The Link Quality Indicator Guide
Link building is one of the proven search engine optimization (SEO) technique to increase the online visibility of a website. Link building provides a platform for webmasters to link their sites with other websites, forum, social media networks, and PR sites. By linking their websites with these sites, webmasters increase the chances of attracting traffic from these sites, in addition to traffic gotten from the search engines. Thus, through link building, webmasters can effectively promote their website on the internet.
The number of high-quality backlinks, external links, and outbound links on a site affect the page ranking of that site on a search engine. Sites with plenty of high-quality backlinks, external links, and outbound links are given a higher page ranking by search engines than sites with fewer numbers of such links. Thus, the position of a site on the page ranking chart is affected by the number of high-quality backlinks, external links, and outbound links in the site.
Also, link building helps to attract targeted traffic to a site. Usually, links are shared between sites that have similar interests. Thus, the visitors that come to a site through links shared with other sites are visitors that are interested in the information displayed on the site. Thus, link building is a fantastic way webmasters can connect with their target audience on the web.
Since the building of backlinks, external links, and outbound links will do a lot of good to the page of a website, many webmasters strive to incorporate a large number of links to their sites. Well, it is quite easy to build links in a site, but building quality links that will have a positive impact on a site’s page ranking is an easy task.
In link building, quality is more important than quality. A single high-quality link can make a site leap to the top of the page rank chart than thousands of low-quality links put together. So, when incorporating links into their sites. Webmasters should go for only top-quality links. A top-notch link can really boost their position on the page ranking chart.
Since only quality links will attract traffic to a website, how do webmasters evaluate the quality of a link. Factors like the domain rank, page rank, website relevance, and domain location of a website can be used as link quality indicator. Domain –level metrics such as domain authority, mozRank, mozTrust, number of backlinks, ACrank, link diversity ration, site traffic, site type, and site theme can tell webmasters whether the quality of a link is high or not. Page-rank metrics such as page authority, backlinks to a page, amount of content, age of document, and cache date are highly useful tools used in assessing the quality of a link.
Although link building is quite easy to achieve, it is very difficult to build quality links to a site. Search engines love high-quality links, therefore such links improve the page ranking of a website. By using link quality indicators, webmasters can evaluate the quality of different links and add high-quality links that will make their site the favorite of search engines.
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