SEO Techniques to Know 2013
Search Engine Optimization is an important advertising tool. Get the most internet exposure for your website by implementing these cutting edge SEO techniques. Some SEO techniques that you have been using may be outdated. These outdated techniques include:
1. Article submissions
2. Blog spinning
3. Keyword stuffing
4. Hidden text behind images and backgrounds
5. Duplicate sites
6. Spammy blog comments
7. Linking to google for strength purposes
8. Doorway pages
9. Link schemes
Measure up for Google’s updated robots
New SEO techniques revolve around Google’s new security scheme. As you probably know, Google is still the king of search engines and your best bet for maximum exposure is catering to Google’s standards. Google has ironically named each subset of standards after an animal:
1. Penguin: Links
2. Panda: Content
Google is targeting websites that feature too much webspam or poor content. In order to keep your site from getting black booked, follow a few simple rules. Don’t use an outrageous amount of links, just scatter a few natural, not paid for links that come from a variety of domains. Feature well-written, original content on the main pages of your site and update that content regularly.
Important things to know
Keep up with your social media status. The big three are Facebook, Google+ and Twitter. Don’t forget about Instagram and Pinterest. The more Facebook Shares, Google+ +1s, Twitter Tweets you accrue, the more you increase your exposure and customer engagement. As consumers share your content, they become brand ambassadors and share your brand and products with their friends. This can increase your conversion rates.
Establish a credible author. Have your author use a personal avatar that features his or her face next to each post they make. Establishing your author’s identity builds trust within your reader. Add your author on all your social media sites and post the author’s verified credentials on his or her About Me page. Your users will choose your content over others because you have clearly established credentials.
Maintain fresh, engaging content. Update your site every day or at least once a week. Brainstorm about in what direction you want your content to go and make an outline. Follow that outline and maintain a coherent flow between content, back linking it to previously related content. Encourage reader engagement via guest authors, well-designed infographics and videos.
Constantly improve your website
How is your content overall? Edit each and every page looking for common grammatical errors. Have at least 3 people review your site for grammar and coherence. Does your content say what you want it to say? Do any pages need more content? Are you including too many lengthy pages? Make sure there are no duplicates. Your content needs to be fresh, witty and well-written to attract your viewers’ attention.
Build credible links using savvy Public Relations. Once you have engaged the viewer, try reaching out to other similar, credible authors and link to their sites. Featuring some credible further reading resources to your audience can provide you with public relations opportunities with these sights. Don’t just build online connections with other authors, speak up at conferences and public events.
Don’t forget about all the technical stuff. Can they remember your entire URL and type it in as opposed to Googling you? Does every image have an Alt Tag? Are H1 and H2 tags added in the appropriate places? Are you using short Call To Action Meta descriptions and title tags? Don’t forget to use your 301 & 302 redirects where you need them. Then submit your site, Sitemap.xml to the search engines.