How to Succeed with SEO in 2013
The art of search engine optimization has been changing as times go by, and all page owners need to understand what has changed to update the pages. Anyone who does not bother moving with these transitions risks having his websites ranked lowly, thus limited traffic. Although a few SEO techniques have changed over time, a few remain the same, and only a little upgrading is required. Things like Social media marketing have not widely changed, though the approach is different now. It takes a more creative mind to market a page in social media sites and reap from the same, meaning it requires someone dedicated to this. Here is how to succeed with SEO today.
1. Learn to use Google keyword analysis tool
This tool is freely available to anyone, and as long as you understand and know what your target keyword is, this tool can help you realize variations of the same. Optimizing the keyword alone is not enough to attain high ranks in the competitive market out there; you need to use these variation keywords, called LSI words to strengthen the bond. Using this tool is very easy as it also gives you analysis on the competitiveness of the keyword.
2. Use metadata wisely
Search engines rely on the Meta data to inform online users of what a webpage contains. Meta data is a short precise description of what the page has to offer, and needs to be written very well and carefully. They are mostly used when posting the content online, though it highly depends with what programming language or platform you are using. It comes with Meta descriptions, title tags and even the page keyword itself.
3. Concentrate on high quality content
Content is key to unlocking high ranks in search engines. This is the reason why you should always focus on having very high quality, informative and easy to read content used on pages. The content should be keyword based, with a wider variation of phrases to capture the reader’s attention. There are many ways of having the content written for you, freelance writers are all over to offer this service and can write on almost anything effectively.
4. Optimize for all web based platforms
For the web page to receive audience from all online users, you need to consider web browsers. This means understanding of widely used browsers is required, as well as mobile telephony. With technology advancing with time, the use of smartphones is on the rise and most people access the internet using these devices. Make sure that all web users are catered for and taken care of.
5. Social media marketing
Social media sites carry the highest amounts of traffics, and tapping from these can be beneficial for page ranks. You can either create pages in these sites, or even use their plugins to enable users view your content in them. Facebook, twitter, and linked support this and can be easily used to increase visibility in search engines.
Implementing these techniques wisely can help web pages land in top pages of search engines, thus create a customer and clientele base, as well as convert into revenue.