ve never been one who enjoys maintaining the status quo. I’m always pushing for new ideas, whether it’s in business or philanthropy.”

“Most museums – with all their burdens to pay for exhibitions, administration, and security – really don’t have any money really to acquire art, with few exceptions.”

“No one ever made a million bucks by being cautious or timid or reasonable.”

“People always say congratulations. When you’re a successful bidder it means you’re willing to spend more money than anyone else. I’m not sure if that’s congratulations or condolences.”

“Public education is the key civil rights issue of the 21st century. Our nation’s knowledge-based economy demands that we provide young people from all backgrounds and circumstances with the education and skills necessary to become knowledge workers.”

“Research – and using what you learn from it to analyze every situation – is what separates being unreasonable from being irrational.”

“School district policies and practices have not kept pace with student and teacher needs.”

“Someone once told me I’m a sore winner, and they’re right. I rarely take more than a moment to enjoy a success before I’m moving on and looking for the next challenge.”

“The best move you can make in negotiation is to think of an incentive the other person hasn’t even thought of – and then meet it.”

“The biggest barrier we’ve seen to student progress is this: School policies and practices often prevent good teachers from doing great work and even dissuade some talented Americans from entering the profession. This needs to change.”

“The first dream I had was just to get a college education. I got through college in three years, taking extra classes in summer school.”

“The first thing I started collecting was stamps. Until I started discovering girls. That was the end of stamps.”

“There is no substitute for knowledge. To this day, I read three newspapers a day. It is impossible to read a paper without being exposed to ideas. And ideas – more than money – are the real currency for success.”

“There were periods when the art market got overheated, but there is no reason it should appreciate dramatically.”

“Time is the most valuable thing you have – and I’m not just talking about the minutes for which you’re paid.”

“While I am proud of a number of accomplishments, there are real costs to being unreasonable. Long hours. Too little time with family. A near incapacity for, as they say, stopping and smelling the roses.”

“Who you spend your life with-much more so than how you choose to spend it-is the most important decision you can make. Do it right. That’s the best advice I can give you.”

“You always learn lessons in business.”

“You can have great teachers, but if you don’t have a good principal, you won’t have a good school.”

Here is a 60 minutes special featuring Eli Broad as he discusses giving away more than $2 billion with plans to give away even more before he dies. Setting the standard of philanthropy, his advice and experience can make an impact to anyone looking to create their own success.

5 Types of Automated Emails that Deliver the Most Sales

Types-of-Automated-Emails

Emails can be used as a great marketing tool and increase engagement among consumers, but only if you are sending the right type of emails. The thing that you need to remember is that not all emails are created equal. This means that automated emails can be a great marketing tool if you know how to use it right. You can have higher open rates and higher click rates of you try a few strategies. Here are the key takeaways from this infographic.

1) Make Them Welcome
The one way that you can be sure that your automated emails encourage engagement is to send them to people that want and expect them. This means that you need to send them to welcome users that are subscribers. These are the people that signed up to be on your mailing list for one reason or another. They will be the most likely to not only open up the email that you send, but also to take the desired reaction that you request. Sending to those people that welcome your email is always a good strategy to take.

2) Give Them What They Want
When you are sending email content, you need to be sure that it offers something to the reader. The only way that the lease will do something that you want like subscribe or buy is if you offer them content that has some value. This means that you need to make it a priority to give them what they want in the form of content. You need to know the lead that you are trying to appeal to and offer them something of value. This is the only way that you will get more clicks and you can be sure that your emails are read. You get what you give, when it comes to engagement with emails.

3) Thank You
You might think that a thank you email is kind of pointless, but the opposite is true. Thank you emails can actually be a great way to really increase revenue. This means that when someone purchases a product or signs on as a subscriber, it is always a good idea to have thank you emails that are automatically sent. This can make huge difference. It has the ability to increase both satisfaction and engagement, which is huge. Trying out this strategy can offer real results fast that can have an impact on revenue.

