How Millennials Eat
Millennials are individuals born between 1979 to 2000. They prefer variety and diverse flavors. Findings revealed that about 55% of millennials prefer communal tables at restaurants. About 70% confirm from friends the quality of the restaurant before patronizing their services.
The percentage of millennials who go for a meal irrespective of a tight budget is 87% while over 35% will order a different meal each time they visit a restaurant. The eating pattern of millennials is so unique. They eat out mostly at lunch and take additional smaller meals up to four per day at odd times.
As compared to 21% of generation X individuals and 15% of boomers, 30% of Millennials consume foods that are certified organic. They spend more on ethnically sourced meat and the farm to table experiences, while preferring whole foods to processed foods. Over 75% of Millennials have a quest to know how food is grown.
Firms in the top ten companies preferred by Millennials are:
Whole Foods Market
Millennials prefer going shopping in groups, the survey also reveals that for the Do it Yourself foodies, they are spending more on premium ingredients and starting supper clubs. They are more likely to go for handmade beers and artisan cheese than for products of the established names in the industry.
As for Starbucks Coffee, Millennials see it as a need and not a luxury. This is a result of Starbucks offering over 87,000 possible drink combinations.
Millennials see food as self-expression and entertainment. It is not just about nutrition.