44 Important Millennial Generation Demographics

Millennials are a generation that is incredibly diverse, having more cultural and ethnic diversity than any of the older generations. Millennials are also more likely to have a higher level of education, but are less likely to be working. Above all else, Millennials tend to be very slow in their desire to settle down. They are connected, confident, yet open to change.

75% of Millennials have at least one profile on a social networking website, more than any other generation.

The new face of the world is a unique one indeed. It is the first generation in history that has always been connected to the internet. Digital technology, social networking, and professional responsibilities are all seamlessly integrated into one another and become part of the personal relationship. For Millennials, not only do you create relationships with the person, but with their technology.

Here Are Three Unique Facts About Millennials

1. 80% of Millennials say that they sleep with a cell phone that is turned on by their bed so they can immediately respond to texts, listen to music, or check on emails as they work on getting to sleep.
2. Two thirds of Millennials admit that they have texted while driving, even though they are aware of the dangers of the practice.
3. 40% of Millennials have at least one tattoo. 50% of those who have tattoos have more than one and 18% have six or more.

Takeaway: Millennials are transforming the world in some unique ways. Although traditions aren’t a primary emphasis of this particular generation, they are looking to establish some of their own. Instead of conforming, they prefer to evolve the environments where they need to be, whether that is work, home, or entertainment. If an environment can’t be evolved to accept them and their diversity, then there is no hesitation to revolutionize the environment to be more accepting. With piercings and tattoos the norm instead of the exception, there is a higher level of willing acceptance to draw strength from differences.

What Defines a Millennial?

1. Most Millennials have some level of privacy boundaries associated with their social networking accounts.
2. 70% of Millennials that have tattoos have them in places that are easily hidden beneath clothing.
3. 90% of Millennials say that they have enough money or will in the future so that they can meet their long-term goals, even though many of them have struggled to find work since the Great Recession.
4. Even with higher levels of creativity and a reduced desire to settle down, the most important component of life to Millennials is to be a good parent and have a successful marriage.
5. Only 20% of Millennials have the goal of owning a home.
6. Only 1% of Millennials state that their most important goal in life is to become famous in some way. That is just below the 9% who have a primary desire to have lots of free time.
7. 15% of Millennials have religion listed as the most important aspect of their life.

Takeaway: What is unique about these perspectives is that Millennials seem to want to correct the mistakes that they saw their parents making. Instead of living in a polarized culture where it is an “us vs. them” philosophy, they want to be include as many people as possible. They also want to pass these changes on through to their children. This has been the digital age for this generation, but it could also be called the Age of Terrorism. With wars being fought for over half of their lives, it is only natural that this generation plans on being extremely protective of their families.

What Are The Politics of the Millennial Demographic?

1. The Millennial generation is the most likely of any generation to identify themselves as being liberal or having a liberal philosophy as defined by US politics.
2. Millennials are the generation that provide the least amount of support to a national security policy that is assertive.
3. Millennials prefer to have a strong domestic social agenda rather than an extensive global presence that is focused on security or protection.
4. 30% of Millennials have stopped focusing on politics after voting for Barack Obama because they see his presidency as a failure. Another 50% who voted for Obama blame the Democratic party for a lack of promised changes.
5. Instead of voting for a different candidate, Millennials prefer not to vote at all if there isn’t a candidate that can meet their specific needs.
6. 61% of Millennials say that their generation has a distinctive, unique identity. About one quarter of them believe it is because of their use of technology when compared to other generations.
7. Out of the four current primary working generations, Millennials are the only one that don’t cite their work ethic as one of their primary ways of being distinctive.

Takeaway: For Millennials, it is more about working smarter than working harder. There is a recognition that it took a lot of hard work to build up society to where it is today, but with modern technology, work is taking a different form. Productivity and a living wage can be earned with a laptop from anywhere instead of getting dirty and working a blue collar job. With the internet, three or four hours of work per day can earn enough cash to lead to a good quality of life and Millennials are satisfied with that. They also take promises very seriously and will burn a relationship rather than try to repair it if there are broken promises that have happened.

What Do Millennials See As Bad For Society?