20 Fabulous Jimmy Dean Quotes

Jimmy Dean was an American music singer, actor, and television host. Known best for his Jimmy Dean sausage brand, Dean became a national television personality on CBS in 1957. Riding to fame in his country crossover hit in 1963, Dean was associated with other famous acts yo include Charlie Rich, Patsy Cline, and Roy Clark. Here is a look at some of the most notable Jimmy Dean quotes ever documented.

“A lot of things I am, and a lot of things I am not. But I think I’m about as good an American as there is. I love this country.”

“Above all, be true to yourself, and if you cannot put your heart in it, take yourself out of it.”

“Being a Baptist won’t keep you from sinning, but it’ll sure as hell keep you from enjoying it.”

“Do what you say you’re going to do. And try to do it a little better than you said you would.”

“God is bigger than people think.”

“I can’t change the direction of the wind, but I can adjust my sails to always reach my destination.”

“I loved music since the Seth Ward Baptist Church outside of Plainview.”

“I made more money yesterday than I ever thought I’d make in an entire lifetime.”

“I think the kids in school that laughed at the clothes that we wore and the house that we lived in, and then my mother had to cut hair… I think that was a good motivator.”

“I used to help my granddaddy make sausage. He would mix it up in a cleaned-out washtub with his hands, no gloves.”

“I was a hard-workin’ little boy. Oh, I worked. Pullin’ cotton, shockin’ grain, cuttin’ wheat, loadin’ wheat, choppin’ cotton, cleanin’ chicken houses, milkin’ cows, plowin’.”

“I went further on less talent than anyone, but I was a damned good entertainer.”

“I’ve seen so many people in this business that made a fortune. They get old and broke and can’t make any money.”

“Love is an ice cream sundae, with all the marvelous coverings. Sex is the cherry on top.”

“Nobody, man or woman, has ever wrecked a good marriage.”

“Poverty was the greatest motivating factor in my life.”

“Sausage is a great deal like life. You get out of it about what you put into it.”

“When I was a kid, I used to think, ‘Man, if I could ever afford all the ice cream I want to eat, that’s as rich as I ever want to be.’”

“You gotta try your luck at least once a day, because you could be going around lucky all day and not even know it.”

“You know you’re getting old when you go to more funerals than you do weddings.”

Here is an interview with Jimmy Dean and CNN as he speaks about his life, his mother, and wife in late 2004.

Mandrill vs Mailchimp

Mandrill is a transactional email platform that was created by MailChimp. It is a delivery service which gives you the option to create personalized e-commerce emails, including 1:1 emails, along with automated transactional emails that are needed for program maintenance. This includes order confirmations, welcoming messages, or items like a password reset.

MailChimp also acts as an email delivery service option, but with a very different purpose. Mandrill is for transactional emails. MailChimp is for bulk email services. You can send a campaign to multiple recipients at the same time to expand your marketing presence.

How Mandrill Works with MailChimp

When you work with MailChimp, then you are given the opportunity to choose from one of several payment tiers. Popular options include the Forever Free tier and the Pay As You Go tier. There are also several monthly plans that are scalable for your consideration if you are looking for a bulk email service provider. Each plan offers a unique set of features so that your email marketing needs can be effectively met.

Mandrill is a paid add-on that can be used with any monthly plan that is offered by MailChimp. Forever Free and Pay As You Go are ineligible at this time for Mandrill. You’re given the opportunity to test the effectiveness of Mandrill with 2,000 free email sends. Then you purchase blocks of email credits that are added to your monthly rate.

You can try Mandrill if you’re not on a monthly plan, but to continue using it after the trial period, you must upgrade your MailChimp plan to a monthly plan.

Subscriber Management: Mandrill vs MailChimp

Mandrill is a recipient-based system. You can’t store recipient information or contact lists. You’ll need to manage this data in your own application or database. You can then pass this data onto Mandrill with a SMTP message or an API request when you need a transactional email to be triggered.

MailChimp is a subscriber-based system. People subscribe to your email marketing list when they’ve give you express permission to have their address added to your marketing lists.

