8 Great Web Copywriting Tips

Guide to Web Copywriting 8 Great Web Copywriting Tips

Writing Styles Vary Among Marketing Platforms

Writing is an essential component of many jobs and careers. Therefore it is essential that you understand how to write in the right context based on the realm in which your writing will be displayed. Since the same text, tone, and voice cannot be used on every marketing platform, a copywriting cheat sheet will suit you best.

Freelance Blogger

Thinking of becoming a freelance writer or ghostwriter? Want to write for blogs or for promotional email companies? Just keep in mind that this form of writing is drastically different than writing on social media websites such as Facebook and Twitter.

If you seriously want to become a freelance writer or blogger and want to make that your career you must first understand the ins and outs of how to write for various online communities including email, social media, and the web.

Learn to Control Your Writing Style

How do you switch your writing style and still actively engage your intended audience? It takes a lot of practice to be able to modify and control your writing based on your marketing platform. However, anything is possible and this has been achieved by numerous individuals who have lasting careers in blogging, freelance writing, and email promotion.

Let’s delve into a few marketing platforms and see first-hand how your writing style should vary based on your targeted audience. A promotional email incorporates numerous elements that are clear and concise, enticing, and impactful which creates clear imagery with a call-to-action component.

Bring Personality to your Blog

Blogs are written based on a story and tend to have personality. Blogs are engaging, yet opinionated and often ask questions. Blogs utilize various sources in addition to links to other posts.

Consider your Audience on Social Networks

Writing on social media websites is drastically different because most people on these sites have short brief conversations with each other. People write on Facebook to share their latest life experience whether good or bad. Facebook also includes ask for action, which entails clicking a particular button if you like a picture posted by one of your friends.

Although Twitter is another social media website similar to Facebook, there are numerous differences between the writing styles utilized on each of these sites. Twitter is personable and friendly but allows a maximum of 140 characters to be written in a tweet. In order to reply to tweets you must reply with @ followed by the person’s name. Hashtags, links to other websites, and retweets are commonly used on Twitter.

Since writing varies from one forum to another, it may be best if you create a copywriting cheat sheet. This will along you to adjust your writing style according to the marketing platform you’re currently utilizing. Regardless of whether you’re writing for promotional purposes, on social media, or on blogs remember to always engage your audience.

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About Brandon Gaille

CEO of the internet marketing company ByReputation.com, which specializes in SEO, social media, reputation management, video production, and web design. Brandon is a serial entrepreneur that has founded five multi-million dollar companies. He is widely known as one of the top marketing minds in the United States.

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