1. Millennials are the least likely to see people of different races marrying each other as a bad thing for society.
2. They are also the least likely of any generation to see more people cohabiting together without getting married as a detriment to society.
3. Millennials encourage mothers of young children to work outside of the home to further their career.
4. 32% of Millennials see that having more gay couples raising children as a bad thing for society, which is 23 percentage points lower than older generations.
5. 58% of Millennials say that immigrants will strengthen a country, which is 15 percentage points above the US national average.
6. 79% of Millennials believe that there is a generation gap that has occurred, which is similar to the percentages seen in American society at the end of the turbulent 1960′s.
7. Instead of this gap being seen as a source of conflict as in previous generations, Millennials see the generation gap as being a result of technological influences.

Takeaway: There is a definitely a different in what Millennials can do with technology on average when compared to other generations. Part of this is because this generation has grown up with the devices that were invented or created outside of the developmental periods of others. GenX’ers, for example, had personal computing, but it was expensive well into their teens for those at the end of the generation and well into the adults for the first members of it. This gives this generation a tremendous advantage going into the future… but Millennials have to be willing to take it.

Are Millennials An Old School Generation?

1. 11% of US born Millennials have at least one parent that was an immigrant to this country, making this generation the highest percentage in this category since the Silent generation, the parents of the Baby Boomers.
2. Millennials have the highest levels of formal education than any other generation, although this is most likely because of the need for a knowledge-based society thanks to the internet.
3. More women in this generation graduate from or attend college than men, which is different than traditional patterns of education.
4. Millennials are the least likely to be married by the time they reach the age of 28. Only 1 out of every 5 Millennials is even married right now.
5. Only 12% of Millennials are married with children at home. They are the most likely to be single parents and are more likely to be living at home with their parents than other recent generations.
6. Millennials are more likely to live in urban environments than rural ones and this is especially so in the suburbs, as 54% of households were located in a suburb. Another 32% of households are located in city centers.
7. Despite all of these strengths, the general perception of this generation, including with Millennials themselves, is that older generations have more respect, better morality, and a higher work ethic than they do.

Takeaway: In some aspects, Millennials definitely do seem like an older generation. They keep family as a priority, live at home, and have international influences that haven’t been seen in decades. On the other hand, the older generations would stay at home to work around the farm, provide for the entire family, or meet some other need. Millennials stay at home because of a lack of money, in general, don’t have a job, and don’t necessarily want to get one either. Many will stay at home for as long as possible and only get to work when they wish to do so. They expect respect to be given instead of earned, but have the reverse attitude towards others: they won’t give it until its earned. All of this makes for a complicated attitude of working hard to help others while trying to maintain the highest levels of free time possible.

What Is The Strength Of The Millennial?

1. Almost two-thirds of Millennials believe that having an elderly parent live at home with them is a responsibility, which is double the Silent generation.
2. Only 5% of Millennials don’t place any importance on the qualities of parenthood, one of the lowest percentages in any generation.
3. Women in this generation are even more likely to place an emphasis on parenthood than men are, which is unique as there isn’t a gender gap in any other generations.
4. Religion is less of an emphasis with this generation than any other, partially likely because of the difficulties that other generations have had with religious institutions, especially the Catholic Church.
5. This generation is the most likely to be content with the circumstances of life with almost 50% stating that they are content.
6. Millennials are more likely to hold a positive outlook on future circumstances than any other generation.
7. This generation is also the least likely to believe that most people can be trusted.

Takeaway: It isn’t surprising to see that a minority of Millennials are willing to trust people considering the integration of technology into their lives. When people can say anything on the internet and pretend that it is true, then there must be a higher level of skepticism so that getting scammed gets taken out of the equation. Overall there is independence with this generation that hasn’t been seen for several generations and there is a high level of innovation and creativity that could spur new revolutions in societal niches that haven’t been seen for centuries. If Millennials can combine their love for helping others with a professional responsibility that allows them to create at the same time, then the future looks quite bright for this entire demographic.

And Here’s Why Technology Is Used…

1. 88% of Millennials use their cell phones to text. 80% have texted at least once in the last day.
2. 41% of Millennials have a cell phone and no land line for their home.
3. For Millennials that do text, they average 20 texts per day.
4. 20% of Millennials have posted videos of themselves online.
5. 14% use Twitter, which is the highest amount of any generation.
6. 62% utilize some form of wireless networking to stay in touch while away from home.

Takeaway: With technology such a high priority, Millennials will certainly find a way to further the work that has been done by previous generations to create connectivity. What will the future bring? Only time will tell.

Millennial Demographics and Common Characteristics