Creating and sending emails is pretty easy with both platforms. With Mandrill, you will be required to have API and HTML knowledge in order to send out messages. This is because the templates that are used in Mandrill are a little different than those in MailChimp, so you must use accepted coding in order to send out your messages. Then, when you’re ready to send, you must use SMTP integration or the native API.

MailChimp offers tools that allow you to send out emails without any HTML knowledge. It’s not quite a drag-and-drop system, but it’s about as close to one as you can get while still being able to send customized messages.

Mandrill Requires DKIM and SPF Records

In order to use Mandrill, you’ll need to verify ownership of all sending domains. You’ll also be required to add DKIM and SPF records. Mandrill will not send out any emails from domains that are unverified. Emails will not be sent out without a valid DKIM or SPF record either. This includes public domains that might be used for your email, such as Gmail, Outlook, or Hotmail.

Because Mandrill has been created by MailChimp, it can be difficult to receive immediate support if you have a problem submitting your records or verifying domain ownership. No phone support is offered on either platform, so you’re forced to wait for online support or review the video tutorials that are available. You can’t just call someone and work out an answer.

There are also mobile platform issues that Mandrill and MailChimp may have for some email recipients. Windows phones are not supported by these systems.

What Are the Costs of Mandrill?

Mandrill credits are sold in blocks. Each block gives you the opportunity to send out 25,000 emails. Once you reach the end of a billing cycle, however, the unused credit blocks that you may have purchased will expire. Discounts are built into the pricing system for Mandrill, so if you send out a lot of transactional emails each month, you can save a lot of money.

If you were to send out 50,000 emails through Mandrill each month, it would cost you an extra $40 above the monthly plan you’re using through MailChimp. You then have the option to purchase a dedicated IP for $29.95 per month.

MailChimp monthly plans for up to 50,000 subscribers, which would include unlimited emails per month, would be $240 per month. This would be for the basic services that MailChimp can provide. You also have the option of adding the Pro Plan from MailChimp to your monthly plan and your Mandrill add-on for an additional $199 per month.

With the pro add-on, you receive access to specific advantages that the basic monthly plan is unable to provide. This includes the following features.

  • Advanced Segmentation. You are able to segment conditions so that your customer data can become granular.
  • Pro Merge Fields. You’re given 50 additional merge fields so that there is more available data storage.
  • Timewarp. You can schedule your emails to be sent at an appropriate time in any time zone.
  • Predicted Demographics. This feature allows you to see the possible age range and gender of each subscriber. You can then look at your engagement figures and mine other analytical data points to determine if your email marketing strategies can be refined.

MailChimp offers monthly plan subscribers who opt for the Pro Plan free access to Mandrill. If you activate Mandrill as a Pro user, then you’ll receive two free blocks of transactional email sends every month.

So at the 50,000 subscriber level, you can pay $280 per month for MailChimp and Mandrill and then do all of the transactional email work on your own based on data and metrics you’ve personally gathered. You could also pay $439 per month and be a Pro user, giving you better data access so that your metrics are more niche specific to your transactional needs.

Is Mandrill Free Like Other Websites Claim?

No. Mandrill is a simple transactional email program, but it does not offer up to 12,000 free emails per month. You’re given a 2,000 email trial period of your account qualifies. Once that has been used, you must either purchase blocks of emails each month or take advantage of the free blocks that are offered on the Pro Plan upgrade.

But if you make the investment, emails become easy. That ultimately makes life easier.

Ultimately, the Mandrill vs MailChimp debate is about the services you need. The programs are different enough that you’re talking apples vs oranges. If you need bulk email marketing, then you need MailChimp. If you need transactional emails, you need Mandrill.

It’s that simple.

23 Fascinating Ralph Steadman Quotes

Ralph Steadman is a British artist known best for his work with the American author Hunter S. Thompson. From film posters to political and social caricatures, Steadman has had a fulfilling career in illustrations and design. Here is a look at some of the most memorable Ralph Steadman quotes ever documented.

