Remarketing is a very common exercise that is employed by almost every brand in the world. Not many small to medium companies invest in remarketing and that is where they go wrong. Whether it is an online store or a brick and mortar store, remarketing is very important. It is also essential for companies that sell services or products that are not typically available at online or offline stores. From roofing companies to websites selling jams, every firm needs to invest in remarketing.
The concept of remarketing is very simple. It is a process to reach out to a customer, prospective customer or uninterested customer, again; that is after the initial marketing attempt. It is usually perceived that remarketing only applies to those that are not your customers yet. That perception is completely wrong. Remarketing can deal with existing customers as well. Just because someone is already a customer or has expressed interest and purchased a product doesn’t imply that you stop reaching out to that customer. Remarketing with existing customers will help you to keep your bottom line secured with recurring revenue from the same audience and that will allow you more room and breathing space to go for more customers.
Remarketing is quintessential for the viability of a business. Without remarketing, a business will cease to exist, unless it manages to generate a fortune through its marketing attempts. Every company invests in remarketing. How many times do you come across the advertisements of Apple, Dell, Coke, Chevy, Toyota, Samsung, Nike and numerous other global brands? Recurring advertisements is a part of the remarketing exercise. The company intends to keep reaching out, to keep bombarding your television screen with its brand name so whenever you think of the product that they make, you will invariably think of them.
Remarketing has to be used effectively for a company to thrive. Remarketing can be used in many ways. You can keep a track of all the customers or leads that visit your site but don’t make a purchase and then reach out to them through ads, emails or in other ways, to have them back at your site. Likewise, you can keep a track of all the people who don’t check your emails or click on the links in the newsletters and then remarket to them.
The associated info-graphic on remarketing will offer you precious information on how to effectively increase your revenue.