Offpage Seo Checklist And Techniques
Between climbing to the top of Mount Everest, which is the highest mountain in the world, and securing a spot in the first page of a Google search for a particular keyword phrase, which is more difficult? The answer to this question varies from individual to individual. Therefore, there is no right or wrong answer to this question, but for many webmasters, the harder task between the two options above will be to secure the much coveted first page spot on Google search for a particular keyword.
Ability to secure a spot on the first page of a Google search for a particular keyword is likened to laying your hands on “Holy Grail” of internet marketing. And the reward for achieving such a feat is attracting hundreds of thousands of website visitors to your sites regularly.
Thousands of websites are competing for a spot on the first page of major search engines like Google, Yahoo, and Bing for a particular keyword phrase. In the online world, this is one of the fiercest competitions. The prize for getting to the top of the page rank chart of a particular niche industry is an enormous amount of traffic from the search engines. Of course, the search engines are responsible for more than 90% of the traffic generated by webpage.
Webmasters are aware of the huge significance of getting their sites to the top of the page rank chart for their niche industry, so they employ different SEO techniques and strategies to improve the page ranking of their sites. In order to increase their online presence, webmasters need to deploy effective and efficient strategies that can deliver excellent results for them. Below are 3 innovative offpage SEO techniques that can help a website get noticed and rewarded with high page rankings by search engines:
Track Key Metrics
Webmasters interested in boosting their page rank should track key metrics like signals coming from social media networks, the different links on their sites, and the anchor text of each link. By using OpenSiteExplorer, webmasters can track and monitor these key metrics manually. Social signals emanating from links exchanged with social media networks like FaceBook, Twitter, Google+, etc, are important metrics used by the new Google algorithm to rank a webpage. Thus, webmasters should concentrate on generating more social signals from the social media networks if they want to get on the good books of the new Google algorithm.
Competitor Back Link Trolling
An excellent way to beat competitors when vying for a first page spot on Google for a particular keyword phrase is to analyze the link profiles of websites that are currently on the top 3 positions of that particular keyword search. This analysis can be done using the OpenSiteExplorer application. Once webmasters thoroughly understand the link profiles of the top doges in their niche, they can deploy the same link-building strategy for their SEO campaign.
Awards and Badges
The use of awards and badges is one of the most productive offpage optimization technique. This technique involves creating a unique web page of the best websites and companies in a particular niche or industry and having webmasters place a badge that is linked to the landing page of their sites. In order to improve the conversion rate of this offpage SEO technique, the badge design should be eye-catching and attractive.
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