“America is ripe for lies and lethargy. The pure mountain air is going and gone. It is a huge burden and a sadness for us all.”

“Animal Farm has seen off all the opposition. It’s as valid today as it was fifty years ago.”

“At first, I thought ‘this series is going to be all about death and desecration,’ but instead became a more complex landscape of human relationships.”

“Business should never be allowed to justify mean, thug ugly deals for any reason.”

“Call immediately. Time is running out. We both need to do something monstrous before we die.”

“Evil is always devising more corrosive misery through man’s restless need to exact revenge out of his hate.”

“Funny thing about Americans. They are the first to adopt weird lifestyles and radical views but they are the most conservative race on earth.”

“God invented mankind because he loved silly stories.”

“I am ashamed of a human race that can continue to allow the sordid ambitions of politicized groups who genuinely feel that right is on their side, and can therefore instigate such atrocities in the name of their own sense of right and wrong.”

“I get my best ideas in a thunderstorm. I have the power and majesty of nature on my side.”

“I see if I can make human beings look like reptiles.”

“It makes me so desperately sad to witness just how unforgivably wretched our world has become.”

“Like you do about Nelson Mandela, you can’t help feeling the guy’s a good man.”

“Man’s idea of God, and a God’s collusion, is an essential part of the equation to wage war.”

“Moral authority has been laid to rest, world opinion is no more than a game show and the difference between good and evil is about as relevant as changing channels.”

“Suspicion and doubt lead to animosity and hatred.”

“The kids are not brought up to have minds of their own as individuals.”

“There’s no such thing as a mistake, really. It’s just an opportunity to do something else.”

“What I used to do with a passion, foolishly and vainly imagining I would change the world for the better, I no longer tolerate in myself or anyone else. But draw, always draw – and WRITE.”

“Whats a gonzotic frenzy? Well its me in the throes of an ink splattering attempt to capture the feeling I have at that particular time.”

“You know, we’re really destroying ourselves because we’re really making the motivating force of anything we do selfish.”

“You see that’s what I think is such a terrible, terrible betrayal, the trust that people have in government.”

“You see, nature will do exactly what it must, and if we are a hindrance to its development, to even its destructive powers to reform itself and we are in a way, we will go.”

Here is a world interview with Ralph Steadman, the famous British cartoonist. From his drawings of successive American Presidents to his distinct splatter style, here is a look at his life and career in this new film.

8 Bad Habits that Will Destroy Your New Business

Bad-Habits

Being an entrepreneur is the ultimate work goal for most people. Having the polity to work for yourself and create a successful business and brand is ideal, but it is not easily achieved. This means that you need to know the work habits that you need to get rid of early on if you really want to have success as an entrepreneur. There are a few work habits that you could benefit from doing away with. Here are a few of the key takeaways from this infographic.

1) Failing to Plan
Th e thing about being an entrepreneur is that you always have to have a plan and be on task. This is the only way that you can get ahead. If you are one of the many people that does not plan out your daily schedule or your work week, you most likely won’t make it as an entrepreneur. You have to know what is a priority and this is only possible if you plan ahead. This means that you need to make planning ahead a big part of your routine. You always need to know what is next.

2) Answering Emails All Day
Email is one of the main ways that you communicate as an entrepreneur, but you do not want to get into the habit of answering emails all day long. This means that you should not spend all of your work day checking and re-checking your emails. There are other tasks that you still need to get done.

3) Skipping Breaks
You might think that getting in the habit of skipping your break is good for your productivity, but this is not the case. You will actually get less accomplished because you will become exhausted a lot faster if you are skipping out on small breaks. You do need time that is set aside throughout your work day when your sole focus is not on your work. This means that it is fine to take a lunch break or take time to read an article in the middle of you day. Just be sure that you always get back on task. Small breaks will actually help you to be more productive during the day.

These are habits that you can easily break over time and they will bend it you if you get out of the habit. Being a successful entrepreneur is within your reach of you are willing to make changes.

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