In this day and age, optimal on-page SEO practices are essential. The more you understand these concepts, the more effective you’re going to be at achieving your goals.
Best On-Page SEO Practices
If you look at formidable examples of on-page SEO practices, you’re going to come across the following:
Your metadescription: Although the metadescription won’t influence the SERP position of your webpage, it remains a concept that is vitally important to the visitor. Create text that compels and engages.
Your title tag: Search engine robots need highly relevant title tags. To that end, make sure your title tags contain 70 characters or less, and have the first word in the title stand as the target keyword for that page.
Your URL structure, length, and path: Avoid long URLs, and make sure the URL in question contains the keywords that are relevant to your website.
Your heading tags: Make sure your primary keywords are in the H1 tags, while the other keywords are featured prominently in the H2 and H3 tags.
Your content: Create content that not only explores your SEO potential, but also engages your readers in a meaningful way. To that end, utilize text, videos, images, and even infographics.
Your repetition and prominence: This refers to how often and how distinctly your keywords are used. Make sure the keywords are featured early on with a page, and make sure the keywords are spread out. Two to three times for smaller pages, and four to six times for larger pages.
Your keyword variance: You shouldn’t just focus on the specific keywords you’ve chosen for your SEO practices. Try to come up with a viable list of variations to the keywords you’re currently using.
Your images: When using images, make sure the file names take your SEO potential into account. Make sure you’re also using the alt text and title attribute features.
Your spelling and grammar: Make sure your spelling and grammar are flawless, with the highest level of readability possible in the content.
Your outbound links: Less than one hundred and fifty outbound links should exist on a given page.
Your Google authorship: Make sure you have your Google authorship properly taken care of.
Your social media possibilities: Give people the ability to share the content of your site across a wide range of social media hubs.
This is just a small list of things to consider. There are other things you’re going to want to keep in mind, as well.
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