The Process Of Brand Building
Creating a brand sounds simple in theory, but most people are unaware of just how much goes into making a company name one that is respected and beloved. It’s one thing to get people to instantly recognize your corporate name or logo, but quite another to get the masses to equate that brand with quality and excellent customer service. After all, if you are unable to do that, your brand can become synonymous with bad business, forcing people to turn the other way at the very sight of your corporate logo.
Get People to Notice You
The first step in building a brand is to get noticed. This can be done by creating a logo or catchphrase that appeals to the customer and which will easily stick in their mind. For example, you don’t have to see the McDonalds store front when those golden arches are visible from a mile up the street. One effective way of getting noticed is to add humor into your marketing. People love to laugh, and if you can make them do so, they will associate your brand with fun times.
Make a Connection
In order to connect with your target audience, your brand needs to be something that is clear and recognizable to everyone. The big name corporations have built their brands to the point where just seeing their logo is enough for everyone to recognize them, but that won’t happen quickly with your small business. If using images and colors in a logo, try to choose those that best describe what type of product and service you are offering. For example, if you are a plumber, having a tree in your logo would just be confusing.
You need to be totally confident on the service that you are delivering in order to build your brand. If you have any doubts about the direction of your company, that will become quickly apparent to your customers. Try to be different from your competitors and show potential customers how they can benefit from choosing your brand over someone else’s. It’s important that you don’t move the bar once you start to build a solid reputation, which means being consistent in every phase of your operation.
Build a Brand Image
In order to build a positive brand image, it’s important to make your customers feel as though their voice is being heard. Interact with them as much as possible and get feedback on what you are doing right, as well as those things that could do with a little tweaking. You have the perfect opportunity to do this now thanks to social networking sites like Facebook and Twitter. Interacting with customers and quickly responding to their queries will go a long way towards building a positive image of your company. You will also be surprised at how quickly word spreads online, which can only mean good things for your company and its brand image.