22 Notable McDonalds Customer Demographics

McDonald’s has long been the leader of the American quick service restaurant industry. Even though they have seen recent slippages in sales and had to close 700 restaurants around the world in Q1 2015, they are still well above their second-place competitor in revenues.

In every second of every day, McDonald’s will serve more than 75 burgers for every second.

The Economy of McDonald’s

In many ways, McDonald’s has been an unstoppable economic force. The bad news for them is that their key American markets are seeing economic improvements, which means households can transition to healthier foods. This is especially important for Millennials, who are fleeing the fast food giant in droves.

  • On any given day, McDonald’s is going to feed 1% of the human population. That’s about 70 million people.
  • With $27 billion in revenues from 2012 data, McDonald’s is the 90th largest company in the world.
  • About 700,000 people are employed full-time at McDonald’s, but the company experiences a 150% annual turnover rate.
  • 1 in 5 food sales at McDonald’s includes a toy, making the company one of the world’s largest toy distributors.
  • 88% of people are able to recognize the golden arches of McDonald’s without the name associated with the branding. In comparison, only 54% of people could identify the cross that represents Christianity.
  • The only place that is more than 100 miles away from a McDonald’s are the central plains of South Dakota.
  • More than 1 billion pounds of beef are eaten by McDonald’s customers every year.

Love McDonald’s or hate them, the fact remains that this restaurant chain feeds more people every year than some nations have residents. They are an influential force in several agricultural industries. When your business can save over $278 million just by removing one slice of cheese from one hamburger offering, then you know you’ve got a large business. The one problem that McDonald’s hasn’t been able to solve is their perception of quality. Younger people don’t eat at McDonald’s because it is seen as substandard food.

Who Is Eating At McDonald’s These Days?

  • 25% of Americans eat some type of fast food every day during the week.
  • 52%. That’s the percentage of Americans who believe that doing their taxes is easier than figuring out how to achieve healthier eating habits.
  • Only 3 in 10 Americans believe that all sources of calories play an equal role in weight gain.
  • Americans consume 31% more packaged food than fresh food.
  • 57% of the 18-29 age demographic say they eat at McDonald’s at least once per week.
  • 20% of all American meals are eaten in the car, spending 10% of their income on fast food.
  • Nearly 110 million Americans have visited a McDonald’s restaurant in the past month at least one time.
  • 44% of Americans say that they’ll eat fast food at least one time per week. 6% of people say that they eat fast food 7x per week.
  • Despite these facts, 76% in the U.S. think the food served in fast-food restaurants is “not too good” or “not good at all for you,” but still eat there.
  • Just 2% of people in a Gallup survey said food like what McDonald’s serves is “very good for you.”
  • Men are more likely than women to eat fast food at least weekly: 53% vs. 42%.
  • 57% of men 18-49 will eat at least one fast food meal per week.
  • Households that make more than $75k per year are just as likely to eat once per week at McDonald’s as households that earn less than $50k.
  • 39% of households with an annual income of less than $20k eat at least once per week at McDonald’s.

What is striking about the customer demographic data about McDonald’s is that the people who eat there regularly know that the food isn’t so great for them, but they eat it anyway. Just one meal at a McDonald’s has enough calories for an entire day. Some meals have enough salt to cover not 1 day, but 1 week of dietary requirements. Could the love of fast food like what McDonald’s serves be part of the American obesity problem? 6 out of 10 Americans are overweight or obese. In Austria, the average consumer eats only 10 fewer calories per day than the average American, but only 1 in 10 are overweight. McDonald’s customers have for a long time been causing their own health problems. Now that they are starting to realize this, their eating habits are starting to change as well.

McDonalds Burger Consumption

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