As a company or brand, you want to get reviews so that you know what your consumers desire and to help increase the visibility of your brand online. Of course, you want all the reviews that you receive to be positive, but you also want to make sure that you are using the reviews to your advantage. This means that you need to know what steps to follow after a review is left about your business, product or service. Here are the key takeaways from this infographic.
1) Respond
It is always a good idea to respond to all reviews that are given. You want them to know that you appreciate their review and are glad that they bought your product or service in the first place. You also want to make sure that you keep is short and sweet when you respond to a review. Although you want ti acknowledge the consumer, you do not want to overload them with information. You just want to thank them and open the lines of communication between your brand and the consumer.
2) Meaningful
When you respond to a review, you do not need to be selling them on a product. What you need to do is treat them as a friend and offer content that is valuable. This means that the info that you give them needs to be valuable in some way. This is how you will show them that you care and it is about more than just a sale. You need to make sure that you are honest and grateful for the review. This is the overriding message that needs to be made apparent in the response that you give after a review has been made.
3) Quick Turnaround Time
It is also important that you give a response to a review in a timely manner. The only way that the consumer will feel special is if they hear from you just days after they leave a review. This means that you should always strive to give responses back in about 48 hours after the review is left. This is the time frame for a response that you should try to meet. If you send a response too long after 48 hours, it will not have the same value of a quicker response. This means that it is important for you to make responding to reviews a priority for your brand.
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