A Road Map to Your Website’s Traffic
This article talks about traffic in relation to your website.
Where does traffic come from?
Through research, it has been discovered that 93% of online traffic starts with the search engines, 70% of the links clicked on are from human traffic while about 80% of internet users ignore paid adverts. For retail sites, about 40% of clients come from these searches.
Sources of referral traffic.
Here are a list of some sources of referral traffic.
• Social Sharing
• Forum Posts
• Guest Post with backlinks
• Feeds on social profiles like twitter
• Blog comments
Direct traffic comes through the address typed into the browser or clicking the link in an email or an account. For most customers, about 29% of them visit retail sites through bookmarking or direct navigation.
Different countries have different levels of non-consumer traffic. Here is a list of different countries and the percentage of non-consumer traffic.
United States of America - 16%
Saudi Arabia - 26%
United Arab Emirates - 33%
Singapore - 56%
Philippines - 43%
Taiwan - 54%
It is worthy of note that website traffic may be generated by robots. It was discovered that between 2011 and 2012, non-consumer traffic rose to 26% form 5.7%. 38% of these was from robots while 10% were organic. In the long run, marketers run a risk of wasting $1.5 billion on advertising. In order to prevent this waste the following measures can be used:
• Cost per engagement media opportunities that require human identification can be used.
• Publishers who oppose the use of robots can be used.
• Through the use of third party attitudinal research, the advert buy value can be determined. Take advantage of this.
• Make sure that customers prove their traffic quality.
• In order to know where traffic is coming from, attribution tracking technology can be used.
Demographics of Websites
It has been discovered that men are more likely to visit sites for music, games and entertainment while women are more likely to use social media sites like twitter, Pinterest and Facebook.
Top online activities by age group.
Research revealed that 94% of all internet users make use of mailing services while 87% use search features. For teens, 62% are in search of latest news, 48% purchase a new product while 31% look for new health information. For generation Y, 75% gets news, 68% buy a product while 85% search for health related information. For generation X, 79% are interested in news, 67% book travel reservations while 85% are looking for health related information. For young bummers, 76% are interested in news, 70% make travel reservations while 84% are looking for information related to health. For older boomers, 76% get new news, 69% are interested in new products while 85% look for health related products.
What Are People Doing on the Web?
Let’s take a closer look at what people in the United States are doing online.
These are people who publish web pages, develop blog contents and upload content to the web. This group is formed by 34% of young teens from ages 12-17 years, 37% of youths from 18-21 years and 30% of generation Y from 22-26 years of age.
These are individuals who comment on blogs, create product reviews and post ratings, they are formed by 37% of youths from ages 18-21 years, 34% of which is from generation Y, ages 22-26 and 35% are generation X, ages 27-40 years.
These are users who make use of RSS feeds and web pages to gather information. They are formed by 15% of youths, age bracket 18+ 21 years, 18% of generation Y, 22-26 years, 16% of generation X, 27-40 years and 16% of older boomers, 51-61 years of age.
These are people who make use of social network sites. They are formed by 51% of young teens of ages 12-17 years, 70% of youths, ages 18-51 years and 57% of generation Y ages 22-26 years.
These are those who read blogs and make use of web contents. This group comprises 49% of young teens of ages 12-17 years, 59% of youth’s ages 18-21 years and 54% of generation Y ages 22-26 years old.
These are people who remain online but do not participate in any social media. They are formed by 54% young boomers, 24-40 years, 61% of older boomers, 51-61 years and 70% of seniors over 62 years of age.
Here are 5 tips on improving web traffic.
1. Take advantage of search engine optimization. Headings should contain relevant keywords, making content related to the queries. SEO leads accounts for 14.6% close rates.
2. Develop an effective social media strategy. This can be achieved by making your presence felt on all social media sites and connect all the profiles. Social media sharing buttons should be included with contents while you focus on building a social media audience. This is recommended as 27% of small businesses and 34% of medium businesses makes use of social media for businesses.
3. Engage your subscribers by posting engaging contents regularly while maintaining a continuous online presence.
4. Pay attention to the design of your sites. Make sure your site loads fast as this will encourage viewers.
5. Provide the option for interested users to subscribe to your content, by doing this, you will be able to generate a great list.
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