The original infographic can be found here.
Strategy For Building Your Social Media Status
As social media grows into a larger source for information and business opportunities, it is becoming as important as ever for small businesses to be apart of the growth. Taking a quarter by quarter approach to building your businesses presence on social media, can get you the exposure and traction you desire.
Getting Your Feet Wet
In the first quarter of the year, you can begin your quest to improve your businesses’ relationship to social media in several ways. Knowing where you stand in the social media world and how to make any needed improvements is important. Map out your social media goals and figure out what aspects of your business you want to develop. Give yourself a way to measure what success means, if you are trying to do something like make new connections or increase the number of links to your website, then set the bar somewhere and try to exceed your goals.
Continue to Build
Your second quarter of work can be geared towards building relationships and actively being involved in current affairs. Following what others are doing and staying on top of what is new and trending, can do a great deal for your own brand. Having productive discussions with other business owner and consumers, will help you to make any changes you learn are necessary and become a better business person. Exchanging ideas with others and responding to feedback you receive, helps your credibility and can lead to new partnerships.
In the third quarter, it may be time to incorporate your social media resources, your marketing efforts, and your social media employees into a collective group. An effective app that pulls together the social media you use and makes it easier to gain access and monitor, will save time and improve efficiency. Getting all your individual functions in-line that involve communication with others through social media, like email contacts and consumer information, will strengthen your response time and keep you in contact.
Monitor and Review
The fourth quarter can be dedicated to reviewing the level of success you achieved through the year and planning for next year. Closely observe how well your efforts went and see how much your social media presence grew. Use the knowledge you gained to make any adjustments you may need to make and increase efforts towards what did work for you.
Decide how much you need your social presence to grow in the next year and how to get it done. Look deeper into the numbers to see what areas of social media activity helped you most and keep these activities up. If you noticed that you were a little weak in an area like mobile social media or how much content you produced over the year, then put more time into making those areas better the following year.
Making the most of social media to improve your business is a challenge that takes experience and effort. It is well worth it try your best to make your presence felt, since it can make a huge difference in the success of your company.
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