10 Reasons for Having a Free Shipping Strategy

Free-Shipping-Strategy

The Perks Of Free Shipping

Are you the type to shop online for sale and clearance items? This is a great tactic to explore especially in today’s economic market. Saving money is essential to everyone and the money you save in one area can be utilized for other purposes.

Browsing the web for sale and clearance items is quite fun. However, the problem arises when you only find a few items you would like to purchase. You may think you’re getting a great bargain until you reach the checkout portion of the stores website. During checkout they usually add both shipping costs and taxes. As a resident of New Jersey, a 7 percent sales tax is automatically applied to all non-food items, so the sales tax is not the problem. However, when the shipping rate is added to your order your jaw may drop.

As an online shopper, I continuously search and browse the webpage to stores such as Sears, Kmart, Wal-Mart, and Target. Sometimes I’m shopping for one item and sometimes I may be shopping for an entire wardrobe for my daughter. Whatever the case I would rather spend the shipping cost on things that will be useful for my child, but instead it is merely wasted.

Some stores offer shipping incentives. For example, Wal-Mart stores offer free site to store shipping, which means you can have the items you purchase online shipped to a nearby Wal-Mart store free of charge. There you will pick up your merchandise at no additional cost.

Other stores require a minimum amount to be spent to be eligible for free shipping. Although this may sound like a good deal, the deal is not so good if you’re only looking to purchase one or two small items that you cannot find in the actual store.

As a member of the online shopping community, shoppers will benefit more from free shipping. Let’s take a look into the top 10 reasons why stores should offer free shipping to their customers.

New Standards Being Set

Free shipping is viewed as the new standard. Customers therefore expect to receive free shipping or they will spend their money at stores which offer free shipping. Free shipping tends to improve the customers shopping experience and is a significant reason why they choose to shop online. Free shipping also helps boost consumer ratings and review. Free shipping offers other perks as well including more recommendations to shop at a particular store online. Free shipping also maximizes customer lifetime value because customers continue to come back to purchase more merchandise throughout the year resulting in an increase in sales.

So, if you’re considering shopping online go right ahead. Simply check to see if your store offers free shipping if not look for a store which offers these incentives. The more money you save now, the more money you have to invest in your future.