Going to a casino means more than just putting cash into a slot machine or playing some table games. The modern casino has high quality restaurants, fun nightclubs, and even concerts for people to enjoy. This gives the casino demographics an interesting twist that other industries don’t usually have.
The demographic profile of a casino visitor is very similar to the profile of the average American in the US population.
It is a misconception to say that the poorest households typically visit casinos the most. Although this may be true in from a localized standpoint at some casinos, the average household income of a casino visitor is above $35k, but below $100k per year.
Here Is The Typical Casino Visitor
- 78% of casino visitors who go to gamble are generally optimistic about their personal financial situation.
- 57% of gambling casino visitors have saved more money this year when compared to the year before. Only 44% of non-gambling casino visitors can say the same thing.
- 1 in 5 casino gamblers say that they are approached for their opinion about how people should invest their money.
- 37% of all casino visitors say that they speak to friends or relatives when they have questions about financial matters.
- 3 out of 4 gamblers who have not yet retired have plans in place to set aside enough money to meet their retirement goals. 2 out of 5 non-gamblers don’t have any retirement plans in place.
- Men are slightly more likely to find themselves visiting a casino when compared to women.
- If gamblers do find themselves with an income of less than $35k, then they are more likely to have a gambling addiction when compared to other income groups.
Is the sub-20% of people who are living in poverty in the US going to outspend those not in poverty at a casino? Very doubtful. Someone with $100k in income can spend 3x more gambling and still be reasonably secure financially. The problem is that when people who are poor gamble, they are gambling a larger percentage of their income on a game instead of things they may need. This is why the perception exists that gambling hurts the poor the most. Yet despite this, non-gambling revenues exceed gambling revenues in Las Vegas.
How Connected Are Casino Visitors?
- 51% of gamblers who visit a casino say that they stay in-touch with people through email on a regular basis.
- Gamblers [78%] are more likely than non-gamblers [72%] to be homeowners.
- More than 50 million people visit a casino in the average year. Each person makes an average of 7 trips per year, with many using electronic games as their primary source of entertainment.
- People in the 36-50 age demographic are more likely to play slot machine games than any other age demographic. They’re also the most likely to be married and enjoy playing bingo-style games.
- Younger gamblers prefer to play traditional or electronic versions of blackjack.
- People who go to a casino to play craps are the most likely to also gamble online.
Just because electronics and the internet make gambling easier than ever to accomplish, this doesn’t mean that people are actually taking advantage of these mediums. Although casinos are seeing a rise in younger players embracing slot-style machines with electronic versions of roulette, craps, and blackjack available, there is still a preference for table games – especially for players who enjoy poker. Casino visitors are connected, but they don’t necessarily use those connections to actually gamble.
The Values of Casino Visitors
- 58% of gamblers say that they view their work as a career. 51% of non-gamblers say that they view their work as just a job.
- Half of all casino visitors who gamble say that they view owning their own business as their ideal work situation.
- 44% of gamblers say that their definition of personal success includes being a good spouse and/or parent.
- Gamblers are less likely to place an emphasis on what God thinks of them when compared to non-gamblers in every demographic.
- Although both gamblers and non-gamblers [4% each] volunteer at equal rates, it is the gamblers who are more likely to donate money to social issues [33%] than non-gamblers [20%].
Values are something that is subjective to the individual. When it comes to the average casino visitor, the notion of not judging a book by its cover seems very applicable. Gamblers especially are full of surprises when it comes to the values that they hold. It isn’t the poor that are in desperate need for a meal, a bath, and fresh clothes that you’ll find at your average casino. The casino demographics show that someone just like you is who you’re going to find.
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