Luxury cars might be out of the price range for some households, but they still show strong growth trends in sales. Many automobile brands have at least one luxury brand that has been brought to the market. Volkswagen has 4 luxury brands that are in the Top 10 of these luxury car sales statistics.
BMW leads the way as the world’s top luxury car brand, selling more than 1.6 million units in 2013.
Luxury Car Sales
If all of the sales figures for Volkswagen are combined, however, they are the brand with the most sales. Audi had 1.58 million sales in 2013, while the Porsche brand had 162,100 units sold in the same year.
- 64%. That’s the percentage of car shoppers who believe that the combination of price and time are important to the car buying process.
- Only 1 in 5 car shoppers say that they will grind out the price of a vehicle to get the lowest possible price on their new vehicle.
- Although 9 out of 10 luxury car purchasers will research their preferred vehicles before going to a dealer, only 4 in 10 will actually visit a dealer’s website.
- 76% of car shoppers ay that the biggest influence in the vehicle that they purchase is the vehicle itself.
- The percentage of shoppers who say that an influencing factor behind why they purchase a vehicle is the manufacturer’s reputation: 62%.
- The average purchaser will visit just 2 dealerships and take 2 test drives.
Most people who are in the luxury vehicle market already know what vehicle they want. For this reason, it is important to have comprehensive information online about the different makes and models that are available. In doing so, there is a greater chance for a sale to be made immediately. Consumers value their time just as much as they value a good deal, so fair pricing and a fluid sales structure help to promote sales as well. The proof is in how effective BMW and Audi sales are compared to the rest of the pack.
Luxury Car Sales Have Interesting Dynamics
- The Ferrari FXX costs 2 million Euros to purchase, and you don’t even get to take it home. Ferrari brings it to a track for you and then packs it up until the next time you are on the track.
- At top speed of 254 MPH, the Bugatti Veyron will empty its 26 gallon tank in only 12 minutes, averaging only 2.3 MPG.
- The engine on the BMW M5 is so quiet that the company plays fake engine noises through the speakers to remind drivers of their car’s performance.
- One of the fastest speeds every achieved on the Autobahn was 268mph, accomplished by a Mercedes-Benz W125. That was in 1938.
- Tesla automobiles only have one gear and the Model S is road tested indoors because it produces zero emissions.
The whole point of purchasing a luxury car is to get something that meets your specific needs. There will always be people who purchase a vehicle as a status symbol, but the majority of purchasers look to the longevity of a luxury brand, its comfort levels, and its overall longevity as an investment more than they look at status. Because of this, having a custom vehicle is very common in this sales arena because that customization makes a make and model more attractive to a specific customer segment.
Luxury Car Sales Aren’t Always Positive
- 17%. That’s the percentage of people who do not come away feeling satisfied with the dealership process of a sale.
- One-third of drivers who take a test drive will purchase a vehicle in the same day. When expanded to a 7 day time frame, that figure jumps to 79% of shoppers.
- The percentage of smartphone owners who use their mobile device to do some sort of car shopping activity: 100%.
- 1 in 5 car shoppers will use their mobile device to research prices while at the dealership.
Most shoppers have a positive experience when finding their next luxury vehicle. This is because of how much research they tend to perform before starting the shopping process in the first place. With a customer first attitude, high quality product, and pleasant atmosphere, most people who intend to purchase a luxury brand will do so. Will they spend millions of dollars or euros on that purchase? That just depends on how wealthy someone actually happens to be.
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