There are lots of ominous statements being made about the future of Facebook today. Maybe you’ve heard some of these. “3 million kids will leave Facebook within the next 3 years.” “Facebook can’t hope to sustain itself on advertising revenues alone.” The statistics, however, seem to prove the naysayers wrong.
74% of online adults use social networking sites on a regular basis.
From data released by Facebook in January 2015, there are about 1.4 billion people who use the social site at least once per month. There are 4.5 billion “likes” that happen every day. 890 million people log onto Facebook at least once per day – that’s an 18% increase. It doesn’t sound like Facebook is dying. It sounds like it is thriving.
- Almost 30% of all Facebook users are between the ages of 25-34. Five new profiles are being created every second of every day.
- 83% of internet users who are in the 18-29 age demographic have a profile page on Facebook.
- The 45-54 age demographic has seen 46% growth in the amount of Facebook profile pages created since 2012.
- 3 out of 4 people who have an income that is greater than $75k is on Facebook right now, compared to just 17% that are on Twitter.
- Two-thirds of social media sharing that occurs on the Apple iPhone goes through Facebook.
- 86% of the users of Facebook originate from outside the United States. 29% of this demographic log in from Asia.
- Nearly 75% of U.S. Internet users who have had at least some education in college use Facebook.
Facebook is dominated by Millennials. The structure of the site is like a magnet to them. It’s a chance to share pictures, selfies, and personal information in a unique way with family and friends. It is also an easy way to stay in touch with family and friends that are a long distance away. The older generations are starting to take notice of this as well and care coming to enjoy the benefits of Facebook as well. Every age demographic is represented on the site, so a deeper look at the age statistics of Facebook are necessary.
How Do The Age Statistics Break Down In The US?
- The number of Facebook profiles for the 13-17 age demographic have declined by over 25% since 2011, dropping to 9.8 million US teens.
- The 25-34 age demographic which dominates Facebook saw a 32.6% level of growth from 2011-2014.
- The 18-24 age demographic lost 7.5% in total profile pages, but still account for 42 million US users.
- The 35-54 age demographic saw 41% growth to become the leading US population demographic on the site with 56 million users.
- Baby Boomers have seen an 80% growth rate in the last 3 years.
In total, over 6 million people left Facebook in the 13-24 age demographic over the last 3 years. That includes 3 million in the 13-17 demographic, so the statements about teens leaving Facebook are true. Yet in the Class of 2014, about 9 out of 10 graduates are keeping their Facebook profile active. With a 90% retention rate, there’s a good chance that some demographic changing has occurred to affect these statistics that isn’t being tracked. A 17 year old, for example, who leaves Facebook for some time and then reactivates their account at age 18 would affect the statistics. It may a relatively small group of teens that has done this, but if it isn’t tracked, then the data is not 100% accurate.
Facebook Is Still #1 For Teens
- Despite the drops in profile pages, Facebook is still the #1 US social network for teens.
- The percentage of teens that are actually friends with their parents on Facebook: 70%.
- 68% of internet users with a college degree are on Facebook.
- 40% of cell phone owners use a social networking site on their phone and 28% do so on a typical day.
- 46% of adult internet users post original photos or videos online that they themselves have created.
- The total US Facebook audience: 156.5 million users.
- 10.6 million. That’s the number of people in the 65+ age demographic who are on Facebook right now.
- The average Facebook user in the U.S. is 40.5 years old.
- There are an estimated 80 million fake accounts on Facebook, some held by children who are under the age of 13.
- 28% of teens 13-17 say that they use Facebook “all of the time.” The average teen has 300 friends connected to their Facebook profile.
Facebook has 1.9 billion people with a profile page. Not all of them may be active on a daily or monthly basis, but that is countered by people who log into the site multiple times per day. What is notable about the age statistics of Facebook is that teens might still make it #1 in usage, but Instagram is seen as a better overall social networking site. Of course that’s still a win for Facebook, since they purchased the network not so long ago. What does this mean? Even though it seems like Facebook is losing teens, they’re actually gaining more teens than every before – just on a different platform.
Can Success Be Found On Facebook?
- 20% of people who are recruiters in any age bracket have fewer than 50 friends on their Facebook page.
- 4 million Americans who have a Facebook profile are either on active duty or a military veteran.
- 10% of US social media users refuse to start a Facebook profile page.
- 69% of Facebook users in the 13-64 age demographic will also regularly shop online.
- 1 in 4 Facebook users under the age of 65 will log into the social network more than once per day.
- 48% of the selfies that are posted on social media sites will be posted onto Facebook.
- The average number of posts that hit a Facebook user’s newsfeed every day: 1,500.
- 57% of Millennials use Facebook to coordinate a “real life” social event at least once per week.
- When it rains outside, Facebook sees a 1% increase in “negative” posts.
Success can be found on Facebook. Maybe recruiters have the fewest amount of friends that are also on the site, but that doesn’t mean much. Older boomers have a similar amount of friends. It’s more of a reflection of the career than it is the person. The bottom line is this: only 1 in 10 Americans are blatantly refusing to get onto Facebook. 3 out of 4 Americans are actively using the site in some way at least once per month. Although the market penetration has stalled for the site, it isn’t because people aren’t active. It’s because they’ve reached almost everyone… and almost everyone loves Facebook.