32 Wonderful Quotes From The Lean Startup

Eric Ries is a successful entrepreneur and author out of Silicon Valley. As the pioneer of the lean startup movement, Ries has dedicated his time to sharing effective business strategies that help new businesses put their money to work in the right way. Here is a look at some of Ries best quotes from ‘The Lean Startup.’

“A startup is a human institution designed to create under conditions of extreme uncertainty.”

“Ask yourself: Do consumers recognize that they have the problem you are trying to solve?”

“Be tolerant of all mistakes the first time, not don’t make allow the same mistake twice.”

“Begin with a clear hypothesis that makes predictions about what is supposed to happen.”

“Build not only a product that can sell well, but a platform through which to deliver it.”

“Don’t be in a rush to get big. Be in a rush to have a great product.”

“Early adopters are those who crave a solution to the problem you’ve identified.”

“Every startup has a chance to change the world, by bringing not just a new product, but an entirely new institution into existence.”

“If we do not know who the customer is, we do not know what quality is.”

“If you don’t know what you’re testing, all the results in the world will tell you nothing.”

“Innovation is a bottoms-up, decentralized, and unpredictable thing, but that doesn’t mean it cannot be managed.”

“It’s not enough to just give it a whirl; you’ve got to give it a whirl with purpose and direction.”

“Just trying to make the customer happy does not produce a sustainable business model.”

“Leadership requires creating conditions that enable employees to do the kinds of experimentation that entrepreneurship requires.”

“Lean thinking defines value as providing benefit to the customer; anything else is waste.”

“Leaning is the essential unit of progress for startups.”

“Lethargy and bureaucracy are not the inevitable fate of companies as they achieve maturity.”

“Our future prosperity depends on the quality of our collective imaginations.”

“Our job is to find a synthesis between our vision and what customers will accept, not just to capitulate.”

“Reading is good, action is better.”

“Test assumptions you’ve made about your business, its customers and how you’re serving them.”

“The answer to strategic plans being difficult and disorienting is *not* to rely on chaos.”

“The goal of a #leanstartup is to learn what is valuable to the customer.”

“The goal of every startup experiment is to discover how to build a sustainable business around the vision.”

“The only way to win is to learn faster than anyone else.”

“The three A’s of metrics: actionable, accessible and auditable.”

“The way forward is to learn to see every startup in any industry as a grand experiment.”

“This is one of the most important lessons of the scientific method: if you cannot fail, you cannot learn.”

“True startup productivity is not just making more stuff, but systematically figuring out the right things to build.”

“Vanity metrics allow you to form false conclusions and live in your own private reality.”

“We must learn what customers really want, not what they say they want or what we think they should want.”

“When blame inevitably arises, the most senior people in the room should repeat this mantra: if a mistake happens, shame on us for making it so easy to make that mistake.”

Here is a great Google talk featuring Eric Ries as he discusses the key principles to lean manufacturing and agile development.

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