Personal computing has evolved a lot over the last three decades. It wasn’t that long ago that today’s 25-34 demographic was using a PET 8088 computer or a Commodore 64 believing that it was the best thing on Earth. Computers with 1MB of memory [not 1 GB!] were considered top of the line. Today, however, personal computing is evolving into the Tablet PC.
By 2016, more than 60 million Tablet PCs are expected to be sold in the United States alone.
Why are people choosing a tablet PC over a traditional desktop or a laptop? For some, it is the touchscreen capabilities of the computer. For others, it is the extreme portability that allows them to be productive in virtually any environment, especially when the unit is equipped with 3G/4G technology. Whatever the case may be, the fact remains that tablet PCs are going to be a strong contender in the home computer market for some time.
3 Fast Facts About Tablet PC Sales Right Now
1. By 2015, tablet PCs are expected to exceed both desktop and laptop sales.
2. Tablet PCs are generally more affordable for the average consumer, priced at $400 or less in many markets.
3. The global market for tablet PCs is expected to reach over $124 billion in 2015, or about 10% of the total personal computing market.
Takeaway: There’s no denying the usefulness of a tablet PC. It can be taken anywhere and used as a tablet. Apps like Skype allow these tablet PC to be utilized as a phone device when it is equipped with a microphone. It has the streaming and interactivity that makes owning a tablet such a useful device, especially when it is equipped with 3G/4G service from a data provider. It is one of the most useful tools for people to stay productive virtually anywhere and as production is enhanced and costs are driven down on earlier models, these sales figures may actually be too low.
Makes of Tablet PC’s
1. Microsoft is expected to make up just 5% of the total tablet PC market in 2014, even with a strong advertising campaign for their Surface product. That’s a change of just 3% in two years.
2. Android O/S tablet PCs dominate the market, taking a 65% share with over 185 million tablet units running the system.
3. Samsung is still the biggest name in the tablet PC market, contributing to 27% of the total sales in this industry as of Q3 2013.
4. Micro-brands that provide quality products at more affordable prices make the tablet PC niche more affordable, with brands like Acer and Asus providing products for less than $150 in some markets.
5. More than 285 million tablet PCs are expected to be sold in 2014 alone.
6. The tablet PC market has grown by over $110 billion in just the last four years alone.
7. In 2013, tablet PC shipments grew at 142.4% over the previous year for Q1 shipments.
Takeaway: Although it isn’t shown in the statistics above because of the dramatic influence of Samsung and Android products, it is actually the growth of Apple products that is sustaining the growth of the tablet PC industry. Sales of the iPad mini are strong and even second generation products that were first introduced in 2012 are holding their retail value for consumers. The surprising manufacturer of tablet PCs is ASUS, coming in at #3 behind Samsung and Apple primarily because of their value pricing. One thing from this data, no matter the manufacturer, is this: tablet PCs are definitely here to stay.
The Growth of an Industry
1. ASUS experienced the most growth of any manufacturer in 2013, seeing 350% increases in their tablet PC sales in Q1 2013 compared to the previous year.
2. Samsung saw the second largest surge in growth of the leading manufacturers, seeing a 282.6% increase in sales from Q1 ’13 compared to Q1 ’12.
3. Apple has held a solid market share and may not have experienced as much growth as others, but still sells a consistent amount of product.
4. Amazon has made a large splash with their Kindle tablet PC products, seeing growth increases of 157.1%.
5. Windows O/S platforms continue to lag behind Android and iOS systems, making up less than 5% of the total market share.
6. Even with the 4th generation iPad and Bluetooth capabilities, Apple is losing ground in total market share year-to-year since 2012 because of the influx of low-cost tablet PCs.
7. 82.1 million Americans are expected to use a tablet PC daily by 2015, the largest per capita population group in the world.
Takeaway: The growth in the tablet PC market has been nearly unbelievable. In 2010, for example, only 10 million Americans were using these devices. In comparison, more than 80 million people are expected to use them in 2015, or 8x the amount of people just 5 years previously. The affordability of the tablet PC, combined with supreme levels of functionality when compared with desktops or laptops, is definitely driving sales. If a tablet PC could be equipped with a flash HDD that contained massive storage space, sales would likely skyrocket even more.
Why Choose Tablet PC’s
1. Apps help to improve functionality and create a functional device that desktops and laptops can’t do. From a GPS device to access YouTube videos remotely, there are 500k iPad specific apps, for example, that Apple has produced.
2. Windows 8 offers full x86 support for all Windows software and MS Office is available on several platforms, includig iOS.
3. Android offers a wide variety of firmware options so that you can be as basic or as powerful as you need to be.
Takeaway: As technology continues to increase, the tablet PC will quickly be able to do everything a desktop or laptop can do. It’s only a matter of time before they become the sole computers of most households around the world.
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